Business Book Summaries: Marketing http://www.bizsum.com/ Thu, 09 Nov 2017 06:00:18 -0500 Thu, 16 Nov 2017 09:20:02 -0500 Agile PR http://www.bizsum.com/summaries/agile-pr <div>Author: Salzman, Marian</div> <div>Publisher: AMACOM</div> <div>Published Date: 2017</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In<strong> Agile PR</strong>, Marian Salzman presents expert advice on establishing newsworthiness and “buzz” in a world where traditional media outlets are often outstripped by social media. This requires PR...</p></div> Business Book Summaries: Marketing The Sales Leader’s Problem Solver http://www.bizsum.com/summaries/sales-leader%E2%80%99s-problem-solver <div>Author: Paling, Suzanne M.</div> <div>Publisher: The Career Press, Inc.</div> <div>Published Date: 2017</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>The Sales Leader’s Problem Solver</strong>, Suzanne M. Paling identifies, diagnoses, and offers potential solutions for 15 common problems faced by sales leaders. Even successful sales leaders often feel...</p></div> Business Book Summaries: Marketing The Analytical Marketer http://www.bizsum.com/summaries/analytical-marketer <div>Author: Sweetwood, Adele</div> <div>Publisher: Harvard Business School Publishing Corporation</div> <div>Published Date: 2016</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In today’s business world, data and analytics continue to gain importance in all functional areas, including marketing. Organizations are discovering that analytics can be used to better understand and improve the...</p></div> Business Book Summaries: Marketing Visibility Marketing http://www.bizsum.com/summaries/visibility-marketing <div>Author: Avrin, David</div> <div>Publisher: The Career Press, Inc.</div> <div>Published Date: 2016</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>As a result of today’s highly competitive and dynamic business environment, it is no longer enough for companies to simply be good at what they do. Rather, they must create and communicate competitive advantages to...</p></div> Business Book Summaries: Marketing Digital Selling http://www.bizsum.com/summaries/digital-selling <div>Author: Leboff, Grant</div> <div>Publisher: Kogan Page Limited</div> <div>Published Date: 2016</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Modern marketing is based on digital platforms. This means new strategies are needed for generating leads and sales. In <strong>Digital Selling</strong>, Grant Leboff shows how the traditional sales funnel, with...</p></div> Business Book Summaries: Marketing HBR’s 10 Must Reads On Sales http://www.bizsum.com/summaries/hbr%E2%80%99s-10-must-reads-sales <div>Author: Harvard Business Review Editors</div> <div>Publisher: Harvard Business School Publishing Corporation</div> <div>Published Date: 2017</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>The sales function is changing. Traditional process-laden sales models are becoming obsolete. Increasingly, sales professionals are required to exercise agility, flexibility, and a deeper understanding of the customer...</p></div> Business Book Summaries: Marketing Heart and Sell http://www.bizsum.com/summaries/heart-and-sell <div>Author: Levitin, Shari</div> <div>Publisher: The Career Press, Inc.</div> <div>Published Date: 2017</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Heart and Sell</strong>, Shari Levitin provides a blueprint for both new and seasoned salespeople for fostering meaningful interactions with prospective customers that translate into sales. Levitin believes...</p></div> Business Book Summaries: Marketing Agile Selling http://www.bizsum.com/summaries/agile-selling <div>Author: Konrath, Jill</div> <div>Publisher: Penguin Group</div> <div>Published Date: 2014</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Many salespeople struggle when starting new jobs. Overwhelmed by all of the new information and skills they must master, they are often unable to deliver results. In <strong>Agile Selling</strong>, sales strategist...</p></div> Business Book Summaries: Marketing Negotiating with Tough Customers http://www.bizsum.com/summaries/negotiating-tough-customers-0 <div>Author: Reilly, Steve</div> <div>Publisher: The Career Press, Inc.</div> <div>Published Date: 2016</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In<strong> Negotiating with Tough Customers</strong>, Steve Reilly examines the mechanics of the negotiation process and presents a step-by-step plan for eliciting the best possible outcome. The job of a negotiator is...</p></div> Business Book Summaries: Marketing Digital Marketing Strategy http://www.bizsum.com/summaries/digital-marketing-strategy <div>Author: Kingsnorth, Simon</div> <div>Publisher: Kogan Page Limited</div> <div>Published Date: 2016</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Major lifestyle shifts due to technological advances in the past 20 years have meant an accelerated pace of change in the field of marketing, particularly within digital marketing. While digital departments have...</p></div> Business Book Summaries: Marketing The Hybrid Sales Channel http://www.bizsum.com/summaries/hybrid-sales-channel <div>Author: Blakeman, Rich</div> <div>Publisher: McGraw-Hill Education</div> <div>Published Date: 2016</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>There is little clarity among companies regarding exactly what a hybrid sales channel is, but a great deal of clarity in the business environment about why a company should implement one—it is what customers want and...</p></div> Business Book Summaries: Marketing On Purpose http://www.bizsum.com/summaries/purpose-0 <div>Author: Smith, Shaun | Milligan, Andy</div> <div>Publisher: Kogan Page Limited</div> <div>Published Date: 2015</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Purpose is important to customers and employees alike. In today’s market, three reasons account for the rise of purpose as a defining aspect of marketing and sales: changing consumer values, technological innovations,...</p></div> Business Book Summaries: Marketing Retail Marketing Strategy http://www.bizsum.com/summaries/retail-marketing-strategy <div>Author: Berkhout, Constant</div> <div>Publisher: Kogan Page Limited</div> <div>Published Date: 2016</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In the 20th century, retailers generally prospered if they were efficient with in-store execution (e.g., keeping the shelves stocked) and organizational development (finding the best resources). But retailers must...</p></div> Business Book Summaries: Marketing Youtility http://www.bizsum.com/summaries/youtility <div>Author: Baer, Jay</div> <div>Publisher: The Penguin Group</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Youtility</strong>, Jay Baer describes today’s marketplace as a competitive and cacophonic setting where it can be difficult for marketers to generate attention for their brands. Baer posits that companies...</p></div> Business Book Summaries: Marketing Phishing for Phools http://www.bizsum.com/summaries/phishing-phools <div>Author: Akerlof, George A. | Shiller, Robert J.</div> <div>Publisher: Princeton University Press</div> <div>Published Date: 2015</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>The free market economy demands a profit-over-people approach. Driven by greed, markets incite self-destructive behaviors on a mass level. The targeting of natural human weaknesses is known as “phishing,” while the...</p></div> Business Book Summaries: Marketing High-Profit Prospecting http://www.bizsum.com/summaries/high-profit-prospecting <div>Author: Hunter, Mark</div> <div>Publisher: AMACOM</div> <div>Published Date: 2017</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>High-Profit Prospecting</strong>, Mark Hunter provides strategies for generating high-profit prospects and turning them into valuable customers. The book discusses the role of prospecting in today’s ever-...</p></div> Business Book Summaries: Marketing The Agile Marketer http://www.bizsum.com/summaries/agile-marketer <div>Author: Smart, Roland</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2016</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Marketers face numerous challenges in today’s business world. While new technologies have added great value to the marketer’s toolkit, the sheer speed and volume of innovation is disrupting organizational structures...</p></div> Business Book Summaries: Marketing Buyer Personas http://www.bizsum.com/summaries/buyer-personas <div>Author: Revella, Adele</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2015</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>Buyer Personas</strong> by Adele Revella offers a guide to constructing effective buyer personas—stereotyped representations of typical buyers based on examples of real customers. These personas challenge...</p></div> Business Book Summaries: Marketing The 12 Powers of a Marketing Leader http://www.bizsum.com/summaries/12-powers-marketing-leader <div>Author: Barta, Thomas | Barwise, Patrick</div> <div>Publisher: McGraw-Hill Education</div> <div>Published Date: 2017</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>There are seemingly endless marketing opportunities available with the advent of digital technology, social media, and direct customer communication portals. In theory, marketing leaders should be able to excel easily...</p></div> Business Book Summaries: Marketing The Ways to New http://www.bizsum.com/summaries/ways-new <div>Author: Dru, Jean-Marie</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2015</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In today’s complex and competitive business environment, the importance of marketing has declined. As a result, many companies are struggling to find the inspiration needed to drive growth. In<strong> The Ways to New...</strong></p></div> Business Book Summaries: Marketing How to Get a Meeting with Anyone http://www.bizsum.com/summaries/how-get-meeting-anyone <div>Author: Heinecke, Stu</div> <div>Publisher: BenBella Books, Inc.</div> <div>Published Date: 2016</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>How to Get a Meeting with Anyone</strong> focuses on contact marketing, a sales strategy based on targeting select executives with customized value propositions. Author and Wall Street Journal cartoonist Stu...</p></div> Business Book Summaries: Marketing Brand Seduction http://www.bizsum.com/summaries/brand-seduction <div>Author: Weber, Daryl</div> <div>Publisher: The Career Press, Inc.</div> <div>Published Date: 2016</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Why is it that some brands just feel “right” to consumers? This is the question Daryl Weber attempts to answer in his book, <strong>Brand Seduction</strong>. By using neuroscience and psychology to explore how people’s...</p></div> Business Book Summaries: Marketing Beyond the Sales Process http://www.bizsum.com/summaries/beyond-sales-process <div>Author: Andersen, Steve | Stein, Dave</div> <div>Publisher: AMACOM</div> <div>Published Date: 2016</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Top-performing salespeople can no longer achieve success by applying traditional sales tactics. They must adapt to the changing marketplace and employ new approaches that will allow them to effectively engage with...</p></div> Business Book Summaries: Marketing Corporate Brand Personality http://www.bizsum.com/summaries/corporate-brand-personality <div>Author: Everett, Lesley</div> <div>Publisher: Kogan Page Limited</div> <div>Published Date: 2016</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Although the concept of branding is not a new one, many businesses still struggle to establish the strong reputations they need to stay competitive. In her book <strong>Corporate Brand Personality</strong>, Lesley...</p></div> Business Book Summaries: Marketing Rocket http://www.bizsum.com/summaries/rocket <div>Author: Silverstein, Michael J. | Bolden, Dylan | Jacobsen, Rune | Sajdeh, Rohan</div> <div>Publisher: McGraw-Hill Education</div> <div>Published Date: 2016</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Research has found that successful, enduring brands generate positive financial results. Firms with strong brands tend to have higher valuations and margins than peer companies. While brands are powerful, they are also...</p></div> Business Book Summaries: Marketing Duct Tape Selling http://www.bizsum.com/summaries/duct-tape-selling <div>Author: Jantsch, John</div> <div>Publisher: Penguin Group</div> <div>Published Date: 2014</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>The world is changing, and so too are the qualities required to be a successful salesperson. In <strong>Duct Tape Selling</strong>, John Jantsch makes the case that to be successful in today’s sales environment,...</p></div> Business Book Summaries: Marketing Disruptive Marketing http://www.bizsum.com/summaries/disruptive-marketing <div>Author: Colon, Geoffrey</div> <div>Publisher: AMACOM</div> <div>Published Date: 2016</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Disruptive Marketing</strong>, Geoffrey Colon claims that the world marketers face today is one where binary and linear decision making no longer works. This is because consumers now control brands, not the...</p></div> Business Book Summaries: Marketing One Perfect Pitch http://www.bizsum.com/summaries/one-perfect-pitch <div>Author: Perruchet, Marie</div> <div>Publisher: McGraw-Hill Education</div> <div>Published Date: 2016</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>One Perfect Pitch</strong> by Marie Perruchet offers step-by-step guidance to entrepreneurs who are seeking funding for their ventures, or those who need to sell themselves or their products or services. By...</p></div> Business Book Summaries: Marketing Beyond Advertising http://www.bizsum.com/summaries/beyond-advertising <div>Author: Wind, Yoram (Jerry) | Findiesen Hays, Catharine | Advertising Innovation Network, The Wharton Future of</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2016</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Beyond Advertising</strong>, Yoram (Jerry) Wind and Catharine Findiesen Hays argue that traditional advertising practices will no longer be effective by the year 2020. However, organizations can remain...</p></div> Business Book Summaries: Marketing The Content Revolution http://www.bizsum.com/summaries/content-revolution <div>Author: Masters, Mark</div> <div>Publisher: LID Publishing Ltd.</div> <div>Published Date: 2015</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Businesses in the age of technology are free to control their own destinies. By building individual domains and targeting unique audiences, new businesses can compete on a level playing field with traditional elites. A...</p></div> Business Book Summaries: Marketing Get Scrappy http://www.bizsum.com/summaries/get-scrappy <div>Author: Westergaard, Nick</div> <div>Publisher: AMACOM</div> <div>Published Date: 2016</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Today’s digital landscape has made it easier and more economical for businesses to reach their consumers. In <strong>Get Scrappy</strong>, Nick Westergaard shows marketers how to build their brands, use digital...</p></div> Business Book Summaries: Marketing Be a Network Marketing Leader http://www.bizsum.com/summaries/be-network-marketing-leader <div>Author: Christensen, Mary</div> <div>Publisher: AMACOM</div> <div>Published Date: 2016</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>Be a Network Marketing Leader</strong> by Mary Christensen is a comprehensive guide for network marketing team leaders on how to effectively recruit new members, increase their team members’ participation,...</p></div> Business Book Summaries: Marketing Madison Avenue Manslaughter http://www.bizsum.com/summaries/madison-avenue-manslaughter <div>Author: Farmer, Michael</div> <div>Publisher: LID Publishing Ltd.</div> <div>Published Date: 2015</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p class="body-paragraph">The advertising industry is often portrayed as exciting, creative, and profitable. However, factors such as the change in pay structure, rise of holding companies, profit-hungry shareholders, and...</p></div> Business Book Summaries: Marketing Getting Better with Age http://www.bizsum.com/summaries/getting-better-age <div>Author: Hubbell, Peter</div> <div>Publisher: LID Publishing Inc.</div> <div>Published Date: 2015</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p class="body-paragraph">In American marketing, there is a bias toward the new and the young. That bias is demonstrated by the fact that most ads are designed to reach people aged 18 to 49. However, demographic changes...</p></div> Business Book Summaries: Marketing Content Inc. http://www.bizsum.com/summaries/content-inc <div>Author: Pulizzi, Joe</div> <div>Publisher: McGraw-Hill Education</div> <div>Published Date: 2016</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/entrepreneurship">Entrepreneurship</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p class="body-paragraph">Traditionally, entrepreneurs have launched products or services in order to start businesses. Today's world is different--successful businesses can be based on creating and distributing...</p></div> Business Book Summaries: Marketing Magnify http://www.bizsum.com/summaries/magnify <div>Author: Kruger, Dr. Betsy</div> <div>Publisher: Strategic Power</div> <div>Published Date: 2015</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p class="body-paragraph">In her new book&nbsp;<strong>Magnify</strong>, Dr. Betsy Kruger presents a step-by-step guide to creating and implementing profitable marketing plans. Kruger walks potential entrepreneurs through...</p></div> Business Book Summaries: Marketing Screen to Screen Selling http://www.bizsum.com/summaries/screen-screen-selling <div>Author: Devitre, Doug</div> <div>Publisher: McGraw-Hill Education</div> <div>Published Date: 2016</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p class="body-paragraph">In a world where businesses cannot survive without sales and technology exists to allow people to meet virtually, it was inevitable that the two concepts would merge. In&nbsp;<strong>Screen to...</strong></p></div> Business Book Summaries: Marketing Kapferer on Luxury http://www.bizsum.com/summaries/kapferer-luxury <div>Author: Kapferer, Jean-Noël</div> <div>Publisher: Kogan Page Limited</div> <div>Published Date: 2015</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/economics-finance">Economics & Finance</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p class="body-paragraph">In&nbsp;<strong>Kapferer on Luxury</strong>, Jean-Noël Kapferer highlights the struggles that luxury brands endure in keeping up with global growth and expansion. As countries such as China...</p></div> Business Book Summaries: Marketing Leading Digital Strategy http://www.bizsum.com/summaries/leading-digital-strategy <div>Author: Bones, Christopher | Hammersley, James</div> <div>Publisher: Kogan Page Limited</div> <div>Published Date: 2015</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p class="body-paragraph">Digital technology has changed the playing field when it comes to the marketing of goods and services. It can open up a powerful new channel for making money, but doing so usually requires...</p></div> Business Book Summaries: Marketing Customer-Centric Marketing http://www.bizsum.com/summaries/customer-centric-marketing <div>Author: Richardson, Neil | James, Jon | Kelley, Neil</div> <div>Publisher: Kogan Page Limited</div> <div>Published Date: 2015</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p class="body-paragraph">In&nbsp;<strong>Customer-Centric Marketing</strong>, Neil Richardson, Jon James, and Neil Kelley use case studies in connection with marketing tools and theories to provide a step-by-step...</p></div> Business Book Summaries: Marketing Decoding the Irrational Consumer http://www.bizsum.com/summaries/decoding-irrational-consumer <div>Author: Bridger, Darren</div> <div>Publisher: Kogan Page Limited</div> <div>Published Date: 2015</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p class="body-paragraph">Neuromarketing may be a comparatively new science, but its potential for uncovering the hidden triggers that drive buying decisions is endless. In&nbsp;<strong>Decoding the Irrational Consumer...</strong></p></div> Business Book Summaries: Marketing The Hook http://www.bizsum.com/summaries/hook <div>Author: Krevolin, Richard</div> <div>Publisher: The Career Press, Inc.</div> <div>Published Date: 2016</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p class="body-paragraph">Storytelling has always been a universally valuable and effective means of connecting with others. It is an excellent method for sharing and recalling information, motivating and inspiring people...</p></div> Business Book Summaries: Marketing Conquering the Seven Summits of Sales http://www.bizsum.com/summaries/conquering-seven-summits-sales <div>Author: Ershler, Susan | Waechter, John</div> <div>Publisher: HarperCollins Publishers</div> <div>Published Date: 2014</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In their book <strong>Conquering the Seven Summits of Sales</strong>, business experts and elite mountain climbers Susan Ershler and John Waechter examine the parallels between climbing the Seven Summits, the seven...</p></div> Business Book Summaries: Marketing Hello, My Name Is Awesome http://www.bizsum.com/summaries/hello-my-name-awesome <div>Author: Watkins, Alexandra</div> <div>Publisher: Berrett-Koehler Publishers, Inc.</div> <div>Published Date: 2014</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Out of the millions of companies that are launched every year, only a few end up with truly great names. In <strong>Hello, My Name Is Awesome</strong>, Alexandra Watkins demonstrates that every entrepreneur has the...