Major Works

Major Works

 
First in Thirst Rovell, Darren Amacom , 2005 Business Strategy, Major Works

Gatorade has conquered all its rivals and has ruled the sport-drink industry since its creation more than 40 years ago. If you need proof of this, all...

 
 
Flight Capital Heenan, David Davies-Black Publishing , 2005 Global Business, Human Resources, Major Works

The U.S. has always been known to attract the world’s best and brightest—talented immigrants who have created the vast wealth and intellectual capital that have contributed so abundantly to America’s technological and...

Audio summary available
 
 
For God, Country and Coca-Cola Pendergrast, Mark Charles Scribner's Sons , 1993 Business Biographies, Major Works, Marketing

This is a story behind the small family business that created and marketed an obscure patent medicine-turned-soft drink-turned-national icon. In this microcosmic tour of recent American history, Pendergrast reveals...

 
 
Future Perfect Davis, Stan Addison-Wesley , 1996 Major Works

This second edition of Future Perfect is a revisiting of the concepts of Stan Davis introduced ten years ago - concepts such as "any time," "any place," and mass customization" - which have now become...

 
 
Green to Gold Esty, Daniel C. | Winston, Andrew S. Yale University Press , 2006 Business Strategy, Major Works, Social Responsibility

Companies are facing an unavoidable new array of environmentally driven issues. Like any revolution, this new “Green Wave” presents an unprecedented challenge to business as usual. Organizations that do not add...

Audio summary available
 
 
Healing the Wounds Noer, David M. John Wiley & Sons, Inc. , 1993 Human Resources, Major Works

Anyone who stays on top of current events is often bombarded with stories about corporate downsizing, layoffs, cutbacks, and restructuring. In today’s society, the frequency and intensity of these phenomena are...

 
 
Hot, Flat, and Crowded Friedman, Thomas L. Farrar, Straus and Giroux , 2008 Global Business, Major Works

Global warming, the rise of the middle class and rapid population growth are making the world hot, flat and crowded. In Hot, Flat, and Crowded, author Thomas Friedman explains that these challenges...

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How Digital Is Your Business? Slywotzky, Adrian J. | Morrison, David J. | Weber, Karl Crown Publishing , 2000 Major Works, Technology

Digitization is the most important issue in business today. Traditional old-economy companies must avoid falling prey to the unprecedented forces of creative destruction unleashed by the digital economy. For e-...

 
 
Looking at the Sun Fallows, James Pantheon Books , 1994 Global Business, Major Works

Looking at the Sun is a detailed examination and analysis of the historical and political underpinnings of the growth and development of Asian capitalism. Fallows aptly demonstrates that the socio-...

 
 
Managing Mintzberg, Henry Berrett-Koehler Publishers , 2009 Major Works, Management

Identifying what managers do is easy; making sense of the huge assortment of duties and requirements is the difficulty. According to management guru Henry Mintzberg, author of Managing, management must...

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