Innovation
Innovation
Innovation—pioneering new ways of thinking and developing improved processes and products—is critical to business success. What is particularly needed is “breakthrough,” or radical, innovation—that which offers wholly...
Global competition is fiercer than ever as countries race each other to be the innovation leader. The United States has long held this role, but other countries are encroaching on its status. In Innovation...
The presence of UPS--both domestically and internationally--is unmistakable. After all, the package delivery and logistics corporation tracks over fifteen million packages daily. But UPS has not always been the...
A method for reaching the affluent through their affinity groups. Endorsements are gained for reasons that go beyond the basic product or service the networker offers. High performance networkers do extraordinary...
The authors describe in detail why and how Ken Olsen and Harlan Anderson gave up engineering positions at MIT in order to start Digital Equipment Corporation (DEC) in August of 1957. They focus on how Olsen and...
At the beginning of this century, Du Pont opened two very different research laboratories. The highly structured, applied research conducted at Du Pont's Eastern Laboratory paid handsome dividends, though the results...
The old assumption that manufacturers always develop innovations with their ears tuned to customer needs is often wrong. Innovation comes from various places and usually depends on the field in question. It may come...
In Barons of the Sky, Biddle describes the birth and evolution of an important American industry-the Aerospace Industry. Biddle addresses the questions of how and why a liberal democracy has allowed...
Bringing New Products to Market details the differences in product planning in various sizes and types of companies. This work provides clear, long-lasting insights into the whole new-product marketing process: how to...
Clockspeed grew out of Charles Fine’s study of the strategic impact of supply-chain strategy on competitive advantage. Fine decided that instead of monitoring the supply chains of slowly evolving businesses, he would...
