Marketing

Marketing

 
Mastering the World of Marketing Taylor, Eric | Riklan, David John Wiley & Sons, Inc. , 2011 Marketing

Marketing is changing, and many marketers feel overwhelmed with questions about how to respond to that change. At the same time, more information is available today about marketing than ever before. In ...

 
 
Connect Petersen, Lars Birkholm | Person, Ron | Nash, Christopher John Wiley & Sons, Inc. , 2014 Customer Focus, Marketing

Customers are in control of the marketing messages they receive—both the content and the delivery. They expect to have the same experiences whether they are online or in a store. As Lars Birkholm Petersen, Ron Person,...

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Return on Relationship Rubin, Ted | Rose, Kathryn Tate Publishing & Enterprises, LLC , 2013 Customer Focus, Marketing

Today’s social media space has left many companies baffled about how to effectively market to their customers. These companies, which have relied on tried-and-true marketing and advertising tools, must now rethink how...

 
 
Aesop’s Keys to Profitable Marketing Kruger, Dr. Betsy Publishing Directions , 2015 Marketing

Aesop’s Keys to Profitable Marketing is a handbook for the proper development of business marketing plans. Using the brief tales of Aesop, the book offers a broad perspective on the discipline of...

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The Brain Sell Lewis, Dr. David Nicholas Brealey Publishing , 2013 Customer Focus, Marketing

In the last 50 years, neuroscience has made tremendous strides in understanding the brain, even developing techniques to measure people’s thoughts and emotions in real time. For advertisers and marketers, brain...

 
 
Digital Branding Rowles, Daniel Kogan Page Limited , 2014 Marketing

In Digital Branding, Daniel Rowles asserts that without a clear understanding of the strategic impact of digital branding, it is impossible to develop clear and measurable objectives. To succeed,...

 
 
Insight Selling Schultz, Mike | Doerr, John E. John Wiley & Sons, Inc. , 2014 Marketing

In Insight Selling, Mike Schultz and John E. Doerr, co-presidents of RAIN Group, offer a new paradigm for successful selling. Since the 1970s, the prevailing sales methods have emphasized solution or...

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Marketing in the Participation Age Middleton, Daina John Wiley & Sons, Inc. , 2013 Marketing

With the advent of the Internet, mobile devices, and other technologies, people want to participate and build relationships more than ever before. Since participation is a central theme in consumers’ lives, savvy...

 
 
Deliver the Unexpected Robbins, Richard John Wiley & Sons, Inc. , 2013 Customer Focus, Marketing

Many people who decide to work in sales find that it can be extremely challenging; however, it can also be one of the most rewarding industries if they are doing the right things for the right reasons. In his fable...

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Get Clients Now! Hayden, C.J. AMACOM , 2013 Customer Focus, Marketing

In Get Clients Now!, author and Master Certified Coach C.J. Hayden demonstrates how independent professionals, consultants, and coaches can improve their marketing and networking skills. By offering a...

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