http://www.bizsum.com/ Mon, 13 May 2013 15:08:12 -0400 Thu, 16 May 2013 11:09:54 -0400 http://www.bizsum.com/summaries/and-clients-went-wild <div>Author: Kuzmeski, Maribeth</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Successful companies understand how to reach out to people who are interested in their products and services, creating a strong emotional connection. In <strong>…And the Clients Went Wild!</strong>, Maribeth Kuzmeski...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/1992-strategies-single-market <div>Author: Dudley, James W.</div> <div>Publisher: Productivity Press</div> <div>Published Date: 1989</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/management">Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>The lack of common policy for external trade, a chaotic period of adjustment, the inward looking approach to creating a competitive environment, and the lack of a common currency are inherent weaknesses that may...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/yourservice <div>Author: Eliason, Frank</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Historically, companies could control their image and sell their goods and services through traditional marketing. However, thanks to the advent of the Internet and social media, hyperconnected Customers are the main...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/new-brand-world <div>Author: Bedbury, Scott | Fenichell, Stephen</div> <div>Publisher: Viking Press</div> <div>Published Date: 2002</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/innovation">Innovation</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Today's business world is an intense world, characterized by unrelenting competition, unrelenting technological change, unrelentingly unknowledgeable consumers, and markets that are unrelentingly sensitive to the...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/about-face <div>Author: Hill, Dan</div> <div>Publisher: Kogan-Page</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>About Face</strong>, Dan Hill demonstrates how advertising agencies and marketing strategists can employ new advances in neuroscience, behavioral economics, and cognitive psychology to create emotionally...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/aftermarketing <div>Author: Vavra, Terry G.</div> <div>Publisher: Business One Irwin</div> <div>Published Date: 1992</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>The fixation of capturing new buyers has probably been fueled by the marketer’s desire to increase revenues and profits. But, as a company pursues this goal, present customers are often overlooked. Their continued...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/ageless-marketing <div>Author: Wolfe, David B. | Snyder, Robert E.</div> <div>Publisher: Dearborn Trade Publishing</div> <div>Published Date: 2003</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In the 1960s, an age-based "get-them-young-before-some-other-brand-gets-them" marketing mantra emerged in answer to the suddenly large and growing young adult consumer market. According to Wolfe and Snyder, however,...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/all-marketers-are-liars <div>Author: Godin, Seth</div> <div>Publisher: Seth Godin, Portfolio Hardcover</div> <div>Published Date: 2005</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/management">Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>What sells a product these days?</span><span> Is it price point?</span><span> Is it the buyer's need?</span><span> Are product features and benefits the deciding...</span></p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/always <div>Author: Vollmer, Christopher | Precourt, Geoffrey</div> <div>Publisher: McGraw-Hill</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>The new media environment is “always on,” accessible to audiences from anywhere at any time, and responsive to their control. The world of marketing is now at the beginning of a consumer-centric digital age in which...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/americas-service <div>Author: Albrecht, Karl</div> <div>Publisher: Dow Jones-Irwin</div> <div>Published Date: 1989</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Many service firms are paying a high price in lost business due to mediocre service, while few firms are truly oriented toward quality customer service. Businesses often don't understand customers and their priorities...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/baked <div>Author: Bogusky, Alex | Winsor, John</div> <div>Publisher: Alex Bogusty & John Winsor, Agat B2</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>Brands must build a new relationship with their customers and the culture they participate in.</span><span> The old rule was:</span><span> Create safe, ordinary...</span></p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/beyond-e <div>Author: Diorio, Stephen G.</div> <div>Publisher: McGraw-Hill</div> <div>Published Date: 2002</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>For years, companies have been led down technology's garden path toward an elusive promise of phenomenal revenue growth. To date, however, that promise has remained, for the most part, unfulfilled. Sales and marketing...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/beyond-selling-value <div>Author: Shonka, Mark | Kosch, Dan</div> <div>Publisher: Dearborn Trade Publishing</div> <div>Published Date: 2002</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Although many experts believe that the advent of the frictionless, boundaryless economy has caused the demise of the direct sales professional, Shonka and Kosch think this view is an exaggeration. Yes, sales channels...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/book-yourself-solid <div>Author: Port, Michael</div> <div>Publisher: Michael Port, John Wiley & Sons, Inc</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>If you've always hated marketing and selling your products and services, then you're in for a big surprise.</span><span> In this book, Michael Port, author,...</span></p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/bottom-line-selling <div>Author: Malcolm, Jack</div> <div>Publisher: Booktrope</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Bottom-Line Selling</strong>, sales consultant Jack Malcolm stresses that just knowing a customer’s needs is not enough for today’s sales professionals. Instead, they must understand their customers, their...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/brains-fire <div>Author: Phillips, Robbin | Cordell, Greg | Church, Geno | Jones, Spike</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Brains on Fire</strong>, Robbin Phillips, Greg Cordell, Geno Church, and Spike Jones relate how their marketing agency has de-emphasized the use of campaigns and instead fosters the growth of word-of-mouth...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/brand-advocates <div>Author: Fuggetta, Rob</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Brand Advocates</strong>, Rob Fuggetta explains that companies have a powerful yet underutilized marketing weapon that is ten times more effective than other marketing methods: the advocacy of their most...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/brand-clout <div>Author: Flynn, Dennis C.</div> <div>Publisher: Dennic C. Flynn, Cameo Publications, LLC</div> <div>Published Date: 2006</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/change-management">Change Management</a>, <a href="http://www.bizsum.com/summaries/category/management">Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>In the fast paced world of 21st century economics, even change has changed.</span><span> The only way to keep afloat these days is to truly abide by the old...</span></p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/brand-leadership <div>Author: Aaker, David A. | Joachimsthaler, Erich</div> <div>Publisher: The Free Press</div> <div>Published Date: 2000</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/leadership">Leadership</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Although the classic brand management system, initiated by Procter & Gamble, has worked well for many decades, it is often not so effective in dealing with today’s emerging market complexities, competitive...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/brand-portfolio-strategy <div>Author: Aaker, David A.</div> <div>Publisher: The Free Press</div> <div>Published Date: 2004</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Many firms create a brand strategy in order to inject structure and discipline into their business, but they may end up creating confusion, because the portfolio they devise is disjointed. In Brand Portfolio Strategy,...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/brand-real <div>Author: Vincent, Laurence</div> <div>Publisher: AMACOM</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Brand Real</strong>, Laurence Vincent examines the multiple factors behind developing and upholding a brand’s identity and promise. The goal is to always meet or exceed the customer’s expectations from the...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/brand-relevance <div>Author: Aaker, David A.</div> <div>Publisher: </div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In today’s global market, rapidly changing competitive conditions are a way of life for companies. One way that businesses can win in this environment is through brand relevance. In &nbsp;<strong>Brand Relevance...</strong></p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/brand-rewired <div>Author: Chasser, Anne H. | Wolfe, Jennifer C.</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Intellectual property is the sum of the distinct components that make up a brand and the brand’s campaign. These components include the product or service’s name, logo, slogan, script of the commercial, music that...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/brand-sense <div>Author: Lindstrom, Martin</div> <div>Publisher: The Free Press</div> <div>Published Date: 2005</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/innovation">Innovation</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Having an instantly recognizable logo and a jingle that people hum unconsciously is a good start to having a successful brand, but it is not good enough to ensure success. In this interactive world, people want and...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/brand-storm <div>Author: Murray, Will</div> <div>Publisher: Will Murray, Prentice Hall</div> <div>Published Date: 2001</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/management">Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>The Internet is just the beginning of the Information Age, the gateway to the new Human economy.</span><span> Brand Storm explores the future of business in a very...</span></p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/branddigital <div>Author: Adamson, Allen P.</div> <div>Publisher: Palgrave Macmillan</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>In <strong>BrandDigital</strong>, Allen P. Adamson sets out to discover how the digital world is influencing the way brands are built and managed. Drawing on interviews with nearly 100 professionals in the fields of...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/branded <div>Author: Brennan, Bernie | Schafer, Lori</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>Customers have become technology savvy—blogging about products, instantly comparing prices, becoming fans on Facebook, and posting videos on YouTube. Retailers need to listen to what is being said about their products...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/branding-iron <div>Author: Hughes, Charles | Jeanes, William</div> <div>Publisher: Racom Books</div> <div>Published Date: 2007</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-biographies">Business Biographies</a>, <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>A review of the book "Branding Iron: Branding Lessons from the Meltdown of the US Auto Industry," by Charlie Hughes and William Jeanes, is presented.</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/branding-unbound <div>Author: Mathieson, Rick</div> <div>Publisher: Rick Mathieson, Amacom Books</div> <div>Published Date: 2005</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p>If you're in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it...</p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/bringing-new-products-market <div>Author: Hall, John A.