</p></div> Business Book Summaries: Marketing The Hidden Agenda http://www.bizsum.com/summaries/hidden-agenda <div>Author: Allen, Kevin</div> <div>Publisher: Bibliomotion, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p class="body-paragraph">In&nbsp;<strong>The Hidden Agenda</strong>, Kevin Allen explains that behind every purchasing decision is an unspoken emotional motivation -- a<em>&nbsp;hidden agenda</em>. If a person pitching...</p></div> Business Book Summaries: Marketing The Three Value Conversations http://www.bizsum.com/summaries/three-value-conversations <div>Author: Peterson, Erik | Tim Riesterer, Tim | Smith, Conrad | Geoffrion, Cheryl</div> <div>Publisher: McGraw-Hill Education</div> <div>Published Date: 2015</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>The Three Value Conversations</strong>, Erik Peterson, Tim Riesterer, Conrad Smith, and Cheryl Geoffrion present an alternative sales technique. Instead of pushing their products or services, salespeople...</p></div> Business Book Summaries: Marketing Sell More and Sleep at Night http://www.bizsum.com/summaries/sell-more-and-sleep-night <div>Author: Pierce Jr., John Richard</div> <div>Publisher: Berrett-Koehler Publishers, Inc.</div> <div>Published Date: 2014</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Buying a product is not the same as being sold a product. Buying a product is an impersonal experience that takes place on the Internet or through some other type of anonymous, generic platform. However, being sold a...</p></div> Business Book Summaries: Marketing You Can’t Teach a Kid to Ride a Bike at a Seminar http://www.bizsum.com/summaries/you-can%E2%80%99t-teach-kid-ride-bike-seminar <div>Author: Sandler, David H.</div> <div>Publisher: McGraw-Hill Education</div> <div>Published Date: 2015</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>David H. Sandler was a salesman who hated everything about the typical sales process. He hated making cold calls and giving presentations only to discover prospects did not have the money or authority to buy his...</p></div> Business Book Summaries: Marketing Captivology http://www.bizsum.com/summaries/captivology <div>Author: Parr, Ben</div> <div>Publisher: HarperCollins Publishers</div> <div>Published Date: 2015</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Captivology</strong>, Ben Parr presents an organized approach to successful marketing that includes seven attention-grabbing triggers that tap into people’s natural tendencies and traits. The ultimate goal...</p></div> Business Book Summaries: Marketing Persuasive Copywriting http://www.bizsum.com/summaries/persuasive-copywriting <div>Author: Maslen, Andy</div> <div>Publisher: Kogan Page Limited</div> <div>Published Date: 2015</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Persuasive Copywriting</strong>, Andy Maslen shares his approach to writing great advertising copy. According to Maslen, the key is finding a way to connect with readers that makes them respond emotionally....</p></div> Business Book Summaries: Marketing The Simplicity Cycle http://www.bizsum.com/summaries/simplicity-cycle <div>Author: Ward, Dan</div> <div>Publisher: HarperCollins Publishers</div> <div>Published Date: 2015</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Too often, complexity is mistaken for quality. While products with many layers and features may seem innovative, consumers ultimately want simple, sleekly designed products that are easy to use. In <strong>The...</strong></p></div> Business Book Summaries: Marketing Paid Attention http://www.bizsum.com/summaries/paid-attention <div>Author: Yakob, Faris</div> <div>Publisher: Kogan Page Limited</div> <div>Published Date: 2015</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Paid Attention</strong>, Faris Yakob relates how the age of digital media has completely rewritten the rules of advertising. Media-transmitted messages are no longer the sole purview of advertising agencies...</p></div> Business Book Summaries: Marketing Understanding Social Media http://www.bizsum.com/summaries/understanding-social-media <div>Author: Ryan, Damian</div> <div>Publisher: Kogan Page</div> <div>Published Date: 2015</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>In <strong>Understanding Social Media</strong>, Damian Ryan states that to use social media successfully, a business must identify key objectives, target markets, and engage with individual consumers in an authentic,...</p></div> Business Book Summaries: Marketing Brand and Talent http://www.bizsum.com/summaries/brand-and-talent <div>Author: Keohane, Kogan</div> <div>Publisher: Kogan Page Limited</div> <div>Published Date: 2014</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/leadership-development">Leadership Development</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Brand management and talent management have traditionally been managed separately, to the point that completely different branding messages can be delivered to potential talent and clients. In <strong>Brand and Talent...</strong></p></div> Business Book Summaries: Marketing On Message http://www.bizsum.com/summaries/message <div>Author: Theobald, Theo</div> <div>Publisher: Kogan Page Limited</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/communication">Communication</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>On Message</strong>, Theo Theobald outlines a new strategy for communicating online. As more people rely on the Internet for news and information, communicators can reach larger, more diverse, and more...</p></div> Business Book Summaries: Marketing Does It Work? http://www.bizsum.com/summaries/does-it-work <div>Author: Atchison, Shane | Burby, Jason</div> <div>Publisher: McGraw-Hill Education</div> <div>Published Date: 2015</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Does It Work?</strong>, Shane Atchison and Jason Burby tap into their own experiences as digital marketers of the POSSIBLE creative agency to provide the tools and processes necessary for creating effective...</p></div> Business Book Summaries: Marketing Star Brands http://www.bizsum.com/summaries/star-brands <div>Author: Rogoll, Carolina</div> <div>Publisher: Allworth Press</div> <div>Published Date: 2015</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Star Brands, companies that deliver unique and compelling value to their customers and stand out among the competition, do not just happen. They are carefully crafted and nurtured to drive customer loyalty and increase...</p></div> Business Book Summaries: Marketing Selling Above and Below the Line http://www.bizsum.com/summaries/selling-above-and-below-line <div>Author: Miller, William</div> <div>Publisher: AMACOM</div> <div>Published Date: 2015</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p class="body-paragraph">In an effort to increase their average sales prices and shorten their selling cycles, salespeople are increasingly "calling high" and reaching out to executives. This is an excellent strategy but...</p></div> Business Book Summaries: Marketing The Membership Economy http://www.bizsum.com/summaries/membership-economy <div>Author: Baxter, Robbie Kellman</div> <div>Publisher: McGraw-Hill Education</div> <div>Published Date: 2015</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Membership Economies ensure that customers’ needs for goods and services and, more importantly, emotional fulfillment, are met on an ongoing basis while providing a steady and predictable income stream for the business...</p></div> Business Book Summaries: Marketing Brand Psychology http://www.bizsum.com/summaries/brand-psychology <div>Author: Gabay, Jonathan</div> <div>Publisher: Kogan Page Limited</div> <div>Published Date: 2015</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p class="body-paragraph">Why do people trust some brands more than others? How are consumers making purchasing decisions with access to more information than ever before? Why does a crisis destroy one brand's reputation...</p></div> Business Book Summaries: Marketing UnSelling http://www.bizsum.com/summaries/unselling <div>Author: Stratten, Scott | Kramer, Alison</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2014</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p class="body-paragraph"><strong>UnSelling</strong>&nbsp;focuses on the importance of everything except the sale. Scott Stratten and Alison Kramer explain the concept for businesses interested in cultivating repeat...</p></div> Business Book Summaries: Marketing Marketing with Social Media http://www.bizsum.com/summaries/marketing-social-media <div>Author: Coles, Linda</div> <div>Publisher: John Wiley & Sons Australia, Ltd.</div> <div>Published Date: 2015</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p class="body-paragraph">Social media is no longer just a fad, it is the new norm. If businesses want sales results, they will need to know how to utilize social media and connect with all their clients and customers....</p></div> Business Book Summaries: Marketing Crossing the Chasm http://www.bizsum.com/summaries/crossing-chasm <div>Author: Moore, Geoffrey A.</div> <div>Publisher: HarperCollins Publishers</div> <div>Published Date: 2014</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>Too often, new high-tech products with great buzz and promising initial sales crash and burn before ever making it to the mainstream market. In <strong>Crossing the Chasm</strong>, Geoffrey A. Moore argues that in...</p></div> Business Book Summaries: Marketing The One Week Marketing Plan http://www.bizsum.com/summaries/one-week-marketing <div>Author: Satterfield, Mark</div> <div>Publisher: BenBella Books, Inc.</div> <div>Published Date: 2014</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p class="body-paragraph">Many businesses have great products and services -- they just need a way to attract more customers. In&nbsp;<strong>The One Week Marketing Plan</strong>, Mark Satterfield provides a five-day...</p></div> Business Book Summaries: Marketing Marketing Above the Noise http://www.bizsum.com/summaries/marketing-above-noise <div>Author: Popky, Linda J.</div> <div>Publisher: Bibliomotion, Inc.</div> <div>Published Date: 2015</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p class="body-paragraph">Many marketing departments are struggling to rise above the noise being created by various factors in today's business environment. From increased competition and new technology to demanding...</p></div> Business Book Summaries: Marketing Well-Designed http://www.bizsum.com/summaries/well-designed <div>Author: Kolko, Jon</div> <div>Publisher: Harvard Business School Publishing Corporation</div> <div>Published Date: 2014</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Well-Designed</strong>, Jon Kolko suggests that most of the processes used today to design and develop products are arcane and based on outdated modes of thinking. As an alternative, Kolko offers a powerful...</p></div> Business Book Summaries: Marketing Marketing High Technology http://www.bizsum.com/summaries/marketing-high-technology <div>Author: Davidow, William H.</div> <div>Publisher: Free Press</div> <div>Published Date: 1986</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>The 1980s marketplace for microprocessors and computers might better be described as a battlefield. Companies rose and fell rapidly, attacked by both larger rivals and smaller upstarts. Commodification made it hard to...</p></div> Business Book Summaries: Marketing Mastering the World of Marketing http://www.bizsum.com/summaries/mastering-world-marketing <div>Author: Taylor, Eric | Riklan, David</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Marketing is changing, and many marketers feel overwhelmed with questions about how to respond to that change. At the same time, more information is available today about marketing than ever before. In <strong>...</strong></p></div> Business Book Summaries: Marketing Connect http://www.bizsum.com/summaries/connect <div>Author: Petersen, Lars Birkholm | Person, Ron | Nash, Christopher</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2014</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Customers are in control of the marketing messages they receive—both the content and the delivery. They expect to have the same experiences whether they are online or in a store. As Lars Birkholm Petersen, Ron Person,...</p></div> Business Book Summaries: Marketing Return on Relationship http://www.bizsum.com/summaries/return-relationship <div>Author: Rubin, Ted | Rose, Kathryn</div> <div>Publisher: Tate Publishing & Enterprises, LLC</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Today’s social media space has left many companies baffled about how to effectively market to their customers. These companies, which have relied on tried-and-true marketing and advertising tools, must now rethink how...</p></div> Business Book Summaries: Marketing Aesop’s Keys to Profitable Marketing http://www.bizsum.com/summaries/aesop%E2%80%99s-keys-profitable-marketing <div>Author: Kruger, Dr. Betsy</div> <div>Publisher: Publishing Directions</div> <div>Published Date: 2015</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>Aesop’s Keys to Profitable Marketing </strong>is a handbook for the proper development of business marketing plans. Using the brief tales of Aesop, the book offers a broad perspective on the discipline of...</p></div> Business Book Summaries: Marketing The Brain Sell http://www.bizsum.com/summaries/brain-sell <div>Author: Lewis, Dr. David</div> <div>Publisher: Nicholas Brealey Publishing</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In the last 50 years, neuroscience has made tremendous strides in understanding the brain, even developing techniques to measure people’s thoughts and emotions in real time. For advertisers and marketers, brain...</p></div> Business Book Summaries: Marketing Digital Branding http://www.bizsum.com/summaries/digital-branding <div>Author: Rowles, Daniel</div> <div>Publisher: Kogan Page Limited</div> <div>Published Date: 2014</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Digital Branding</strong>, Daniel Rowles asserts that without a clear understanding of the strategic impact of digital branding, it is impossible to develop clear and measurable objectives. To succeed,...</p></div> Business Book Summaries: Marketing Insight Selling http://www.bizsum.com/summaries/insight-selling <div>Author: Schultz, Mike | Doerr, John E.</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2014</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Insight Selling</strong>, Mike Schultz and John E. Doerr, co-presidents of RAIN Group, offer a new paradigm for successful selling. Since the 1970s, the prevailing sales methods have emphasized solution or...</p></div> Business Book Summaries: Marketing Marketing in the Participation Age http://www.bizsum.com/summaries/marketing-participation-age <div>Author: Middleton, Daina</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>With the advent of the Internet, mobile devices, and other technologies, people want to participate and build relationships more than ever before. Since participation is a central theme in consumers’ lives, savvy...</p></div> Business Book Summaries: Marketing Deliver the Unexpected http://www.bizsum.com/summaries/deliver-unexpected <div>Author: Robbins, Richard</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Many people who decide to work in sales find that it can be extremely challenging; however, it can also be one of the most rewarding industries if they are doing the right things for the right reasons. In his fable...</p></div> Business Book Summaries: Marketing Get Clients Now! http://www.bizsum.com/summaries/get-clients-now <div>Author: Hayden, C.J.</div> <div>Publisher: AMACOM</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Get Clients Now!</strong>, author and Master Certified Coach C.J. Hayden demonstrates how independent professionals, consultants, and coaches can improve their marketing and networking skills. By offering a...</p></div> Business Book Summaries: Marketing AUDIENCE http://www.bizsum.com/summaries/audience <div>Author: Rohrs, Jeffrey K.</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2014</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Before a company has customers with which to build relationships, it must find an audience to speak to about its products and services. Everyone is a consumer in some capacity, and no one is fully owned by any brand....</p></div> Business Book Summaries: Marketing Jab, Jab, Jab, Right Hook http://www.bizsum.com/summaries/jab-jab-jab-right-hook <div>Author: Vaynerchuk, Gary</div> <div>Publisher: HarperCollins Publishers</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>As Gary Vaynerchuk explains in <strong>Jab, Jab, Jab, Right Hook</strong>, social media has permanently altered the way brands interact with their customers. People now want to be social wherever they consume their...</p></div> Business Book Summaries: Marketing The Human Brand http://www.bizsum.com/summaries/human-brand <div>Author: Malone, Chris | Fiske, Susan T.</div> <div>Publisher: Jossey-Bass</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/relationships">Relationships</a></div> <div>&nbsp;</div> <div><p>People judge one another based on two categories of social perception: warmth and competence. Individuals who exhibit warmth and competence tend to generate feelings of trust and admiration in others. These types of...</p></div> Business Book Summaries: Marketing Humanize http://www.bizsum.com/summaries/humanize <div>Author: Notter, Jamie | Grant, Maddie</div> <div>Publisher: Que Publishing</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/communication">Communication</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p><strong>Humanize </strong>is a guide to restructuring organizations based on the principles of social media. Authors Jamie Notter and Maddie Grant provide recommendations for overcoming hierarchical structures,...</p></div> Business Book Summaries: Marketing A World Gone Social http://www.bizsum.com/summaries/world-gone-social <div>Author: Coiné, Ted | Babbitt, Mark</div> <div>Publisher: AMACOM</div> <div>Published Date: 2014</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>In <strong>A World Gone Social</strong>, Ted Coiné and Mark Babbitt explain the impact that social media is having on the world’s economy. The authors believe the world has entered a new “Social Age.” Coiné and Babbitt...</p></div> Business Book Summaries: Marketing The Thank You Economy http://www.bizsum.com/summaries/thank-you-economy <div>Author: Vaynerchuk, Gary</div> <div>Publisher: HarperCollins Publishers</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Social media has given consumers the kind of loud and powerful voices they have not enjoyed since neighborhood shops dominated the market. Gary Vaynerchuk calls this <strong>The Thank You Economy</strong>, a new world...</p></div> Business Book Summaries: Marketing Nonstop Sales Boom http://www.bizsum.com/summaries/nonstop-sales-boom <div>Author: Francis, Colleen</div> <div>Publisher: AMACOM</div> <div>Published Date: 2014</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>The sales cycle is often unpredictable, involving extensive time chasing leads and tunnel vision focus on closing the deal. The typical cycle results in inconsistent and sometimes disappointing sales numbers. The...</p></div> Business Book Summaries: Marketing Absolute Value http://www.bizsum.com/summaries/absolute-value <div>Author: Simonson, Itamar | Rosen, Emanuel</div> <div>Publisher: HarperCollins Publishers</div> <div>Published Date: 2014</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Absolute Value</strong>, Itamar Simonson and Emanuel Rosen describe how consumer decision making has been dramatically altered by the availability of information from review sites, expert assessments, social...</p></div> Business Book Summaries: Marketing Brand Turnaround http://www.bizsum.com/summaries/brand-turnaround <div>Author: Post, Karen</div> <div>Publisher: McGraw-Hill Professional Publishing</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Every brand wants to be the first one people think of when it is time to purchase a new product or service. Brands also want to make profits, get votes, or achieve other benchmarks of success while also being preferred...</p></div> Business Book Summaries: Marketing A+ Marketing http://www.bizsum.com/summaries/marketing-0 <div>Author: Eliscu, Andrea T.</div> <div>Publisher: MGMA</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/health-care">Health Care</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>As consumers continue to take a more assertive approach to their medical care, practices must meet patients’ expectations to remain competitive. Medical offices should get to know the needs of their patients and gear...</p></div> Business Book Summaries: Marketing The Intention Economy http://www.bizsum.com/summaries/intention-economy <div>Author: Searls, Doc</div> <div>Publisher: Harvard Business School Publishing Corporation</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>According to Doc Searls in &nbsp;<strong>The Intention Economy</strong>, there is a sort of revolution quietly occurring in the marketplace right now where customers will be freed from the systems currently set in the...</p></div> Business Book Summaries: Marketing Marketing http://www.bizsum.com/summaries/marketing <div>Author: Tracy, Brian</div> <div>Publisher: AMACOM</div> <div>Published Date: 2014</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Brian Tracy’s <strong>Marketing </strong>is a thought-by-thought guide through some of the most effective marketing techniques in modern business. The book uses many recent, real-world examples to illustrate Tracy’s no...