Marketing

Marketing

 
Sell with a Story Smith, Paul AMACOM , 2017 Marketing

Stories sell, and a salesperson who can tell a good story is more successful than one who cannot. Like any other skill, storytelling can be mastered with practice. In Sell with a Story, Paul Smith...

 
 
Tactical SEO Wilson, Lee Kogan Page Limited , 2016 Marketing

Many businesses share a common trait when it comes to search engine optimization (SEO): They have minimal SEO knowledge and use many outdated SEO tactics to drive their business strategies. In Tactical SEO...

 
 
Sales EQ Blount, Jeb John Wiley & Sons, Inc. , 2017 Marketing

As a salesperson, you may think that your profession has never been as challenging as it is today. Buyers have more information, resources, and control over the buying process than ever before. Furthermore,...

Audio summary available
 
 
Get to Aha! Cunningham, Andy McGraw-Hill Education , 2018 Marketing

Just like people, companies have DNA, or specific characteristics that define who they are and the value they offer. However, many companies are not consciously aware of their DNA, and so they fail to address these...

Audio summary available
 
 
The Multigenerational Sales Team Shiver, Warren | Szen, David The Career Press, Inc. , 2017 Marketing

In the next decade, Millennials (born between 1980 and 2000) will hold close to half the jobs in the United States. Merging the working styles of Millennials, Generation Xers (born between 1965 and 1979), and Baby...

 
 
Never Be Closing Hurson, Tim | Dunne, Tim Penguin Group , 2014 Marketing

Salespeople, before they even say a word, are regularly stereotyped as manipulative and untrustworthy. Even within their own companies, salespeople are often viewed differently from their peers in other departments. In...

 
 
Brand vs. Wild Lewis, Jonathan David Taylor & Francis Group , 2017 Marketing

In Brand vs. Wild, advertising agency partner and strategy director Jonathan David Lewis uses years of proprietary research and contemporary survival psychology theories to develop the strategies...

 
 
The Essential Social Media Marketing Handbook Martin, Gail Z. The Career Press, Inc. , 2017 Marketing

Social media has changed the business world forever. To remain profitable, professionals must learn how to use constantly evolving social platforms to maximize their brands. In The Essential Social Media...

 
 
Agile PR Salzman, Marian AMACOM , 2017 Marketing

In Agile PR, Marian Salzman presents expert advice on establishing newsworthiness and “buzz” in a world where traditional media outlets are often outstripped by social media. This requires PR...

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The Sales Leader’s Problem Solver Paling, Suzanne M. The Career Press, Inc. , 2017 Marketing

In The Sales Leader’s Problem Solver, Suzanne M. Paling identifies, diagnoses, and offers potential solutions for 15 common problems faced by sales leaders. Even successful sales leaders often feel...

 
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