</div> <div>Publisher: AMACOM</div> <div>Published Date: 1991</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/innovation">Innovation</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Bringing New Products to Market details the differences in product planning in various sizes and types of companies. This work provides clear, long-lasting insights into the whole new-product marketing process: how to...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/built-love <div>Author: Boatwright, Peter | Kagan, Jonathan</div> <div>Publisher: Berrett-Koehler Publishers</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/innovation">Innovation</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Built to Love </strong>by Peter Boatwright and Jonathan Kagan, product emotions are defined as personal feelings invoked by a specific brand, service, or product. For the most part, individuals purchase...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/buyology <div>Author: Lindstrom, Martin</div> <div>Publisher: Broadway Business</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>For years, marketers have had to work by assumptions. Using only a few standardized test questions and sales figures, they have had to piece together effective marketing campaigns that would hopefully deliver the buzz...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/numbers <div>Author: Nichols, Judith E.</div> <div>Publisher: Bonus Books</div> <div>Published Date: 1991</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Rather than a theoretical examination, By the Numbers is a how-to guide which shows what demographics and psychographics really mean and how to apply them. This work is for those who do not have a sound business plan...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/changing-channel <div>Author: Masterson, Michael | Tribby, MaryEllen</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Multi-channel marketing (MCM) is an integrated form of advertising that allows businesses to reach a wider audience by combining direct marketing with Internet marketing. Changing the Channel introduces its audience to...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/citizen-marketers <div>Author: McConnell, Ben | Huba, Jackie</div> <div>Publisher: Kaplan Publishing</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Everyone feels passionate about something. In apartments, coffee houses, and dorm rooms around the world, many people with cell phones and laptops are taking this passion to the Internet. Using the multitude of social...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/comeback <div>Author: Puris, Martin</div> <div>Publisher: Times Business</div> <div>Published Date: 1999</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-biographies">Business Biographies</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Most would agree with Martin Puris that although we all know leadership when we see it, it has proven practically impossible to analyze, define, or teach. Nonetheless, countless "experts " have devised systems to...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/coming-concurrence <div>Author: Smith, J. Walker | Clurman, Ann | Wood, Craig</div> <div>Publisher: Racom Communications</div> <div>Published Date: 2005</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/productivity">Productivity</a></div> <div>&nbsp;</div> <div><p>Marketing is in crisis mode, for the model for marketing, as it stands today, is obsolete. Customers have developed a resistance to marketing that is only going to grow. The crisis spawned by consumer resistance...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/competition-demystified <div>Author: Greenwald, Bruce | Kahn, Judd</div> <div>Publisher: Portfolio</div> <div>Published Date: 2005</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/major-works">Major Works</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>According to Greenwald and Kahn, though most experienced businesspeople know that the two critical elements of business-competition and strategy-are associated, few understand their essential natures or the direct...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/competitive-solutions <div>Author: McAfee, R. Preston</div> <div>Publisher: Princeton University Press</div> <div>Published Date: 2002</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>Competitive Solutions</strong> offers conceptual strategic tools, places an emphasis on practical applications in real circumstances, and focuses on individual strategic elements rather than on comprehensive...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/competitiveness <div>Author: Seidman, L. William | Skancke, Steven L.</div> <div>Publisher: M. E. Sharpe</div> <div>Published Date: 1989</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Survival of the fittest is the dominant theme in today's world of unregulated global competition. Though the U.S. still has one of the highest levels of productivity in the world, its rate of improvement has fallen...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/confessions-pr-man <div>Author: Wood, Robert J. | Gunther, Max</div> <div>Publisher: New American Library</div> <div>Published Date: 1989</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-biographies">Business Biographies</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Wood recounts his first foray into major PR activity when he was in the U.S. Air Force in 1945. The story shows why he became interested in PR and illustrates three important characteristics of the profession: 1) the "...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/conquering-consumerspace <div>Author: Solomon, Michael R.</div> <div>Publisher: AMACOM</div> <div>Published Date: 2003</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>According to Solomon, marketing has entered a realm in which branding is: "bagels, tortillas, and croissants" (rather than "white bread"), "consumer.com", the individual’s search for meaning, the tie that binds, and...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/consumerology <div>Author: Graves, Philip</div> <div>Publisher: Nicholas Brealey Publishing</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Market research in the form of consumer focus groups, polls, and surveys has long been the normal and accepted manner for testing new products, services, and communications materials. In <strong>Consumer.ology...</strong></p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/content-currency <div>Author: Wuebben, Jon</div> <div>Publisher: Nicholas Brealey Publishing</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>Content Is Currency</strong> can help businesses take maximum advantage of the new possibilities created by the Internet, smart phones, and other digital tools and media. Author Jon Wuebben surveys the many...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/content-rules <div>Author: Handley, Ann | Chapman, C C.</div> <div>Publisher: John Wiley and Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>Today's online platforms give organizations powerful and low-cost ways to connect with their customers and create awareness of their offerings. In fact, as people rely increasingly on web-based information and...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/conversations-win-complex-sale <div>Author: Peterson, Erik | Riesterer, Tim</div> <div>Publisher: The McGraw-Hill Companies</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/communication">Communication</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Conversations That Win the Complex Sale</strong>, Erik Peterson and Tim Riesterer explain how to improve sales performance through Power Messaging. Power Messaging is a tool that enables sales professionals...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/counter-intuitive-marketing <div>Author: Clancy, Kevin J. | Krieg, Peter C.</div> <div>Publisher: The Free Press</div> <div>Published Date: 2005</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>There are many reasons that marketing campaigns are not having the same results they once did. One is the proliferation of clever campaigns and catchy slogans. Another is the public's ability to tune them out...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/creating-and-dominating-new-markets <div>Author: Meyer, Peter</div> <div>Publisher: AMACOM</div> <div>Published Date: 2002</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/management">Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p>Each year, hundreds of new businesses are launched. Unfortunately, for every hundred started, less than half will survive the crucial four years of operations. The...</p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/creating-customer-evangelists <div>Author: McConnell, Ben | Huba, Jackie</div> <div>Publisher: Dearborn Trade Publishing</div> <div>Published Date: 2003</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In Creating Customer Evangelists, veteran marketing communications strategists Ben McConnell and Jackie Huba describe how customer-driven referrals can determine a company's success. To create evangelists, companies...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/creative-destruction <div>Author: Foster, Richard N. | Kaplan, Sarah</div> <div>Publisher: Doubleday</div> <div>Published Date: 2001</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/economics-finance">Economics & Finance</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>One need only look to market indices over the past century to realize that highly revered and much-touted “built-to-last” corporations tended to underperform the market by a significant amount. McKinsey consultants,...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/creative-marketing-communications <div>Author: CEO Speak</div> <div>Publisher: Vision Books Pvt. Ltd.</div> <div>Published Date: 2005</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/management">Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>Creative Marketing Communications brings together the wealth and experience of creative hot-shots from some of the world's leading marketing, advertising, and...</span></p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/customer-culture <div>Author: Basch, Michael D.</div> <div>Publisher: Prentice Hall Press</div> <div>Published Date: 2002</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Customer Culture draws on lessons from some legendary sales and service enterprises, particularly FedEx and UPS, as well as midsized concerns, small businesses, and startups, to demonstrate how leaders and managers can...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/customer-intimacy <div>Author: Wiersema, Fred</div> <div>Publisher: Knowledge Exchange</div> <div>Published Date: 1996</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>The unmet needs of customers are everywhere today in products and services that are not carefully designed and, therefore, fall far short of their potential. This situation in which clients either do not get what they...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/customer-centered-growth <div>Author: Whiteley, Richard | Hessan, Diane</div> <div>Publisher: Addison-Wesley</div> <div>Published Date: 1996</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Many organizations are struggling today because unlike successful customer-centered enterprises, they have remained internally focused. Their distracted managers and employees seek business opportunities everywhere...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/customers-first <div>Author: Bueno, Bolivar J.</div> <div>Publisher: The McGraw Hill Companies, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Bolivar J. Bueno feels that the first step that a company should take in order to dominate its market is to get to know its most loyal customers, its “Brand Lovers,” and what it is that they love about the company. In...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/customers-rule <div>Author: Blackwell, Roger D. | Stephan, Kristina</div> <div>Publisher: Crown Publishing</div> <div>Published Date: 2001</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>During the past few years, hundreds of start-ups appeared on the Internet. Hundreds went public, becoming instant blue chips, and allowing many investors to see their Internet stocks increase in value by 400 percent or...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/delivering-quality-service <div>Author: Zeithaml, Valerie A. | Parasuraman, A. | Berry, Leonard L.