Global Business
Global Business
A refutation of complacent Western assumptions about Japan’s economy and trading practices. This antidote to the panic and propaganda of "Japan-bashers" reveals the truth about Western approaches and provides...
Present-day companies are under great pressure to adapt to the evolving competitive scenarios. In Global, Starr addresses former successful firms that must now address the problems of growing old and slowing down in a...
In a global economy, contemplation of culture is neither new nor unusual. In fact, it is crucial for a successful business venture. Often, when company executives seek to break into the international market or form...
The increasingly global economy leaves governments with little room for unilateral action, and little choice but to pursue accommodation and cooperation. U.S. policy is still adapting to this new world, and...
Quality judgments are commonplace in America-standards of excellence exist for everything from surgery to movies. Despite the fact that Americans hold opinions on almost every subject, whether they know anything about...
Alletzhauser produces a skillful re-creation of dramatic conflicts that the Nomura story represents: Nomura versus fate, society, and situation, as well as the conflicts experienced by the majorplayers with themselves...
Euroquake is an authoritative analysis of the critical competitive challenges America faces against the economic ascendance of both Europe and Japan. Euroquake differs from many such...
Ample business opportunities exist in the Chinese market, but they are not quickly or easily obtained. The most frustrating obstacle is the country’s lack of buying power relative to its huge population, which remains...
In Lure the Tiger Out of the Mountains, Yuan weaves history, inspirational experiences, and how-to guidelines into a concise, articulate package. Chinese traditions and philosophies found in this work...
Hothouse Earth draws our attention to the disastrous effects of human activity on the environment. By examining global warming against the background of natural climatic processes, Gribbin provides a...
