Innovation
Innovation
In Service Innovation, innovation strategist Lance A. Bettencourt shows marketers what they need to do to ensure that customers’ service needs are met. Based on the author’s nearly 20 years of...
Manufacturing has been the backbone of corporate America for many years, but some quintessential companies have let their manufacturing prowess lapse. With emerging markets, changing work forces, and accelerating...
In The Innovation Secrets of Steve Jobs, business journalist Carmine Gallo describes the seven principles that form the philosophical core of master innovator, Steve Jobs. Although there is only one...
In Built to Love by Peter Boatwright and Jonathan Kagan, product emotions are defined as personal feelings invoked by a specific brand, service, or product. For the most part, individuals purchase...
Today, many American companies are highly risk averse and are taking a short-term view of business. Greater focus on innovation is needed to make companies more competitive. In Innovate the Pixar Way,...
Innovation X by Adam Richardson offers a new way to view innovation. He believes that the problems that today’s businesses must innovatively solve have grown in scope and complexity. Richardson labels...
Innovation—pioneering new ways of thinking and developing improved processes and products—is critical to business success. What is particularly needed is “breakthrough,” or radical, innovation—that which offers wholly...
Imagination is an immensely powerful tool; when tapped, both individuals and companies have almost limitless access to creativity, innovation, and competitive advantages. The future of society relies heavily on...
When it becomes necessary to search for cost efficiencies and business improvement ideas, company leaders tend to focus on fine-tuning processes (the hows) rather than focusing on what companies actually do and why...
Every company wants to be an innovation leader. After all, companies that innovate are ultimately those that thrive. Unfortunately, most companies that institute innovation programs do it in a manner that thwarts the...