</div> <div>Publisher: The Free Press</div> <div>Published Date: 1990</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>From focus-group findings, common patterns offer valuable insights about how customers define and evaluate service quality. As perceived by customers, service quality can be defined as "the extent of discrepancy...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/design-apple <div>Author: Edson, John</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-biographies">Business Biographies</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Design Like Apple</strong>, John Edson describes how companies can use design to gain a competitive advantage. Through an in-depth breakdown of Apple’s philosophies, practices, and inner workings, Edson...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/digital-capitalism <div>Author: Schiller, Dan</div> <div>Publisher: The MIT Press</div> <div>Published Date: 2000</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/global-business">Global Business</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>Conventional wisdom has long held that the Internet, more than any other human innovation, has the potential to transform the globe into a world of ""robust direct democracy"" and "friction-free democracy," empowering...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/discover-your-sales-strengths <div>Author: Smith, Benson | Rutigliano, Tony</div> <div>Publisher: Warner Business Books</div> <div>Published Date: 2003</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/economics-finance">Economics & Finance</a>, <a href="http://www.bizsum.com/summaries/category/management">Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>A huge number of books have been written about sales and finding one's road to success in achieving exceptional sales performance.</span><span> Like fresh-off-...</span></p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/doing-well-while-doing-good <div>Author: Embley, L. L. Lawrence</div> <div>Publisher: Prentice Hall Press</div> <div>Published Date: 1993</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/social-responsibility">Social Responsibility</a></div> <div>&nbsp;</div> <div><div>Philanthropic Economics is a new business strategy in which businesses of all sizes are entering into partnerships with consumers. More and more companies recognize that environmentally or socially conscious...</div></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/e-riches-20 <div>Author: Fox, Scott C.</div> <div>Publisher: AMACOM</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>In order to be successful in business today, companies need to go beyond old marketing techniques and embrace new approaches made possible by the Internet. In <strong>e-Riches 2.0</strong>, Scott Fox uses his...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/engage <div>Author: Solis, Brian</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>The conventional methods of marketing consist of basic messages and advertising techniques created by a few people and directed toward a large market through channels that distribute the same message, at the same time...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/enterprise-marketing-management <div>Author: Sutton, Dave | Klein, Tom</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2003</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/management">Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Building on the principle, espoused by Sergio Zyman, (The End of Marketing As We Know It), that marketing is a science, not an art, <strong>Enterprise Marketing Management </strong>presents a practical guide for...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/eveolution <div>Author: Popcorn, Faith | Marigold, Lys</div> <div>Publisher: Hyperion Books</div> <div>Published Date: 1996</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>For any business to survive today, it needs to understand how to market to women. The fact is women make 80% of all purchasing decisions, are brand loyalists, have complex, multiple lives because of ever-increasing...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/everything-i-know-about-marketing-i-learned-google <div>Author: Goldman, Aaron</div> <div>Publisher: McGraw-Hill</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Each day, Google processes some 400 million Internet searches, many of which are launched by people shopping for goods or services. As such, Google can be a tremendous resource for marketing professionals, but many of...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/flipped <div>Author: Winsor, John</div> <div>Publisher: B2 Books</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Flipped</strong>, John Winsor describes how companies can use bottom-up marketing strategies to co-create new products and services with their customers. With the advent of Facebook, Twitter, and other...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/follow-path <div>Author: Coffman, Curt | Gonzalez-Molina, Gabriel | Gopal, Ashok</div> <div>Publisher: Warner Business Books</div> <div>Published Date: 2002</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/leadership">Leadership</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p>This book shows that the ultimate solution to reversing the current leadership trends of margin slashing, accounting trickery, and shareholder hoodwinking is to run an...</p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/god-country-and-coca-cola <div>Author: Pendergrast, Mark</div> <div>Publisher: Charles Scribner's Sons</div> <div>Published Date: 1993</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-biographies">Business Biographies</a>, <a href="http://www.bizsum.com/summaries/category/major-works">Major Works</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>This is a story behind the small family business that created and marketed an obscure patent medicine-turned-soft drink-turned-national icon. In this microcosmic tour of recent American history, Pendergrast reveals...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/free <div>Author: Anderson, Chris</div> <div>Publisher: Hyperion Books</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>The costs associated with technology are rapidly approaching zero at an unprecedented rate, while at the same time the digital world is increasingly moving into the physical realm as people are working and playing on...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/concept-consumer <div>Author: Baker, Phil</div> <div>Publisher: Pearson Education, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/management">Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/productivity">Productivity</a></div> <div>&nbsp;</div> <div><p>Successful products not only depend on a good idea; they also require cost-effective manufacturing, customers who are willing to buy, and strong marketing and distribution programs. The steps leading from product...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/selling-serving <div>Author: Cassara, Lou</div> <div>Publisher: Dearborn Trade Publishing</div> <div>Published Date: 2004</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>According to Cassara, the devastation and shock of September 11, and the resultant downturn in the market, have caused people in all walks of life to rethink what really matters and to change their fundamental beliefs...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/future-sight <div>Author: Minkin, Barry Howard</div> <div>Publisher: Macmillan Books</div> <div>Published Date: 1995</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>As we accelerate into the next century, we will need to see clearly and react quickly to navigate the sharp turns ahead. Those who can discern the important trends, understand their implications, and predict their...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/game-based-marketing <div>Author: Zichermann, Gabe | Linder, Joselin</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>On today’s demanding advertising scene, grabbing and keeping consumers’ attention, or loyalty, is key to ensuring a brand’s success. In <strong>Game-Based Marketing</strong>, Gabe Zichermann and Joselin Linder show...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/get-seen <div>Author: Garfield, Steve</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>In <strong>Get Seen</strong>, Steve Garfield describes how businesses and individuals can use online video to increase visibility. He first deals with the process of creating online videos, and then explores the task...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/getting-your-customers-head <div>Author: Davis, Kevin</div> <div>Publisher: Times Business</div> <div>Published Date: 1996</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Davis’s methodology draws the focus away from short-term features and benefits toward a long-term mindset that continually strives to add value over time. It is this mindset that will differentiate one salesperson from...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/going-social <div>Author: Goldman, Jeremy</div> <div>Publisher: AMACOM</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>In <strong>Going Social</strong>, Jeremy Goldman explores the many aspects of social marketing, focusing on the theme that today’s marketing efforts are relationship driven rather than product driven. He offers...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/heavy-hitter-sales-wisdom <div>Author: Martin, Steve W.</div> <div>Publisher: John Wiley & Sons, Inc</div> <div>Published Date: 2006</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>Heavy Hitter Sales Wisdom is a book of insight from some of the world's "heaviest hitters" of all time.</span><span> It features the collective wisdom of such...</span></p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/high-trust-selling <div>Author: Duncan, Todd</div> <div>Publisher: Thomas Nelson Publishers</div> <div>Published Date: 2002</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/management">Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/relationships">Relationships</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>If you're serious about the business of selling, if you are tired of living from one sale to the next, and you want to keep clients for life, then read this book...</span></p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/hope-not-strategy <div>Author: Page, Rick</div> <div>Publisher: Nautilus Press</div> <div>Published Date: 2002</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Product commodification, disintermediation, e-commerce, customer relationship management, and business partnering are the major selling transformations that are rapidly changing traditional business-to-business buyer-...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/how-cool-brands-stay-hot <div>Author: Van Den Bergh, Den | Behrer, Mattias</div> <div>Publisher: Kogan Page Limited</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>According to Joeri Van den Bergh and Mattias Behrer, the authors of <strong>How Cool Brands Stay Hot</strong>, there are more than 70 million Gen Yers in the U.S. alone, accounting for more than $200 billion in...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/how-customers-think <div>Author: Zaltman, Gerald</div> <div>Publisher: Gerald Zaltman</div> <div>Published Date: 2003</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p>In today's Consumer Society, Gerald Zaltman quotes Peter Drucker that a company's competitive advantage will come from its ability to capture and apply the insights from...</p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/how-be-great-stuff-you-hate <div>Author: Davies, Nick</div> <div>Publisher: Capstone Publishing</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/personal-growth">Personal Growth</a></div> <div>&nbsp;</div> <div><p>In <strong>How to Be Great at the Stuff You Hate</strong>, author Nick Davies aims to help readers face a crucial fact: most people in sales hate the actual act of selling. In general, the act of selling someone on a...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/how-close-every-sale <div>Author: Girard, Joe | Shook, Robert L.</div> <div>Publisher: Warner Books Inc</div> <div>Published Date: 1989</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>Closing a sale is the stage in the selling process where salespeople meet the greatest difficulty.</span><span> Joe Girard walks the reader through fundamental...