Innovation
Innovation
Bringing New Products to Market details the differences in product planning in various sizes and types of companies. This work provides clear, long-lasting insights into the whole new-product marketing process: how to...
Quizzes, checklists, techniques, tools, ideas, and positive perspectives help stimulate the understanding that innovation is not a set of activities or action steps, but a mindset and a way of life. It is a commonsense...
In The Light Touch, Kushner successfully fills a gap in management practice by showing managers how to harness the power of the valuable humor resource in a range of day-to-day activities....
According to Lori L. Silverman and Annabeth L. Propst, the concept of quality, as used within the context of "total quality management," has fallen out of favor. However, it is not "dead" but is being replaced by...
In Profits of Science, Teitelman journeys through the past 40 years with the story of how science, technology, and the financial markets have impacted the country. The author sketches out a broad...
Father, Son & Co avoids the pitfalls of which many chronologies fall prey: excessive use of disruptive flashbacks and flash-forwards, an overabundance of characters who add nothing but unnecessary...
On the surface, a paradox can appear to contradict common sense and logic. But in reality, it is inherently valid and sensible and has been used by innovators throughout history to uncover wellsprings of...
If nations and enterprises hope to be successful in future world competition, they must understand, integrate, and manage their intellectual, technological, and innovation resources in a dramatically different way....
Managing Imitation Strategies expounds the different types of product imitations - their successes and failures. Although the evidence in favor of imitation is nearly endless, illustrating that...
Just a few years ago, the American steel industry was used as the archetypal example of failure in the face of foreign competition. In fact, the collapse of the industry was so dramatic that it was seen as...
