Marketing

Marketing

 
Well-Designed Kolko, Jon Harvard Business School Publishing Corporation , 2014 Customer Focus, Marketing

In Well-Designed, Jon Kolko suggests that most of the processes used today to design and develop products are arcane and based on outdated modes of thinking. As an alternative, Kolko offers a powerful...

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Marketing High Technology Davidow, William H. Free Press , 1986 Marketing, Technology

The 1980s marketplace for microprocessors and computers might better be described as a battlefield. Companies rose and fell rapidly, attacked by both larger rivals and smaller upstarts. Commodification made it hard to...

 
 
Mastering the World of Marketing Taylor, Eric | Riklan, David John Wiley & Sons, Inc. , 2011 Marketing

Marketing is changing, and many marketers feel overwhelmed with questions about how to respond to that change. At the same time, more information is available today about marketing than ever before. In ...

 
 
Connect Petersen, Lars Birkholm | Person, Ron | Nash, Christopher John Wiley & Sons, Inc. , 2014 Customer Focus, Marketing

Customers are in control of the marketing messages they receive—both the content and the delivery. They expect to have the same experiences whether they are online or in a store. As Lars Birkholm Petersen, Ron Person,...

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Return on Relationship Rubin, Ted | Rose, Kathryn Tate Publishing & Enterprises, LLC , 2013 Customer Focus, Marketing

Today’s social media space has left many companies baffled about how to effectively market to their customers. These companies, which have relied on tried-and-true marketing and advertising tools, must now rethink how...

 
 
Aesop’s Keys to Profitable Marketing Kruger, Dr. Betsy Publishing Directions , 2015 Marketing

Aesop’s Keys to Profitable Marketing is a handbook for the proper development of business marketing plans. Using the brief tales of Aesop, the book offers a broad perspective on the discipline of...

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The Brain Sell Lewis, Dr. David Nicholas Brealey Publishing , 2013 Customer Focus, Marketing

In the last 50 years, neuroscience has made tremendous strides in understanding the brain, even developing techniques to measure people’s thoughts and emotions in real time. For advertisers and marketers, brain...

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Digital Branding Rowles, Daniel Kogan Page Limited , 2014 Marketing

In Digital Branding, Daniel Rowles asserts that without a clear understanding of the strategic impact of digital branding, it is impossible to develop clear and measurable objectives. To succeed,...

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Insight Selling Schultz, Mike | Doerr, John E. John Wiley & Sons, Inc. , 2014 Marketing

In Insight Selling, Mike Schultz and John E. Doerr, co-presidents of RAIN Group, offer a new paradigm for successful selling. Since the 1970s, the prevailing sales methods have emphasized solution or...

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Marketing in the Participation Age Middleton, Daina John Wiley & Sons, Inc. , 2013 Marketing

With the advent of the Internet, mobile devices, and other technologies, people want to participate and build relationships more than ever before. Since participation is a central theme in consumers’ lives, savvy...

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