http://www.bizsum.com/ Mon, 13 May 2013 15:08:12 -0400 Thu, 23 May 2013 11:12:38 -0400 http://www.bizsum.com/summaries/content-currency <div>Author: Wuebben, Jon</div> <div>Publisher: Nicholas Brealey Publishing</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>Content Is Currency</strong> can help businesses take maximum advantage of the new possibilities created by the Internet, smart phones, and other digital tools and media. Author Jon Wuebben surveys the many...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/conversations-win-complex-sale <div>Author: Peterson, Erik | Riesterer, Tim</div> <div>Publisher: The McGraw-Hill Companies</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/communication">Communication</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Conversations That Win the Complex Sale</strong>, Erik Peterson and Tim Riesterer explain how to improve sales performance through Power Messaging. Power Messaging is a tool that enables sales professionals...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/valuable-content-marketing <div>Author: Jefferson, Sonja | Tanton, Sharon</div> <div>Publisher: Kogan Page Limited</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In today’s hyper-connected world, traditional marketing and sales techniques no longer work on the Internet. In <strong>Valuable Content Marketing</strong>, Sonja Jefferson and Sharon Tanton argue that businesses need...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/slow-down-sell-faster <div>Author: Davis, Kevin</div> <div>Publisher: AMACOM</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/productivity">Productivity</a></div> <div>&nbsp;</div> <div><p>In <strong>Slow Down, Sell Faster!</strong>, Kevin Davis explains how to win sales faster by actually slowing down the sales process and focusing on the customer’s buying process. He provides a practical model for...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/mobilized-marketing <div>Author: Hasen, Jeff</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Mobilized Marketing</strong>, chief marketing officer of Hipcricket Jeff Hasen describes the evolution of marketing through mobile communication devices. Using interviews with numerous marketers, Hasen...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/think-marketer <div>Author: Sonnier, Lauron</div> <div>Publisher: The Career Press, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Think Like a Marketer</strong>, author Lauron Sonnier motivates businesses to stand out from the crowd and competition by demonstrating that marketing does not have to be complicated, it just has to be...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/bottom-line-selling <div>Author: Malcolm, Jack</div> <div>Publisher: Booktrope</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Bottom-Line Selling</strong>, sales consultant Jack Malcolm stresses that just knowing a customer’s needs is not enough for today’s sales professionals. Instead, they must understand their customers, their...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/web-copy-sells <div>Author: Veloso, Maria</div> <div>Publisher: AMACOM</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/communication">Communication</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Direct marketing websites need effective copy to engage prospects and convert them to customers. In <strong>Web Copy That Sells</strong>, Maria Veloso boils more than 30 years of copywriting experience down to a five-...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/king-madison-avenue <div>Author: Roman, Kenneth</div> <div>Publisher: Palgrave Macmillan</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-biographies">Business Biographies</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>David Ogilvy has been dubbed “the original mad man,” the “godfather” of the ad world, and “the pope of modern advertising.” In <strong>The King of Madison Avenue</strong>, Kenneth Roman, former chairman and CEO of...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/going-social <div>Author: Goldman, Jeremy</div> <div>Publisher: AMACOM</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>In <strong>Going Social</strong>, Jeremy Goldman explores the many aspects of social marketing, focusing on the theme that today’s marketing efforts are relationship driven rather than product driven. He offers...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/principled-selling <div>Author: Tovey, David</div> <div>Publisher: Kogan Page Limited</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Principled Selling</strong>, David Tovey explains that businesses must abandon their old heavy-handed, cold-calling sales approaches and instead use social media to determine what actually stimulates today’s...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/content-rules <div>Author: Handley, Ann | Chapman, C C.</div> <div>Publisher: John Wiley and Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>Today's online platforms give organizations powerful and low-cost ways to connect with their customers and create awareness of their offerings. In fact, as people rely increasingly on web-based information and...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/green-marketing-manifesto <div>Author: Grant, John</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2007</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/social-responsibility">Social Responsibility</a></div> <div>&nbsp;</div> <div><p>In <strong>The Green Marketing Manifesto</strong>, John Grant, a British marketing professional with over 20 years of experience, provides a green marketing blueprint for people in the field of marketing. He outlines...