</span></p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/how-master-art-selling <div>Author: Hopkins, Tom</div> <div>Publisher: Business Plus</div> <div>Published Date: 2005</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>How to Master the Art of Selling</strong> discusses the key characteristics that make up a true “champion” seller. Real champions are prepared for any selling situation and practice their selling techniques...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/how-sell-when-nobodys-buying <div>Author: Lakhani, Dave</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>How to Sell When Nobody’s Buying</strong>, Dave Lakhani presents updated tactics for connecting to new markets, expanding networks, and taking advantage of technology for increased revenues and sales profits...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/how-wow <div>Author: Jones, Frances Cole</div> <div>Publisher: Ballantine Books</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/management">Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>In today's fast-paced world, where an elevator ride with your CEO can turn into an impromptu meeting, your lunch date can become a job interview, and your...</span></p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/how-winners-sell <div>Author: Stein, Dave</div> <div>Publisher: Bard Books</div> <div>Published Date: 2002</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/productivity">Productivity</a></div> <div>&nbsp;</div> <div><p>Because technology has changed business so drastically, Stein believes that the sales principles and strategies professional salespeople learned in school, the techniques they read in books, and the tips, tricks, and...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/im-first <div>Author: Goldzimer, Linda Silverman</div> <div>Publisher: Rawson Associates</div> <div>Published Date: 1989</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>This is the beginning of an era in which the focus must be on the customer rather than on the product or market. Businesses with the right customer service philosophy and practices will be the ones with the competitive...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/search-obvious <div>Author: Trout, Jack</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>The word obvious can be used to describe all of the most powerful and successful marketing strategies. Obvious solutions are often hidden in plain sight, and sometimes even ignored in favor of something more clever or...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/inbound-marketing <div>Author: Halligan, Brian | Shah, Dharmesh</div> <div>Publisher: John Wiley & Sons, Inc</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p>To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning...</p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/inside-mind-shopper <div>Author: Sorensen, Herb</div> <div>Publisher: Pearson Education, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Inside the Mind of the Shopper</strong>, Herb Sorenson challenges retailers’ prevailing assumptions about shoppers’ needs, wants, and behaviors. His findings from decades of in-store research indicate that...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/integrated-account-management <div>Author: Peck, Mark A.</div> <div>Publisher: AMACOM</div> <div>Published Date: 1997</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/economics-finance">Economics & Finance</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>Integrated Account Management </strong>presents a form of direct marketing that emphasizes a proactive, personal approach to managing customer relationships. It is considered by many as being the most effective...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/irrational-exuberance <div>Author: Shiller, Robert J.</div> <div>Publisher: Princeton University Press</div> <div>Published Date: 2005</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/economics-finance">Economics & Finance</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>This book is concerned with the behavior of speculative markets, human vulnerability to error, and the instability of the capitalist system.</span><span> It tries...</span></p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/let-your-customers-do-talking <div>Author: Cafferky, Michael E.</div> <div>Publisher: Upstart Publishing Company</div> <div>Published Date: 1996</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Cafferky provides practical, common sense guidelines that any company, no matter what the situation, industry, or business, can use to formulate and implement an effective word-of-mouth promotional plan immediately....</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/lightning-strategies-innovation <div>Author: Zangwill, Willard I.</div> <div>Publisher: Lexington Books</div> <div>Published Date: 1992</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/innovation">Innovation</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Willard Zangwill’s most valuable contribution to the study of innovation is that he demonstrates clearly that innovation is not something that just happens but is a conscious process governed by planning. He does an...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/made-stick <div>Author: Flynn, Simone Isadora</div> <div>Publisher: Random Hous</div> <div>Published Date: 2007</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/innovation">Innovation</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Some ideas are “stick-worthy” while others are not and the traditional advice to make ideas stick, such as knowing your audience, making eye contact, practice, and repetition, tends to have limited effectiveness....</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/managing-imitation-strategies <div>Author: Schnaars, Steven P.</div> <div>Publisher: The Free Press</div> <div>Published Date: 1995</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/innovation">Innovation</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>Managing Imitation Strategies </strong>expounds the different types of product imitations - their successes and failures. Although the evidence in favor of imitation is nearly endless, illustrating that...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/marketing-30 <div>Author: Kotler, Philip | Kartajaya, Hermawan | Setiawan, Iwan</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Marketing 3.0</strong>, companies approach consumers as whole human beings, catering to their hearts, minds, and their spirit of being by pacifying the anxieties they are feeling about today’s environmental...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/marketing-age-google <div>Author: Fox, Vanessa</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>Marketing in the Age of Google </strong>is a guide to harnessing the power of online search and incorporating search into business strategies. It is important to understand search, build a successful search...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/marketing-insights-z <div>Author: Kotler, Philip</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2003</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>For more than three decades, Kotler has been the authority on modern marketing. Both as a pioneer and as the leading popularizer of the discipline, he has helped marketing students and managers worldwide master the...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/masters-sales <div>Author: Misner, Ivan R. | Morgan, Don</div> <div>Publisher: Entrepreneur Media, Inc.</div> <div>Published Date: 2007</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Masters of Sales</strong>, Misner and Morgan guide salespeople on a journey through the successful techniques and strategies used by such masterful sellers as Brian Tracy, Tony Robbins, Jay Conrad Levinson,...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/metaphorically-selling <div>Author: Miller, Anne</div> <div>Publisher: Chiron Associates, Inc</div> <div>Published Date: 2004</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/communication">Communication</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><span>A lot of people consider selling a very difficult task.</span><span> Unfortunately for them, selling is an activity that forms part of everyone's daily routine.</span><span> It occurs not only at work, but also...</span></p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/microsoft-secrets <div>Author: Cusumano, Michael A. | Selby, Richard W.</div> <div>Publisher: The Free Press</div> <div>Published Date: 1996</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-biographies">Business Biographies</a>, <a href="http://www.bizsum.com/summaries/category/innovation">Innovation</a>, <a href="http://www.bizsum.com/summaries/category/management">Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Drawing on almost two years of on-site observation, 40 in-depth interviews, and unprecedented access to confidential documents and project data, the authors focus specifically on Microsoft’s unique "synch-and-stabilize...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/mobile-marketing <div>Author: Varnali, Kaan | Toker, Aysegul | Yilmaz, Cengiz</div> <div>Publisher: The McGraw-Hill Companies</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Mobile Marketing</strong>, Kaan Varnali, Aysegul Toker, and Cengiz Yilmaz explore the latest advances in mobile technology and how the burgeoning use of mobile handsets makes the medium an optimal platform...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/mobilized-marketing <div>Author: Hasen, Jeff</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Mobilized Marketing</strong>, chief marketing officer of Hipcricket Jeff Hasen describes the evolution of marketing through mobile communication devices. Using interviews with numerous marketers, Hasen...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/mr-shmooze <div>Author: Abraham, Richard</div> <div>Publisher: Richard Abraham</div> <div>Published Date: 2005</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>Have you ever wondered how great salespeople achieve great sales results?</span><span> Chances are these salespeople all began their selling process by...</span></p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/multicultural-marketing <div>Author: Rossman, Marlene L.</div> <div>Publisher: AMACOM</div> <div>Published Date: 1994</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>Multicultural Marketing </strong>offers practical information and strategies for reaching America’s ''unknown'' consumers. Rossman targets the $500 billion market represented by America ’s so-called ''...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/networking-affluent-and-their-advisors <div>Author: Stanley, Thomas J.</div> <div>Publisher: Business One Irwin</div> <div>Published Date: 1993</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/innovation">Innovation</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/productivity">Productivity</a></div> <div>&nbsp;</div> <div><p>A method for reaching the affluent through their affinity groups. Endorsements are gained for reasons that go beyond the basic product or service the networker offers. High performance networkers do extraordinary...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/no-thanks-im-just-looking <div>Author: Friedman, Harry J.</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Customers face similar product choices in just about every store they visit. In this competitive environment, the key to moving merchandise is the sales force. The connection that a salesperson establishes with a...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/one-great-insight-worth-thousand-good-ideas <div>Author: Dusenberry, Phil</div> <div>Publisher: Portfolio Books</div> <div>Published Date: 2005</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>We bring good things to Life.</span><span> It's Not TV, It's HBO.</span><span> Visa:</span><span> It's Everywhere You Want To Be These aren't just advertising...</span></p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/one-one-b2b <div>Author: Peppers, Don | Rogers, Martha</div> <div>Publisher: Doubleday</div> <div>Published Date: 2001</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>With the ability of any enterprise to collect and deploy customer data faster than ever before, the only way for a business-to-business (B2B) company to protect its margins is to grow customer share by giving...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/optimize <div>Author: Odden, Lee</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Lee Odden, author of <strong>Optimize</strong>, believes that no company is too small or too large to benefit from a customer-centric online marketing strategy that optimizes their web presence. To be successful...