Major Works

Major Works

 
The Fourth Wave Maynard Jr., Herman Bryant | Mehrtens, Susan E. Berrett-Koehler Publishers , 1993 Global Business, Leadership, Major Works

Seven important trends underlie the emergence of a new worldview- a shift in consciousness, disenchantment with scientism, new inner sources of authority and power, a respiritualization of society, a decline in...

 
 
Managing Mintzberg, Henry Berrett-Koehler Publishers , 2009 Major Works, Management

Identifying what managers do is easy; making sense of the huge assortment of duties and requirements is the difficulty. According to management guru Henry Mintzberg, author of Managing, management must...

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Healing the Wounds Noer, David M. John Wiley & Sons, Inc. , 1993 Human Resources, Major Works

Anyone who stays on top of current events is often bombarded with stories about corporate downsizing, layoffs, cutbacks, and restructuring. In today’s society, the frequency and intensity of these phenomena are...

 
 
For God, Country and Coca-Cola Pendergrast, Mark Charles Scribner's Sons , 1993 Business Biographies, Major Works, Marketing

This is a story behind the small family business that created and marketed an obscure patent medicine-turned-soft drink-turned-national icon. In this microcosmic tour of recent American history, Pendergrast reveals...

 
 
The One to One Future Peppers, Don | Rogers, Martha Currency Doubleday , 1993 Customer Focus, Major Works, Management

A new business paradigm of one-to-one production, marketing, and communications. The authors provide a detailed description of life after mass marketing -a life that focuses on share of customer, rather than share of...

 
 
A Whole New Mind Pink, Daniel Riverhead , 2005 Human Resources, Major Works, Personal Growth

In A Whole New Mind, Daniel Pink describes a new era already underway in the global economy - the Conceptual Age. Success in this new era calls for a set of skills and talents that have been largely...

 
 
The Culture Code Rapaille, Clotaire Broadway Books , 2006 Major Works, Marketing

For 30 years, Dr. Clotaire Rapaille has used a revolutionary idea to improve the bottom line of such diverse companies as Chrysler, Procter & Gamble, GE, AT&T, Boeing, Honda, Kellogg, and L’Oreal. This...

 
 
First in Thirst Rovell, Darren Amacom , 2005 Business Strategy, Major Works

Gatorade has conquered all its rivals and has ruled the sport-drink industry since its creation more than 40 years ago. If you need proof of this, all...

 
 
Organizational Culture and Leadership Schein, Edgar H. John Wiley & Sons, Inc. , 2004 Human Resources, Leadership, Major Works, Management

Culture is to a group what personality is to an individual. Edgar Schein, in this his third edition of the classic, Organizational Culture and Leadership, delves deeper into the origins and evolution...

 
 
The End of the American Century Schlossszein, Steven Congdon & Weed , 1990 Major Works, Management

In order to lead in the 21st century, America must regain its competitive spirit by creating new strategic commercial, industrial, political, educational, and social policies--policies, which must constitute serious...

 
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