Marketing

Marketing

 
One Perfect Pitch Perruchet, Marie McGraw-Hill Education , 2016 Marketing

One Perfect Pitch by Marie Perruchet offers step-by-step guidance to entrepreneurs who are seeking funding for their ventures, or those who need to sell themselves or their products or services. By...

 
 
Beyond Advertising Wind, Yoram (Jerry) | Findiesen Hays, Catharine | Advertising Innovation Network, The Wharton Future of John Wiley & Sons, Inc. , 2016 Marketing

In Beyond Advertising, Yoram (Jerry) Wind and Catharine Findiesen Hays argue that traditional advertising practices will no longer be effective by the year 2020. However, organizations can remain...

Audio summary available
 
 
The Content Revolution Masters, Mark LID Publishing Ltd. , 2015 Marketing

Businesses in the age of technology are free to control their own destinies. By building individual domains and targeting unique audiences, new businesses can compete on a level playing field with traditional elites. A...

 
 
Get Scrappy Westergaard, Nick AMACOM , 2016 Marketing

Today’s digital landscape has made it easier and more economical for businesses to reach their consumers. In Get Scrappy, Nick Westergaard shows marketers how to build their brands, use digital...

Audio summary available
 
 
Be a Network Marketing Leader Christensen, Mary AMACOM , 2016 Marketing

Be a Network Marketing Leader by Mary Christensen is a comprehensive guide for network marketing team leaders on how to effectively recruit new members, increase their team members’ participation,...

Audio summary available
 
 
Madison Avenue Manslaughter Farmer, Michael LID Publishing Ltd. , 2015 Marketing

The advertising industry is often portrayed as exciting, creative, and profitable. However, factors such as the change in pay structure, rise of holding companies, profit-hungry shareholders, and...

 
 
Getting Better with Age Hubbell, Peter LID Publishing Inc. , 2015 Marketing

In American marketing, there is a bias toward the new and the young. That bias is demonstrated by the fact that most ads are designed to reach people aged 18 to 49. However, demographic changes...

 
 
Content Inc. Pulizzi, Joe McGraw-Hill Education , 2016 Entrepreneurship, Marketing

Traditionally, entrepreneurs have launched products or services in order to start businesses. Today's world is different--successful businesses can be based on creating and distributing...

Audio summary available
 
 
Magnify Kruger, Dr. Betsy Strategic Power , 2015 Marketing

In her new book Magnify, Dr. Betsy Kruger presents a step-by-step guide to creating and implementing profitable marketing plans. Kruger walks potential entrepreneurs through...

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Screen to Screen Selling Devitre, Doug McGraw-Hill Education , 2016 Customer Focus, Marketing

In a world where businesses cannot survive without sales and technology exists to allow people to meet virtually, it was inevitable that the two concepts would merge. In Screen to...

 
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