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/paid-owned-earned <div>Author: Burcher, Nick</div> <div>Publisher: Kogan Page Limited</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>Paid, Owned, Earned </strong>by Nick Burcher aims to offer readers a comprehensive view of advances in digital marketing and advertising. Through a wealth of industry examples and anecdotes, Burcher covers all...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/pay-attention <div>Author: Thomas, Ann | Applegate, Jill</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Pay Attention!</strong>, Ann Thomas and Jill Applegate present a guide for addressing the customer service challenge in a modern age where consumers are more skeptical, demanding, and self-reliant. Things...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/people-focused-knowledge-management <div>Author: Wiig, Karl</div> <div>Publisher: Elsevier, Inc.</div> <div>Published Date: 2004</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/management">Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>This book is based on the fundamental belief that in order to build a great enterprise, developing people knowledge is a must.</span><span> It presents management...</span></p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/perfect-selling <div>Author: Richardson, Linda</div> <div>Publisher: McGraw-Hill</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/entrepreneurship">Entrepreneurship</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>A successful sales call takes talent and effort. Marketing, sales strategy, preparation, technical expertise, business knowledge, keeping pace with technology, fast access to accurate information, drive, and the...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/pioneering-new-products <div>Author: Bobrow, Edwin E. | Shafer, Dennis W.</div> <div>Publisher: Dow Jones-Irwin</div> <div>Published Date: 1987</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/innovation">Innovation</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>All businesses, institutions, governments, and cultures either grow through innovation and change or die without them. Businesses must be flexible in the face of change and able to develop products quickly and...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/pricing-profit <div>Author: Furtwengler, Dale</div> <div>Publisher: AMACOM</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/entrepreneurship">Entrepreneurship</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Who has never fretted that raising prices will cause a business to fail? Even those who know their products are the best may feel trapped by industry pricing if they do not know how to quantify and communicate value....</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/pricing-confidence <div>Author: Holden, Reed K. | Burton, Mark R.</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Pricing with Confidence</strong>, Reed K. Holden and Mark R. Burton offer ten rules of engagement that put companies back in the driver’s seat during price negotiations. Their solution builds revenues and...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/principled-selling <div>Author: Tovey, David</div> <div>Publisher: Kogan Page Limited</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Principled Selling</strong>, David Tovey explains that businesses must abandon their old heavy-handed, cold-calling sales approaches and instead use social media to determine what actually stimulates today’s...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/professional-services-marketing <div>Author: Schultz, Mike | Doerr, John E.</div> <div>Publisher: John Wiley & Sons, Inc</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>Professional Services Marketing is a field-tested and research-based approach to marketing and client development for professional services firms.</span><span>...</span></p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/propel <div>Author: Keyes, Whitney</div> <div>Publisher: The Career Press, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Propel</strong>, author Whitney Keyes presents a series of core principles to guide marketing strategies in any organization. Keyes is quick to admit that there is never a “one size fits all” solution to a...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/protecting-brand <div>Author: Franklin, Talcott J.</div> <div>Publisher: Viva Books Private Limited</div> <div>Published Date: 2005</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span><span>Brand-name products represent the largest single sector of the U.S. economy, yet there is no simple format in existence to educate people about the rules of...</span></span></p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/public-relations-your-business <div>Author: Jefkins, Frank</div> <div>Publisher: Jaico Books</div> <div>Published Date: 2006</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/relationships">Relationships</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p>Professional public relations advisers believe that an organized, cohesive effort to develop a reputation is likely to yield better results than one which happens...</p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/punk-marketing <div>Author: Laermer, Richard | Simmons, Mark</div> <div>Publisher: Harper Books</div> <div>Published Date: 2007</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>Punk Marketing is the long-awaited and breathless uprising that businesses want, deserve and desperately need.</span><span> In this radical guide, Richard Laermer...</span></p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/purple-cow <div>Author: Godin, Seth</div> <div>Publisher: Portfolio</div> <div>Published Date: 2003</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/economics-finance">Economics & Finance</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>How do ideas spread?</span><span> Why do some charities, movies, architects, politicians, potato chips and cars succeed, while others (just as good apparently)...</span></p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/reading-minds-and-markets <div>Author: Ablin, Jack | McGee, Suzanne</div> <div>Publisher: FT Press</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Reading Minds and Markets</strong>, veteran financial adviser Jack Ablin reveals how to outperform the market with top-down, process-driven investing. Investors often wonder which stocks to choose, but...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/real-time-marketing-pr <div>Author: Scott, David Meerman</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>Real-Time Marketing & PR</strong> explains how social media and the digital age have changed the rules of marketing and PR strategies. The book emphasizes that establishing a voice is a critical part of...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/repositioning <div>Author: Trout, Jack | Rivkin, Steve</div> <div>Publisher: McGraw-Hill</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/change-management">Change Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In today’s fast-moving economy, successful companies often have to change course in order to keep up with the shifting demands of the market – essentially, they have to “reposition” themselves in the mind of the...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/retail-selling-aint-brain-surgery <div>Author: Dion, James</div> <div>Publisher: Dionco</div> <div>Published Date: 2006</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Too few professional retail sales associates receive formal training. Most acquire their skills on the job and through occasional company training courses. Yet, there is an art and science to successfully selling in...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/revenue-disruption <div>Author: Fernandez, Phil</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Revenue Disruption</strong>, revenue performance management expert Phil Fernandez explains how marketing’s role in planning and creating revenue growth must be expanded in order to realize enhanced...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/revolutionize-your-customer-experience <div>Author: Shaw, Colin</div> <div>Publisher: Palgrave MacMillian</div> <div>Published Date: 2005</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Whether they know it or not, every company offers a customer experience. Those organizations focusing on providing an emotionally engaging customer experience are now those organizations differentiating themselves for...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/romancing-brand <div>Author: Martin, David N.</div> <div>Publisher: AMACOM</div> <div>Published Date: 1989</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>A "brand" includes any product, service, or company that is promoted in order to build a customer base. Any brand that has name recognition stands for something distinct from everything else in the same category (value...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/saatchi-saatchi <div>Author: Kleinman, Philip</div> <div>Publisher: NTC Business Books</div> <div>Published Date: 1989</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-biographies">Business Biographies</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>The success of Saatchi & Saatchi has served as an example to other British companies. Three of the firm's achievements were especially imitated. First, the Saatchi’s successfully used the Stock Exchange to raise...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/satisfaction <div>Author: Denove, Chris | Power IV, James D.</div> <div>Publisher: Portfolio</div> <div>Published Date: 2006</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Denove and Power discuss customer satisfaction from A to Z, and they provide good information about what makes a consumer satisfied. They back their conclusions with compelling research taken from decades of customer...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/satisfaction-guaranteed <div>Author: Strasser, Susan</div> <div>Publisher: Pantheon Books</div> <div>Published Date: 1990</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In 1912, the Procter and Gamble Company introduced Crisco, a solid vegetable shortening that was created in the lab and advertised as a replacement for the usual animal fats. P&G then turned from product...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/secrets-marketing-masters <div>Author: Martin, Dick</div> <div>Publisher: AMACOM</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>With sweeping changes taking place in the culture and in the way we do business, companies have had to alter the way they conduct marketing and even the fundamental way they think about it. Marketing has taken on a...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/sell-yourself-without-selling-your-soul <div>Author: Harrow, Susan</div> <div>Publisher: Quill, HarperCollins</div> <div>Published Date: 2003</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/relationships">Relationships</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>Speaking woman-to-woman, this book is the complete guide for anyone who needs to know the PR basics to promote her business.</span><span> Susan Harrow, publicist,...</span></p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/selling-blue-elephants <div>Author: Moskowitz, Howard R. | Gofman, Alex</div> <div>Publisher: Pearson Education, Inc.</div> <div>Published Date: 2007</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>Selling Blue Elephants</strong> by Howard R. Moskowitz and Alex Gofman explains the importance of utilizing marketing techniques such as surveys, polls and focus groups to enhance customer satisfaction. The...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/selling-invisible <div>Author: Beckwith, Harry</div> <div>Publisher: Warner Books</div> <div>Published Date: 1997</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/entrepreneurship">Entrepreneurship</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>A classic book on marketing services, with hundreds of quick, practical, easy-to-read sections; perfect for picking up anytime throughout your day. Beckwith tells you in simple and plain language why focus groups don't...