Marketing

Marketing

 
Madison Avenue Manslaughter Farmer, Michael LID Publishing Ltd. , 2015 Marketing

The advertising industry is often portrayed as exciting, creative, and profitable. However, factors such as the change in pay structure, rise of holding companies, profit-hungry shareholders, and...

 
 
Getting Better with Age Hubbell, Peter LID Publishing Inc. , 2015 Marketing

In American marketing, there is a bias toward the new and the young. That bias is demonstrated by the fact that most ads are designed to reach people aged 18 to 49. However, demographic changes...

 
 
Content Inc. Pulizzi, Joe McGraw-Hill Education , 2016 Entrepreneurship, Marketing

Traditionally, entrepreneurs have launched products or services in order to start businesses. Today's world is different--successful businesses can be based on creating and distributing...

Audio summary available
 
 
Magnify Kruger, Dr. Betsy Strategic Power , 2015 Marketing

In her new book Magnify, Dr. Betsy Kruger presents a step-by-step guide to creating and implementing profitable marketing plans. Kruger walks potential entrepreneurs through...

Audio summary available
 
 
Screen to Screen Selling Devitre, Doug McGraw-Hill Education , 2016 Customer Focus, Marketing

In a world where businesses cannot survive without sales and technology exists to allow people to meet virtually, it was inevitable that the two concepts would merge. In Screen to...

 
 
Kapferer on Luxury Kapferer, Jean-Noël Kogan Page Limited , 2015 Economics & Finance, Marketing

In Kapferer on Luxury, Jean-Noël Kapferer highlights the struggles that luxury brands endure in keeping up with global growth and expansion. As countries such as China...

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Leading Digital Strategy Bones, Christopher | Hammersley, James Kogan Page Limited , 2015 Marketing, Technology

Digital technology has changed the playing field when it comes to the marketing of goods and services. It can open up a powerful new channel for making money, but doing so usually requires...

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Customer-Centric Marketing Richardson, Neil | James, Jon | Kelley, Neil Kogan Page Limited , 2015 Customer Focus, Marketing

In Customer-Centric Marketing, Neil Richardson, Jon James, and Neil Kelley use case studies in connection with marketing tools and theories to provide a step-by-step...

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Decoding the Irrational Consumer Bridger, Darren Kogan Page Limited , 2015 Customer Focus, Marketing

Neuromarketing may be a comparatively new science, but its potential for uncovering the hidden triggers that drive buying decisions is endless. In Decoding the Irrational Consumer...

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The Hook Krevolin, Richard The Career Press, Inc. , 2016 Marketing

Storytelling has always been a universally valuable and effective means of connecting with others. It is an excellent method for sharing and recalling information, motivating and inspiring people...

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