Marketing

Marketing

 
...And the Clients Went Wild! Kuzmeski, Maribeth John Wiley & Sons, Inc. , 2010 Customer Focus, Marketing

Successful companies understand how to reach out to people who are interested in their products and services, creating a strong emotional connection. In …And the Clients Went Wild!, Maribeth Kuzmeski...

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1992: Strategies for the Single Market. Dudley, James W. Productivity Press , 1989 Management, Marketing

The lack of common policy for external trade, a chaotic period of adjustment, the inward looking approach to creating a competitive environment, and the lack of a common currency are inherent weaknesses that may...

 
 
@YourService Eliason, Frank John Wiley & Sons, Inc. , 2012 Customer Focus, Marketing

Historically, companies could control their image and sell their goods and services through traditional marketing. However, thanks to the advent of the Internet and social media, hyperconnected Customers are the main...

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A New Brand World Bedbury, Scott | Fenichell, Stephen Viking Press , 2002 Innovation, Marketing

Today's business world is an intense world, characterized by unrelenting competition, unrelenting technological change, unrelentingly unknowledgeable consumers, and markets that are unrelentingly sensitive to the...

 
 
A World Gone Social Coiné, Ted | Babbitt, Mark AMACOM , 2014 Marketing, Technology

In A World Gone Social, Ted Coiné and Mark Babbitt explain the impact that social media is having on the world’s economy. The authors believe the world has entered a new “Social Age.” Coiné and Babbitt...

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A+ Marketing Eliscu, Andrea T. MGMA , 2008 Health Care, Marketing

As consumers continue to take a more assertive approach to their medical care, practices must meet patients’ expectations to remain competitive. Medical offices should get to know the needs of their patients and gear...

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Absolute Value Simonson, Itamar | Rosen, Emanuel HarperCollins Publishers , 2014 Customer Focus, Marketing

In Absolute Value, Itamar Simonson and Emanuel Rosen describe how consumer decision making has been dramatically altered by the availability of information from review sites, expert assessments, social...

Audio summary available
 
 
Aesop’s Keys to Profitable Marketing Kruger, Dr. Betsy Publishing Directions , 2015 Marketing

Aesop’s Keys to Profitable Marketing is a handbook for the proper development of business marketing plans. Using the brief tales of Aesop, the book offers a broad perspective on the discipline of...

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AfterMarketing Vavra, Terry G. Business One Irwin , 1992 Customer Focus, Marketing

The fixation of capturing new buyers has probably been fueled by the marketer’s desire to increase revenues and profits. But, as a company pursues this goal, present customers are often overlooked. Their continued...

 
 
Ageless Marketing Wolfe, David B. | Snyder, Robert E. Dearborn Trade Publishing , 2003 Customer Focus, Marketing

In the 1960s, an age-based "get-them-young-before-some-other-brand-gets-them" marketing mantra emerged in answer to the suddenly large and growing young adult consumer market. According to Wolfe and Snyder, however,...

 
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