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/propel <div>Author: Keyes, Whitney</div> <div>Publisher: The Career Press, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Propel</strong>, author Whitney Keyes presents a series of core principles to guide marketing strategies in any organization. Keyes is quick to admit that there is never a “one size fits all” solution to a...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/brand-advocates <div>Author: Fuggetta, Rob</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Brand Advocates</strong>, Rob Fuggetta explains that companies have a powerful yet underutilized marketing weapon that is ten times more effective than other marketing methods: the advocacy of their most...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/optimize <div>Author: Odden, Lee</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Lee Odden, author of <strong>Optimize</strong>, believes that no company is too small or too large to benefit from a customer-centric online marketing strategy that optimizes their web presence. To be successful...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/design-apple <div>Author: Edson, John</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-biographies">Business Biographies</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Design Like Apple</strong>, John Edson describes how companies can use design to gain a competitive advantage. Through an in-depth breakdown of Apple’s philosophies, practices, and inner workings, Edson...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/yourservice <div>Author: Eliason, Frank</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Historically, companies could control their image and sell their goods and services through traditional marketing. However, thanks to the advent of the Internet and social media, hyperconnected Customers are the main...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/customers-first <div>Author: Bueno, Bolivar J.</div> <div>Publisher: The McGraw Hill Companies, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Bolivar J. Bueno feels that the first step that a company should take in order to dominate its market is to get to know its most loyal customers, its “Brand Lovers,” and what it is that they love about the company. In...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/conversation-company <div>Author: Van Belleghem, Steven</div> <div>Publisher: Kogan Page Ltd.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>The Conversation Company</strong>, Steven Van Belleghem contends that customers want to experience excellence in service and products, and they will only believe marketing messages if an entire company...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/unmarketing <div>Author: Stratten, Scott</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>The game has changed, and businesses can no longer send out emails to thousands of people and expect them pay any attention. In fact, the emails will most likely go directly into the recipient’s spam folder. In...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/real-time-marketing-pr <div>Author: Scott, David Meerman</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>Real-Time Marketing & PR</strong> explains how social media and the digital age have changed the rules of marketing and PR strategies. The book emphasizes that establishing a voice is a critical part of...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/how-be-great-stuff-you-hate <div>Author: Davies, Nick</div> <div>Publisher: Capstone Publishing</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/personal-growth">Personal Growth</a></div> <div>&nbsp;</div> <div><p>In <strong>How to Be Great at the Stuff You Hate</strong>, author Nick Davies aims to help readers face a crucial fact: most people in sales hate the actual act of selling. In general, the act of selling someone on a...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/paid-owned-earned <div>Author: Burcher, Nick</div> <div>Publisher: Kogan Page Limited</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>Paid, Owned, Earned </strong>by Nick Burcher aims to offer readers a comprehensive view of advances in digital marketing and advertising. Through a wealth of industry examples and anecdotes, Burcher covers all...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/no-thanks-im-just-looking <div>Author: Friedman, Harry J.</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Customers face similar product choices in just about every store they visit. In this competitive environment, the key to moving merchandise is the sales force. The connection that a salesperson establishes with a...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/storybranding <div>Author: Signorelli, Jim</div> <div>Publisher: Greenleaf Book Group Press</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In his book <strong>StoryBranding</strong>, Jim Signorelli shows readers how stories can be used as a unique, powerful way to define and sell a brand’s value. He defines a story as “a narrative about a character...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/how-cool-brands-stay-hot <div>Author: Van Den Bergh, Den | Behrer, Mattias</div> <div>Publisher: Kogan Page Limited</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>According to Joeri Van den Bergh and Mattias Behrer, the authors of <strong>How Cool Brands Stay Hot</strong>, there are more than 70 million Gen Yers in the U.S. alone, accounting for more than $200 billion in...