Marketing

Marketing

 
How to Get a Meeting with Anyone Heinecke, Stu BenBella Books, Inc. , 2016 Marketing

How to Get a Meeting with Anyone focuses on contact marketing, a sales strategy based on targeting select executives with customized value propositions. Author and Wall Street Journal cartoonist Stu...

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Brand Seduction Weber, Daryl The Career Press, Inc. , 2016 Marketing

Why is it that some brands just feel “right” to consumers? This is the question Daryl Weber attempts to answer in his book, Brand Seduction. By using neuroscience and psychology to explore how people’s...

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Beyond the Sales Process Andersen, Steve | Stein, Dave AMACOM , 2016 Marketing

Top-performing salespeople can no longer achieve success by applying traditional sales tactics. They must adapt to the changing marketplace and employ new approaches that will allow them to effectively engage with...

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Corporate Brand Personality Everett, Lesley Kogan Page Limited , 2016 Marketing

Although the concept of branding is not a new one, many businesses still struggle to establish the strong reputations they need to stay competitive. In her book Corporate Brand Personality, Lesley...

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Rocket Silverstein, Michael J. | Bolden, Dylan | Jacobsen, Rune | Sajdeh, Rohan McGraw-Hill Education , 2016 Marketing

Research has found that successful, enduring brands generate positive financial results. Firms with strong brands tend to have higher valuations and margins than peer companies. While brands are powerful, they are also...

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Duct Tape Selling Jantsch, John Penguin Group , 2014 Marketing

The world is changing, and so too are the qualities required to be a successful salesperson. In Duct Tape Selling, John Jantsch makes the case that to be successful in today’s sales environment,...

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Disruptive Marketing Colon, Geoffrey AMACOM , 2016 Marketing

In Disruptive Marketing, Geoffrey Colon claims that the world marketers face today is one where binary and linear decision making no longer works. This is because consumers now control brands, not the...

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One Perfect Pitch Perruchet, Marie McGraw-Hill Education , 2016 Marketing

One Perfect Pitch by Marie Perruchet offers step-by-step guidance to entrepreneurs who are seeking funding for their ventures, or those who need to sell themselves or their products or services. By...

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Beyond Advertising Wind, Yoram (Jerry) | Findiesen Hays, Catharine | Advertising Innovation Network, The Wharton Future of John Wiley & Sons, Inc. , 2016 Marketing

In Beyond Advertising, Yoram (Jerry) Wind and Catharine Findiesen Hays argue that traditional advertising practices will no longer be effective by the year 2020. However, organizations can remain...

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The Content Revolution Masters, Mark LID Publishing Ltd. , 2015 Marketing

Businesses in the age of technology are free to control their own destinies. By building individual domains and targeting unique audiences, new businesses can compete on a level playing field with traditional elites. A...

 
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