Innovation
Innovation
Bringing New Products to Market details the differences in product planning in various sizes and types of companies. This work provides clear, long-lasting insights into the whole new-product marketing process: how to...
Hammer's 1993 Reengineering the Corporation was a "big idea" business book whose one central theme was that dramatic improvements in performance were possible through reengineering business operations...
A thought-provoking vision of tomorrow’s competitive environment that calls for the abandonment of yesterday’s conventional wisdom. Hanan contends that in order to compete in this new environment, enterprises must...
Intellectual property is valuable, yet too many companies fail to maximize its worth. Corporations that extract the most value from their IP meet to discuss best practices of IP management at the ICM Gathering. The...
Far too often, companies lock-in to processes, products, or technologies that have worked in the past. By clinging to their history - and failing to consider alternative options that are more appropriate in response...
As organizations struggle to keep pace with the globalization of the economy, the explosive growth of the Internet, deregulation, the drive to increase the bottom line, faster product development times, rampant...
The great management principles developed by America’s leading companies have now been adopted around the world. When these principles are used to unify people and build morale, they create strong corporate values and...
Horton quotes from leading CEOs to offer a clear picture of corporate life at the top, discussing such things as decision-making, time management, handling pressure, advance planning, executive fashion, the dangers of...
At the beginning of this century, Du Pont opened two very different research laboratories. The highly structured, applied research conducted at Du Pont's Eastern Laboratory paid handsome dividends, though the results...
Today’s business environment is marked by global and small-business competition and also, by the unprecedented, continuous transformations wrought by information technology. Given this new reality, the classic...