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/sticky-marketing <div>Author: Leboff, Grant</div> <div>Publisher: Kogan Page Limited</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Sticky Marketing</strong>, Grant Leboff asserts that the world of marketing has been radically altered by the Internet, and has become the biggest revolution in communication since the invention of the...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/new-rules-green-marketing <div>Author: Ottman, Jacquelyn A.</div> <div>Publisher: Berrett-Koehler Publishers, Inc.</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/social-responsibility">Social Responsibility</a></div> <div>&nbsp;</div> <div><p>In <strong>The New Rules of Green Marketing</strong>, Jacquelyn A. Ottman presents the new rules for mastering the marketing of ecologically-responsible consumer goods, as well as real-world examples that illustrate...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/when-headline-you <div>Author: Ansell, Jeff | Leeson, Jeffrey</div> <div>Publisher: Jossey-Bass</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/communication">Communication</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In today’s fast-paced, highly competitive information age, journalists are under more pressure than ever to deliver compelling news stories. Likewise, newsmakers are under similar pressure to present their messages in...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/small-business-smarts <div>Author: O'Leary, Steve | Sheehan, Kim | Lentz, Sterling</div> <div>Publisher: Praeger</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/entrepreneurship">Entrepreneurship</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Although small businesses are in stiff competition with big box, large-franchise corporations that have multi-million-dollar marketing budgets, social media can help level the playing field. Social media sites such as...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/shopper-marketing <div>Author: Ståhlberg, Markus | Maila, Ville</div> <div>Publisher: Kogan Page Limited</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Shopper Marketing</strong>, editors Markus Ståhlberg and Ville Maila offer articles from 35 experts around the world that address one of the fastest growing new areas of marketing: shopper marketing. The...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/pay-attention <div>Author: Thomas, Ann | Applegate, Jill</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Pay Attention!</strong>, Ann Thomas and Jill Applegate present a guide for addressing the customer service challenge in a modern age where consumers are more skeptical, demanding, and self-reliant. Things...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/flipped <div>Author: Winsor, John</div> <div>Publisher: B2 Books</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Flipped</strong>, John Winsor describes how companies can use bottom-up marketing strategies to co-create new products and services with their customers. With the advent of Facebook, Twitter, and other...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/about-face <div>Author: Hill, Dan</div> <div>Publisher: Kogan-Page</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>About Face</strong>, Dan Hill demonstrates how advertising agencies and marketing strategists can employ new advances in neuroscience, behavioral economics, and cognitive psychology to create emotionally...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/social-innovation-inc <div>Author: Saul, Jason</div> <div>Publisher: Jossey-Bass</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/social-responsibility">Social Responsibility</a></div> <div>&nbsp;</div> <div><p>“Doing well by doing good” has become a common maxim in the business world, yet the data is not clear whether or not corporate social responsibility (CSR) and philanthropy actually produce any measure- able business...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/branded <div>Author: Brennan, Bernie | Schafer, Lori</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>Customers have become technology savvy—blogging about products, instantly comparing prices, becoming fans on Facebook, and posting videos on YouTube. Retailers need to listen to what is being said about their products...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/dragonfly-effect <div>Author: Aaker, Jennifer | Smith, Andy | Adler, Carlye</div> <div>Publisher: Jossey-Bass</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>When all four of its wings work together, the dragonfly has incredible strength and agility. In <strong>The Dragonfly Effect</strong>, Jennifer Aaker and Andy Smith explain how to effectively mimic the four wings of...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/reading-minds-and-markets <div>Author: Ablin, Jack | McGee, Suzanne</div> <div>Publisher: FT Press</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Reading Minds and Markets</strong>, veteran financial adviser Jack Ablin reveals how to outperform the market with top-down, process-driven investing. Investors often wonder which stocks to choose, but...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/citizen-marketers <div>Author: McConnell, Ben | Huba, Jackie</div> <div>Publisher: Kaplan Publishing</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Everyone feels passionate about something. In apartments, coffee houses, and dorm rooms around the world, many people with cell phones and laptops are taking this passion to the Internet. Using the multitude of social...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/brand-relevance <div>Author: Aaker, David A.