</p></div> Business Book Summaries: Marketing The Collaborative Sale http://www.bizsum.com/summaries/collaborative-sale <div>Author: Eades, Keith M. | Sullivan, Timothy T.</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2014</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>The Collaborative Sale</strong>, Keith M. Eades and Timothy T. Sullivan provide a wake-up call to sellers of all types. Gone are the days when a clever sales pitch or double-talk results in sales success....</p></div> Business Book Summaries: Marketing What You Need to Know About Marketing http://www.bizsum.com/summaries/what-you-need-know-about-marketing <div>Author: Middleton, Simon</div> <div>Publisher: Capstone Publishing Ltd.</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Marketing has a somewhat negative reputation in modern society—it is often thought of as an attempt to get people to buy things they neither need nor want. This, however, is based upon a misconception that marketing...</p></div> Business Book Summaries: Marketing Fascinate http://www.bizsum.com/summaries/fascinate <div>Author: Hogshead, Sally</div> <div>Publisher: HarperCollins Publishers</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Fascinate</strong>, world-renowned brand consultant Sally Hogshead introduces readers to the seven universal fascination triggers: lust, mystique, alarm, prestige, power, vice, and trust. Exploring research...</p></div> Business Book Summaries: Marketing Smart Sales Manager http://www.bizsum.com/summaries/smart-sales-manager <div>Author: Feigon, Josiane Chriqui</div> <div>Publisher: AMACOM</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/management">Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In today’s marketplace, managing an inside sales force is increasingly challenging. Today’s customers are not like yesterday’s customers who waited patiently for sales representatives to walk them through the sales...</p></div> Business Book Summaries: Marketing Unconscious Branding http://www.bizsum.com/summaries/unconscious-branding <div>Author: Van Praet, Douglas</div> <div>Publisher: Palgrave Macmillan</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>The human mind can be thought of like an iceberg—the portion above the water line is people’s conscious mind while the vast majority, the unconscious mind, is below the surface. While this portion drives most people’s...</p></div> Business Book Summaries: Marketing Be a Direct Selling Superstar http://www.bizsum.com/summaries/be-direct-selling-superstar <div>Author: Christensen, Mary</div> <div>Publisher: AMACOM</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/personal-growth">Personal Growth</a>, <a href="http://www.bizsum.com/summaries/category/relationships">Relationships</a></div> <div>&nbsp;</div> <div><p>In this present age of downsizing, job insecurity, and crippling debt from student loans and credit cards, many people are looking for more than just financial stability and lasting employment—they are seeking true...</p></div> Business Book Summaries: Marketing Romancing the Brand http://www.bizsum.com/summaries/romancing-brand-0 <div>Author: Halloran, Tim</div> <div>Publisher: Jossey-Bass</div> <div>Published Date: 2014</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>The strength of any brand depends on its emotional connection with the purchaser. This emotional connection is very similar to a romantic relationship and carries with it the same investments and risks. In order to...</p></div> Business Book Summaries: Marketing The New Rules of Lead Generation http://www.bizsum.com/summaries/new-rules-lead-generation <div>Author: Scott, David T.</div> <div>Publisher: AMACOM</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Lead generation is the little-noticed engine behind marketing efforts. The goal of lead generation is to uncover potential customers and develop them into leads that will ultimately result in sales. Many marketing...</p></div> Business Book Summaries: Marketing HBR’s 10 Must Reads On Strategic Marketing http://www.bizsum.com/summaries/hbr%E2%80%99s-10-must-reads-strategic-marketing <div>Author: Harvard Business Review</div> <div>Publisher: Harvard Business School Publishing Corporation</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Thanks to changing customers and a changing business environment, marketing techniques also need to change in order to be successful. Although it is no longer at the front end of the sales funnel, marketing is...</p></div> Business Book Summaries: Marketing Winning the Story Wars http://www.bizsum.com/summaries/winning-story-wars <div>Author: Sachs, Jonah</div> <div>Publisher: Harvard Business School Publishing Corporation</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Throughout the ages, stories have brought societies together and helped their members create a shared sense of the world. In fact, storytelling strategist and creative expert Jonah Sachs believes that stories have...</p></div> Business Book Summaries: Marketing The Innovative Sale http://www.bizsum.com/summaries/innovative-sale <div>Author: Donnolo, Mark</div> <div>Publisher: AMACOM</div> <div>Published Date: 2014</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>“Sales” and “innovation” are not terms people normally use together. However, unless salespeople are willing to introduce some innovative creativity into their daily roles, they will not be able to distinguish...</p></div> Business Book Summaries: Marketing Connected CRM http://www.bizsum.com/summaries/connected-crm <div>Author: Williams, David S.</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2014</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>The world of marketing is changing dramatically with the emergence of three phenomena: the digitization of media, the propagation of social media networks, and the capability of consumers to access media at any time...</p></div> Business Book Summaries: Marketing The Art of Social Selling http://www.bizsum.com/summaries/art-social-selling <div>Author: Belew, Shannon</div> <div>Publisher: AMACOM</div> <div>Published Date: 2014</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>The process of selling has transformed dramatically with the advent of social media, and customers are abandoning traditional purchasing influences in favor of online digital marketing stimuli. This means that...</p></div> Business Book Summaries: Marketing Contagious http://www.bizsum.com/summaries/contagious <div>Author: Berger, Jonah</div> <div>Publisher: Simon & Schuster, Inc.</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>Contagious </strong>by Jonah Berger utilizes sociological and psychological studies alongside extensive marketing research to pinpoint the precise reasons why certain ideas and trends catch on and others do not...</p></div> Business Book Summaries: Marketing Marketing to Millennials http://www.bizsum.com/summaries/marketing-millennials <div>Author: Fromm, Jeff | Garton, Christie</div> <div>Publisher: AMACOM</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Millennials, those born between 1977 and 1995, have access to more wealth than any other generation, and businesses must learn how to sell to and engage with them in order to keep them as customers. Since Millennials...</p></div> Business Book Summaries: Marketing The Face-to-Face Book http://www.bizsum.com/summaries/face-face-book <div>Author: Keller, Ed | Fay, Brad</div> <div>Publisher: Free Press</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/relationships">Relationships</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>In <strong>The Face-to-Face Book</strong>, Ed Keller and Brad Fay seek to expand the definition of “social marketing” to include websites like Facebook and Twitter along with face-to-face conversations and other forms...</p></div> Business Book Summaries: Marketing Online Video Revolution http://www.bizsum.com/summaries/online-video-revolution <div>Author: Cecil, John</div> <div>Publisher: Palgrave Macmillan</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>As the Internet evolves from a text-based medium to a video-based one, traditional online marketing techniques have become obsolete. To successfully engage online customers these days, marketers must begin...</p></div> Business Book Summaries: Marketing Converge http://www.bizsum.com/summaries/converge <div>Author: Lord, Bob | Velez, Ray</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/innovation">Innovation</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>Marketing and technology can no longer be viewed as two separate functions in an organization. In this rapidly changing world, technology is a big part of everyone’s worlds regardless of their roles. It is necessary to...</p></div> Business Book Summaries: Marketing Highly Recommended http://www.bizsum.com/summaries/highly-recommended <div>Author: Rand, Paul M.</div> <div>Publisher: McGraw-Hill Education</div> <div>Published Date: 2014</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Highly Recommended</strong>, Paul M. Rand presents a guidebook for businesses that want to leverage the power of customer recommendations and word of mouth influence. Drawing on real-life success stories...</p></div> Business Book Summaries: Marketing What Great Brands Do http://www.bizsum.com/summaries/what-great-brands-do <div>Author: Yohn, Denise Lee</div> <div>Publisher: Jossey-Bass</div> <div>Published Date: 2014</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>What Great Brands Do</strong>, Denise Lee Yohn offers an in-depth look at the construction of great brands and the innovative “brand-as-business” strategy that has facilitated their success. As most leaders...</p></div> Business Book Summaries: Marketing Epic Content Marketing http://www.bizsum.com/summaries/epic-content-marketing <div>Author: Pulizzi, Joe</div> <div>Publisher: McGraw-Hill Education</div> <div>Published Date: 2014</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Customers do not care about a company’s products or services—they care about themselves. This simple fact sits at the heart of content marketing, a marketing strategy that aims to attract and retain customers through...</p></div> Business Book Summaries: Marketing Defending Your Brand http://www.bizsum.com/summaries/defending-your-brand <div>Author: Calkins, Tim</div> <div>Publisher: Palgrave MacMillan</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Defending Your Brand</strong>, Tim Calkins outlines a comprehensive strategy for formulating defensive strategies. Cognizant of the many ethical and moral quandaries inherent in formulating a corporate...</p></div> Business Book Summaries: Marketing Do It! Marketing http://www.bizsum.com/summaries/do-it-marketing <div>Author: Newman, David</div> <div>Publisher: AMACOM</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Do It! Marketing</strong>, David Newman explains how to create and implement effective marketing strategies using a carefully constructed approach. Newman emphasizes the importance of understanding one’s own...</p></div> Business Book Summaries: Marketing Market Your Way to Growth http://www.bizsum.com/summaries/market-your-way-growth <div>Author: Kotler, Philip | Kotler, Milton</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Market Your Way to Growth</strong>, Philip Kotler and Milton Kotler share how companies large and small can create profitable, sustainable growth during periods of both regional and global low economic...</p></div> Business Book Summaries: Marketing Loyalty 3.0 http://www.bizsum.com/summaries/loyalty-30 <div>Author: Paharia, Rajat</div> <div>Publisher: The McGraw-Hill Companies, Inc.</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>“Loyalty” is a common term used in business. While many companies strive to earn it from their customers and employees, few are actually implementing effective techniques to ensure that they gain the loyalty that truly...</p></div> Business Book Summaries: Marketing Conversations That Sell http://www.bizsum.com/summaries/conversations-sell <div>Author: Bleeke, Nancy</div> <div>Publisher: AMACOM</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Buyers in today’s market are better informed than their historical counterparts, and to help them choose the best options for their particular goals and needs, sellers must be willing and able to kick it up a notch as...</p></div> Business Book Summaries: Marketing Laddering http://www.bizsum.com/summaries/laddering <div>Author: Holtzclaw, Eric V.</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Change is something that can always be counted on. This is especially true in the world of marketing and advertising. For decades, marketing campaigns told consumers why they needed a product, and until the invention...</p></div> Business Book Summaries: Marketing Experience Design http://www.bizsum.com/summaries/experience-design <div>Author: Newbery, Patrick | Farnham, Kevin</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>There is more innovation and competition in the business world today than ever before. For a business to stand out, it must be able to design products and services that provide people with quality experiences...</p></div> Business Book Summaries: Marketing The Passion Conversation http://www.bizsum.com/summaries/passion-conversation <div>Author: Phillips, Robbin | Cordell, Greg | Church, Geno | Moore, John</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Word of mouth is the key to any successful business. However, it is difficult to spark because people cannot be forced to talk about a business—they must genuinely want to. In <strong>The Passion Conversation...</strong></p></div> Business Book Summaries: Marketing Baked In http://www.bizsum.com/summaries/baked-0 <div>Author: Bogusky, Alex | Winsor, John</div> <div>Publisher: B2 Books</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Baked In</strong>, Alex Bogusky and John Winsor apply their expertise as marketing and advertising veterans who are able to feel the pulse of the changing 21st-century business world. They guide the reader...</p></div> Business Book Summaries: Marketing The Experience Economy http://www.bizsum.com/summaries/experience-economy <div>Author: Pine II, B. Joseph | Gilmore, James H.</div> <div>Publisher: Harvard Business School Publishing Corporation</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>The Experience Economy</strong>, thought leaders B. Joseph Pine II and James H. Gilmore explain why companies increasingly need to engage people with customized, memorable, and transformational experiences....</p></div> Business Book Summaries: Marketing New Sales. Simplified. http://www.bizsum.com/summaries/new-sales-simplified <div>Author: Weinberg, Mike</div> <div>Publisher: AMACOM</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>New customers are the lifeblood of any business. Yet, for the average salesperson, the process of acquiring new customers creates anxiety and confusion. In <strong>New Sales. Simplified.</strong>, Mike Weinberg...</p></div> Business Book Summaries: Marketing Make It All About Them http://www.bizsum.com/summaries/make-it-all-about-them <div>Author: Keller, Nadine</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/communication">Communication</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Sales presentations have traditionally focused on the product and the presenting company. In <strong>Make It All About Them</strong>, Nadine Keller bluntly states that this approach is not only boring, but it is a...</p></div> Business Book Summaries: Marketing Unlimited Sales Success http://www.bizsum.com/summaries/unlimited-sales-success <div>Author: Tracy, Brian | Tracy, Michael</div> <div>Publisher: AMACOM</div> <div>Published Date: 2014</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/productivity">Productivity</a></div> <div>&nbsp;</div> <div><p>Veteran salesperson Brian Tracy is a high school dropout who drifted from job to job until he discovered sales and set about mastering it by questioning other salespeople, reading voraciously, and attending seminars....</p></div> Business Book Summaries: Marketing Pinfluence http://www.bizsum.com/summaries/pinfluence <div>Author: Hayden, Beth</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>Social media has become a mainstream marketing tool must for any business that wants to succeed in today’s competitive environment. Pinterest, a social media tool centered on creating and sharing collections of digital...</p></div> Business Book Summaries: Marketing Decoded http://www.bizsum.com/summaries/decoded <div>Author: Barden, Phil</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Phil Barden’s book, <strong>Decoded</strong>, explains the science behind consumers’ decision making. Behavioral economics, psychology, and science come together to explain why people select certain brands, products,...</p></div> Business Book Summaries: Marketing Let’s Close a Deal http://www.bizsum.com/summaries/let%E2%80%99s-close-deal <div>Author: Clifford, Christine</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/entrepreneurship">Entrepreneurship</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Let’s Close a Deal</strong>, Christine Clifford takes readers through the steps that lead to closing deals. Each step of the process is documented with examples from Clifford’s career, life, or successful...</p></div> Business Book Summaries: Marketing Content to Commerce http://www.bizsum.com/summaries/content-commerce <div>Author: Savar, Avi</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>Social media sites are proliferating, attracting more users, and playing an increasingly important role in users’ lives; however, some brands are struggling to take full advantage of the opportunities that are...</p></div> Business Book Summaries: Marketing The Mobile Marketing Revolution http://www.bizsum.com/summaries/mobile-marketing-revolution <div>Author: Alpert, Jed</div> <div>Publisher: The McGraw-Hill Companies, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>The Internet and social media have been game-changing in terms of expanding and personalizing a business’s marketing capabilities and enabling organizations to communicate more effectively with a broader audience....</p></div> Business Book Summaries: Marketing Kick-Ass Business and Marketing Secrets http://www.bizsum.com/summaries/kick-ass-business-and-marketing-secrets <div>Author: Pritchard, Bob</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Kick-Ass Business and Marketing Secrets</strong>, Bob Pritchard shakes up the anemic world of marketing. Furious with an industry characterized by wasted time, money, and effort, Pritchard takes an axe to...</p></div> Business Book Summaries: Marketing Supremely Successful Selling http://www.bizsum.com/summaries/supremely-successful-selling <div>Author: Panas, Jerold</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/productivity">Productivity</a></div> <div>&nbsp;</div> <div><p>When salespeople view their jobs solely as pushing a product onto someone else, they will not get very far. To be successful, salespeople have to listen carefully, get to know their customers, give them what they want...</p></div> Business Book Summaries: Marketing The Story of Purpose http://www.bizsum.com/summaries/story-purpose <div>Author: Reiman, Joey</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>American corporations have always been concerned with enhancing shareholder value, but most companies are finding that younger consumers want something more out of companies than the products they make. Instead, they...</p></div> Business Book Summaries: Marketing Dirty Little Secrets http://www.bizsum.com/summaries/dirty-little-secrets <div>Author: Morgen, Sharon Drew</div> <div>Publisher: Morgen Publishing</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Sellers believe that identifying the buyers’ needs, providing them with information, and managing the relationship leads to success. Yet the traditional sales model closes only approximately 7 percent of all prospects...</p></div> Business Book Summaries: Marketing SuperBusiness http://www.bizsum.com/summaries/superbusiness <div>Author: Doherty, Fraser</div> <div>Publisher: Capstone Publishing, Ltd.</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-biographies">Business Biographies</a>, <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/entrepreneurship">Entrepreneurship</a>, <a href="http://www.bizsum.com/summaries/category/innovation">Innovation</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/social-responsibility">Social Responsibility</a></div> <div>&nbsp;</div> <div><p>Young entrepreneurs are often viewed as overnight sensations or flukes in the business world. In<strong> SuperBusiness</strong>, Fraser Doherty shows that youth does not always equate with inexperience. He recounts how...</p></div> Business Book Summaries: Marketing Selling with Noble Purpose http://www.bizsum.com/summaries/selling-noble-purpose <div>Author: McLeod, Lisa Earle</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Selling with Noble Purpose</strong>, Lisa Earle McLeod shows how sellers who understand the difference they make in customers’ lives enjoy both better closing rates and greater job satisfaction. She explains...</p></div> Business Book Summaries: Marketing Power Stories http://www.bizsum.com/summaries/power-stories <div>Author: Khoo, Valerie</div> <div>Publisher: John Wiley & Sons Australia, Ltd.</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/entrepreneurship">Entrepreneurship</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In a culture flush with social media sound bites and email blasts, many business leaders and entrepreneurs have forgotten the most innate and powerful means of connecting with other people: telling stories. The power...