Marketing

Marketing

 
Screen to Screen Selling Devitre, Doug McGraw-Hill Education , 2016 Customer Focus, Marketing

In a world where businesses cannot survive without sales and technology exists to allow people to meet virtually, it was inevitable that the two concepts would merge. In Screen to...

 
 
Kapferer on Luxury Kapferer, Jean-Noël Kogan Page Limited , 2015 Economics & Finance, Marketing

In Kapferer on Luxury, Jean-Noël Kapferer highlights the struggles that luxury brands endure in keeping up with global growth and expansion. As countries such as China...

 
 
Leading Digital Strategy Bones, Christopher | Hammersley, James Kogan Page Limited , 2015 Marketing, Technology

Digital technology has changed the playing field when it comes to the marketing of goods and services. It can open up a powerful new channel for making money, but doing so usually requires...

Audio summary available
 
 
Customer-Centric Marketing Richardson, Neil | James, Jon | Kelley, Neil Kogan Page Limited , 2015 Customer Focus, Marketing

In Customer-Centric Marketing, Neil Richardson, Jon James, and Neil Kelley use case studies in connection with marketing tools and theories to provide a step-by-step...

Audio summary available
 
 
Decoding the Irrational Consumer Bridger, Darren Kogan Page Limited , 2015 Customer Focus, Marketing

Neuromarketing may be a comparatively new science, but its potential for uncovering the hidden triggers that drive buying decisions is endless. In Decoding the Irrational Consumer...

Audio summary available
 
 
The Hook Krevolin, Richard The Career Press, Inc. , 2016 Marketing

Storytelling has always been a universally valuable and effective means of connecting with others. It is an excellent method for sharing and recalling information, motivating and inspiring people...

Audio summary available
 
 
Conquering the Seven Summits of Sales Ershler, Susan | Waechter, John HarperCollins Publishers , 2014 Marketing

In their book Conquering the Seven Summits of Sales, business experts and elite mountain climbers Susan Ershler and John Waechter examine the parallels between climbing the Seven Summits, the seven...

Audio summary available
 
 
Hello, My Name Is Awesome Watkins, Alexandra Berrett-Koehler Publishers, Inc. , 2014 Marketing

Out of the millions of companies that are launched every year, only a few end up with truly great names. In Hello, My Name Is Awesome, Alexandra Watkins demonstrates that every entrepreneur has the...

Audio summary available
 
 
The Hidden Agenda Allen, Kevin Bibliomotion, Inc. , 2012 Customer Focus, Marketing

In The Hidden Agenda, Kevin Allen explains that behind every purchasing decision is an unspoken emotional motivation -- a hidden agenda. If a person pitching...

Audio summary available
 
 
The Three Value Conversations Peterson, Erik | Tim Riesterer, Tim | Smith, Conrad | Geoffrion, Cheryl McGraw-Hill Education , 2015 Marketing

In The Three Value Conversations, Erik Peterson, Tim Riesterer, Conrad Smith, and Cheryl Geoffrion present an alternative sales technique. Instead of pushing their products or services, salespeople...

Audio summary available
 
Syndicate content