Entrepreneurship

Entrepreneurship

 
Pricing for Profit Furtwengler, Dale AMACOM , 2010 Business Strategy, Entrepreneurship, Marketing

Who has never fretted that raising prices will cause a business to fail? Even those who know their products are the best may feel trapped by industry pricing if they do not know how to quantify and communicate value....

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Rocket Fuel Wickman, Gino | Winters, Mark C. BenBella Books, Inc. , 2015 Entrepreneurship

Turning a business from an idea into a multimillion-dollar success is challenging. Entrepreneurs often get stuck managing day-to-day activities and cannot focus the energy necessary to take their businesses to the next...

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Run Your Business, Don’t Let It Run You Mathile, Clay Berrett-Koehler Publishers, Inc. , 2013 Entrepreneurship

In Run Your Business, Don’t Let It Run You, Clay Mathile presents a guide to helping businesses grow using professional management techniques. Drawing deeply from his own personal experiences running...

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Screw the Valley Sprinkle, Timothy BenBella Books, Inc. , 2015 Entrepreneurship, Technology

Screw the Valley is Timothy Sprinkle’s take on the tech startup boom in places outside of the California Bay area. He encourages entrepreneurs to look at other regions of the country when locating...

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Self-Made Me Burch, Geoff John Wiley & Sons, Inc. , 2012 Entrepreneurship, Personal Growth

Why would an adult hand themselves over to be managed by someone else? That is the question posed by author Geoff Burch in his self-employment how-to book, Self-Made Me. According to Burch, working in...

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Sell Local, Think Global Mizrahi, Olga The Career Press, Inc. , 2015 Entrepreneurship

In Sell Local, Think Global, Olga Mizrahi provides an array of cost-effective methods for business owners interested in do-it-yourself (DIY) solutions to increasing sales and creating compelling online...

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Selling to the C-Suite Read, Nicholas A. C. | Bistritz, Stephen J. McGraw-Hill , 2010 Entrepreneurship, Relationships

Since the early 1990s, rapidly advancing technologies and an increasingly savvy consumer market have threatened to make the traditional salesperson’s role irrelevant. The old role of sales—showing customers why one...

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Shortcut to Prosperity Hopkins, Mark Greenleaf Book Group Press , 2013 Entrepreneurship, Personal Growth

Many people would like to achieve prosperity, whether this means becoming entrepreneurs, being financially successful, or living fulfilling personal lives. Unfortunately, most people do not acquire the skills needed to...

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Small Business for Big Thinkers Kay, Cynthia Career Press , 2013 Entrepreneurship

The misconception that small businesses are merely scaled down versions of big businesses is a dangerous one. Many of the strategies that work well for big businesses are actually counterproductive for small businesses...

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Small Business Smarts O'Leary, Steve | Sheehan, Kim | Lentz, Sterling Praeger , 2011 Business Strategy, Entrepreneurship, Marketing

Although small businesses are in stiff competition with big box, large-franchise corporations that have multi-million-dollar marketing budgets, social media can help level the playing field. Social media sites such as...

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