Major Works

Major Works

 
The One to One Future Peppers, Don | Rogers, Martha Currency Doubleday , 1993 Customer Focus, Major Works, Management

A new business paradigm of one-to-one production, marketing, and communications. The authors provide a detailed description of life after mass marketing -a life that focuses on share of customer, rather than share of...

 
 
A Whole New Mind Pink, Daniel Riverhead , 2005 Human Resources, Major Works, Personal Growth

In A Whole New Mind, Daniel Pink describes a new era already underway in the global economy - the Conceptual Age. Success in this new era calls for a set of skills and talents that have been largely...

 
 
The Culture Code Rapaille, Clotaire Broadway Books , 2006 Major Works, Marketing

For 30 years, Dr. Clotaire Rapaille has used a revolutionary idea to improve the bottom line of such diverse companies as Chrysler, Procter & Gamble, GE, AT&T, Boeing, Honda, Kellogg, and L’Oreal. This...

 
 
First in Thirst Rovell, Darren Amacom , 2005 Business Strategy, Major Works

Gatorade has conquered all its rivals and has ruled the sport-drink industry since its creation more than 40 years ago. If you need proof of this, all...

 
 
Organizational Culture and Leadership Schein, Edgar H. John Wiley & Sons, Inc. , 2004 Human Resources, Leadership, Major Works, Management

Culture is to a group what personality is to an individual. Edgar Schein, in this his third edition of the classic, Organizational Culture and Leadership, delves deeper into the origins and evolution...

 
 
The End of the American Century Schlossszein, Steven Congdon & Weed , 1990 Major Works, Management

In order to lead in the 21st century, America must regain its competitive spirit by creating new strategic commercial, industrial, political, educational, and social policies--policies, which must constitute serious...

 
 
The Fifth Discipline Senge, Peter M. Broadway Books , 2006 Human Resources, Major Works

In The Fifth Discipline, Peter M. Senge explores how an organization’s capacity to learn can be enhanced by the practice of five disciplines. The first discipline is personal mastery; it is a personal...

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The Lore and Legends of Wall Street Sharp, Robert M. Dow Jones-Irwin , 1989 Business Biographies, Leadership, Major Works

When the colonists arrived, the currency in place was wampum (or wampumpeage, meaning "white string") manufactured by the Iroquois Indians. Since the colonists traded with the Indians, they also adopted this system....

 
 
The Rule of Three Sheth, Jagdish N. | Sisodia, Rajendra S. The Free Press , 2001 Major Works, Management

According to The Rule of Three, "natural" competitive market structures evolve by a process that is analogous to the selection processes found in nature, which favor those who are the strongest, the...

 
 
How Digital Is Your Business? Slywotzky, Adrian J. | Morrison, David J. | Weber, Karl Crown Publishing , 2000 Major Works, Technology

Digitization is the most important issue in business today. Traditional old-economy companies must avoid falling prey to the unprecedented forces of creative destruction unleashed by the digital economy. For e-...

 
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