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/selling-your-business-easy-way <div>Author: Jordan, Mark</div> <div>Publisher: Decere Publishing</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/economics-finance">Economics & Finance</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/relationships">Relationships</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>In "Selling Your Business the Hard Easy Way", Mark Jordan offers down-to-earth insight into the key aspects of what is potentially one of the most momentous...</span></p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/service-management-and-marketing <div>Author: Gronroos, Christian</div> <div>Publisher: Lexington Books</div> <div>Published Date: 1990</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>The service sector has substantially impacted the U.S. economy, generating 44 million new jobs in the past three decades and softening the effects of every recession since World War II. Added value has moved from the...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/share <div>Author: Zandt, Deanna</div> <div>Publisher: Berrett-Koehler Publishers</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>In <strong>Share This!</strong>, Deanna Zandt discusses how social networks allow individuals to share their stories with a large number of people at a time by observing what others are posting over time. When...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/shopper-marketing <div>Author: Ståhlberg, Markus | Maila, Ville</div> <div>Publisher: Kogan Page Limited</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Shopper Marketing</strong>, editors Markus Ståhlberg and Ville Maila offer articles from 35 experts around the world that address one of the fastest growing new areas of marketing: shopper marketing. The...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/six-pixels-separation <div>Author: Joel, Mitch</div> <div>Publisher: Business Plus</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>The term “six degrees of separation” suggests that everyone is connected through six or less friends or acquaintances. In <strong>Six Pixels of Separation</strong>, however, Mitch Joel suggests that this paradigm is no...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/six-rules-brand-revitalization <div>Author: Light, Larry | Kiddon, Joan</div> <div>Publisher: earson Education, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>After years of success, McDonald’s suffered a slow decline, falling out of favor with consumers. This can largely be attributed to the fact the brand did not focus on enduring profitable growth. McDonald’s created a...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/six-timeless-marketing-blunders <div>Author: Shanklin, William L.</div> <div>Publisher: Lexington Books</div> <div>Published Date: 1989</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Blunder 1: Building Better Mousetraps. The main reason so many start-up companies/products/services fail is the "building-better-mousetrap" thinking that does not take the customer into account. Blunder 2: Selling Too...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/slow-down-sell-faster <div>Author: Davis, Kevin</div> <div>Publisher: AMACOM</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/productivity">Productivity</a></div> <div>&nbsp;</div> <div><p>In <strong>Slow Down, Sell Faster!</strong>, Kevin Davis explains how to win sales faster by actually slowing down the sales process and focusing on the customer’s buying process. He provides a practical model for...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/small-business-smarts <div>Author: O'Leary, Steve | Sheehan, Kim | Lentz, Sterling</div> <div>Publisher: Praeger</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/entrepreneurship">Entrepreneurship</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Although small businesses are in stiff competition with big box, large-franchise corporations that have multi-million-dollar marketing budgets, social media can help level the playing field. Social media sites such as...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/social-innovation-inc <div>Author: Saul, Jason</div> <div>Publisher: Jossey-Bass</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/social-responsibility">Social Responsibility</a></div> <div>&nbsp;</div> <div><p>“Doing well by doing good” has become a common maxim in the business world, yet the data is not clear whether or not corporate social responsibility (CSR) and philanthropy actually produce any measure- able business...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/socialnomics <div>Author: Qualman, Erik</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>Social networking is expanding at an exceedingly rapid rate and has resulted in a revolution in the way people relate to one another and to corporations. In <strong>Socialnomics</strong>, Erik Qualman shows how easy it...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/sticky-marketing <div>Author: Leboff, Grant</div> <div>Publisher: Kogan Page Limited</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Sticky Marketing</strong>, Grant Leboff asserts that the world of marketing has been radically altered by the Internet, and has become the biggest revolution in communication since the invention of the...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/storybranding <div>Author: Signorelli, Jim</div> <div>Publisher: Greenleaf Book Group Press</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In his book <strong>StoryBranding</strong>, Jim Signorelli shows readers how stories can be used as a unique, powerful way to define and sell a brand’s value. He defines a story as “a narrative about a character...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/strategy-moves <div>Author: Vasconcellos E Sá, Jorge A.</div> <div>Publisher: Prentice Hall</div> <div>Published Date: 2005</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>This book lays down 14 strategies for competitive advantage - 6 attacks and 8 defenses, the success of which depends on mastering the rules of timing (when to perform each type of strategy); method (how to implement it...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/techno-ready-marketing <div>Author: Parasuraman, A. | Colby, Charles L.</div> <div>Publisher: The Free Press</div> <div>Published Date: 2001</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>Techno-ready marketers recognize that conventional "analog" marketing techniques do not work in a digital world. Instead, cutting-edge technologies demand cutting-edge marketing practices rooted in the following...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/technobrands <div>Author: Pettis, Chuck</div> <div>Publisher: AMACOM</div> <div>Published Date: 1995</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>Growing and maintaining market share comes from having customers who remain loyal to a product because they associate the brand with quality and reliability. On of the most persuasive arguments for brand is customer...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/age-curve <div>Author: Gronbach, Kenneth W.</div> <div>Publisher: AMACOM</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Thoroughly understanding the customer is essential to every successful business. This requires knowing the age, characteristics, wants, and needs of those who buy a particular good or service. But, as Kenneth Gronbach...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/apple-experience <div>Author: Gallo, Carmine</div> <div>Publisher: The McGraw-Hill Companies</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>The Apple Experience</strong>, communications coach Carmine Gallo explains the vision and values behind Apple’s success in customer service and in the business world. Apple centers around enriching lives,...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/b2b-social-media-book <div>Author: Bodnar, Kipp | Cohen, Jeffrey L.</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>The B2B Social Media Book</strong> is about profit. Authors Kipp Bodnar and Jeffrey L. Cohen explain that B2B (business-to-business) marketing is at a crossroads. Either companies can continue to do things the...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/brand-bubble <div>Author: Gerzema, John | Lebar, Ed</div> <div>Publisher: Jossey-Bass</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>More than products or human capital, supply chains or customer service, a strong brand is the single most valuable asset a company can own. But upon close examination, many of the world’s biggest brands are squandering...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/brand-called-you <div>Author: Montoya, Peter | Vandehey, Tim</div> <div>Publisher: Personal Branding Press</div> <div>Published Date: 2004</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>What does it mean to consider yourself a brand?</span><span> When Ralph Lifshitz wanted to become a famous fashion designer, he didn't start by working 24 hours a...</span></p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/business-sale%E2%80%A6-owner%E2%80%99s-most-perilous-expedition <div>Author: Jordan, Mark | Gould, Mark | Dillon, Rick | Presogna, Jeffrey | Perkins, David L. Jr.</div> <div>Publisher: Vercor Publishing</div> <div>Published Date: 2001</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>For most owners, the business sale, merger, or acquisition process is a mountain of uncertainty.</span><span> The right guide is critical for maximizing the...</span></p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/constant-contact-guide-email-marketing <div>Author: Groves, Eric</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In a challenging economy of high competition and frequent budget cuts, email marketing is an attractive, low cost solution to driving a successful marketing campaign, yet the greatest advantage of email marketing is...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/contrarian-effect <div>Author: Port, Michael | Marshall, Elizabeth</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Conventional sales tactics such as cold calling, sales scripts and closing questions no longer produce dramatic improvements in sales. Customers have increasing control of the buying process, and they become frustrated...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/conversation-company <div>Author: Van Belleghem, Steven</div> <div>Publisher: Kogan Page Ltd.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>The Conversation Company</strong>, Steven Van Belleghem contends that customers want to experience excellence in service and products, and they will only believe marketing messages if an entire company...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/culture-code <div>Author: Rapaille, Clotaire</div> <div>Publisher: Broadway Books</div> <div>Published Date: 2006</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/major-works">Major Works</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>For 30 years, Dr. Clotaire Rapaille has used a revolutionary idea to improve the bottom line of such diverse companies as Chrysler, Procter & Gamble, GE, AT&T, Boeing, Honda, Kellogg, and L’Oreal. This...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/digital-handshake <div>Author: Chaney, Paul</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>Social media has grown exponentially in the past ten years. It has gained prominence not only as a social tool but also as a marketing tool. In <strong>The Digital Handshake</strong>, Paul Chaney discusses the change...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/discipline-market-leaders <div>Author: Treacy, Michael | Wiersema, Fred</div> <div>Publisher: Addison-Wesley</div> <div>Published Date: 1995</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>The authors of <strong>The Discipline of Market Leaders </strong>go beyond the traditional five Ps of marketing to lead the reader through an explanation of the new tenets of customer value, the critical elements of...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/dragonfly-effect <div>Author: Aaker, Jennifer | Smith, Andy | Adler, Carlye</div> <div>Publisher: Jossey-Bass</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>When all four of its wings work together, the dragonfly has incredible strength and agility. In <strong>The Dragonfly Effect</strong>, Jennifer Aaker and Andy Smith explain how to effectively mimic the four wings of...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/end-advertising-we-know-it <div>Author: Zyman, Sergio | Brott, Armin</div> <div>Publisher: John Wiley & Sons, Inc</div> <div>Published Date: 2002</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p>The best-selling author of <em>The End Of Marketing As We Know It</em> again gives us this no holds bar hard hitting battle advice for designing truly effective...