</div> <div>Publisher: </div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In today’s global market, rapidly changing competitive conditions are a way of life for companies. One way that businesses can win in this environment is through brand relevance. In &nbsp;<strong>Brand Relevance...</strong></p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/game-based-marketing <div>Author: Zichermann, Gabe | Linder, Joselin</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>On today’s demanding advertising scene, grabbing and keeping consumers’ attention, or loyalty, is key to ensuring a brand’s success. In <strong>Game-Based Marketing</strong>, Gabe Zichermann and Joselin Linder show...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/inside-mind-shopper <div>Author: Sorensen, Herb</div> <div>Publisher: Pearson Education, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Inside the Mind of the Shopper</strong>, Herb Sorenson challenges retailers’ prevailing assumptions about shoppers’ needs, wants, and behaviors. His findings from decades of in-store research indicate that...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/brains-fire <div>Author: Phillips, Robbin | Cordell, Greg | Church, Geno | Jones, Spike</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Brains on Fire</strong>, Robbin Phillips, Greg Cordell, Geno Church, and Spike Jones relate how their marketing agency has de-emphasized the use of campaigns and instead fosters the growth of word-of-mouth...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/engage <div>Author: Solis, Brian</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>The conventional methods of marketing consist of basic messages and advertising techniques created by a few people and directed toward a large market through channels that distribute the same message, at the same time...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/consumerology <div>Author: Graves, Philip</div> <div>Publisher: Nicholas Brealey Publishing</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Market research in the form of consumer focus groups, polls, and surveys has long been the normal and accepted manner for testing new products, services, and communications materials. In <strong>Consumer.ology...</strong></p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/constant-contact-guide-email-marketing <div>Author: Groves, Eric</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In a challenging economy of high competition and frequent budget cuts, email marketing is an attractive, low cost solution to driving a successful marketing campaign, yet the greatest advantage of email marketing is...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/share <div>Author: Zandt, Deanna</div> <div>Publisher: Berrett-Koehler Publishers</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>In <strong>Share This!</strong>, Deanna Zandt discusses how social networks allow individuals to share their stories with a large number of people at a time by observing what others are posting over time. When...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/world-wide-rave <div>Author: Scott, David Meerman</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>A World Wide Rave occurs when people spread a message about a company or its products in online networks, where the message grows exponentially, potentially reaching millions of audience members. According to David...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/six-pixels-separation <div>Author: Joel, Mitch</div> <div>Publisher: Business Plus</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>The term “six degrees of separation” suggests that everyone is connected through six or less friends or acquaintances. In <strong>Six Pixels of Separation</strong>, however, Mitch Joel suggests that this paradigm is no...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/and-clients-went-wild <div>Author: Kuzmeski, Maribeth</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Successful companies understand how to reach out to people who are interested in their products and services, creating a strong emotional connection. In <strong>…And the Clients Went Wild!</strong>, Maribeth Kuzmeski...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/how-master-art-selling <div>Author: Hopkins, Tom</div> <div>Publisher: Business Plus</div> <div>Published Date: 2005</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>How to Master the Art of Selling</strong> discusses the key characteristics that make up a true “champion” seller. Real champions are prepared for any selling situation and practice their selling techniques...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/price-advantage <div>Author: Baker, Walter L. | Marn, Michael V. | Zawada, Craig C.</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/entrepreneurship">Entrepreneurship</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>The <strong>Price Advantage</strong>, written by Walter Baker, Michael Marn, and Craig Zawada, outlines how to initiate and maintain appropriate pricing in order to effectively increase profits. By taking advantage of...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/perfect-selling <div>Author: Richardson, Linda</div> <div>Publisher: McGraw-Hill</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/entrepreneurship">Entrepreneurship</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>A successful sales call takes talent and effort. Marketing, sales strategy, preparation, technical expertise, business knowledge, keeping pace with technology, fast access to accurate information, drive, and the...