Innovation

Innovation

 
The Renaissance of American Steel Ahlbrandt, Roger S. | Fruehan, Richard J. Oxford University Press , 1996 Business Biographies, Innovation, Major Works

Just a few years ago, the American steel industry was used as the archetypal example of failure in the face of foreign competition. In fact, the collapse of the industry was so dramatic that it was seen as symptomatic...

 
 
The Paradox Process Barrett, Derm Amacom , 1997 Innovation

On the surface, a paradox can appear to contradict common sense and logic. But in reality, it is inherently valid and sensible and has been used by innovators throughout history to uncover wellsprings of creativity and...

 
 
The Innovation Killer Barton Rabe, Cynthia AMACOM , 2006 Innovation

Forget conventional wisdom. Forget the thought that the more you know, the better off you’ll be. Forget the idea that knowledge and expertise are the only true routes to success and innovation in business. Education...

Audio summary available
 
 
The Search Battelle, John Portfolio , 2005 Business Biographies, Innovation, Marketing, Technology

As Battelle observes, it seems as though the words “Google” and “search” are now nearly synonymous, for Google is currently the culture’s most prominent declaration of the power of search. Despite its having entered...

 
 
The Business of Innovation Bean, Roger | Radford, Russell AMACOM , 2001 Innovation, Management

Companies that want to survive and prosper in today’s hypercompetitive environment, must constantly innovate-not just with new products/services but also with breakthrough process, managerial, and organizational...

 
 
A New Brand World Bedbury, Scott | Fenichell, Stephen Viking Press , 2002 Innovation, Marketing

Today's business world is an intense world, characterized by unrelenting competition, unrelenting technological change, unrelentingly unknowledgeable consumers, and markets that are unrelentingly sensitive to the...

 
 
Flight of the Buffalo Belasco, James A. | Stayer, Ralph C. Warner Books , 1993 Innovation, Leadership

A provocative leadership model to help organizations stop operating like buffalo and start "flying" like responsible, interdependent geese. The process, called Leading the Journey, is based on the leadership principles...

 
 
The Myths of Innovation Berkun, Scott O'Reilly Media, Inc. , 2007 Innovation, Technology

In this book, author Scott Berkun takes a close look at innovation history, including the software and Internet ages, to reveal how ideas truly become successful...

 
 
Service Innovation Bettencourt, Lance A. McGraw-Hill , 2010 Innovation

In Service Innovation, innovation strategist Lance A. Bettencourt shows marketers what they need to do to ensure that customers’ service needs are met. Based on the author’s nearly 20 years of...

Audio summary available
 
 
It Ain't as Easy as It Looks Bibb, Porter Crown Publishing , 1993 Business Biographies, Innovation

An unauthorized, but informed biography of Ted Turner -billionaire, womanizer, sports impresario, and communications visionary. This unvarnished, definitive portrait analyzes the man, his empire, and his impact on mass...

 
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