Marketing

Marketing

 
Contagious Berger, Jonah Simon & Schuster, Inc. , 2013 Marketing

Contagious by Jonah Berger utilizes sociological and psychological studies alongside extensive marketing research to pinpoint the precise reasons why certain ideas and trends catch on and others do not...

 
 
Marketing to Millennials Fromm, Jeff | Garton, Christie AMACOM , 2013 Marketing

Millennials, those born between 1977 and 1995, have access to more wealth than any other generation, and businesses must learn how to sell to and engage with them in order to keep them as customers. Since Millennials...

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The Face-to-Face Book Keller, Ed | Fay, Brad Free Press , 2012 Marketing, Relationships, Technology

In The Face-to-Face Book, Ed Keller and Brad Fay seek to expand the definition of “social marketing” to include websites like Facebook and Twitter along with face-to-face conversations and other forms...

 
 
Online Video Revolution Cecil, John Palgrave Macmillan , 2012 Marketing

As the Internet evolves from a text-based medium to a video-based one, traditional online marketing techniques have become obsolete. To successfully engage online customers these days, marketers must begin...

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Converge Lord, Bob | Velez, Ray John Wiley & Sons, Inc. , 2013 Innovation, Marketing, Technology

Marketing and technology can no longer be viewed as two separate functions in an organization. In this rapidly changing world, technology is a big part of everyone’s worlds regardless of their roles. It is necessary to...

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Highly Recommended Rand, Paul M. McGraw-Hill Education , 2014 Customer Focus, Marketing

In Highly Recommended, Paul M. Rand presents a guidebook for businesses that want to leverage the power of customer recommendations and word of mouth influence. Drawing on real-life success stories...

 
 
What Great Brands Do Yohn, Denise Lee Jossey-Bass , 2014 Marketing

In What Great Brands Do, Denise Lee Yohn offers an in-depth look at the construction of great brands and the innovative “brand-as-business” strategy that has facilitated their success. As most leaders...

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Epic Content Marketing Pulizzi, Joe McGraw-Hill Education , 2014 Marketing

Customers do not care about a company’s products or services—they care about themselves. This simple fact sits at the heart of content marketing, a marketing strategy that aims to attract and retain customers through...

 
 
Defending Your Brand Calkins, Tim Palgrave MacMillan , 2012 Marketing

In Defending Your Brand, Tim Calkins outlines a comprehensive strategy for formulating defensive strategies. Cognizant of the many ethical and moral quandaries inherent in formulating a corporate...

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Do It! Marketing Newman, David AMACOM , 2013 Marketing

In Do It! Marketing, David Newman explains how to create and implement effective marketing strategies using a carefully constructed approach. Newman emphasizes the importance of understanding one’s own...

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