Innovation
Innovation
Forget conventional wisdom. Forget the thought that the more you know, the better off you’ll be. Forget the idea that knowledge and expertise are the only true routes to success and innovation in business. Education...
In Service Innovation, innovation strategist Lance A. Bettencourt shows marketers what they need to do to ensure that customers’ service needs are met. Based on the author’s nearly 20 years of...
In Built to Love by Peter Boatwright and Jonathan Kagan, product emotions are defined as personal feelings invoked by a specific brand, service, or product. For the most part, individuals purchase...
Today, many American companies are highly risk averse and are taking a short-term view of business. Greater focus on innovation is needed to make companies more competitive. In Innovate the Pixar Way,...
It will not come as news to most Americans that the United States health care system is in critical condition. Each year, fewer people can afford to pay for medical care and fewer businesses can afford to provide...
Success is, unfortunately, not self-perpetuating. Once a company reaches the level of industry incumbent, and must not only defend its market share among established players in the industry, but also operate in a...
Innovation is critical for personal, business, and economic success. Although thousands of books have been printed on meeting the challenges of innovation, the August 2005 issue of Businessweek reports an innovation...
In Idea Agent, innovation leadership consultant Lina M. Echeverría explores the best ways to direct creative employees in a competitive business environment in order to deliver breakthrough innovation...
In The Innovation Secrets of Steve Jobs, business journalist Carmine Gallo describes the seven principles that form the philosophical core of master innovator, Steve Jobs. Although there is only one...
In Sidestep & Twist, James Gardner dispels the notion that companies that throw money into innovation will automatically have successful products and services. Instead, in many cases, companies...
