Major Works
Major Works
This is a story behind the small family business that created and marketed an obscure patent medicine-turned-soft drink-turned-national icon. In this microcosmic tour of recent American history, Pendergrast reveals...
A new business paradigm of one-to-one production, marketing, and communications. The authors provide a detailed description of life after mass marketing -a life that focuses on share of customer, rather than...
In The Fifth Discipline, Peter M. Senge explores how an organization’s capacity to learn can be enhanced by the practice of five disciplines. The first discipline is personal mastery; it is a personal...
Companies are facing an unavoidable new array of environmentally driven issues. Like any revolution, this new “Green Wave” presents an unprecedented challenge to business as usual. Organizations that do not add...
Creative Capitalism focuses on the possibility of expanding capitalism into new areas and using it to solve problems that were previously assigned to charity or to government. In January 2008, Bill Gates gave a speech...
The global business landscape has changed immensely over the past several decades according to author Gary Cokins, and it is time for the world’s business leaders to acknowledge that their organizations must change as...
Determining that IQ, as a singular measure of competence, could no longer be supported, Harvard professor, Howard Gardner, proposed (in Frames of Mind, 1985) a range of key competencies, which he calls multiple...
Twenty-five years ago, most knowledgeable investors would not have dreamed of putting even a tiny portion of respectable capital into shares of “Third World” countries. Since then, a number of these countries have gone...
When people with high IQ flounder, and those of modest IQ do relatively well, it can be argued that the difference is that people are being judged in a new way -- not by being smart but by how they manage themselves...
For 30 years, Dr. Clotaire Rapaille has used a revolutionary idea to improve the bottom line of such diverse companies as Chrysler, Procter & Gamble, GE, AT&T, Boeing, Honda, Kellogg, and L’Oreal. This...
