Marketing

Marketing

 
The Supermeds Jones, Rochelle Charles Scribner's Sons , 1988 Marketing

As one of the largest for-profit health care companies, Humana has used marketing strategies once thought to be reserved for big business. The realization that the health care industry is becoming more of a business...

 
 
Pioneering New Products Bobrow, Edwin E. | Shafer, Dennis W. Dow Jones-Irwin , 1987 Innovation, Marketing

All businesses, institutions, governments, and cultures either grow through innovation and change or die without them. Businesses must be flexible in the face of change and able to develop products quickly and...

 
 
The Global Marketplace Rosow, Jerome M. Facts on File Publications , 1988 Global Business, Marketing

Global competition tends to reduce the importance of home markets. There must be a shift, therefore, away from the classical vertical organizational structure to a horizontal relationship where there is interdependence...

 
 
The Service Advantage Albrecht, Karl | Bradford, Lawrence J. Dow Jones-Irwin , 1990 Customer Focus, Marketing

There are two kinds of useful customer knowledge: (1) general- pertaining to buying patterns and motives, and (2) individual-from one-to-one interactions between employees and customers. Large businesses must usually...

 
 
Customer-Centered Growth Whiteley, Richard | Hessan, Diane Addison-Wesley , 1996 Customer Focus, Marketing

Many organizations are struggling today because unlike successful customer-centered enterprises, they have remained internally focused. Their distracted managers and employees seek business opportunities everywhere...

 
 
Customer Intimacy Wiersema, Fred Knowledge Exchange , 1996 Customer Focus, Marketing

The unmet needs of customers are everywhere today in products and services that are not carefully designed and, therefore, fall far short of their potential. This situation in which clients either do not get what they...

 
 
Selling the Invisible Beckwith, Harry Warner Books , 1997 Entrepreneurship, Marketing

A classic book on marketing services, with hundreds of quick, practical, easy-to-read sections; perfect for picking up anytime throughout your day. Beckwith tells you in simple and plain language why focus groups don't...

 
 
Digital Capitalism Schiller, Dan The MIT Press , 2000 Global Business, Marketing, Technology

Conventional wisdom has long held that the Internet, more than any other human innovation, has the potential to transform the globe into a world of ""robust direct democracy"" and "friction-free democracy," empowering...

 
 
Brand Leadership. Aaker, David A. | Joachimsthaler, Erich The Free Press , 2000 Customer Focus, Leadership, Marketing

Although the classic brand management system, initiated by Procter & Gamble, has worked well for many decades, it is often not so effective in dealing with today’s emerging market complexities, competitive...

 
 
ValueSpace Mittal, Banwari | Sheth, Jagdish N. McGraw-Hill , 2001 Customer Focus, Marketing

What values do customers seek in the marketplace? What do they want in products and services? How do they want businesses to operate? How do they want to be treated? And, how much sacrifice are they willing to make in...

 
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