</p></div> Business Book Summaries: Marketing Go Mobile http://www.bizsum.com/summaries/go-mobile <div>Author: Hopkins, Jeanne | Turner, Jamie</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>In <strong>Go Mobile</strong>, Jeanne Hopkins and Jamie Turner offer insights into the relatively new world of mobile marketing. While it can seem daunting to learn about apps, 2D codes, and location-based marketing,...</p></div> Business Book Summaries: Marketing The Third Screen http://www.bizsum.com/summaries/third-screen <div>Author: Martin, Chuck</div> <div>Publisher: Nicholas Brealey Publishing</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>The nature of marketing has evolved dramatically over recent decades. The “first screen” was television, which enabled one–way communication from marketers to consumers. The “second screen” was personal computers,...</p></div> Business Book Summaries: Marketing Engagement Marketing http://www.bizsum.com/summaries/engagement-marketing <div>Author: Goodman, Gail F.</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>In <strong>Engagement Marketing</strong>, Gail Goodman, the CEO of Constant Contact, demonstrates how to effectively use social media to acquire new customers while connecting with existing ones. She offers small...</p></div> Business Book Summaries: Marketing Renegades Write the Rules http://www.bizsum.com/summaries/renegades-write-rules <div>Author: Martin, Amy Jo</div> <div>Publisher: Jossey-Bass</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Renegades Write the Rules</strong>, social media maven Amy Jo Martin offers eight “Renegade Rules.” Using these rules as a template, Martin outlines a path for organizations that are looking to increase...</p></div> Business Book Summaries: Marketing Rainmaking Conversations http://www.bizsum.com/summaries/rainmaking-conversations <div>Author: Schultz, Mike | Doerr, John E.</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/relationships">Relationships</a></div> <div>&nbsp;</div> <div><p>In the world of sales, conversations are the link between meeting a prospect and closing a deal. Unfortunately, many sales professionals are unable to initiate and sustain the conversations they need to succeed....</p></div> Business Book Summaries: Marketing Launch http://www.bizsum.com/summaries/launch <div>Author: Stelzner, Michael A.</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>The word “content” is thrown around a lot, but not many people know how to create content that is useful, thought provoking, and viral. In <strong>Launch</strong>, Michael Stelzner presents his recipe...</p></div> Business Book Summaries: Marketing Pulse http://www.bizsum.com/summaries/pulse <div>Author: Hubbard, Douglas W.</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>Companies have a vast, free, and mostly untapped resource of information about trends affecting them and their customers: the Internet. When people search online, blog, tweet, or write online reviews, they leave behind...</p></div> Business Book Summaries: Marketing Breakthrough Branding http://www.bizsum.com/summaries/breakthrough-branding <div>Author: Kaputa, Catherine</div> <div>Publisher: Nicholas Brealey Publishing</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In this digital age, entrepreneurs ignore branding at their own peril. No matter the value of their initial ideas, they will struggle to capitalize on their inspirations without a focus on branding. If companies fail...</p></div> Business Book Summaries: Marketing Likeable Social Media http://www.bizsum.com/summaries/likeable-social-media <div>Author: Kerpen, Dave</div> <div>Publisher: The McGraw-Hill Companies, Inc.</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Social networks can host numerous conversations at one time with potentially thousands or even millions of people in what has become the world’s largest cocktail party. Those qualities that are deemed valuable at a...</p></div> Business Book Summaries: Marketing Everywhere http://www.bizsum.com/summaries/everywhere <div>Author: Weber, Larry</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Social media is driving significant changes in how businesses and consumers connect. In <strong>Everywhere</strong>, Larry Weber explains that to be relevant and competitive in a digital world, companies must focus on...</p></div> Business Book Summaries: Marketing The Business of Influence http://www.bizsum.com/summaries/business-influence <div>Author: Sheldrake, Philip</div> <div>Publisher: John Wiley & Sons, Ltd.</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/communication">Communication</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>When individuals think or do something they would not ordinarily think or do, they have been influenced. Although, the heart of any traditional Marketing and Public Relations (PR) effort is to influence an intended...</p></div> Business Book Summaries: Marketing Chasing Youth Culture and Getting It Right http://www.bizsum.com/summaries/chasing-youth-culture-and-getting-it-right <div>Author: Wells, Tina</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Today’s young people make up the most wired generation in history. They are growing up in a period of technological innovation, economic recession, and instant access to information, which is shaping their wants and...</p></div> Business Book Summaries: Marketing Content Is Currency http://www.bizsum.com/summaries/content-currency <div>Author: Wuebben, Jon</div> <div>Publisher: Nicholas Brealey Publishing</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>Content Is Currency</strong> can help businesses take maximum advantage of the new possibilities created by the Internet, smart phones, and other digital tools and media. Author Jon Wuebben surveys the many...</p></div> Business Book Summaries: Marketing Mobile Marketing http://www.bizsum.com/summaries/mobile-marketing <div>Author: Varnali, Kaan | Toker, Aysegul | Yilmaz, Cengiz</div> <div>Publisher: The McGraw-Hill Companies, Inc.</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Mobile Marketing</strong>, Kaan Varnali, Aysegul Toker, and Cengiz Yilmaz explore the latest advances in mobile technology and how the burgeoning use of mobile handsets makes the medium an optimal platform...</p></div> Business Book Summaries: Marketing Conversations That Win the Complex Sale http://www.bizsum.com/summaries/conversations-win-complex-sale <div>Author: Peterson, Erik | Riesterer, Tim</div> <div>Publisher: The McGraw-Hill Companies, Inc.</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/communication">Communication</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Conversations That Win the Complex Sale</strong>, Erik Peterson and Tim Riesterer explain how to improve sales performance through Power Messaging. Power Messaging is a tool that enables sales professionals...</p></div> Business Book Summaries: Marketing Slow Down, Sell Faster! http://www.bizsum.com/summaries/slow-down-sell-faster <div>Author: Davis, Kevin</div> <div>Publisher: AMACOM</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/productivity">Productivity</a></div> <div>&nbsp;</div> <div><p>In <strong>Slow Down, Sell Faster!</strong>, Kevin Davis explains how to win sales faster by actually slowing down the sales process and focusing on the customer’s buying process. He provides a practical model for...</p></div> Business Book Summaries: Marketing Mobilized Marketing http://www.bizsum.com/summaries/mobilized-marketing <div>Author: Hasen, Jeff</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Mobilized Marketing</strong>, chief marketing officer of Hipcricket Jeff Hasen describes the evolution of marketing through mobile communication devices. Using interviews with numerous marketers, Hasen...</p></div> Business Book Summaries: Marketing Think Like a Marketer http://www.bizsum.com/summaries/think-marketer <div>Author: Sonnier, Lauron</div> <div>Publisher: The Career Press, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p></p><P>In <STRONG>Think Like a Marketer</strong>, author Lauron Sonnier motivates businesses to stand out from the crowd and competition by demonstrating that marketing does not have to be complicated, it just has to...</p></div> Business Book Summaries: Marketing Bottom-Line Selling http://www.bizsum.com/summaries/bottom-line-selling <div>Author: Malcolm, Jack</div> <div>Publisher: Booktrope</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p></p><P>In <STRONG>Bottom-Line Selling</strong>, sales consultant Jack Malcolm stresses that just knowing a customer’s needs is not enough for today’s sales professionals. Instead, they must understand their customers,...</p></div> Business Book Summaries: Marketing Web Copy That Sells http://www.bizsum.com/summaries/web-copy-sells <div>Author: Veloso, Maria</div> <div>Publisher: AMACOM</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/communication">Communication</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p></p><P>Direct marketing websites need effective copy to engage prospects and convert them to customers. In <STRONG>Web Copy That Sells</strong>, Maria Veloso boils more than 30 years of copywriting experience down to a...</p></div> Business Book Summaries: Marketing The King of Madison Avenue http://www.bizsum.com/summaries/king-madison-avenue <div>Author: Roman, Kenneth</div> <div>Publisher: Palgrave Macmillan</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-biographies">Business Biographies</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p></p><P>David Ogilvy has been dubbed “the original mad man,” the “godfather” of the ad world, and “the pope of modern advertising.” In <STRONG>The King of Madison Avenue</strong>, Kenneth Roman, former chairman and CEO...</p></div> Business Book Summaries: Marketing Going Social http://www.bizsum.com/summaries/going-social <div>Author: Goldman, Jeremy</div> <div>Publisher: AMACOM</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p></p><P>In <STRONG>Going Social</strong>, Jeremy Goldman explores the many aspects of social marketing, focusing on the theme that today’s marketing efforts are relationship driven rather than product driven. He offers...</p></div> Business Book Summaries: Marketing The Apple Experience http://www.bizsum.com/summaries/apple-experience <div>Author: Gallo, Carmine</div> <div>Publisher: The McGraw-Hill Companies, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>The Apple Experience</strong>, communications coach Carmine Gallo explains the vision and values behind Apple’s success in customer service and in the business world. Apple centers around enriching lives,...</p></div> Business Book Summaries: Marketing Uprising http://www.bizsum.com/summaries/uprising <div>Author: Goodson, Scott</div> <div>Publisher: The McGraw-Hill Companies, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/relationships">Relationships</a></div> <div>&nbsp;</div> <div><p>In <strong>Uprising</strong>, Scott Goodson argues that movements have become the preferred method of social engagement and social change, and that businesses must seize the opportunity to use movements “to form a...</p></div> Business Book Summaries: Marketing Content Rules http://www.bizsum.com/summaries/content-rules <div>Author: Handley, Ann | Chapman, C C.</div> <div>Publisher: John Wiley and Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>Today's online platforms give organizations powerful and low-cost ways to connect with their customers and create awareness of their offerings. In fact, as people rely increasingly on web-based information and...</p></div> Business Book Summaries: Marketing The Green Marketing Manifesto http://www.bizsum.com/summaries/green-marketing-manifesto <div>Author: Grant, John</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2007</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/social-responsibility">Social Responsibility</a></div> <div>&nbsp;</div> <div><p>In <strong>The Green Marketing Manifesto</strong>, John Grant, a British marketing professional with over 20 years of experience, provides a green marketing blueprint for people in the field of marketing. He outlines...</p></div> Business Book Summaries: Marketing Propel http://www.bizsum.com/summaries/propel <div>Author: Keyes, Whitney</div> <div>Publisher: The Career Press, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Propel</strong>, author Whitney Keyes presents a series of core principles to guide marketing strategies in any organization. Keyes is quick to admit that there is never a “one size fits all” solution to a...</p></div> Business Book Summaries: Marketing Brand Advocates http://www.bizsum.com/summaries/brand-advocates <div>Author: Fuggetta, Rob</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Brand Advocates</strong>, Rob Fuggetta explains that companies have a powerful yet underutilized marketing weapon that is ten times more effective than other marketing methods: the advocacy of their most...</p></div> Business Book Summaries: Marketing Optimize http://www.bizsum.com/summaries/optimize <div>Author: Odden, Lee</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Lee Odden, author of <strong>Optimize</strong>, believes that no company is too small or too large to benefit from a customer-centric online marketing strategy that optimizes their web presence. To be successful...</p></div> Business Book Summaries: Marketing Design like Apple http://www.bizsum.com/summaries/design-apple <div>Author: Edson, John</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-biographies">Business Biographies</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Design Like Apple</strong>, John Edson describes how companies can use design to gain a competitive advantage. Through an in-depth breakdown of Apple’s philosophies, practices, and inner workings, Edson...</p></div> Business Book Summaries: Marketing @YourService http://www.bizsum.com/summaries/yourservice <div>Author: Eliason, Frank</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Historically, companies could control their image and sell their goods and services through traditional marketing. However, thanks to the advent of the Internet and social media, hyperconnected Customers are the main...</p></div> Business Book Summaries: Marketing Customers First http://www.bizsum.com/summaries/customers-first <div>Author: Bueno, Bolivar J.</div> <div>Publisher: The McGraw-Hill Companies, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Bolivar J. Bueno feels that the first step that a company should take in order to dominate its market is to get to know its most loyal customers, its “Brand Lovers,” and what it is that they love about the company. In...</p></div> Business Book Summaries: Marketing The B2B Social Media Book http://www.bizsum.com/summaries/b2b-social-media-book <div>Author: Bodnar, Kipp | Cohen, Jeffrey L.</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>The B2B Social Media Book</strong> is about profit. Authors Kipp Bodnar and Jeffrey L. Cohen explain that B2B (business-to-business) marketing is at a crossroads. Either companies can continue to do things the...</p></div> Business Book Summaries: Marketing UnMarketing http://www.bizsum.com/summaries/unmarketing <div>Author: Stratten, Scott</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>The game has changed, and businesses can no longer send out emails to thousands of people and expect them pay any attention. In fact, the emails will most likely go directly into the recipient’s spam folder. In...</p></div> Business Book Summaries: Marketing Real-Time Marketing & PR http://www.bizsum.com/summaries/real-time-marketing-pr <div>Author: Scott, David Meerman</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>Real-Time Marketing & PR</strong> explains how social media and the digital age have changed the rules of marketing and PR strategies. The book emphasizes that establishing a voice is a critical part of...</p></div> Business Book Summaries: Marketing How to Be Great at The Stuff You Hate http://www.bizsum.com/summaries/how-be-great-stuff-you-hate <div>Author: Davies, Nick</div> <div>Publisher: Capstone Publishing</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/personal-growth">Personal Growth</a></div> <div>&nbsp;</div> <div><p>In <strong>How to Be Great at the Stuff You Hate</strong>, author Nick Davies aims to help readers face a crucial fact: most people in sales hate the actual act of selling. In general, the act of selling someone on a...</p></div> Business Book Summaries: Marketing No Thanks, I'm Just Looking http://www.bizsum.com/summaries/no-thanks-im-just-looking <div>Author: Friedman, Harry J.</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Customers face similar product choices in just about every store they visit. In this competitive environment, the key to moving merchandise is the sales force. The connection that a salesperson establishes with a...</p></div> Business Book Summaries: Marketing StoryBranding http://www.bizsum.com/summaries/storybranding <div>Author: Signorelli, Jim</div> <div>Publisher: Greenleaf Book Group Press</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In his book <strong>StoryBranding</strong>, Jim Signorelli shows readers how stories can be used as a unique, powerful way to define and sell a brand’s value. He defines a story as “a narrative about a character...</p></div> Business Book Summaries: Marketing Revenue Disruption http://www.bizsum.com/summaries/revenue-disruption <div>Author: Fernandez, Phil</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Revenue Disruption</strong>, revenue performance management expert Phil Fernandez explains how marketing’s role in planning and creating revenue growth must be expanded in order to realize enhanced...</p></div> Business Book Summaries: Marketing The New Rules of Green Marketing http://www.bizsum.com/summaries/new-rules-green-marketing <div>Author: Ottman, Jacquelyn A.</div> <div>Publisher: Berrett-Koehler Publishers, Inc.</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/social-responsibility">Social Responsibility</a></div> <div>&nbsp;</div> <div><p>In <strong>The New Rules of Green Marketing</strong>, Jacquelyn A. Ottman presents the new rules for mastering the marketing of ecologically-responsible consumer goods, as well as real-world examples that illustrate...</p></div> Business Book Summaries: Marketing Brand Real http://www.bizsum.com/summaries/brand-real <div>Author: Vincent, Laurence</div> <div>Publisher: AMACOM</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Brand Real</strong>, Laurence Vincent examines the multiple factors behind developing and upholding a brand’s identity and promise. The goal is to always meet or exceed the customer’s expectations from the...</p></div> Business Book Summaries: Marketing When the Headline is You http://www.bizsum.com/summaries/when-headline-you <div>Author: Ansell, Jeff | Leeson, Jeffrey</div> <div>Publisher: Jossey-Bass</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/communication">Communication</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In today’s fast-paced, highly competitive information age, journalists are under more pressure than ever to deliver compelling news stories. Likewise, newsmakers are under similar pressure to present their messages in...</p></div> Business Book Summaries: Marketing Small Business Smarts http://www.bizsum.com/summaries/small-business-smarts <div>Author: O'Leary, Steve | Sheehan, Kim | Lentz, Sterling</div> <div>Publisher: Praeger</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/entrepreneurship">Entrepreneurship</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Although small businesses are in stiff competition with big box, large-franchise corporations that have multi-million-dollar marketing budgets, social media can help level the playing field. Social media sites such as...</p></div> Business Book Summaries: Marketing Flipped http://www.bizsum.com/summaries/flipped <div>Author: Winsor, John</div> <div>Publisher: B2 Books</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Flipped</strong>, John Winsor describes how companies can use bottom-up marketing strategies to co-create new products and services with their customers. With the advent of Facebook, Twitter, and other...</p></div> Business Book Summaries: Marketing Social Innovation, Inc. http://www.bizsum.com/summaries/social-innovation-inc <div>Author: Saul, Jason</div> <div>Publisher: Jossey-Bass</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/social-responsibility">Social Responsibility</a></div> <div>&nbsp;</div> <div><p>“Doing well by doing good” has become a common maxim in the business world, yet the data is not clear whether or not corporate social responsibility (CSR) and philanthropy actually produce any measure- able business...</p></div> Business Book Summaries: Marketing The Dragonfly Effect http://www.bizsum.com/summaries/dragonfly-effect <div>Author: Aaker, Jennifer | Smith, Andy | Adler, Carlye</div> <div>Publisher: Jossey-Bass</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>When all four of its wings work together, the dragonfly has incredible strength and agility. In <strong>The Dragonfly Effect</strong>, Jennifer Aaker and Andy Smith explain how to effectively mimic the four wings of...</p></div> Business Book Summaries: Marketing Reading Minds and Markets http://www.bizsum.com/summaries/reading-minds-and-markets <div>Author: Ablin, Jack | McGee, Suzanne</div> <div>Publisher: FT Press</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Reading Minds and Markets</strong>, veteran financial adviser Jack Ablin reveals how to outperform the market with top-down, process-driven investing. Investors often wonder which stocks to choose, but...</p></div> Business Book Summaries: Marketing Citizen Marketers http://www.bizsum.com/summaries/citizen-marketers <div>Author: McConnell, Ben | Huba, Jackie</div> <div>Publisher: Kaplan Publishing</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Everyone feels passionate about something. In apartments, coffee houses, and dorm rooms around the world, many people with cell phones and laptops are taking this passion to the Internet. Using the multitude of social...