Entrepreneurship

Entrepreneurship

 
Selling to the C-Suite Read, Nicholas A. C. | Bistritz, Stephen J. McGraw-Hill , 2010 Entrepreneurship, Relationships

Since the early 1990s, rapidly advancing technologies and an increasingly savvy consumer market have threatened to make the traditional salesperson’s role irrelevant. The old role of sales—showing customers why one...

Audio summary available
 
 
Shortcut to Prosperity Hopkins, Mark Greenleaf Book Group Press , 2013 Entrepreneurship, Personal Growth

Many people would like to achieve prosperity, whether this means becoming entrepreneurs, being financially successful, or living fulfilling personal lives. Unfortunately, most people do not acquire the skills needed to...

Audio summary available
 
 
Small Business for Big Thinkers Kay, Cynthia Career Press , 2013 Entrepreneurship

The misconception that small businesses are merely scaled down versions of big businesses is a dangerous one. Many of the strategies that work well for big businesses are actually counterproductive for small businesses...

Audio summary available
 
 
Small Business Smarts O'Leary, Steve | Sheehan, Kim | Lentz, Sterling Praeger , 2011 Business Strategy, Entrepreneurship, Marketing

Although small businesses are in stiff competition with big box, large-franchise corporations that have multi-million-dollar marketing budgets, social media can help level the playing field. Social media sites such as...

Audio summary available
 
 
Start at the End Lavinsky, Dave John Wiley & Sons, Inc. , 2012 Business Strategy, Entrepreneurship

When entrepreneurs launch their businesses, they are highly motivated by the prospect of making and keeping them successful. However, initial visualizations of success can quickly give way to a host of day-to-day...

Audio summary available
 
 
Start-Up Nation Senor, Dan | Singer, Saul Twelve , 2009 Economics & Finance, Entrepreneurship

Established in 1948, the nation of Israel is comparably very young. It also faces daunting challenges, surrounded by hostile nations, facing an Arab boycott, and boasting few natural resources. Yet today Israel is a...

Audio summary available
 
 
Startup Weekend Nager, Marc | Nelsen, Clint | Nouyrigat, Franck John Wiley & Sons, Inc. , 2012 Entrepreneurship

What began as a casual conversation during a weekend road trip has evolved into a global phenomenon. Startup Weekend has hosted more than 300 events in over 55 different countries. More than 34,000 people have attended...

Audio summary available
 
 
Successful Acquisitions Braun, David AMACOM , 2013 Business Strategy, Entrepreneurship

About three-quarters of mergers and acquisitions (M&As) fail to yield the positive outcomes the initiating companies expected. The failure rate is so high because most M&As are reactive, often impulse buys that...

Audio summary available
 
 
SuperBusiness Doherty, Fraser Capstone Publishing, Ltd. , 2011 Business Biographies, Business Strategy, Customer Focus, Entrepreneurship, Innovation, Marketing, Social Responsibility

Young entrepreneurs are often viewed as overnight sensations or flukes in the business world. In SuperBusiness, Fraser Doherty shows that youth does not always equate with inexperience. He recounts how...

Audio summary available
 
 
The Affluent Entrepreneur Snow, Patrick John Wiley & Sons, Inc. , 2011 Entrepreneurship

People who are in business for themselves depend on their own creativity and willingness to work hard. In The Affluent Entrepreneur, Patrick Snow offers 20 principles, inspirational messages, and...

Audio summary available
 
Syndicate content