Marketing

Marketing

 
The Brain Sell Lewis, Dr. David Nicholas Brealey Publishing , 2013 Customer Focus, Marketing

In the last 50 years, neuroscience has made tremendous strides in understanding the brain, even developing techniques to measure people’s thoughts and emotions in real time. For advertisers and marketers, brain...

 
 
Digital Branding Rowles, Daniel Kogan Page Limited , 2014 Marketing

In Digital Branding, Daniel Rowles asserts that without a clear understanding of the strategic impact of digital branding, it is impossible to develop clear and measurable objectives. To succeed,...

 
 
Insight Selling Schultz, Mike | Doerr, John E. John Wiley & Sons, Inc. , 2014 Marketing

In Insight Selling, Mike Schultz and John E. Doerr, co-presidents of RAIN Group, offer a new paradigm for successful selling. Since the 1970s, the prevailing sales methods have emphasized solution or...

Audio summary available
 
 
Marketing in the Participation Age Middleton, Daina John Wiley & Sons, Inc. , 2013 Marketing

With the advent of the Internet, mobile devices, and other technologies, people want to participate and build relationships more than ever before. Since participation is a central theme in consumers’ lives, savvy...

 
 
Deliver the Unexpected Robbins, Richard John Wiley & Sons, Inc. , 2013 Customer Focus, Marketing

Many people who decide to work in sales find that it can be extremely challenging; however, it can also be one of the most rewarding industries if they are doing the right things for the right reasons. In his fable...

Audio summary available
 
 
Get Clients Now! Hayden, C.J. AMACOM , 2013 Customer Focus, Marketing

In Get Clients Now!, author and Master Certified Coach C.J. Hayden demonstrates how independent professionals, consultants, and coaches can improve their marketing and networking skills. By offering a...

Audio summary available
 
 
AUDIENCE Rohrs, Jeffrey K. John Wiley & Sons, Inc. , 2014 Customer Focus, Marketing

Before a company has customers with which to build relationships, it must find an audience to speak to about its products and services. Everyone is a consumer in some capacity, and no one is fully owned by any brand....

Audio summary available
 
 
Jab, Jab, Jab, Right Hook Vaynerchuk, Gary HarperCollins Publishers , 2013 Marketing, Technology

As Gary Vaynerchuk explains in Jab, Jab, Jab, Right Hook, social media has permanently altered the way brands interact with their customers. People now want to be social wherever they consume their...

 
 
The Human Brand Malone, Chris | Fiske, Susan T. Jossey-Bass , 2013 Marketing, Relationships

People judge one another based on two categories of social perception: warmth and competence. Individuals who exhibit warmth and competence tend to generate feelings of trust and admiration in others. These types of...

 
 
Humanize Notter, Jamie | Grant, Maddie Que Publishing , 2012 Communication, Marketing, Technology

Humanize is a guide to restructuring organizations based on the principles of social media. Authors Jamie Notter and Maddie Grant provide recommendations for overcoming hierarchical structures,...

 
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