</p></div> Business Book Summaries: Marketing Brand Relevance http://www.bizsum.com/summaries/brand-relevance <div>Author: Aaker, David A.</div> <div>Publisher: </div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In today’s global market, rapidly changing competitive conditions are a way of life for companies. One way that businesses can win in this environment is through brand relevance. In &nbsp;<strong>Brand Relevance...</strong></p></div> Business Book Summaries: Marketing Inside the Mind of the Shopper http://www.bizsum.com/summaries/inside-mind-shopper <div>Author: Sorensen, Herb</div> <div>Publisher: Pearson Education, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Inside the Mind of the Shopper</strong>, Herb Sorenson challenges retailers’ prevailing assumptions about shoppers’ needs, wants, and behaviors. His findings from decades of in-store research indicate that...</p></div> Business Book Summaries: Marketing Brains on Fire http://www.bizsum.com/summaries/brains-fire <div>Author: Phillips, Robbin | Cordell, Greg | Church, Geno | Jones, Spike</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Brains on Fire</strong>, Robbin Phillips, Greg Cordell, Geno Church, and Spike Jones relate how their marketing agency has de-emphasized the use of campaigns and instead fosters the growth of word-of-mouth...</p></div> Business Book Summaries: Marketing Consumer.ology http://www.bizsum.com/summaries/consumerology <div>Author: Graves, Philip</div> <div>Publisher: Nicholas Brealey Publishing</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Market research in the form of consumer focus groups, polls, and surveys has long been the normal and accepted manner for testing new products, services, and communications materials. In <strong>Consumer.ology...</strong></p></div> Business Book Summaries: Marketing The Constant Contact Guide to Email Marketing http://www.bizsum.com/summaries/constant-contact-guide-email-marketing <div>Author: Groves, Eric</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In a challenging economy of high competition and frequent budget cuts, email marketing is an attractive, low cost solution to driving a successful marketing campaign, yet the greatest advantage of email marketing is...</p></div> Business Book Summaries: Marketing Share This! http://www.bizsum.com/summaries/share <div>Author: Zandt, Deanna</div> <div>Publisher: Berrett-Koehler Publishers</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>In <strong>Share This!</strong>, Deanna Zandt discusses how social networks allow individuals to share their stories with a large number of people at a time by observing what others are posting over time. When...</p></div> Business Book Summaries: Marketing World Wide Rave http://www.bizsum.com/summaries/world-wide-rave <div>Author: Scott, David Meerman</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>A World Wide Rave occurs when people spread a message about a company or its products in online networks, where the message grows exponentially, potentially reaching millions of audience members. According to David...</p></div> Business Book Summaries: Marketing Six Pixels of Separation http://www.bizsum.com/summaries/six-pixels-separation <div>Author: Joel, Mitch</div> <div>Publisher: Business Plus</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>The term “six degrees of separation” suggests that everyone is connected through six or less friends or acquaintances. In <strong>Six Pixels of Separation</strong>, however, Mitch Joel suggests that this paradigm is no...</p></div> Business Book Summaries: Marketing ...And the Clients Went Wild! http://www.bizsum.com/summaries/and-clients-went-wild <div>Author: Kuzmeski, Maribeth</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Successful companies understand how to reach out to people who are interested in their products and services, creating a strong emotional connection. In <strong>…And the Clients Went Wild!</strong>, Maribeth Kuzmeski...</p></div> Business Book Summaries: Marketing How to Master the Art of Selling http://www.bizsum.com/summaries/how-master-art-selling <div>Author: Hopkins, Tom</div> <div>Publisher: Business Plus</div> <div>Published Date: 2005</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>How to Master the Art of Selling</strong> discusses the key characteristics that make up a true “champion” seller. Real champions are prepared for any selling situation and practice their selling techniques...</p></div> Business Book Summaries: Marketing The Price Advantage http://www.bizsum.com/summaries/price-advantage <div>Author: Baker, Walter L. | Marn, Michael V. | Zawada, Craig C.</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/entrepreneurship">Entrepreneurship</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>The <strong>Price Advantage</strong>, written by Walter Baker, Michael Marn, and Craig Zawada, outlines how to initiate and maintain appropriate pricing in order to effectively increase profits. By taking advantage of...</p></div> Business Book Summaries: Marketing Perfect Selling http://www.bizsum.com/summaries/perfect-selling <div>Author: Richardson, Linda</div> <div>Publisher: McGraw-Hill</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/entrepreneurship">Entrepreneurship</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>A successful sales call takes talent and effort. Marketing, sales strategy, preparation, technical expertise, business knowledge, keeping pace with technology, fast access to accurate information, drive, and the...</p></div> Business Book Summaries: Marketing Get Seen http://www.bizsum.com/summaries/get-seen <div>Author: Garfield, Steve</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>In <strong>Get Seen</strong>, Steve Garfield describes how businesses and individuals can use online video to increase visibility. He first deals with the process of creating online videos, and then explores the task...</p></div> Business Book Summaries: Marketing Brand Rewired http://www.bizsum.com/summaries/brand-rewired <div>Author: Chasser, Anne H. | Wolfe, Jennifer C.</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Intellectual property is the sum of the distinct components that make up a brand and the brand’s campaign. These components include the product or service’s name, logo, slogan, script of the commercial, music that...</p></div> Business Book Summaries: Marketing Pricing for Profit http://www.bizsum.com/summaries/pricing-profit <div>Author: Furtwengler, Dale</div> <div>Publisher: AMACOM</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/entrepreneurship">Entrepreneurship</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Who has never fretted that raising prices will cause a business to fail? Even those who know their products are the best may feel trapped by industry pricing if they do not know how to quantify and communicate value....</p></div> Business Book Summaries: Marketing Everything I Know About Marketing I Learned from Google http://www.bizsum.com/summaries/everything-i-know-about-marketing-i-learned-google <div>Author: Goldman, Aaron</div> <div>Publisher: McGraw-Hill</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Each day, Google processes some 400 million Internet searches, many of which are launched by people shopping for goods or services. As such, Google can be a tremendous resource for marketing professionals, but many of...</p></div> Business Book Summaries: Marketing Turn Clicks into Customers http://www.bizsum.com/summaries/turn-clicks-customers <div>Author: Forrester, Duane</div> <div>Publisher: McGraw-Hill</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Developing a powerful business presence on the Web is only the beginning for companies. Smart marketers realize the goal is not to increase traffic to a site, but to achieve more sales, more subscribers and more...</p></div> Business Book Summaries: Marketing Pricing with Confidence http://www.bizsum.com/summaries/pricing-confidence <div>Author: Holden, Reed K. | Burton, Mark R.</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Pricing with Confidence</strong>, Reed K. Holden and Mark R. Burton offer ten rules of engagement that put companies back in the driver’s seat during price negotiations. Their solution builds revenues and...</p></div> Business Book Summaries: Marketing Socialnomics http://www.bizsum.com/summaries/socialnomics <div>Author: Qualman, Erik</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>Social networking is expanding at an exceedingly rapid rate and has resulted in a revolution in the way people relate to one another and to corporations. In <strong>Socialnomics</strong>, Erik Qualman shows how easy it...</p></div> Business Book Summaries: Marketing The Psychology of Selling http://www.bizsum.com/summaries/psychology-selling <div>Author: Tracy, Brian</div> <div>Publisher: Thomas Nelson</div> <div>Published Date: 2004</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Every day, everyone, everywhere, sells something, be it a product, a service, or an idea. Not only does an individual’s ability to sell help them to achieve substantial income, it can also provide them with lifelong...</p></div> Business Book Summaries: Marketing The Never Cold Call Again Online Playbook http://www.bizsum.com/summaries/never-cold-call-again-online-playbook <div>Author: Rumbauskas, Frank J.</div> <div>Publisher: DN Advisors, LLC.</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>Many budding Internet marketers do not fully understand what is involved in running a successful online business. In <strong>The Never Cold Call Again Online Playbook</strong>, Frank J. Rumbauskas Jr. describes the...</p></div> Business Book Summaries: Marketing Built to Love http://www.bizsum.com/summaries/built-love <div>Author: Boatwright, Peter | Kagan, Jonathan</div> <div>Publisher: Berrett-Koehler Publishers</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/innovation">Innovation</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Built to Love </strong>by Peter Boatwright and Jonathan Kagan, product emotions are defined as personal feelings invoked by a specific brand, service, or product. For the most part, individuals purchase...</p></div> Business Book Summaries: Marketing Marketing in the Age of Google http://www.bizsum.com/summaries/marketing-age-google <div>Author: Fox, Vanessa</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>Marketing in the Age of Google </strong>is a guide to harnessing the power of online search and incorporating search into business strategies. It is important to understand search, build a successful search...</p></div> Business Book Summaries: Marketing Selling Blue Elephants http://www.bizsum.com/summaries/selling-blue-elephants <div>Author: Moskowitz, Howard R. | Gofman, Alex</div> <div>Publisher: Pearson Education, Inc.</div> <div>Published Date: 2007</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>Selling Blue Elephants</strong> by Howard R. Moskowitz and Alex Gofman explains the importance of utilizing marketing techniques such as surveys, polls and focus groups to enhance customer satisfaction. The...</p></div> Business Book Summaries: Marketing Marketing 3.0 http://www.bizsum.com/summaries/marketing-30 <div>Author: Kotler, Philip | Kartajaya, Hermawan | Setiawan, Iwan</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Marketing 3.0</strong>, companies approach consumers as whole human beings, catering to their hearts, minds, and their spirit of being by pacifying the anxieties they are feeling about today’s environmental...</p></div> Business Book Summaries: Marketing Always On http://www.bizsum.com/summaries/always <div>Author: Vollmer, Christopher | Precourt, Geoffrey</div> <div>Publisher: McGraw-Hill</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>The new media environment is “always on,” accessible to audiences from anywhere at any time, and responsive to their control. The world of marketing is now at the beginning of a consumer-centric digital age in which...</p></div> Business Book Summaries: Marketing The Four Pillars of Profit-Driven Marketing http://www.bizsum.com/summaries/four-pillars-profit-driven-marketing <div>Author: Moeller, Leslie H. | Landry, Edward C. | Kinni, Theodore</div> <div>Publisher: McGraw-Hill</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Traditionally, marketers have focused on the “four Ps”: product, price, place, and promotion. Marketing spending, however, can be a large expense for companies and it is often unclear whether that spending leads to the...</p></div> Business Book Summaries: Marketing The Digital Handshake http://www.bizsum.com/summaries/digital-handshake <div>Author: Chaney, Paul</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>Social media has grown exponentially in the past ten years. It has gained prominence not only as a social tool but also as a marketing tool. In <strong>The Digital Handshake</strong>, Paul Chaney discusses the change...</p></div> Business Book Summaries: Marketing The New Experts http://www.bizsum.com/summaries/new-experts <div>Author: Bloom, Robert H.</div> <div>Publisher: Greenleaf Book Group Press</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>The buyer-seller relationship has changed drastically. Buyers are now in control. In his book, <strong>The New Experts</strong>, author Robert Bloom describes what he calls a “revolution in buyer behavior” and its...</p></div> Business Book Summaries: Marketing The New Rules of Marketing and PR http://www.bizsum.com/summaries/new-rules-marketing-and-pr <div>Author: Meerman, David</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>Traditional advertising is all about interruption; its success hinges on getting people to stop what they are doing and pay attention to advertising. According to David Meerman Scott, author of The New Rules of...</p></div> Business Book Summaries: Marketing The Experience Effect http://www.bizsum.com/summaries/experience-effect <div>Author: Joseph, Jim</div> <div>Publisher: AMACOM</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Customer decisions are based on more than price or product; they are founded on every detail of the purchasing experience, including the salesperson, the message, the interaction, and the website. When these factors...</p></div> Business Book Summaries: Marketing The On-Demand Brand http://www.bizsum.com/summaries/demand-brand <div>Author: Mathieson, Rick</div> <div>Publisher: AMACOM</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>We live in an on-demand economy where information is literally at our fingertips 24 hours a day, 7 days a week. Long gone are the days when consumers sit idly by as advertisements are pushed to them through a single...</p></div> Business Book Summaries: Marketing Changing the Channel http://www.bizsum.com/summaries/changing-channel <div>Author: Masterson, Michael | Tribby, MaryEllen</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Multi-channel marketing (MCM) is an integrated form of advertising that allows businesses to reach a wider audience by combining direct marketing with Internet marketing. Changing the Channel introduces its audience to...</p></div> Business Book Summaries: Marketing Repositioning http://www.bizsum.com/summaries/repositioning <div>Author: Trout, Jack | Rivkin, Steve</div> <div>Publisher: McGraw-Hill</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/change-management">Change Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In today’s fast-moving economy, successful companies often have to change course in order to keep up with the shifting demands of the market – essentially, they have to “reposition” themselves in the mind of the...</p></div> Business Book Summaries: Marketing e-Riches 2.0 http://www.bizsum.com/summaries/e-riches-20 <div>Author: Fox, Scott C.</div> <div>Publisher: AMACOM</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>In order to be successful in business today, companies need to go beyond old marketing techniques and embrace new approaches made possible by the Internet. In <strong>e-Riches 2.0</strong>, Scott Fox uses his...</p></div> Business Book Summaries: Marketing The Solution-Centric Organization http://www.bizsum.com/summaries/solution-centric-organization <div>Author: Eades, Keith M. | Kear, Robert E.</div> <div>Publisher: McGraw-Hill</div> <div>Published Date: 2006</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Simply bundling products and services and targeting different market segments does not mean a company is selling solutions. Being solution-centric means that an organization defines itself by the problems solved for...</p></div> Business Book Summaries: Marketing Masters of Sales http://www.bizsum.com/summaries/masters-sales <div>Author: Misner, Ivan R. | Morgan, Don</div> <div>Publisher: Entrepreneur Media, Inc.</div> <div>Published Date: 2007</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Masters of Sales</strong>, Misner and Morgan guide salespeople on a journey through the successful techniques and strategies used by such masterful sellers as Brian Tracy, Tony Robbins, Jay Conrad Levinson,...</p></div> Business Book Summaries: Marketing Truth http://www.bizsum.com/summaries/truth <div>Author: Upshaw, Lynn</div> <div>Publisher: AMACOM</div> <div>Published Date: 2007</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>It seems that the harder marketers sell, the less likely buyers are willing to listen. And the more marketers try to infiltrate the world of consumers, the more skeptical buyers become, ultimately questioning the...</p></div> Business Book Summaries: Marketing Watch This, Listen Up, Click Here http://www.bizsum.com/summaries/watch-listen-click-here <div>Author: Verklin, David | Kanner, Bernice</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2007</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-biographies">Business Biographies</a>, <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>Almost two-thirds of Americans’ waking lives are engaged with media of some kind, according to David Verklin and Bernice Kanner, the authors of <strong>Watch This, Listen Up, Click Here</strong>, and where consumers...</p></div> Business Book Summaries: Marketing At America's Service http://www.bizsum.com/summaries/americas-service <div>Author: Albrecht, Karl</div> <div>Publisher: Dow Jones-Irwin</div> <div>Published Date: 1989</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Many service firms are paying a high price in lost business due to mediocre service, while few firms are truly oriented toward quality customer service. Businesses often don't understand customers and their priorities...</p></div> Business Book Summaries: Marketing Saatchi & Saatchi http://www.bizsum.com/summaries/saatchi-saatchi <div>Author: Kleinman, Philip</div> <div>Publisher: NTC Business Books</div> <div>Published Date: 1989</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-biographies">Business Biographies</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>The success of Saatchi & Saatchi has served as an example to other British companies. Three of the firm's achievements were especially imitated. First, the Saatchi’s successfully used the Stock Exchange to raise...</p></div> Business Book Summaries: Marketing Competitiveness http://www.bizsum.com/summaries/competitiveness <div>Author: Seidman, L. William | Skancke, Steven L.</div> <div>Publisher: M. E. Sharpe</div> <div>Published Date: 1989</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Survival of the fittest is the dominant theme in today's world of unregulated global competition. Though the U.S. still has one of the highest levels of productivity in the world, its rate of improvement has fallen...</p></div> Business Book Summaries: Marketing Six Timeless Marketing Blunders http://www.bizsum.com/summaries/six-timeless-marketing-blunders <div>Author: Shanklin, William L.</div> <div>Publisher: Lexington Books</div> <div>Published Date: 1989</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Blunder 1: Building Better Mousetraps. The main reason so many start-up companies/products/services fail is the "building-better-mousetrap" thinking that does not take the customer into account. Blunder 2: Selling Too...</p></div> Business Book Summaries: Marketing Networking With the Affluent and Their Advisors http://www.bizsum.com/summaries/networking-affluent-and-their-advisors <div>Author: Stanley, Thomas J.</div> <div>Publisher: Business One Irwin</div> <div>Published Date: 1993</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/innovation">Innovation</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/productivity">Productivity</a></div> <div>&nbsp;</div> <div><p>A method for reaching the affluent through their affinity groups. Endorsements are gained for reasons that go beyond the basic product or service the networker offers. High performance networkers do extraordinary...</p></div> Business Book Summaries: Marketing Confessions of a PR Man http://www.bizsum.com/summaries/confessions-pr-man <div>Author: Wood, Robert J. | Gunther, Max</div> <div>Publisher: New American Library</div> <div>Published Date: 1989</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-biographies">Business Biographies</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Wood recounts his first foray into major PR activity when he was in the U.S. Air Force in 1945. The story shows why he became interested in PR and illustrates three important characteristics of the profession: 1) the "...</p></div> Business Book Summaries: Marketing Let Your Customers Do the Talking http://www.bizsum.com/summaries/let-your-customers-do-talking <div>Author: Cafferky, Michael E.