Leadership

Leadership

 
Brand Leadership. Aaker, David A. | Joachimsthaler, Erich The Free Press , 2000 Customer Focus, Leadership, Marketing

Although the classic brand management system, initiated by Procter & Gamble, has worked well for many decades, it is often not so effective in dealing with today’s emerging market complexities, competitive...

 
 
It's Your Ship Abrashoff, D. Michael Warner Books , 2002 Leadership, Management

Companies and businesses share the common challenge of retaining and getting the most out of their employees. When trained employees resign, the...

 
 
Identity is Destiny Ackerman, Laurence D. Berrett-Koehler Publishers , 1999 Leadership, Management, Personal Growth

For the most part, the term corporate identity is used to mean logos and advertising tag lines. However, these narrow and superficially manufactured elements lack any connection to the unique, value-creating...

 
 
Strategic Leadership Adair, John Kogan Page Limited , 2010 Business Strategy, Leadership

Organizations need effective government to flourish; however, leadership is a difficult vocation that requires knowledge and experience. Fortunately, history offers a wealth of theory, knowledge, and practical examples...

Audio summary available
 
 
Service Within. Albrecht, Karl Dow Jones-Irwin , 1990 Leadership

The topics discussed in Service Management Effectiveness are by leading researchers in the field of service management and they provide a comprehensive model for managing service businesses. The work shatters the...

 
 
The Northbound Train Albrecht, Karl AMACOM , 1994 Business Strategy, Leadership

A process for formulating a corporate vision and direction, and communicating that vision in a compelling way to everyone in the organization. Albrecht uses the metaphor of riding a train as a focusing concept for...

 
 
Tales From The Top Alexander, Graham Nelson Business , 2005 Leadership, Management

Every executive, even those in charge of successful companies, needs nurturing and coaching every once in a while. Tales From the Top by Graham Alexander gives busy executives access to a highly-rated...

 
 
Beyond Change Management Anderson, Dean | Anderson, Linda Ackerman Pfeiffer , 2010 Change Management, Leadership, Management

Organizations that commit to altering how they approach and implement change can consistently achieve breakthrough results and outcomes that far surpass anyone’s expectations. Change leaders who undertake this...

Audio summary available
 
 
Embracing Excellence Ashby, Franklin D. | Pell, Arthur R. Prentice Hall Press , 2001 Customer Focus, Leadership, Management

In today's competitive business world, attracting and retaining top talent has never been more crucial or more difficult, costly, and time consuming. Thus, in order to remain competitive, companies must strive to...

 
 
Followership Atchison, Tom Health Administration Press , 2004 Health Care, Leadership, Management

For the last three decades healthcare workers have been adjusting to a new work environment—one that puts profits over people. Workers are unsure about their roles in the organization and many struggle to find meaning...

Audio summary available
 
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