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/get-seen <div>Author: Garfield, Steve</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>In <strong>Get Seen</strong>, Steve Garfield describes how businesses and individuals can use online video to increase visibility. He first deals with the process of creating online videos, and then explores the task...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/brand-rewired <div>Author: Chasser, Anne H. | Wolfe, Jennifer C.</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Intellectual property is the sum of the distinct components that make up a brand and the brand’s campaign. These components include the product or service’s name, logo, slogan, script of the commercial, music that...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/pricing-profit <div>Author: Furtwengler, Dale</div> <div>Publisher: AMACOM</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/entrepreneurship">Entrepreneurship</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Who has never fretted that raising prices will cause a business to fail? Even those who know their products are the best may feel trapped by industry pricing if they do not know how to quantify and communicate value....</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/everything-i-know-about-marketing-i-learned-google <div>Author: Goldman, Aaron</div> <div>Publisher: McGraw-Hill</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Each day, Google processes some 400 million Internet searches, many of which are launched by people shopping for goods or services. As such, Google can be a tremendous resource for marketing professionals, but many of...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/turn-clicks-customers <div>Author: Forrester, Duane</div> <div>Publisher: McGraw-Hill</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Developing a powerful business presence on the Web is only the beginning for companies. Smart marketers realize the goal is not to increase traffic to a site, but to achieve more sales, more subscribers and more...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/pricing-confidence <div>Author: Holden, Reed K. | Burton, Mark R.</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Pricing with Confidence</strong>, Reed K. Holden and Mark R. Burton offer ten rules of engagement that put companies back in the driver’s seat during price negotiations. Their solution builds revenues and...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/socialnomics <div>Author: Qualman, Erik</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>Social networking is expanding at an exceedingly rapid rate and has resulted in a revolution in the way people relate to one another and to corporations. In <strong>Socialnomics</strong>, Erik Qualman shows how easy it...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/psychology-selling <div>Author: Tracy, Brian</div> <div>Publisher: Thomas Nelson</div> <div>Published Date: 2004</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Every day, everyone, everywhere, sells something, be it a product, a service, or an idea. Not only does an individual’s ability to sell help them to achieve substantial income, it can also provide them with lifelong...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/never-cold-call-again-online-playbook <div>Author: Rumbauskas, Frank J.</div> <div>Publisher: DN Advisors, LLC.</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>Many budding Internet marketers do not fully understand what is involved in running a successful online business. In <strong>The Never Cold Call Again Online Playbook</strong>, Frank J. Rumbauskas Jr. describes the...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/built-love <div>Author: Boatwright, Peter | Kagan, Jonathan</div> <div>Publisher: Berrett-Koehler Publishers</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/innovation">Innovation</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Built to Love </strong>by Peter Boatwright and Jonathan Kagan, product emotions are defined as personal feelings invoked by a specific brand, service, or product. For the most part, individuals purchase...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/marketing-age-google <div>Author: Fox, Vanessa</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>Marketing in the Age of Google </strong>is a guide to harnessing the power of online search and incorporating search into business strategies. It is important to understand search, build a successful search...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/selling-blue-elephants <div>Author: Moskowitz, Howard R. | Gofman, Alex</div> <div>Publisher: Pearson Education, Inc.</div> <div>Published Date: 2007</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>Selling Blue Elephants</strong> by Howard R. Moskowitz and Alex Gofman explains the importance of utilizing marketing techniques such as surveys, polls and focus groups to enhance customer satisfaction. The...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/marketing-30 <div>Author: Kotler, Philip | Kartajaya, Hermawan | Setiawan, Iwan</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Marketing 3.0</strong>, companies approach consumers as whole human beings, catering to their hearts, minds, and their spirit of being by pacifying the anxieties they are feeling about today’s environmental...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/always <div>Author: Vollmer, Christopher | Precourt, Geoffrey</div> <div>Publisher: McGraw-Hill</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>The new media environment is “always on,” accessible to audiences from anywhere at any time, and responsive to their control. The world of marketing is now at the beginning of a consumer-centric digital age in which...