</div> <div>Publisher: Upstart Publishing Company</div> <div>Published Date: 1996</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Cafferky provides practical, common sense guidelines that any company, no matter what the situation, industry, or business, can use to formulate and implement an effective word-of-mouth promotional plan immediately....</p></div> Business Book Summaries: Marketing Getting Into Your Customer's Head http://www.bizsum.com/summaries/getting-your-customers-head <div>Author: Davis, Kevin</div> <div>Publisher: Times Business</div> <div>Published Date: 1996</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Davis’s methodology draws the focus away from short-term features and benefits toward a long-term mindset that continually strives to add value over time. It is this mindset that will differentiate one salesperson from...</p></div> Business Book Summaries: Marketing Bringing New Products to Market http://www.bizsum.com/summaries/bringing-new-products-market <div>Author: Hall, John A.</div> <div>Publisher: AMACOM</div> <div>Published Date: 1991</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/innovation">Innovation</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Bringing New Products to Market details the differences in product planning in various sizes and types of companies. This work provides clear, long-lasting insights into the whole new-product marketing process: how to...</p></div> Business Book Summaries: Marketing By the Numbers http://www.bizsum.com/summaries/numbers <div>Author: Nichols, Judith E.</div> <div>Publisher: Bonus Books</div> <div>Published Date: 1991</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Rather than a theoretical examination, By the Numbers is a how-to guide which shows what demographics and psychographics really mean and how to apply them. This work is for those who do not have a sound business plan...</p></div> Business Book Summaries: Marketing TechnoBrands http://www.bizsum.com/summaries/technobrands <div>Author: Pettis, Chuck</div> <div>Publisher: AMACOM</div> <div>Published Date: 1995</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>Growing and maintaining market share comes from having customers who remain loyal to a product because they associate the brand with quality and reliability. On of the most persuasive arguments for brand is customer...</p></div> Business Book Summaries: Marketing Comeback http://www.bizsum.com/summaries/comeback <div>Author: Puris, Martin</div> <div>Publisher: Times Business</div> <div>Published Date: 1999</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-biographies">Business Biographies</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Most would agree with Martin Puris that although we all know leadership when we see it, it has proven practically impossible to analyze, define, or teach. Nonetheless, countless "experts " have devised systems to...</p></div> Business Book Summaries: Marketing The Discipline of Market Leaders http://www.bizsum.com/summaries/discipline-market-leaders <div>Author: Treacy, Michael | Wiersema, Fred</div> <div>Publisher: Addison-Wesley</div> <div>Published Date: 1995</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>The authors of <strong>The Discipline of Market Leaders </strong>go beyond the traditional five Ps of marketing to lead the reader through an explanation of the new tenets of customer value, the critical elements of...</p></div> Business Book Summaries: Marketing 1992: Strategies for the Single Market. http://www.bizsum.com/summaries/1992-strategies-single-market <div>Author: Dudley, James W.</div> <div>Publisher: Productivity Press</div> <div>Published Date: 1989</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/management">Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>The lack of common policy for external trade, a chaotic period of adjustment, the inward looking approach to creating a competitive environment, and the lack of a common currency are inherent weaknesses that may...</p></div> Business Book Summaries: Marketing I'M FIRST http://www.bizsum.com/summaries/im-first <div>Author: Goldzimer, Linda Silverman</div> <div>Publisher: Rawson Associates</div> <div>Published Date: 1989</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>This is the beginning of an era in which the focus must be on the customer rather than on the product or market. Businesses with the right customer service philosophy and practices will be the ones with the competitive...</p></div> Business Book Summaries: Marketing Service Management and Marketing http://www.bizsum.com/summaries/service-management-and-marketing <div>Author: Gronroos, Christian</div> <div>Publisher: Lexington Books</div> <div>Published Date: 1990</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>The service sector has substantially impacted the U.S. economy, generating 44 million new jobs in the past three decades and softening the effects of every recession since World War II. Added value has moved from the...</p></div> Business Book Summaries: Marketing Romancing the Brand http://www.bizsum.com/summaries/romancing-brand <div>Author: Martin, David N.</div> <div>Publisher: AMACOM</div> <div>Published Date: 1989</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>A "brand" includes any product, service, or company that is promoted in order to build a customer base. Any brand that has name recognition stands for something distinct from everything else in the same category (value...</p></div> Business Book Summaries: Marketing What Were They Thinking? http://www.bizsum.com/summaries/what-were-they-thinking <div>Author: McMath, Robert M. | Forbes, Thom</div> <div>Publisher: Crown Business</div> <div>Published Date: 1998</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/entrepreneurship">Entrepreneurship</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Every year, more and more new products are created, backed by marketing plans, focus groups tests, and advertising campaigns. But according to one study, only 1 out of 671 new product ideas ever reaches the market and...</p></div> Business Book Summaries: Marketing Integrated Account Management http://www.bizsum.com/summaries/integrated-account-management <div>Author: Peck, Mark A.</div> <div>Publisher: AMACOM</div> <div>Published Date: 1997</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/economics-finance">Economics & Finance</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>Integrated Account Management </strong>presents a form of direct marketing that emphasizes a proactive, personal approach to managing customer relationships. It is considered by many as being the most effective...</p></div> Business Book Summaries: Marketing Managing Imitation Strategies http://www.bizsum.com/summaries/managing-imitation-strategies <div>Author: Schnaars, Steven P.</div> <div>Publisher: The Free Press</div> <div>Published Date: 1995</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/innovation">Innovation</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>Managing Imitation Strategies </strong>expounds the different types of product imitations - their successes and failures. Although the evidence in favor of imitation is nearly endless, illustrating that...</p></div> Business Book Summaries: Marketing Satisfaction Guaranteed http://www.bizsum.com/summaries/satisfaction-guaranteed <div>Author: Strasser, Susan</div> <div>Publisher: Pantheon Books</div> <div>Published Date: 1990</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In 1912, the Procter and Gamble Company introduced Crisco, a solid vegetable shortening that was created in the lab and advertised as a replacement for the usual animal fats. P&G then turned from product...</p></div> Business Book Summaries: Marketing Win the Value Revolution http://www.bizsum.com/summaries/win-value-revolution <div>Author: Tucker, Robert B.</div> <div>Publisher: Career Press</div> <div>Published Date: 1995</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Revolution is spreading across the economy. In every industry, buyers have increasingly become more demanding and less loyal. They are refusing to pay prices inflated by layers of middlemen, whom they do not perceive...</p></div> Business Book Summaries: Marketing Delivering Quality Service http://www.bizsum.com/summaries/delivering-quality-service <div>Author: Zeithaml, Valerie A. | Parasuraman, A. | Berry, Leonard L.</div> <div>Publisher: The Free Press</div> <div>Published Date: 1990</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>From focus-group findings, common patterns offer valuable insights about how customers define and evaluate service quality. As perceived by customers, service quality can be defined as "the extent of discrepancy...</p></div> Business Book Summaries: Marketing Microsoft Secrets http://www.bizsum.com/summaries/microsoft-secrets <div>Author: Cusumano, Michael A. | Selby, Richard W.</div> <div>Publisher: The Free Press</div> <div>Published Date: 1996</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-biographies">Business Biographies</a>, <a href="http://www.bizsum.com/summaries/category/innovation">Innovation</a>, <a href="http://www.bizsum.com/summaries/category/management">Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Drawing on almost two years of on-site observation, 40 in-depth interviews, and unprecedented access to confidential documents and project data, the authors focus specifically on Microsoft’s unique "synch-and-stabilize...</p></div> Business Book Summaries: Marketing The Value Network http://www.bizsum.com/summaries/value-network <div>Author: De Rose, Louis J.</div> <div>Publisher: Amacom</div> <div>Published Date: 1994</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>A new definition of value that explains how to create and add value within each of the key processes of marketing, engineering, acquisition, manufacturing, and customer service, while simultaneously integrating these...</p></div> Business Book Summaries: Marketing Doing Well While Doing Good http://www.bizsum.com/summaries/doing-well-while-doing-good <div>Author: Embley, L. L. Lawrence</div> <div>Publisher: Prentice Hall Press</div> <div>Published Date: 1993</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/social-responsibility">Social Responsibility</a></div> <div>&nbsp;</div> <div><div>Philanthropic Economics is a new business strategy in which businesses of all sizes are entering into partnerships with consumers. More and more companies recognize that environmentally or socially conscious...</div></div> Business Book Summaries: Marketing Future in Sight http://www.bizsum.com/summaries/future-sight <div>Author: Minkin, Barry Howard</div> <div>Publisher: Macmillan Books</div> <div>Published Date: 1995</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>As we accelerate into the next century, we will need to see clearly and react quickly to navigate the sharp turns ahead. Those who can discern the important trends, understand their implications, and predict their...</p></div> Business Book Summaries: Marketing For God, Country and Coca-Cola http://www.bizsum.com/summaries/god-country-and-coca-cola <div>Author: Pendergrast, Mark</div> <div>Publisher: Charles Scribner's Sons</div> <div>Published Date: 1993</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-biographies">Business Biographies</a>, <a href="http://www.bizsum.com/summaries/category/major-works">Major Works</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>This is a story behind the small family business that created and marketed an obscure patent medicine-turned-soft drink-turned-national icon. In this microcosmic tour of recent American history, Pendergrast reveals...</p></div> Business Book Summaries: Marketing Multicultural Marketing http://www.bizsum.com/summaries/multicultural-marketing <div>Author: Rossman, Marlene L.</div> <div>Publisher: AMACOM</div> <div>Published Date: 1994</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>Multicultural Marketing </strong>offers practical information and strategies for reaching America’s ''unknown'' consumers. Rossman targets the $500 billion market represented by America ’s so-called ''...</p></div> Business Book Summaries: Marketing AfterMarketing http://www.bizsum.com/summaries/aftermarketing <div>Author: Vavra, Terry G.</div> <div>Publisher: Business One Irwin</div> <div>Published Date: 1992</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>The fixation of capturing new buyers has probably been fueled by the marketer’s desire to increase revenues and profits. But, as a company pursues this goal, present customers are often overlooked. Their continued...</p></div> Business Book Summaries: Marketing Lightning Strategies for Innovation http://www.bizsum.com/summaries/lightning-strategies-innovation <div>Author: Zangwill, Willard I.</div> <div>Publisher: Lexington Books</div> <div>Published Date: 1992</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/innovation">Innovation</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Willard Zangwill’s most valuable contribution to the study of innovation is that he demonstrates clearly that innovation is not something that just happens but is a conscious process governed by planning. He does an...</p></div> Business Book Summaries: Marketing When Growth Stalls http://www.bizsum.com/summaries/when-growth-stalls <div>Author: McKee, Steve</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Almost every company in the world will eventually face a period of stalled growth. This phenomenon occurs in every industry, and affects businesses both large and small. Stalled growth affects well-managed companies,...</p></div> Business Book Summaries: Marketing Branding Unbound http://www.bizsum.com/summaries/branding-unbound <div>Author: Mathieson, Rick</div> <div>Publisher: Rick Mathieson, Amacom Books</div> <div>Published Date: 2005</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p>If you're in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it...</p></dl></div> Business Book Summaries: Marketing Trust Agents http://www.bizsum.com/summaries/trust-agents <div>Author: Brogan, Chris | Smith, Julien</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>In <strong>Trust Agents</strong> Chris Brogan and Julien Smith present strategies for businesses and individuals to build relationships with consumers on the Web that foster trust. In the age of the Internet, when...</p></div> Business Book Summaries: Marketing Free http://www.bizsum.com/summaries/free <div>Author: Anderson, Chris</div> <div>Publisher: Hyperion Books</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>The costs associated with technology are rapidly approaching zero at an unprecedented rate, while at the same time the digital world is increasingly moving into the physical realm as people are working and playing on...</p></div> Business Book Summaries: Marketing Waging War on Complexity Costs http://www.bizsum.com/summaries/waging-war-complexity-costs <div>Author: Wilson, Stephen A. | Perumal, Andrei</div> <div>Publisher: McGraw-Hill</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>Complexity costs are the single biggest determinant of your company's cost competitiveness.</span><span> For the past two decades the pursuit of growth has created...</span></p></dl></div> Business Book Summaries: Marketing Punk Marketing http://www.bizsum.com/summaries/punk-marketing <div>Author: Laermer, Richard | Simmons, Mark</div> <div>Publisher: Harper Books</div> <div>Published Date: 2007</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>Punk Marketing is the long-awaited and breathless uprising that businesses want, deserve and desperately need.</span><span> In this radical guide, Richard Laermer...</span></p></dl></div> Business Book Summaries: Marketing Inbound Marketing http://www.bizsum.com/summaries/inbound-marketing <div>Author: Halligan, Brian | Shah, Dharmesh</div> <div>Publisher: John Wiley & Sons, Inc</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p>To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning...</p></dl></div> Business Book Summaries: Marketing Professional Services Marketing http://www.bizsum.com/summaries/professional-services-marketing <div>Author: Schultz, Mike | Doerr, John E.</div> <div>Publisher: John Wiley & Sons, Inc</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>Professional Services Marketing is a field-tested and research-based approach to marketing and client development for professional services firms.</span><span>...</span></p></dl></div> Business Book Summaries: Marketing Buyology http://www.bizsum.com/summaries/buyology <div>Author: Lindstrom, Martin</div> <div>Publisher: Broadway Business</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>For years, marketers have had to work by assumptions. Using only a few standardized test questions and sales figures, they have had to piece together effective marketing campaigns that would hopefully deliver the buzz...</p></div> Business Book Summaries: Marketing BrandDigital. http://www.bizsum.com/summaries/branddigital <div>Author: Adamson, Allen P.</div> <div>Publisher: Palgrave Macmillan</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>In <strong>BrandDigital</strong>, Allen P. Adamson sets out to discover how the digital world is influencing the way brands are built and managed. Drawing on interviews with nearly 100 professionals in the fields of...</p></div> Business Book Summaries: Marketing The Power of the Purse http://www.bizsum.com/summaries/power-purse <div>Author: Warner, Fara</div> <div>Publisher: Prentice Hall</div> <div>Published Date: 2006</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>Women's access to money and power has transformed the way they approach brands, businesses, products, and services.</span><span> Women now influence the vast...</span></p></dl></div> Business Book Summaries: Marketing One Great Insight Is Worth a Thousand Good Ideas http://www.bizsum.com/summaries/one-great-insight-worth-thousand-good-ideas <div>Author: Dusenberry, Phil</div> <div>Publisher: Portfolio Books</div> <div>Published Date: 2005</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>We bring good things to Life.</span><span> It's Not TV, It's HBO.</span><span> Visa:</span><span> It's Everywhere You Want To Be These aren't just advertising...</span></p></dl></div> Business Book Summaries: Marketing In Search of the Obvious http://www.bizsum.com/summaries/search-obvious <div>Author: Trout, Jack</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>The word obvious can be used to describe all of the most powerful and successful marketing strategies. Obvious solutions are often hidden in plain sight, and sometimes even ignored in favor of something more clever or...</p></div> Business Book Summaries: Marketing From Concept to Consumer http://www.bizsum.com/summaries/concept-consumer <div>Author: Baker, Phil</div> <div>Publisher: Pearson Education, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/management">Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/productivity">Productivity</a></div> <div>&nbsp;</div> <div><p>Successful products not only depend on a good idea; they also require cost-effective manufacturing, customers who are willing to buy, and strong marketing and distribution programs. The steps leading from product...</p></div> Business Book Summaries: Marketing Secrets of the Marketing Masters http://www.bizsum.com/summaries/secrets-marketing-masters <div>Author: Martin, Dick</div> <div>Publisher: AMACOM</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>With sweeping changes taking place in the culture and in the way we do business, companies have had to alter the way they conduct marketing and even the fundamental way they think about it. Marketing has taken on a...</p></div> Business Book Summaries: Marketing The Shift http://www.bizsum.com/summaries/shift <div>Author: Davis, Scott M. | Kotler, Philip</div> <div>Publisher: Jossey-Bass</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In the past, marketing was viewed as a function that simply provided sales support. However, marketing has now become a strategic growth driver and is essential in communicating customer insights throughout the company...</p></div> Business Book Summaries: Marketing Twitter Power http://www.bizsum.com/summaries/twitter-power <div>Author: Comm, Joel | Burge, Ken</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>Social networking has transformed the way people and businesses interact with one another and the world. <strong>Twitter Power</strong> reveals the benefits of the social networking site Twitter, which is simply a way...</p></div> Business Book Summaries: Marketing World Famous http://www.bizsum.com/summaries/world-famous <div>Author: Tyreman, David</div> <div>Publisher: AMACOM</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Understanding brand identity is crucial for every business; yet, few actually have a well-defined brand identity that inspires legions of loyal followers. Companies that are the most successful, that consistently...</p></div> Business Book Summaries: Marketing The Marketing Accountability Imperative http://www.bizsum.com/summaries/marketing-accountability-imperative <div>Author: Dunn, Michael E. | Halsall, Chris</div> <div>Publisher: Jossey-Bass</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Marketing opportunities have exploded in the last decade, increasing customer touch-points far beyond the traditional print, television, radio, and out-of-home categories. At the same time, audience groups have become...</p></div> Business Book Summaries: Marketing The Contrarian Effect http://www.bizsum.com/summaries/contrarian-effect <div>Author: Port, Michael | Marshall, Elizabeth</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Conventional sales tactics such as cold calling, sales scripts and closing questions no longer produce dramatic improvements in sales. Customers have increasing control of the buying process, and they become frustrated...