Leadership

Leadership

 
Brand Leadership. Aaker, David A. | Joachimsthaler, Erich The Free Press , 2000 Customer Focus, Leadership, Marketing

Although the classic brand management system, initiated by Procter & Gamble, has worked well for many decades, it is often not so effective in dealing with today’s emerging market complexities, competitive...

 
 
The Arc of Ambition Champy, James | Nohria, Nitin Perseus Books , 2000 Human Resources, Leadership, Personal Growth

Everyone has a dream that, for most, translates into a modest goal. However, some individuals are so driven that they are able to turn their dreams into spectacular achievements that forever change the world around...

 
 
Global Literacies Rosen, Robert | Digh, Patricia | Singer, Marshall | Phillips, Carl Simon & Schuster , 2000 Business Biographies, Global Business, Leadership, Social Responsibility

Because international exposure and experience are more vital to business success than ever, globally literate leaders, who can effectively work across the many cultural barriers that threaten to divide the world, are...

 
 
Lessons from the Top Neff, Thomas J. | Citrin, James M. Doubleday , 1999 Leadership, Management

Who are the best business leaders in America? What makes them great? And, what can be learned from them? Lessons from the Top answers these questions. Using a rigorous methodology, the authors identify...

 
 
Leading Your Team Leigh, Andrew | Maynard, Michael Nicholas Brealey Publishing , 1996 Leadership, Management, Teams

When people are expected to lead a team, often they wonder if they have what it takes, they are confused about where to start, they worry about how to handle people who were previously their peers, or they fret about...

 
 
Going for Broke Rothchild, John Simon & Schuster , 1991 Business Biographies, Leadership

The 1980s were full of outlandish wheeling and dealing, mystical accounting, and phenomenal financial calamities. Incomprehensible greed and stupidity ravaged the economy, and Going for Broke is a...

 
 
The Disney Touch Grover, Ron Business One/Irwin , 1991 Business Biographies, Leadership

The behind-the-scenes account of how Disney went from a stagnant company, rooted in the past and ripe for takeover, to one of the most admired and successful corporations in America. Grover conducted extensive...

 
 
The Change Riders Kissler, Gary D. Addison-Wesley , 1991 Change Management, Leadership

A useful blend of theory, practice, and common sense that provides innovative solutions for "riding" change. Kissler presents a "blueprint," showing the major variables that need to be considered, as well as a "roadmap...

 
 
Agents of Influence Choate, Pat Touchstone , 1990 Leadership

Politics is now an economic strategy along with price, quality, innovation, marketing, and service. Few American companies give attention to this sixth dimension of competition-fewer than 30 percent of the 150 largest...

 
 
Principle-Centered Leadership Covey, Stephen R. The Free Press , 1992 Leadership, Management, Personal Growth

A compass to personal fulfillment and professional success through timeless ethical and managerial principles. Covey incorporates the Seven Habits of Highly Effective People and related principles and...

 
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