Marketing

Marketing

 
Heart and Sell Levitin, Shari The Career Press, Inc. , 2017 Marketing

In Heart and Sell, Shari Levitin provides a blueprint for both new and seasoned salespeople for fostering meaningful interactions with prospective customers that translate into sales. Levitin believes...

 
 
Agile Selling Konrath, Jill Penguin Group , 2014 Marketing

Many salespeople struggle when starting new jobs. Overwhelmed by all of the new information and skills they must master, they are often unable to deliver results. In Agile Selling, sales strategist...

 
 
Negotiating with Tough Customers Reilly, Steve The Career Press, Inc. , 2016 Marketing

In Negotiating with Tough Customers, Steve Reilly examines the mechanics of the negotiation process and presents a step-by-step plan for eliciting the best possible outcome. The job of a negotiator is...

 
 
Digital Marketing Strategy Kingsnorth, Simon Kogan Page Limited , 2016 Marketing

Major lifestyle shifts due to technological advances in the past 20 years have meant an accelerated pace of change in the field of marketing, particularly within digital marketing. While digital departments have...

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The Hybrid Sales Channel Blakeman, Rich McGraw-Hill Education , 2016 Marketing

There is little clarity among companies regarding exactly what a hybrid sales channel is, but a great deal of clarity in the business environment about why a company should implement one—it is what customers want and...

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On Purpose Smith, Shaun | Milligan, Andy Kogan Page Limited , 2015 Marketing

Purpose is important to customers and employees alike. In today’s market, three reasons account for the rise of purpose as a defining aspect of marketing and sales: changing consumer values, technological innovations,...

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Retail Marketing Strategy Berkhout, Constant Kogan Page Limited , 2016 Marketing

In the 20th century, retailers generally prospered if they were efficient with in-store execution (e.g., keeping the shelves stocked) and organizational development (finding the best resources). But retailers must...

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Youtility Baer, Jay The Penguin Group , 2013 Marketing

In Youtility, Jay Baer describes today’s marketplace as a competitive and cacophonic setting where it can be difficult for marketers to generate attention for their brands. Baer posits that companies...

 
 
Phishing for Phools Akerlof, George A. | Shiller, Robert J. Princeton University Press , 2015 Marketing

The free market economy demands a profit-over-people approach. Driven by greed, markets incite self-destructive behaviors on a mass level. The targeting of natural human weaknesses is known as “phishing,” while the...

 
 
High-Profit Prospecting Hunter, Mark AMACOM , 2017 Marketing

In High-Profit Prospecting, Mark Hunter provides strategies for generating high-profit prospects and turning them into valuable customers. The book discusses the role of prospecting in today’s ever-...

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