</p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/experience-effect <div>Author: Joseph, Jim</div> <div>Publisher: AMACOM</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Customer decisions are based on more than price or product; they are founded on every detail of the purchasing experience, including the salesperson, the message, the interaction, and the website. When these factors...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/four-pillars-profit-driven-marketing <div>Author: Moeller, Leslie H. | Landry, Edward C. | Kinni, Theodore</div> <div>Publisher: McGraw-Hill</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Traditionally, marketers have focused on the “four Ps”: product, price, place, and promotion. Marketing spending, however, can be a large expense for companies and it is often unclear whether that spending leads to the...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/global-marketplace <div>Author: Rosow, Jerome M.</div> <div>Publisher: Facts on File Publications</div> <div>Published Date: 1988</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/global-business">Global Business</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Global competition tends to reduce the importance of home markets. There must be a shift, therefore, away from the classical vertical organizational structure to a horizontal relationship where there is interdependence...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/green-marketing-manifesto <div>Author: Grant, John</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2007</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/social-responsibility">Social Responsibility</a></div> <div>&nbsp;</div> <div><p>In <strong>The Green Marketing Manifesto</strong>, John Grant, a British marketing professional with over 20 years of experience, provides a green marketing blueprint for people in the field of marketing. He outlines...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/king-madison-avenue <div>Author: Roman, Kenneth</div> <div>Publisher: Palgrave Macmillan</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-biographies">Business Biographies</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>David Ogilvy has been dubbed “the original mad man,” the “godfather” of the ad world, and “the pope of modern advertising.” In <strong>The King of Madison Avenue</strong>, Kenneth Roman, former chairman and CEO of...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/marketing-accountability-imperative <div>Author: Dunn, Michael E. | Halsall, Chris</div> <div>Publisher: Jossey-Bass</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Marketing opportunities have exploded in the last decade, increasing customer touch-points far beyond the traditional print, television, radio, and out-of-home categories. At the same time, audience groups have become...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/mirage-global-markets <div>Author: Arnold, David</div> <div>Publisher: Financial Times Prentice Hall</div> <div>Published Date: 2004</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p><strong>The Mirage of Global Markets</strong>, the product of the research, teaching, and publishing associated with the MBA International Marketing Management course at Harvard Business School, is a set of essays...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/must-have-customer <div>Author: Gordman, Robert | Brott, Armin</div> <div>Publisher: St. Martin's Press</div> <div>Published Date: 2006</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Winning and keeping the right customers is the key to sustaining increased profitability and growth. According to Gordman, customers fall into one of two categories: core customers and opportunistic customers. Core...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/myth-excellence <div>Author: Crawford, Fred | Mathews, Ryan</div> <div>Publisher: Crown Publishing</div> <div>Published Date: 2001</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Misunderstanding of consumer needs exists in epidemic proportions. Through their advertising, marketing, product selection, terms of transaction, and levels of service, businesses are conveying that they do not respect...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/never-cold-call-again-online-playbook <div>Author: Rumbauskas, Frank J.</div> <div>Publisher: DN Advisors, LLC.</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>Many budding Internet marketers do not fully understand what is involved in running a successful online business. In <strong>The Never Cold Call Again Online Playbook</strong>, Frank J. Rumbauskas Jr. describes the...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/new-experts <div>Author: Bloom, Robert H.</div> <div>Publisher: Greenleaf Book Group Press</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>The buyer-seller relationship has changed drastically. Buyers are now in control. In his book, <strong>The New Experts</strong>, author Robert Bloom describes what he calls a “revolution in buyer behavior” and its...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/new-market-leaders <div>Author: Wiersema, Fred</div> <div>Publisher: The Free Press</div> <div>Published Date: 2001</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>The path to success can be summed up in three words: customers, customers, customers, and any business that hopes to make a profit must have a solid base of customers that pay. But to be a market leader, a company must...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/new-rules-green-marketing <div>Author: Ottman, Jacquelyn A.</div> <div>Publisher: Berrett-Koehler Publishers, Inc.</div> <div>Published Date: 2011</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/social-responsibility">Social Responsibility</a></div> <div>&nbsp;</div> <div><p>In <strong>The New Rules of Green Marketing</strong>, Jacquelyn A. Ottman presents the new rules for mastering the marketing of ecologically-responsible consumer goods, as well as real-world examples that illustrate...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/new-rules-marketing-and-pr <div>Author: Meerman, David</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>Traditional advertising is all about interruption; its success hinges on getting people to stop what they are doing and pay attention to advertising. According to David Meerman Scott, author of The New Rules of...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/new-strategic-selling <div>Author: Heiman, Stephen E. | Sanches, Diane | Tuleja, Tad</div> <div>Publisher: Warner Books</div> <div>Published Date: 1998</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>The driving force of the Strategic Selling approach is a non-manipulative selling philosophy.</span><span> The key to ensuring selling success is to manage every...</span></p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/demand-brand <div>Author: Mathieson, Rick</div> <div>Publisher: AMACOM</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>We live in an on-demand economy where information is literally at our fingertips 24 hours a day, 7 days a week. Long gone are the days when consumers sit idly by as advertisements are pushed to them through a single...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/power-story <div>Author: Loehr, Jim</div> <div>Publisher: Simon & Schuster</div> <div>Published Date: 2008</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/management">Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/personal-growth">Personal Growth</a></div> <div>&nbsp;</div> <div><p>In <strong>The Power of Story</strong>, Jim Loehr, the noted performance expert and sports psychologist, presents the idea that our lives unfold in accordance with the stories we tell ourselves and others. Telling...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/power-purse <div>Author: Warner, Fara</div> <div>Publisher: Prentice Hall</div> <div>Published Date: 2006</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>Women's access to money and power has transformed the way they approach brands, businesses, products, and services.</span><span> Women now influence the vast...</span></p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/price-advantage <div>Author: Baker, Walter L. | Marn, Michael V. | Zawada, Craig C.</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/entrepreneurship">Entrepreneurship</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>The <strong>Price Advantage</strong>, written by Walter Baker, Michael Marn, and Craig Zawada, outlines how to initiate and maintain appropriate pricing in order to effectively increase profits. By taking advantage of...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/prime-solution <div>Author: Thull, Jeff</div> <div>Publisher: Dearborn Trade Publishing</div> <div>Published Date: 2004</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Today's business-to-business solutions marketplace is competitive and full of challenges. Companies work hard to create and sell value-laden solutions, but, even with hard work and research, the success rate in the...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/psychology-selling <div>Author: Tracy, Brian</div> <div>Publisher: Thomas Nelson</div> <div>Published Date: 2004</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Every day, everyone, everywhere, sells something, be it a product, a service, or an idea. Not only does an individual’s ability to sell help them to achieve substantial income, it can also provide them with lifelong...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/search <div>Author: Battelle, John</div> <div>Publisher: Portfolio</div> <div>Published Date: 2005</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-biographies">Business Biographies</a>, <a href="http://www.bizsum.com/summaries/category/innovation">Innovation</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>As Battelle observes, it seems as though the words “Google” and “search” are now nearly synonymous, for Google is currently the culture’s most prominent declaration of the power of search. Despite its having entered...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/secrets-word-mouth-marketing <div>Author: Silverman, George</div> <div>Publisher: AMACOM</div> <div>Published Date: 2001</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Word-of-mouth marketing is the most powerful and persuasive weapon you can use, and it won't cost you anything! Based on Silverman's years of consulting with successful word-of-mouth campaigns of his own clients, here...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/service-advantage <div>Author: Albrecht, Karl | Bradford, Lawrence J.</div> <div>Publisher: Dow Jones-Irwin</div> <div>Published Date: 1990</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>There are two kinds of useful customer knowledge: (1) general- pertaining to buying patterns and motives, and (2) individual-from one-to-one interactions between employees and customers. Large businesses must usually...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/shift <div>Author: Davis, Scott M. | Kotler, Philip</div> <div>Publisher: Jossey-Bass</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In the past, marketing was viewed as a function that simply provided sales support. However, marketing has now become a strategic growth driver and is essential in communicating customer insights throughout the company...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/solution-centric-organization <div>Author: Eades, Keith M. | Kear, Robert E.</div> <div>Publisher: McGraw-Hill</div> <div>Published Date: 2006</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Simply bundling products and services and targeting different market segments does not mean a company is selling solutions. Being solution-centric means that an organization defines itself by the problems solved for...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/strategy-and-tactics-pricing <div>Author: Nagle, Thomas T. | Holden, Reed K.</div> <div>Publisher: Prentice Hall Press</div> <div>Published Date: 2002</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/leadership">Leadership</a>, <a href="http://www.bizsum.com/summaries/category/management">Management</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Few marketing managers think strategically about pricing, or manage their businesses so as to create the conditions that promote more profitable pricing. Their pricing decisions are generally made in reaction to a...