Major Works

Major Works

 
The Prize Yergin, Daniel Simon & Schuster , 1991 Global Business, Major Works, Management

In The Prize, Yergin provides unprecedented insight into the history of the oil industry, and by extension, the dynamic and intricate history of the 20th century. In light of events in the Gulf...

 
 
The Lore and Legends of Wall Street Sharp, Robert M. Dow Jones-Irwin , 1989 Business Biographies, Leadership, Major Works

When the colonists arrived, the currency in place was wampum (or wampumpeage, meaning "white string") manufactured by the Iroquois Indians. Since the colonists traded with the Indians, they also adopted this...

 
 
The World According to Peter Drucker Beatty, Jack The Free Press , 1998 Global Business, Leadership, Major Works, Management

Peter F. Drucker’s influence is global. His views on management, industrial organization, business strategy, leadership development, and employee motivation have instructed Fortune 500 corporations, nonprofit...

 
 
The End of the American Century Schlossszein, Steven Congdon & Weed , 1990 Major Works, Management

In order to lead in the 21st century, America must regain its competitive spirit by creating new strategic commercial, industrial, political, educational, and social policies--policies, which must constitute serious...

 
 
For God, Country and Coca-Cola Pendergrast, Mark Charles Scribner's Sons , 1993 Business Biographies, Major Works, Marketing

This is a story behind the small family business that created and marketed an obscure patent medicine-turned-soft drink-turned-national icon. In this microcosmic tour of recent American history, Pendergrast reveals...

 
 
Future Perfect Davis, Stan Addison-Wesley , 1996 Major Works

This second edition of Future Perfect is a revisiting of the concepts of Stan Davis introduced ten years ago - concepts such as "any time," "any place," and mass customization" - which have now become...

 
 
Healing the Wounds Noer, David M. John Wiley & Sons, Inc. , 1993 Human Resources, Major Works

Anyone who stays on top of current events is often bombarded with stories about corporate downsizing, layoffs, cutbacks, and restructuring. In today’s society, the frequency and intensity of these phenomena are...

 
 
Looking at the Sun Fallows, James Pantheon Books , 1994 Global Business, Major Works

Looking at the Sun is a detailed examination and analysis of the historical and political underpinnings of the growth and development of Asian capitalism. Fallows aptly demonstrates that the socio-...

 
 
The Fourth Wave Maynard Jr., Herman Bryant | Mehrtens, Susan E. Berrett-Koehler Publishers , 1993 Global Business, Leadership, Major Works

Seven important trends underlie the emergence of a new worldview- a shift in consciousness, disenchantment with scientism, new inner sources of authority and power, a respiritualization of society, a decline in...

 
 
The One to One Future Peppers, Don | Rogers, Martha Currency Doubleday , 1993 Customer Focus, Major Works, Management

A new business paradigm of one-to-one production, marketing, and communications. The authors provide a detailed description of life after mass marketing -a life that focuses on share of customer, rather than...

 
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