Marketing

Marketing

 
Customer-Centric Marketing Richardson, Neil | James, Jon | Kelley, Neil Kogan Page Limited , 2015 Customer Focus, Marketing

In Customer-Centric Marketing, Neil Richardson, Jon James, and Neil Kelley use case studies in connection with marketing tools and theories to provide a step-by-step...

 
 
Decoding the Irrational Consumer Bridger, Darren Kogan Page Limited , 2015 Customer Focus, Marketing

Neuromarketing may be a comparatively new science, but its potential for uncovering the hidden triggers that drive buying decisions is endless. In Decoding the Irrational Consumer...

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The Hook Krevolin, Richard The Career Press, Inc. , 2016 Marketing

Storytelling has always been a universally valuable and effective means of connecting with others. It is an excellent method for sharing and recalling information, motivating and inspiring people...

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Conquering the Seven Summits of Sales Ershler, Susan | Waechter, John HarperCollins Publishers , 2014 Marketing

In their book Conquering the Seven Summits of Sales, business experts and elite mountain climbers Susan Ershler and John Waechter examine the parallels between climbing the Seven Summits, the seven...

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Hello, My Name Is Awesome Watkins, Alexandra Berrett-Koehler Publishers, Inc. , 2014 Marketing

Out of the millions of companies that are launched every year, only a few end up with truly great names. In Hello, My Name Is Awesome, Alexandra Watkins demonstrates that every entrepreneur has the...

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The Hidden Agenda Allen, Kevin Bibliomotion, Inc. , 2012 Customer Focus, Marketing

In The Hidden Agenda, Kevin Allen explains that behind every purchasing decision is an unspoken emotional motivation -- a hidden agenda. If a person pitching...

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The Three Value Conversations Peterson, Erik | Tim Riesterer, Tim | Smith, Conrad | Geoffrion, Cheryl McGraw-Hill Education , 2015 Marketing

In The Three Value Conversations, Erik Peterson, Tim Riesterer, Conrad Smith, and Cheryl Geoffrion present an alternative sales technique. Instead of pushing their products or services, salespeople...

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Sell More and Sleep at Night Pierce Jr., John Richard Berrett-Koehler Publishers, Inc. , 2014 Marketing

Buying a product is not the same as being sold a product. Buying a product is an impersonal experience that takes place on the Internet or through some other type of anonymous, generic platform. However, being sold a...

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You Can’t Teach a Kid to Ride a Bike at a Seminar Sandler, David H. McGraw-Hill Education , 2015 Customer Focus, Marketing

David H. Sandler was a salesman who hated everything about the typical sales process. He hated making cold calls and giving presentations only to discover prospects did not have the money or authority to buy his...

 
 
Captivology Parr, Ben HarperCollins Publishers , 2015 Marketing

In Captivology, Ben Parr presents an organized approach to successful marketing that includes seven attention-grabbing triggers that tap into people’s natural tendencies and traits. The ultimate goal...

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