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/supermeds <div>Author: Jones, Rochelle</div> <div>Publisher: Charles Scribner's Sons</div> <div>Published Date: 1988</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>As one of the largest for-profit health care companies, Humana has used marketing strategies once thought to be reserved for big business. The realization that the health care industry is becoming more of a business...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/upside <div>Author: Slywotzky, Adrian J. | Weber, Karl</div> <div>Publisher: Crown Business</div> <div>Published Date: 2007</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>According to Adrian Slywotzky, any company that remains in business long enough is certain to be struck by one or more risk events that have the potential to destroy business design. His premise is that the familiar...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/value-network <div>Author: De Rose, Louis J.</div> <div>Publisher: Amacom</div> <div>Published Date: 1994</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>A new definition of value that explains how to create and add value within each of the key processes of marketing, engineering, acquisition, manufacturing, and customer service, while simultaneously integrating these...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/think-marketer <div>Author: Sonnier, Lauron</div> <div>Publisher: The Career Press, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Think Like a Marketer</strong>, author Lauron Sonnier motivates businesses to stand out from the crowd and competition by demonstrating that marketing does not have to be complicated, it just has to be...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/top-performer <div>Author: Lundin, Stephen C. | Hagerman, Carr</div> <div>Publisher: Vision Books Pvt. Ltd.</div> <div>Published Date: 2005</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/economics-finance">Economics & Finance</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>We may work at different professions, but ultimately, we all sell something for a living -- whether it's a brand, a vision, an education, a direction, or a service...</span></p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/trading <div>Author: Silverstein, Michael J. | Fiske, Neil | Butman, John</div> <div>Publisher: Penguin Publishing</div> <div>Published Date: 2003</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>&nbsp;“America’s middle-market consumers are <strong>Trading Up</strong>,” say Michael Silverstein and Neil Fiske—a cultural movement that has changed the landscape of the American brand. <strong>Trading Up</strong>...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/treasure-hunt <div>Author: Silverstein, Michael J. | Butman, John</div> <div>Publisher: Portfolio</div> <div>Published Date: 2006</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In <strong>Treasure Hunt</strong>, Michael Silverstein augments the marketplace research and intimate consumer portraits he began in Trading Up (with Neil Fiske), offering a unique view into the low end of the buying...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/trust-agents <div>Author: Brogan, Chris | Smith, Julien</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>In <strong>Trust Agents</strong> Chris Brogan and Julien Smith present strategies for businesses and individuals to build relationships with consumers on the Web that foster trust. In the age of the Internet, when...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/truth <div>Author: Upshaw, Lynn</div> <div>Publisher: AMACOM</div> <div>Published Date: 2007</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>It seems that the harder marketers sell, the less likely buyers are willing to listen. And the more marketers try to infiltrate the world of consumers, the more skeptical buyers become, ultimately questioning the...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/turn-clicks-customers <div>Author: Forrester, Duane</div> <div>Publisher: McGraw-Hill</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Developing a powerful business presence on the Web is only the beginning for companies. Smart marketers realize the goal is not to increase traffic to a site, but to achieve more sales, more subscribers and more...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/twitter-power <div>Author: Comm, Joel | Burge, Ken</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>Social networking has transformed the way people and businesses interact with one another and the world. <strong>Twitter Power</strong> reveals the benefits of the social networking site Twitter, which is simply a way...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/unmarketing <div>Author: Stratten, Scott</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>The game has changed, and businesses can no longer send out emails to thousands of people and expect them pay any attention. In fact, the emails will most likely go directly into the recipient’s spam folder. In...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/uprising <div>Author: Goodson, Scott</div> <div>Publisher: The McGraw-Hill Companies</div> <div>Published Date: 2012</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/relationships">Relationships</a></div> <div>&nbsp;</div> <div><p>In <strong>Uprising</strong>, Scott Goodson argues that movements have become the preferred method of social engagement and social change, and that businesses must seize the opportunity to use movements “to form a...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/valuable-content-marketing <div>Author: Jefferson, Sonja | Tanton, Sharon</div> <div>Publisher: Kogan Page Limited</div> <div>Published Date: 2013</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In today’s hyper-connected world, traditional marketing and sales techniques no longer work on the Internet. In <strong>Valuable Content Marketing</strong>, Sonja Jefferson and Sharon Tanton argue that businesses need...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/valuespace <div>Author: Mittal, Banwari | Sheth, Jagdish N.</div> <div>Publisher: McGraw-Hill</div> <div>Published Date: 2001</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>What values do customers seek in the marketplace? What do they want in products and services? How do they want businesses to operate? How do they want to be treated? And, how much sacrifice are they willing to make in...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/waging-war-complexity-costs <div>Author: Wilson, Stephen A. | Perumal, Andrei</div> <div>Publisher: McGraw-Hill</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>Complexity costs are the single biggest determinant of your company's cost competitiveness.</span><span> For the past two decades the pursuit of growth has created...</span></p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/watch-listen-click-here <div>Author: Verklin, David | Kanner, Bernice</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2007</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-biographies">Business Biographies</a>, <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/technology">Technology</a></div> <div>&nbsp;</div> <div><p>Almost two-thirds of Americans’ waking lives are engaged with media of some kind, according to David Verklin and Bernice Kanner, the authors of <strong>Watch This, Listen Up, Click Here</strong>, and where consumers...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/web-copy-sells <div>Author: Veloso, Maria</div> <div>Publisher: AMACOM</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/communication">Communication</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Direct marketing websites need effective copy to engage prospects and convert them to customers. In <strong>Web Copy That Sells</strong>, Maria Veloso boils more than 30 years of copywriting experience down to a five-...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/what-really-counts-ceos <div>Author: Borenstein, Gal S.</div> <div>Publisher: Borenstein Executive University Press</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><dl id="citationFields" class="citation-fields"> <p><span>At the end of the day, the CEO must determine what is and isn't working for in his or her company, and act accordingly.</span><span> Yet, trapped by old-school...</span></p></dl></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/what-were-they-thinking <div>Author: McMath, Robert M. | Forbes, Thom</div> <div>Publisher: Crown Business</div> <div>Published Date: 1998</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/entrepreneurship">Entrepreneurship</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Every year, more and more new products are created, backed by marketing plans, focus groups tests, and advertising campaigns. But according to one study, only 1 out of 671 new product ideas ever reaches the market and...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/when-growth-stalls <div>Author: McKee, Steve</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Almost every company in the world will eventually face a period of stalled growth. This phenomenon occurs in every industry, and affects businesses both large and small. Stalled growth affects well-managed companies,...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/when-teams-work-best <div>Author: LaFasto, Frank | Larson, Carl</div> <div>Publisher: Sage Publications</div> <div>Published Date: 2001</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/human-resources">Human Resources</a>, <a href="http://www.bizsum.com/summaries/category/leadership">Leadership</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a>, <a href="http://www.bizsum.com/summaries/category/teams">Teams</a></div> <div>&nbsp;</div> <div><p>During the past several decades, the trend toward collaborative teamwork has grown tremendously. Teams can be found everywhere in the public and private sectors, and they come in many forms--executive teams, management...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/when-headline-you <div>Author: Ansell, Jeff | Leeson, Jeffrey</div> <div>Publisher: Jossey-Bass</div> <div>Published Date: 2010</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/communication">Communication</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>In today’s fast-paced, highly competitive information age, journalists are under more pressure than ever to deliver compelling news stories. Likewise, newsmakers are under similar pressure to present their messages in...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/win-value-revolution <div>Author: Tucker, Robert B.</div> <div>Publisher: Career Press</div> <div>Published Date: 1995</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/customer-focus">Customer Focus</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Revolution is spreading across the economy. In every industry, buyers have increasingly become more demanding and less loyal. They are refusing to pay prices inflated by layers of middlemen, whom they do not perceive...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/world-famous <div>Author: Tyreman, David</div> <div>Publisher: AMACOM</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/business-strategy">Business Strategy</a>, <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>Understanding brand identity is crucial for every business; yet, few actually have a well-defined brand identity that inspires legions of loyal followers. Companies that are the most successful, that consistently...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/world-wide-rave <div>Author: Scott, David Meerman</div> <div>Publisher: John Wiley & Sons, Inc.</div> <div>Published Date: 2009</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>A World Wide Rave occurs when people spread a message about a company or its products in online networks, where the message grows exponentially, potentially reaching millions of audience members. According to David...</p></div> Business Book Summaries: Marketing http://www.bizsum.com/summaries/your-marketing-sucks <div>Author: Mark Stevens</div> <div>Publisher: Crown Business</div> <div>Published Date: 2003</div> <div>Categories: <a href="http://www.bizsum.com/summaries/category/marketing">Marketing</a></div> <div>&nbsp;</div> <div><p>If every dollar that you spend on marketing isn't generating more than that amount, then your marketing sucks. You might as well throw away thousand-dollar bills in spending on marketing. So says author Mark Stevens,...</p></div> Business Book Summaries: Marketing