Marketing

Marketing

 
The High Roller Experience Norton, David McGraw-Hill Education , 2018 Marketing

In The High Roller Experience, David Norton shares how he used data to identify opportunities, build a brand, and craft unparalleled customer experiences in his role as Chief Marketing Officer at...

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Marketing 4.0 Kotler, Philip | Kartajaya, Hermawan | Setiawan, Iwan John Wiley & Sons. Inc. , 2017 Marketing

Connectivity is changing the worlds of business and marketing, including the buying path that customers follow. In Marketing 4.0, Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan make the case that...

Audio summary available
 
 
The Sales Manager’s Guide to Greatness Davis, Kevin F. Greenleaf Book Group Press , 2017 Marketing

Managing a sales team can be challenging for even the strongest sales professionals. Sales reps who are promoted into the job often discover they must develop new management skills to effectively cultivate and lead...

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Killing Marketing Pulizzi, Joe | Rose, Robert McGraw-Hill Education , 2018 Marketing

Killing Marketing by Joe Pulizzi and Robert Rose explores the shift from product-centric to customer-centric marketing and reveals how companies can evolve with this shift by behaving like media...

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Sell with a Story Smith, Paul AMACOM , 2017 Marketing

Stories sell, and a salesperson who can tell a good story is more successful than one who cannot. Like any other skill, storytelling can be mastered with practice. In Sell with a Story, Paul Smith...

 
 
Tactical SEO Wilson, Lee Kogan Page Limited , 2016 Marketing

Many businesses share a common trait when it comes to search engine optimization (SEO): They have minimal SEO knowledge and use many outdated SEO tactics to drive their business strategies. In Tactical SEO...

 
 
Sales EQ Blount, Jeb John Wiley & Sons, Inc. , 2017 Marketing

As a salesperson, you may think that your profession has never been as challenging as it is today. Buyers have more information, resources, and control over the buying process than ever before. Furthermore,...

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Get to Aha! Cunningham, Andy McGraw-Hill Education , 2018 Marketing

Just like people, companies have DNA, or specific characteristics that define who they are and the value they offer. However, many companies are not consciously aware of their DNA, and so they fail to address these...

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The Multigenerational Sales Team Shiver, Warren | Szen, David The Career Press, Inc. , 2017 Marketing

In the next decade, Millennials (born between 1980 and 2000) will hold close to half the jobs in the United States. Merging the working styles of Millennials, Generation Xers (born between 1965 and 1979), and Baby...

 
 
Never Be Closing Hurson, Tim | Dunne, Tim Penguin Group , 2014 Marketing

Salespeople, before they even say a word, are regularly stereotyped as manipulative and untrustworthy. Even within their own companies, salespeople are often viewed differently from their peers in other departments. In...

 
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