Marketing

Marketing

 
The Multigenerational Sales Team Shiver, Warren | Szen, David The Career Press, Inc. , 2017 Marketing

In the next decade, Millennials (born between 1980 and 2000) will hold close to half the jobs in the United States. Merging the working styles of Millennials, Generation Xers (born between 1965 and 1979), and Baby...

 
 
Never Be Closing Hurson, Tim | Dunne, Tim Penguin Group , 2014 Marketing

Salespeople, before they even say a word, are regularly stereotyped as manipulative and untrustworthy. Even within their own companies, salespeople are often viewed differently from their peers in other departments. In...

 
 
Brand vs. Wild Lewis, Jonathan David Taylor & Francis Group , 2017 Marketing

In Brand vs. Wild, advertising agency partner and strategy director Jonathan David Lewis uses years of proprietary research and contemporary survival psychology theories to develop the strategies...

 
 
The Essential Social Media Marketing Handbook Martin, Gail Z. The Career Press, Inc. , 2017 Marketing

Social media has changed the business world forever. To remain profitable, professionals must learn how to use constantly evolving social platforms to maximize their brands. In The Essential Social Media...

 
 
Agile PR Salzman, Marian AMACOM , 2017 Marketing

In Agile PR, Marian Salzman presents expert advice on establishing newsworthiness and “buzz” in a world where traditional media outlets are often outstripped by social media. This requires PR...

Audio summary available
 
 
The Sales Leader’s Problem Solver Paling, Suzanne M. The Career Press, Inc. , 2017 Marketing

In The Sales Leader’s Problem Solver, Suzanne M. Paling identifies, diagnoses, and offers potential solutions for 15 common problems faced by sales leaders. Even successful sales leaders often feel...

 
 
The Analytical Marketer Sweetwood, Adele Harvard Business School Publishing Corporation , 2016 Marketing

In today’s business world, data and analytics continue to gain importance in all functional areas, including marketing. Organizations are discovering that analytics can be used to better understand and improve the...

Audio summary available
 
 
Visibility Marketing Avrin, David The Career Press, Inc. , 2016 Marketing

As a result of today’s highly competitive and dynamic business environment, it is no longer enough for companies to simply be good at what they do. Rather, they must create and communicate competitive advantages to...

Audio summary available
 
 
Digital Selling Leboff, Grant Kogan Page Limited , 2016 Marketing

Modern marketing is based on digital platforms. This means new strategies are needed for generating leads and sales. In Digital Selling, Grant Leboff shows how the traditional sales funnel, with...

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HBR’s 10 Must Reads On Sales Harvard Business Review Editors Harvard Business School Publishing Corporation , 2017 Marketing

The sales function is changing. Traditional process-laden sales models are becoming obsolete. Increasingly, sales professionals are required to exercise agility, flexibility, and a deeper understanding of the customer...

Audio summary available
 
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