Innovation
Innovation
Drawing on almost two years of on-site observation, 40 in-depth interviews, and unprecedented access to confidential documents and project data, the authors focus specifically on Microsoft’s unique "synch-and-stabilize...
Overnight Success is a biography of Fred Smith and the trials he endured to gain the achievements and triumphs of Federal Express. The path Smith took to this point began with great difficulty-he...
Horton quotes from leading CEOs to offer a clear picture of corporate life at the top, discussing such things as decision-making, time management, handling pressure, advance planning, executive fashion, the dangers of...
Just a few years ago, the American steel industry was used as the archetypal example of failure in the face of foreign competition. In fact, the collapse of the industry was so dramatic that it was seen as...
The Tom Peters Seminar is a radical new view of how business can work if organizations are willing to make imagination the source of value. Peters totally abandons the conventions that have brought the...
If nations and enterprises hope to be successful in future world competition, they must understand, integrate, and manage their intellectual, technological, and innovation resources in a dramatically different way....
Managing Imitation Strategies expounds the different types of product imitations - their successes and failures. Although the evidence in favor of imitation is nearly endless, illustrating that...
On the surface, a paradox can appear to contradict common sense and logic. But in reality, it is inherently valid and sensible and has been used by innovators throughout history to uncover wellsprings of...
In Barons of the Sky, Biddle describes the birth and evolution of an important American industry-the Aerospace Industry. Biddle addresses the questions of how and why a liberal democracy has allowed...
Bringing New Products to Market details the differences in product planning in various sizes and types of companies. This work provides clear, long-lasting insights into the whole new-product marketing process: how to...