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/four-pillars-profit-driven-marketing <div>Author: Moeller, Leslie H. | Landry, Edward C. | Kinni, Theodore</div> <div>Publisher: McGraw-Hill</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Traditionally, marketers have focused on the “four Ps”: product, price, place, and promotion. Marketing spending, however, can be a large expense for companies and it is often unclear whether that spending leads to the...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/digital-handshake <div>Author: Chaney, Paul</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>Social media has grown exponentially in the past ten years. It has gained prominence not only as a social tool but also as a marketing tool. In <strong>The Digital Handshake</strong>, Paul Chaney discusses the change...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/new-experts <div>Author: Bloom, Robert H.</div> <div>Publisher: Greenleaf Book Group Press</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>The buyer-seller relationship has changed drastically. Buyers are now in control. In his book, <strong>The New Experts</strong>, author Robert Bloom describes what he calls a “revolution in buyer behavior” and its...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/new-rules-marketing-and-pr <div>Author: Meerman, David</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>Traditional advertising is all about interruption; its success hinges on getting people to stop what they are doing and pay attention to advertising. According to David Meerman Scott, author of The New Rules of...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/experience-effect <div>Author: Joseph, Jim</div> <div>Publisher: AMACOM</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Customer decisions are based on more than price or product; they are founded on every detail of the purchasing experience, including the salesperson, the message, the interaction, and the website. When these factors...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/demand-brand <div>Author: Mathieson, Rick</div> <div>Publisher: AMACOM</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>We live in an on-demand economy where information is literally at our fingertips 24 hours a day, 7 days a week. Long gone are the days when consumers sit idly by as advertisements are pushed to them through a single...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/changing-channel <div>Author: Masterson, Michael | Tribby, MaryEllen</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Multi-channel marketing (MCM) is an integrated form of advertising that allows businesses to reach a wider audience by combining direct marketing with Internet marketing. Changing the Channel introduces its audience to...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/repositioning <div>Author: Trout, Jack | Rivkin, Steve</div> <div>Publisher: McGraw-Hill</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/change-management">Change Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In today’s fast-moving economy, successful companies often have to change course in order to keep up with the shifting demands of the market – essentially, they have to “reposition” themselves in the mind of the...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/e-riches-20 <div>Author: Fox, Scott C.</div> <div>Publisher: AMACOM</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>In order to be successful in business today, companies need to go beyond old marketing techniques and embrace new approaches made possible by the Internet. In <strong>e-Riches 2.0</strong>, Scott Fox uses his...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/truth <div>Author: Upshaw, Lynn</div> <div>Publisher: AMACOM</div> <div>Published Date: 2007</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>It seems that the harder marketers sell, the less likely buyers are willing to listen. And the more marketers try to infiltrate the world of consumers, the more skeptical buyers become, ultimately questioning the...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/watch-listen-click-here <div>Author: Verklin, David | Kanner, Bernice</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2007</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-biographies">Business Biographies</a>, <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>Almost two-thirds of Americans’ waking lives are engaged with media of some kind, according to David Verklin and Bernice Kanner, the authors of <strong>Watch This, Listen Up, Click Here</strong>, and where consumers...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/when-growth-stalls <div>Author: McKee, Steve</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Almost every company in the world will eventually face a period of stalled growth. This phenomenon occurs in every industry, and affects businesses both large and small. Stalled growth affects well-managed companies,...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/trust-agents <div>Author: Brogan, Chris | Smith, Julien</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>In <strong>Trust Agents</strong> Chris Brogan and Julien Smith present strategies for businesses and individuals to build relationships with consumers on the Web that foster trust. In the age of the Internet, when...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/free <div>Author: Anderson, Chris</div> <div>Publisher: Hyperion Books</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>The costs associated with technology are rapidly approaching zero at an unprecedented rate, while at the same time the digital world is increasingly moving into the physical realm as people are working and playing on...