Entrepreneurship

Entrepreneurship

 
Full of Bull McClellan, Stephen T. FT Press , 2010 Economics & Finance, Entrepreneurship

In Full of Bull, McClellan uses his thirty-two years of experience as a securities analyst on Wall Street to help individual investors decode the Street’s confusing advice and make better investment...

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The Self-Made Myth Miller, Brian | Lapham, Mike Berrett-Koehler Publishers , 2012 Entrepreneurship, Personal Growth

In The Self-Made Myth, Brian Miller and Mike Lapham examine the widespread belief that successful people in America are “self-made,” with little outside help. While hard work, creativity, and sacrifice...

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A Practical Guide to Entrepreneurship Morris, Michael Kogan Page Limited , 2012 Entrepreneurship

In A Practical Guide to Entrepreneurship, Michael Morris states that, “Starting a business today may be more difficult than at any previous time in history.” However, despite all of the obstacles...

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Startup Weekend Nager, Marc | Nelsen, Clint | Nouyrigat, Franck John Wiley & Sons, Inc. , 2012 Entrepreneurship

What began as a casual conversation during a weekend road trip has evolved into a global phenomenon. Startup Weekend has hosted more than 300 events in over 55 different countries. More than 34,000 people have attended...

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Small Business Smarts O'Leary, Steve | Sheehan, Kim | Lentz, Sterling Praeger , 2011 Business Strategy, Entrepreneurship, Marketing

Although small businesses are in stiff competition with big box, large-franchise corporations that have multi-million-dollar marketing budgets, social media can help level the playing field. Social media sites such as...

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Doing Business in China Plafker, Ted Business Plus , 2007 Entrepreneurship, Global Business

Over the past few years, China has transformed itself into a powerful, consumer-oriented culture, and many Western companies have flocked to China to take advantage of this new marketplace. However, entrepreneurs from...

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Army of Entrepreneurs Prosek, Jennifer AMACOM , 2011 Business Strategy, Entrepreneurship

Businesses face a tough financial landscape today. To complicate matters further, the economy does not always function in a predictable or recognizable fashion. Large, well-established companies have faced great...

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Invisible Capital Rabb, Chris Berrett-Koehler Publishers , 2010 Economics & Finance, Entrepreneurship

Few concepts in the United States are as deeply rooted as the American Dream. Hard work, determination, a willingness to take risks – these are the qualities needed to succeed, at least in the common narrative....

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Selling to the C-Suite Read, Nicholas A. C. | Bistritz, Stephen J. McGraw-Hill , 2010 Entrepreneurship, Relationships

Since the early 1990s, rapidly advancing technologies and an increasingly savvy consumer market have threatened to make the traditional salesperson’s role irrelevant. The old role of sales—showing customers why one...

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Perfect Selling Richardson, Linda McGraw-Hill , 2008 Entrepreneurship, Marketing

A successful sales call takes talent and effort. Marketing, sales strategy, preparation, technical expertise, business knowledge, keeping pace with technology, fast access to accurate information, drive, and the...

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