Leadership

Leadership

 
Brand Leadership. Aaker, David A. | Joachimsthaler, Erich The Free Press , 2000 Customer Focus, Leadership, Marketing

Although the classic brand management system, initiated by Procter & Gamble, has worked well for many decades, it is often not so effective in dealing with today’s emerging market complexities, competitive...

 
 
It’s Your Ship, Revised & Updated Abrashoff, Captain D. Michael Business Plus , 2012 Leadership, Management, Teams

These days, running a business is a lot like running a Navy ship. To achieve success in either the boardroom or at sea, leaders must empower their people to lead themselves. In It’s Your Ship, Captain...

 
 
It's Your Ship Abrashoff, D. Michael Warner Books , 2002 Leadership, Management

Companies and businesses share the common challenge of retaining and getting the most out of their employees. When trained employees resign, the...

 
 
Identity is Destiny Ackerman, Laurence D. Berrett-Koehler Publishers , 1999 Leadership, Management, Personal Growth

For the most part, the term corporate identity is used to mean logos and advertising tag lines. However, these narrow and superficially manufactured elements lack any connection to the unique, value-creating...

 
 
Real Leadership Addison, John McGraw-Hill Education , 2016 Leadership

While wealth and technological knowledge are valuable commodities, according to John Addison, leadership based on authentic concern and respect for others is the most precious resource in the world. In Real...

 
 
Driving Excellence Aesch, Mark Hyperion Books , 2011 Business Strategy, Leadership

In Driving Excellence, author Mark Aesch recounts the story of his experience as CEO of Rochester Genesee Regional Transportation Authority (RGRTA) during its transformation from a beleaguered bus...

Audio summary available
 
 
Service Within. Albrecht, Karl Dow Jones-Irwin , 1990 Leadership

The topics discussed in Service Management Effectiveness are by leading researchers in the field of service management and they provide a comprehensive model for managing service businesses. The work shatters the...

 
 
The Northbound Train Albrecht, Karl AMACOM , 1994 Business Strategy, Leadership

A process for formulating a corporate vision and direction, and communicating that vision in a compelling way to everyone in the organization. Albrecht uses the metaphor of riding a train as a focusing concept for...

 
 
Tales From The Top Alexander, Graham Nelson Business , 2005 Leadership, Management

Every executive, even those in charge of successful companies, needs nurturing and coaching every once in a while. Tales From the Top by Graham Alexander gives busy executives access to a highly-rated...

 
 
Performance-Based Project Management Alleman, Glen B. AMACOM , 2014 Leadership, Management

Project failures are a common occurrence regardless of a project’s size. From a botched residential kitchen remodel to HealthCare.gov’s disastrous rollout, even seasoned project managers may fall victim to delays,...

Audio summary available
 
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