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/buyology <div>Author: Lindstrom, Martin</div> <div>Publisher: Broadway Business</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>For years, marketers have had to work by assumptions. Using only a few standardized test questions and sales figures, they have had to piece together effective marketing campaigns that would hopefully deliver the buzz...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/branddigital <div>Author: Adamson, Allen P.</div> <div>Publisher: Palgrave Macmillan</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>In <strong>BrandDigital</strong>, Allen P. Adamson sets out to discover how the digital world is influencing the way brands are built and managed. Drawing on interviews with nearly 100 professionals in the fields of...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/search-obvious <div>Author: Trout, Jack</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>The word obvious can be used to describe all of the most powerful and successful marketing strategies. Obvious solutions are often hidden in plain sight, and sometimes even ignored in favor of something more clever or...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/concept-consumer <div>Author: Baker, Phil</div> <div>Publisher: Pearson Education, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/management">Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/productivity">Productivity</a></div> <div>&nbsp;</div> <div><p>Successful products not only depend on a good idea; they also require cost-effective manufacturing, customers who are willing to buy, and strong marketing and distribution programs. The steps leading from product...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/secrets-marketing-masters <div>Author: Martin, Dick</div> <div>Publisher: AMACOM</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>With sweeping changes taking place in the culture and in the way we do business, companies have had to alter the way they conduct marketing and even the fundamental way they think about it. Marketing has taken on a...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/shift <div>Author: Davis, Scott M. | Kotler, Philip</div> <div>Publisher: Jossey-Bass</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In the past, marketing was viewed as a function that simply provided sales support. However, marketing has now become a strategic growth driver and is essential in communicating customer insights throughout the company...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/world-famous <div>Author: Tyreman, David</div> <div>Publisher: AMACOM</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Understanding brand identity is crucial for every business; yet, few actually have a well-defined brand identity that inspires legions of loyal followers. Companies that are the most successful, that consistently...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/marketing-accountability-imperative <div>Author: Dunn, Michael E. | Halsall, Chris</div> <div>Publisher: Jossey-Bass</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Marketing opportunities have exploded in the last decade, increasing customer touch-points far beyond the traditional print, television, radio, and out-of-home categories. At the same time, audience groups have become...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/brand-bubble <div>Author: Gerzema, John | Lebar, Ed</div> <div>Publisher: Jossey-Bass</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>More than products or human capital, supply chains or customer service, a strong brand is the single most valuable asset a company can own. But upon close examination, many of the world’s biggest brands are squandering...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/six-rules-brand-revitalization <div>Author: Light, Larry | Kiddon, Joan</div> <div>Publisher: earson Education, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>After years of success, McDonald’s suffered a slow decline, falling out of favor with consumers. This can largely be attributed to the fact the brand did not focus on enduring profitable growth. McDonald’s created a...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/retail-selling-aint-brain-surgery <div>Author: Dion, James</div> <div>Publisher: Dionco</div> <div>Published Date: 2006</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Too few professional retail sales associates receive formal training. Most acquire their skills on the job and through occasional company training courses. Yet, there is an art and science to successfully selling in...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/age-curve <div>Author: Gronbach, Kenneth W.</div> <div>Publisher: AMACOM</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Thoroughly understanding the customer is essential to every successful business. This requires knowing the age, characteristics, wants, and needs of those who buy a particular good or service. But, as Kenneth Gronbach...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/coming-concurrence <div>Author: Smith, J. Walker | Clurman, Ann | Wood, Craig</div> <div>Publisher: Racom Communications</div> <div>Published Date: 2005</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/productivity">Productivity</a></div> <div>&nbsp;</div> <div><p>Marketing is in crisis mode, for the model for marketing, as it stands today, is obsolete. Customers have developed a resistance to marketing that is only going to grow. The crisis spawned by consumer resistance...</p></div> Business Book Summaries: Marketing