</p></div> Business Book Summaries: Marketing The Business Sale… An Owner’s Most Perilous Expedition http://www.bizsum.com/summaries/business-sale%E2%80%A6-owner%E2%80%99s-most-perilous-expedition <div>Author: Jordan, Mark | Gould, Mark | Dillon, Rick | Presogna, Jeffrey | Perkins, David L. Jr.</div> <div>Publisher: Vercor Publishing</div> <div>Published Date: 2001</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>For most owners, the business sale, merger, or acquisition process is a mountain of uncertainty.</span><span> The right guide is critical for maximizing the...</span></p></dl></div> Business Book Summaries: Marketing The Brand Bubble http://www.bizsum.com/summaries/brand-bubble <div>Author: Gerzema, John | Lebar, Ed</div> <div>Publisher: Jossey-Bass</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>More than products or human capital, supply chains or customer service, a strong brand is the single most valuable asset a company can own. But upon close examination, many of the world’s biggest brands are squandering...</p></div> Business Book Summaries: Marketing Six Rules for Brand Revitalization http://www.bizsum.com/summaries/six-rules-brand-revitalization <div>Author: Light, Larry | Kiddon, Joan</div> <div>Publisher: earson Education, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>After years of success, McDonald’s suffered a slow decline, falling out of favor with consumers. This can largely be attributed to the fact the brand did not focus on enduring profitable growth. McDonald’s created a...</p></div> Business Book Summaries: Marketing What Really Counts for CEOs http://www.bizsum.com/summaries/what-really-counts-ceos <div>Author: Borenstein, Gal S.</div> <div>Publisher: Borenstein Executive University Press</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>At the end of the day, the CEO must determine what is and isn't working for in his or her company, and act accordingly.</span><span> Yet, trapped by old-school...</span></p></dl></div> Business Book Summaries: Marketing Retail Selling Ain't Brain Surgery http://www.bizsum.com/summaries/retail-selling-aint-brain-surgery <div>Author: Dion, James</div> <div>Publisher: Dionco</div> <div>Published Date: 2006</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Too few professional retail sales associates receive formal training. Most acquire their skills on the job and through occasional company training courses. Yet, there is an art and science to successfully selling in...</p></div> Business Book Summaries: Marketing Protecting the Brand http://www.bizsum.com/summaries/protecting-brand <div>Author: Franklin, Talcott J.</div> <div>Publisher: Viva Books Private Limited</div> <div>Published Date: 2005</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span><span>Brand-name products represent the largest single sector of the U.S. economy, yet there is no simple format in existence to educate people about the rules of...</span></span></p></dl></div> Business Book Summaries: Marketing Selling Your Business the Easy Way http://www.bizsum.com/summaries/selling-your-business-easy-way <div>Author: Jordan, Mark</div> <div>Publisher: Decere Publishing</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/economics-finance">Economics & Finance</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/relationships">Relationships</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>In "Selling Your Business the Hard Easy Way", Mark Jordan offers down-to-earth insight into the key aspects of what is potentially one of the most momentous...</span></p></dl></div> Business Book Summaries: Marketing How to Wow http://www.bizsum.com/summaries/how-wow <div>Author: Jones, Frances Cole</div> <div>Publisher: Ballantine Books</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/management">Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>In today's fast-paced world, where an elevator ride with your CEO can turn into an impromptu meeting, your lunch date can become a job interview, and your...</span></p></dl></div> Business Book Summaries: Marketing Public Relations for Your Business http://www.bizsum.com/summaries/public-relations-your-business <div>Author: Jefkins, Frank</div> <div>Publisher: Jaico Books</div> <div>Published Date: 2006</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/relationships">Relationships</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p>Professional public relations advisers believe that an organized, cohesive effort to develop a reputation is likely to yield better results than one which happens...</p></dl></div> Business Book Summaries: Marketing The Age Curve http://www.bizsum.com/summaries/age-curve <div>Author: Gronbach, Kenneth W.</div> <div>Publisher: AMACOM</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Thoroughly understanding the customer is essential to every successful business. This requires knowing the age, characteristics, wants, and needs of those who buy a particular good or service. But, as Kenneth Gronbach...</p></div> Business Book Summaries: Marketing The Power of Story http://www.bizsum.com/summaries/power-story <div>Author: Loehr, Jim</div> <div>Publisher: Simon & Schuster</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/management">Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/personal-growth">Personal Growth</a></div> <div>&nbsp;</div> <div><p>In <strong>The Power of Story</strong>, Jim Loehr, the noted performance expert and sports psychologist, presents the idea that our lives unfold in accordance with the stories we tell ourselves and others. Telling...</p></div> Business Book Summaries: Marketing Made to Stick http://www.bizsum.com/summaries/made-stick <div>Author: Flynn, Simone Isadora</div> <div>Publisher: Random Hous</div> <div>Published Date: 2007</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/innovation">Innovation</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Some ideas are “stick-worthy” while others are not and the traditional advice to make ideas stick, such as knowing your audience, making eye contact, practice, and repetition, tends to have limited effectiveness....</p></div> Business Book Summaries: Marketing The Upside http://www.bizsum.com/summaries/upside <div>Author: Slywotzky, Adrian J. | Weber, Karl</div> <div>Publisher: Crown Business</div> <div>Published Date: 2007</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>According to Adrian Slywotzky, any company that remains in business long enough is certain to be struck by one or more risk events that have the potential to destroy business design. His premise is that the familiar...</p></div> Business Book Summaries: Marketing Top Performer http://www.bizsum.com/summaries/top-performer <div>Author: Lundin, Stephen C. | Hagerman, Carr</div> <div>Publisher: Vision Books Pvt. Ltd.</div> <div>Published Date: 2005</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/economics-finance">Economics & Finance</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>We may work at different professions, but ultimately, we all sell something for a living -- whether it's a brand, a vision, an education, a direction, or a service...</span></p></dl></div> Business Book Summaries: Marketing Creative Marketing Communications http://www.bizsum.com/summaries/creative-marketing-communications <div>Author: CEO Speak</div> <div>Publisher: Vision Books Pvt. Ltd.</div> <div>Published Date: 2005</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/management">Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>Creative Marketing Communications brings together the wealth and experience of creative hot-shots from some of the world's leading marketing, advertising, and...</span></p></dl></div> Business Book Summaries: Marketing Treasure Hunt http://www.bizsum.com/summaries/treasure-hunt <div>Author: Silverstein, Michael J. | Butman, John</div> <div>Publisher: Portfolio</div> <div>Published Date: 2006</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Treasure Hunt</strong>, Michael Silverstein augments the marketplace research and intimate consumer portraits he began in Trading Up (with Neil Fiske), offering a unique view into the low end of the buying...</p></div> Business Book Summaries: Marketing Heavy Hitter Sales Wisdom http://www.bizsum.com/summaries/heavy-hitter-sales-wisdom <div>Author: Martin, Steve W.</div> <div>Publisher: John Wiley & Sons, Inc</div> <div>Published Date: 2006</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>Heavy Hitter Sales Wisdom is a book of insight from some of the world's "heaviest hitters" of all time.</span><span> It features the collective wisdom of such...</span></p></dl></div> Business Book Summaries: Marketing Book Yourself Solid http://www.bizsum.com/summaries/book-yourself-solid <div>Author: Port, Michael</div> <div>Publisher: Michael Port, John Wiley & Sons, Inc</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>If you've always hated marketing and selling your products and services, then you're in for a big surprise.</span><span> In this book, Michael Port, author,...</span></p></dl></div> Business Book Summaries: Marketing Branding Iron http://www.bizsum.com/summaries/branding-iron <div>Author: Hughes, Charles | Jeanes, William</div> <div>Publisher: Racom Books</div> <div>Published Date: 2007</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-biographies">Business Biographies</a>, <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>A review of the book "Branding Iron: Branding Lessons from the Meltdown of the US Auto Industry," by Charlie Hughes and William Jeanes, is presented.</p></div> Business Book Summaries: Marketing The Must-Have Customer http://www.bizsum.com/summaries/must-have-customer <div>Author: Gordman, Robert | Brott, Armin</div> <div>Publisher: St. Martin's Press</div> <div>Published Date: 2006</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Winning and keeping the right customers is the key to sustaining increased profitability and growth. According to Gordman, customers fall into one of two categories: core customers and opportunistic customers. Core...</p></div> Business Book Summaries: Marketing People-Focused Knowledge Management http://www.bizsum.com/summaries/people-focused-knowledge-management <div>Author: Wiig, Karl</div> <div>Publisher: Elsevier, Inc.</div> <div>Published Date: 2004</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/management">Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>This book is based on the fundamental belief that in order to build a great enterprise, developing people knowledge is a must.</span><span> It presents management...</span></p></dl></div> Business Book Summaries: Marketing The Culture Code http://www.bizsum.com/summaries/culture-code <div>Author: Rapaille, Clotaire</div> <div>Publisher: Broadway Books</div> <div>Published Date: 2006</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/major-works">Major Works</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>For 30 years, Dr. Clotaire Rapaille has used a revolutionary idea to improve the bottom line of such diverse companies as Chrysler, Procter & Gamble, GE, AT&T, Boeing, Honda, Kellogg, and L’Oreal. This...</p></div> Business Book Summaries: Marketing Irrational Exuberance http://www.bizsum.com/summaries/irrational-exuberance <div>Author: Shiller, Robert J.</div> <div>Publisher: Princeton University Press</div> <div>Published Date: 2005</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/economics-finance">Economics & Finance</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>This book is concerned with the behavior of speculative markets, human vulnerability to error, and the instability of the capitalist system.</span><span> It tries...</span></p></dl></div> Business Book Summaries: Marketing Strategy Moves http://www.bizsum.com/summaries/strategy-moves <div>Author: Vasconcellos E Sá, Jorge A.</div> <div>Publisher: Prentice Hall</div> <div>Published Date: 2005</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>This book lays down 14 strategies for competitive advantage - 6 attacks and 8 defenses, the success of which depends on mastering the rules of timing (when to perform each type of strategy); method (how to implement it...</p></div> Business Book Summaries: Marketing Brand Clout http://www.bizsum.com/summaries/brand-clout <div>Author: Flynn, Dennis C.</div> <div>Publisher: Dennic C. Flynn, Cameo Publications, LLC</div> <div>Published Date: 2006</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/change-management">Change Management</a>, <a href="http://www.bizsum.com/summaries/category/management">Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>In the fast paced world of 21st century economics, even change has changed.</span><span> The only way to keep afloat these days is to truly abide by the old...</span></p></dl></div> Business Book Summaries: Marketing Satisfaction http://www.bizsum.com/summaries/satisfaction <div>Author: Denove, Chris | Power IV, James D.</div> <div>Publisher: Portfolio</div> <div>Published Date: 2006</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Denove and Power discuss customer satisfaction from A to Z, and they provide good information about what makes a consumer satisfied. They back their conclusions with compelling research taken from decades of customer...</p></div> Business Book Summaries: Marketing All Marketers Are Liars http://www.bizsum.com/summaries/all-marketers-are-liars <div>Author: Godin, Seth</div> <div>Publisher: Seth Godin, Portfolio Hardcover</div> <div>Published Date: 2005</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/management">Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>What sells a product these days?</span><span> Is it price point?</span><span> Is it the buyer's need?</span><span> Are product features and benefits the deciding...</span></p></dl></div> Business Book Summaries: Marketing Competition Demystified http://www.bizsum.com/summaries/competition-demystified <div>Author: Greenwald, Bruce | Kahn, Judd</div> <div>Publisher: Portfolio</div> <div>Published Date: 2005</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/major-works">Major Works</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>According to Greenwald and Kahn, though most experienced businesspeople know that the two critical elements of business-competition and strategy-are associated, few understand their essential natures or the direct...</p></div> Business Book Summaries: Marketing Counter-Intuitive Marketing http://www.bizsum.com/summaries/counter-intuitive-marketing <div>Author: Clancy, Kevin J. | Krieg, Peter C.</div> <div>Publisher: The Free Press</div> <div>Published Date: 2005</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>There are many reasons that marketing campaigns are not having the same results they once did. One is the proliferation of clever campaigns and catchy slogans. Another is the public's ability to tune them out...</p></div> Business Book Summaries: Marketing The Search http://www.bizsum.com/summaries/search <div>Author: Battelle, John</div> <div>Publisher: Portfolio</div> <div>Published Date: 2005</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-biographies">Business Biographies</a>, <a href="http://www.bizsum.com/summaries/category/innovation">Innovation</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>As Battelle observes, it seems as though the words “Google” and “search” are now nearly synonymous, for Google is currently the culture’s most prominent declaration of the power of search. Despite its having entered...</p></div> Business Book Summaries: Marketing Mr. Shmooze http://www.bizsum.com/summaries/mr-shmooze <div>Author: Abraham, Richard</div> <div>Publisher: Richard Abraham</div> <div>Published Date: 2005</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>Have you ever wondered how great salespeople achieve great sales results?</span><span> Chances are these salespeople all began their selling process by...</span></p></dl></div> Business Book Summaries: Marketing Metaphorically Selling http://www.bizsum.com/summaries/metaphorically-selling <div>Author: Miller, Anne</div> <div>Publisher: Chiron Associates, Inc</div> <div>Published Date: 2004</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/communication">Communication</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><span>A lot of people consider selling a very difficult task.</span><span> Unfortunately for them, selling is an activity that forms part of everyone's daily routine.</span><span> It occurs not only at work, but also...</span></p></div> Business Book Summaries: Marketing The New Strategic Selling http://www.bizsum.com/summaries/new-strategic-selling <div>Author: Heiman, Stephen E. | Sanches, Diane | Tuleja, Tad</div> <div>Publisher: Warner Books</div> <div>Published Date: 1998</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>The driving force of the Strategic Selling approach is a non-manipulative selling philosophy.</span><span> The key to ensuring selling success is to manage every...</span></p></dl></div> Business Book Summaries: Marketing BRAND Sense http://www.bizsum.com/summaries/brand-sense <div>Author: Lindstrom, Martin</div> <div>Publisher: The Free Press</div> <div>Published Date: 2005</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/innovation">Innovation</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Having an instantly recognizable logo and a jingle that people hum unconsciously is a good start to having a successful brand, but it is not good enough to ensure success. In this interactive world, people want and...</p></div> Business Book Summaries: Marketing Creating and Dominating New Markets http://www.bizsum.com/summaries/creating-and-dominating-new-markets <div>Author: Meyer, Peter</div> <div>Publisher: AMACOM</div> <div>Published Date: 2002</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/management">Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p>Each year, hundreds of new businesses are launched. Unfortunately, for every hundred started, less than half will survive the crucial four years of operations. The...</p></dl></div> Business Book Summaries: Marketing Enterprise Marketing Management http://www.bizsum.com/summaries/enterprise-marketing-management <div>Author: Sutton, Dave | Klein, Tom</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2003</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/management">Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Building on the principle, espoused by Sergio Zyman, (The End of Marketing As We Know It), that marketing is a science, not an art, <strong>Enterprise Marketing Management </strong>presents a practical guide for...</p></div> Business Book Summaries: Marketing The Prime Solution http://www.bizsum.com/summaries/prime-solution <div>Author: Thull, Jeff</div> <div>Publisher: Dearborn Trade Publishing</div> <div>Published Date: 2004</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Today's business-to-business solutions marketplace is competitive and full of challenges. Companies work hard to create and sell value-laden solutions, but, even with hard work and research, the success rate in the...</p></div> Business Book Summaries: Marketing Coming to Concurrence http://www.bizsum.com/summaries/coming-concurrence <div>Author: Smith, J. Walker | Clurman, Ann | Wood, Craig</div> <div>Publisher: Racom Communications</div> <div>Published Date: 2005</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/productivity">Productivity</a></div> <div>&nbsp;</div> <div><p>Marketing is in crisis mode, for the model for marketing, as it stands today, is obsolete. Customers have developed a resistance to marketing that is only going to grow. The crisis spawned by consumer resistance...</p></div> Business Book Summaries: Marketing How To Close Every Sale http://www.bizsum.com/summaries/how-close-every-sale <div>Author: Girard, Joe | Shook, Robert L.</div> <div>Publisher: Warner Books Inc</div> <div>Published Date: 1989</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>Closing a sale is the stage in the selling process where salespeople meet the greatest difficulty.</span><span> Joe Girard walks the reader through fundamental...</span></p></dl></div> Business Book Summaries: Marketing Purple Cow http://www.bizsum.com/summaries/purple-cow <div>Author: Godin, Seth</div> <div>Publisher: Portfolio</div> <div>Published Date: 2003</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/economics-finance">Economics & Finance</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>How do ideas spread?</span><span> Why do some charities, movies, architects, politicians, potato chips and cars succeed, while others (just as good apparently)...</span></p></dl></div> Business Book Summaries: Marketing Brand Portfolio Strategy http://www.bizsum.com/summaries/brand-portfolio-strategy <div>Author: Aaker, David A.</div> <div>Publisher: The Free Press</div> <div>Published Date: 2004</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Many firms create a brand strategy in order to inject structure and discipline into their business, but they may end up creating confusion, because the portfolio they devise is disjointed. In Brand Portfolio Strategy,...</p></div> Business Book Summaries: Marketing Revolutionize Your Customer Experience http://www.bizsum.com/summaries/revolutionize-your-customer-experience <div>Author: Shaw, Colin</div> <div>Publisher: Palgrave MacMillian</div> <div>Published Date: 2005</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Whether they know it or not, every company offers a customer experience. Those organizations focusing on providing an emotionally engaging customer experience are now those organizations differentiating themselves for...</p></div> Business Book Summaries: Marketing Trading Up http://www.bizsum.com/summaries/trading <div>Author: Silverstein, Michael J. | Fiske, Neil | Butman, John</div> <div>Publisher: Penguin Publishing</div> <div>Published Date: 2003</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>&nbsp;“America’s middle-market consumers are <strong>Trading Up</strong>,” say Michael Silverstein and Neil Fiske—a cultural movement that has changed the landscape of the American brand. <strong>Trading Up</strong>...</p></div> Business Book Summaries: Marketing From Selling to Serving http://www.bizsum.com/summaries/selling-serving <div>Author: Cassara, Lou</div> <div>Publisher: Dearborn Trade Publishing</div> <div>Published Date: 2004</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>According to Cassara, the devastation and shock of September 11, and the resultant downturn in the market, have caused people in all walks of life to rethink what really matters and to change their fundamental beliefs...</p></div> Business Book Summaries: Marketing Ageless Marketing http://www.bizsum.com/summaries/ageless-marketing <div>Author: Wolfe, David B. | Snyder, Robert E.</div> <div>Publisher: Dearborn Trade Publishing</div> <div>Published Date: 2003</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In the 1960s, an age-based "get-them-young-before-some-other-brand-gets-them" marketing mantra emerged in answer to the suddenly large and growing young adult consumer market. According to Wolfe and Snyder, however,...</p></div> Business Book Summaries: Marketing Creating Customer Evangelists http://www.bizsum.com/summaries/creating-customer-evangelists <div>Author: McConnell, Ben | Huba, Jackie</div> <div>Publisher: Dearborn Trade Publishing</div> <div>Published Date: 2003</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In Creating Customer Evangelists, veteran marketing communications strategists Ben McConnell and Jackie Huba describe how customer-driven referrals can determine a company's success. To create evangelists, companies...</p></div> Business Book Summaries: Marketing The Brand Called You http://www.bizsum.com/summaries/brand-called-you <div>Author: Montoya, Peter | Vandehey, Tim</div> <div>Publisher: Personal Branding Press</div> <div>Published Date: 2004</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>What does it mean to consider yourself a brand?</span><span> When Ralph Lifshitz wanted to become a famous fashion designer, he didn't start by working 24 hours a...</span></p></dl></div> Business Book Summaries: Marketing Your Marketing Sucks http://www.bizsum.com/summaries/your-marketing-sucks <div>Author: Mark Stevens</div> <div>Publisher: Crown Business</div> <div>Published Date: 2003</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>If every dollar that you spend on marketing isn't generating more than that amount, then your marketing sucks. You might as well throw away thousand-dollar bills in spending on marketing. So says author Mark Stevens,...</p></div> Business Book Summaries: Marketing Sell Yourself Without Selling Your Soul http://www.bizsum.com/summaries/sell-yourself-without-selling-your-soul <div>Author: Harrow, Susan</div> <div>Publisher: Quill, HarperCollins</div> <div>Published Date: 2003</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/relationships">Relationships</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>Speaking woman-to-woman, this book is the complete guide for anyone who needs to know the PR basics to promote her business.</span><span> Susan Harrow, publicist,...</span></p></dl></div> Business Book Summaries: Marketing The End Of Advertising As We Know It http://www.bizsum.com/summaries/end-advertising-we-know-it <div>Author: Zyman, Sergio | Brott, Armin</div> <div>Publisher: John Wiley & Sons, Inc</div> <div>Published Date: 2002</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p>The best-selling author of <em>The End Of Marketing As We Know It</em> again gives us this no holds bar hard hitting battle advice for designing truly effective...</p></dl></div> Business Book Summaries: Marketing Brand Storm http://www.bizsum.com/summaries/brand-storm <div>Author: Murray, Will</div> <div>Publisher: Will Murray, Prentice Hall</div> <div>Published Date: 2001</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/management">Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>The Internet is just the beginning of the Information Age, the gateway to the new Human economy.</span><span> Brand Storm explores the future of business in a very...</span></p></dl></div> Business Book Summaries: Marketing Follow This Path http://www.bizsum.com/summaries/follow-path <div>Author: Coffman, Curt | Gonzalez-Molina, Gabriel | Gopal, Ashok</div> <div>Publisher: Warner Business Books</div> <div>Published Date: 2002</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/leadership">Leadership</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p>This book shows that the ultimate solution to reversing the current leadership trends of margin slashing, accounting trickery, and shareholder hoodwinking is to run an...</p></dl></div> Business Book Summaries: Marketing Discover Your Sales Strengths http://www.bizsum.com/summaries/discover-your-sales-strengths <div>Author: Smith, Benson | Rutigliano, Tony</div> <div>Publisher: Warner Business Books</div> <div>Published Date: 2003</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/economics-finance">Economics & Finance</a>, <a href="http://www.bizsum.com/summaries/category/management">Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>A huge number of books have been written about sales and finding one's road to success in achieving exceptional sales performance.</span><span> Like fresh-off-...</span></p></dl></div> Business Book Summaries: Marketing High Trust Selling http://www.bizsum.com/summaries/high-trust-selling <div>Author: Duncan, Todd</div> <div>Publisher: Thomas Nelson Publishers</div> <div>Published Date: 2002</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/management">Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/relationships">Relationships</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>If you're serious about the business of selling, if you are tired of living from one sale to the next, and you want to keep clients for life, then read this book...</span></p></dl></div> Business Book Summaries: Marketing The Mirage Of Global Markets http://www.bizsum.com/summaries/mirage-global-markets <div>Author: Arnold, David</div> <div>Publisher: Financial Times Prentice Hall</div> <div>Published Date: 2004</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>The Mirage of Global Markets</strong>, the product of the research, teaching, and publishing associated with the MBA International Marketing Management course at Harvard Business School, is a set of essays...</p></div> Business Book Summaries: Marketing Conquering Consumerspace http://www.bizsum.com/summaries/conquering-consumerspace <div>Author: Solomon, Michael R.</div> <div>Publisher: AMACOM</div> <div>Published Date: 2003</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>According to Solomon, marketing has entered a realm in which branding is: "bagels, tortillas, and croissants" (rather than "white bread"), "consumer.com", the individual’s search for meaning, the tie that binds, and...</p></div> Business Book Summaries: Marketing Beyond Selling Value http://www.bizsum.com/summaries/beyond-selling-value <div>Author: Shonka, Mark | Kosch, Dan</div> <div>Publisher: Dearborn Trade Publishing</div> <div>Published Date: 2002</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Although many experts believe that the advent of the frictionless, boundaryless economy has caused the demise of the direct sales professional, Shonka and Kosch think this view is an exaggeration. Yes, sales channels...</p></div> Business Book Summaries: Marketing Marketing Insights from A to Z http://www.bizsum.com/summaries/marketing-insights-z <div>Author: Kotler, Philip</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2003</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>For more than three decades, Kotler has been the authority on modern marketing. Both as a pioneer and as the leading popularizer of the discipline, he has helped marketing students and managers worldwide master the...</p></div> Business Book Summaries: Marketing How Winners Sell http://www.bizsum.com/summaries/how-winners-sell <div>Author: Stein, Dave</div> <div>Publisher: Bard Books</div> <div>Published Date: 2002</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/productivity">Productivity</a></div> <div>&nbsp;</div> <div><p>Because technology has changed business so drastically, Stein believes that the sales principles and strategies professional salespeople learned in school, the techniques they read in books, and the tips, tricks, and...</p></div> Business Book Summaries: Marketing Competitive Solutions http://www.bizsum.com/summaries/competitive-solutions <div>Author: McAfee, R. Preston</div> <div>Publisher: Princeton University Press</div> <div>Published Date: 2002</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>Competitive Solutions</strong> offers conceptual strategic tools, places an emphasis on practical applications in real circumstances, and focuses on individual strategic elements rather than on comprehensive...</p></div> Business Book Summaries: Marketing Customer Culture http://www.bizsum.com/summaries/customer-culture <div>Author: Basch, Michael D.</div> <div>Publisher: Prentice Hall Press</div> <div>Published Date: 2002</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Customer Culture draws on lessons from some legendary sales and service enterprises, particularly FedEx and UPS, as well as midsized concerns, small businesses, and startups, to demonstrate how leaders and managers can...</p></div> Business Book Summaries: Marketing Hope Is Not a Strategy http://www.bizsum.com/summaries/hope-not-strategy <div>Author: Page, Rick</div> <div>Publisher: Nautilus Press</div> <div>Published Date: 2002</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Product commodification, disintermediation, e-commerce, customer relationship management, and business partnering are the major selling transformations that are rapidly changing traditional business-to-business buyer-...</p></div> Business Book Summaries: Marketing When Teams Work Best http://www.bizsum.com/summaries/when-teams-work-best <div>Author: LaFasto, Frank | Larson, Carl</div> <div>Publisher: Sage Publications</div> <div>Published Date: 2001</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/human-resources">Human Resources</a>, <a href="http://www.bizsum.com/summaries/category/leadership">Leadership</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/teams">Teams</a></div> <div>&nbsp;</div> <div><p>During the past several decades, the trend toward collaborative teamwork has grown tremendously. Teams can be found everywhere in the public and private sectors, and they come in many forms--executive teams, management...</p></div> Business Book Summaries: Marketing A New Brand World http://www.bizsum.com/summaries/new-brand-world <div>Author: Bedbury, Scott | Fenichell, Stephen</div> <div>Publisher: Viking Press</div> <div>Published Date: 2002</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/innovation">Innovation</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Today's business world is an intense world, characterized by unrelenting competition, unrelenting technological change, unrelentingly unknowledgeable consumers, and markets that are unrelentingly sensitive to the...</p></div> Business Book Summaries: Marketing Beyond e http://www.bizsum.com/summaries/beyond-e <div>Author: Diorio, Stephen G.</div> <div>Publisher: McGraw-Hill</div> <div>Published Date: 2002</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>For years, companies have been led down technology's garden path toward an elusive promise of phenomenal revenue growth. To date, however, that promise has remained, for the most part, unfulfilled. Sales and marketing...</p></div> Business Book Summaries: Marketing The Strategy and Tactics of Pricing http://www.bizsum.com/summaries/strategy-and-tactics-pricing <div>Author: Nagle, Thomas T. | Holden, Reed K.</div> <div>Publisher: Prentice Hall Press</div> <div>Published Date: 2002</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/leadership">Leadership</a>, <a href="http://www.bizsum.com/summaries/category/management">Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Few marketing managers think strategically about pricing, or manage their businesses so as to create the conditions that promote more profitable pricing. Their pricing decisions are generally made in reaction to a...</p></div> Business Book Summaries: Marketing EVEolution http://www.bizsum.com/summaries/eveolution <div>Author: Popcorn, Faith | Marigold, Lys</div> <div>Publisher: Hyperion Books</div> <div>Published Date: 1996</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>For any business to survive today, it needs to understand how to market to women. The fact is women make 80% of all purchasing decisions, are brand loyalists, have complex, multiple lives because of ever-increasing...</p></div> Business Book Summaries: Marketing The Secrets of Word-of-Mouth Marketing http://www.bizsum.com/summaries/secrets-word-mouth-marketing <div>Author: Silverman, George</div> <div>Publisher: AMACOM</div> <div>Published Date: 2001</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Word-of-mouth marketing is the most powerful and persuasive weapon you can use, and it won't cost you anything! Based on Silverman's years of consulting with successful word-of-mouth campaigns of his own clients, here...</p></div> Business Book Summaries: Marketing Techno-Ready Marketing http://www.bizsum.com/summaries/techno-ready-marketing <div>Author: Parasuraman, A. | Colby, Charles L.</div> <div>Publisher: The Free Press</div> <div>Published Date: 2001</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>Techno-ready marketers recognize that conventional "analog" marketing techniques do not work in a digital world. Instead, cutting-edge technologies demand cutting-edge marketing practices rooted in the following...</p></div> Business Book Summaries: Marketing Creative Destruction http://www.bizsum.com/summaries/creative-destruction <div>Author: Foster, Richard N. | Kaplan, Sarah</div> <div>Publisher: Doubleday</div> <div>Published Date: 2001</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/economics-finance">Economics & Finance</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>One need only look to market indices over the past century to realize that highly revered and much-touted “built-to-last” corporations tended to underperform the market by a significant amount. McKinsey consultants,...</p></div> Business Book Summaries: Marketing The New Market Leaders http://www.bizsum.com/summaries/new-market-leaders <div>Author: Wiersema, Fred</div> <div>Publisher: The Free Press</div> <div>Published Date: 2001</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>The path to success can be summed up in three words: customers, customers, customers, and any business that hopes to make a profit must have a solid base of customers that pay. But to be a market leader, a company must...</p></div> Business Book Summaries: Marketing The Myth of Excellence http://www.bizsum.com/summaries/myth-excellence <div>Author: Crawford, Fred | Mathews, Ryan</div> <div>Publisher: Crown Publishing</div> <div>Published Date: 2001</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Misunderstanding of consumer needs exists in epidemic proportions. Through their advertising, marketing, product selection, terms of transaction, and levels of service, businesses are conveying that they do not respect...</p></div> Business Book Summaries: Marketing Customers Rule! http://www.bizsum.com/summaries/customers-rule <div>Author: Blackwell, Roger D. | Stephan, Kristina</div> <div>Publisher: Crown Publishing</div> <div>Published Date: 2001</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>During the past few years, hundreds of start-ups appeared on the Internet. Hundreds went public, becoming instant blue chips, and allowing many investors to see their Internet stocks increase in value by 400 percent or...</p></div> Business Book Summaries: Marketing One to One B2B http://www.bizsum.com/summaries/one-one-b2b <div>Author: Peppers, Don | Rogers, Martha</div> <div>Publisher: Doubleday</div> <div>Published Date: 2001</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>With the ability of any enterprise to collect and deploy customer data faster than ever before, the only way for a business-to-business (B2B) company to protect its margins is to grow customer share by giving...</p></div> Business Book Summaries: Marketing ValueSpace http://www.bizsum.com/summaries/valuespace <div>Author: Mittal, Banwari | Sheth, Jagdish N.</div> <div>Publisher: McGraw-Hill</div> <div>Published Date: 2001</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>What values do customers seek in the marketplace? What do they want in products and services? How do they want businesses to operate? How do they want to be treated? And, how much sacrifice are they willing to make in...</p></div> Business Book Summaries: Marketing Brand Leadership. http://www.bizsum.com/summaries/brand-leadership <div>Author: Aaker, David A. | Joachimsthaler, Erich</div> <div>Publisher: The Free Press</div> <div>Published Date: 2000</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/leadership">Leadership</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Although the classic brand management system, initiated by Procter & Gamble, has worked well for many decades, it is often not so effective in dealing with today’s emerging market complexities, competitive...</p></div> Business Book Summaries: Marketing Digital Capitalism http://www.bizsum.com/summaries/digital-capitalism <div>Author: Schiller, Dan</div> <div>Publisher: The MIT Press</div> <div>Published Date: 2000</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/global-business">Global Business</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>Conventional wisdom has long held that the Internet, more than any other human innovation, has the potential to transform the globe into a world of ""robust direct democracy"" and "friction-free democracy," empowering...</p></div> Business Book Summaries: Marketing Selling the Invisible http://www.bizsum.com/summaries/selling-invisible <div>Author: Beckwith, Harry</div> <div>Publisher: Warner Books</div> <div>Published Date: 1997</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/entrepreneurship">Entrepreneurship</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>A classic book on marketing services, with hundreds of quick, practical, easy-to-read sections; perfect for picking up anytime throughout your day. Beckwith tells you in simple and plain language why focus groups don't...</p></div> Business Book Summaries: Marketing Customer-Centered Growth http://www.bizsum.com/summaries/customer-centered-growth <div>Author: Whiteley, Richard | Hessan, Diane</div> <div>Publisher: Addison-Wesley</div> <div>Published Date: 1996</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Many organizations are struggling today because unlike successful customer-centered enterprises, they have remained internally focused. Their distracted managers and employees seek business opportunities everywhere...</p></div> Business Book Summaries: Marketing Customer Intimacy http://www.bizsum.com/summaries/customer-intimacy <div>Author: Wiersema, Fred</div> <div>Publisher: Knowledge Exchange</div> <div>Published Date: 1996</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>The unmet needs of customers are everywhere today in products and services that are not carefully designed and, therefore, fall far short of their potential. This situation in which clients either do not get what they...</p></div> Business Book Summaries: Marketing The Service Advantage http://www.bizsum.com/summaries/service-advantage <div>Author: Albrecht, Karl | Bradford, Lawrence J.</div> <div>Publisher: Dow Jones-Irwin</div> <div>Published Date: 1990</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>There are two kinds of useful customer knowledge: (1) general- pertaining to buying patterns and motives, and (2) individual-from one-to-one interactions between employees and customers. Large businesses must usually...</p></div> Business Book Summaries: Marketing The Global Marketplace http://www.bizsum.com/summaries/global-marketplace <div>Author: Rosow, Jerome M.</div> <div>Publisher: Facts on File Publications</div> <div>Published Date: 1988</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/global-business">Global Business</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Global competition tends to reduce the importance of home markets. There must be a shift, therefore, away from the classical vertical organizational structure to a horizontal relationship where there is interdependence...</p></div> Business Book Summaries: Marketing Pioneering New Products http://www.bizsum.com/summaries/pioneering-new-products <div>Author: Bobrow, Edwin E. | Shafer, Dennis W.</div> <div>Publisher: Dow Jones-Irwin</div> <div>Published Date: 1987</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/innovation">Innovation</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>All businesses, institutions, governments, and cultures either grow through innovation and change or die without them. Businesses must be flexible in the face of change and able to develop products quickly and...</p></div> Business Book Summaries: Marketing The Supermeds http://www.bizsum.com/summaries/supermeds <div>Author: Jones, Rochelle</div> <div>Publisher: Charles Scribner's Sons</div> <div>Published Date: 1988</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>As one of the largest for-profit health care companies, Humana has used marketing strategies once thought to be reserved for big business. The realization that the health care industry is becoming more of a business...</p></div> Business Book Summaries: Marketing