Entrepreneurship
Entrepreneurship
Quality customer referrals may be one of the most valuable forms of marketing for any business, but mastering the art of asking for referrals is daunting for many people. For some, asking for and managing referrals...
The Price Advantage, written by Walter Baker, Michael Marn, and Craig Zawada, outlines how to initiate and maintain appropriate pricing in order to effectively increase profits. By taking advantage of...
A classic book on marketing services, with hundreds of quick, practical, easy-to-read sections; perfect for picking up anytime throughout your day. Beckwith tells you in simple and plain language why focus groups don't...
Strategic Procurement by Caroline Booth explores how business success can hinge on procurement, examines the aspects of good procurement, and offers insights for unlocking the latent value that can be...
This book documents the true and inspiring stories of the Ashoka fellows - bright, energetic, and creative individuals who are leaders in a growing citizen (non-profit)...
- So you think you're an entrepreneur? Do you have a vision? Are you passionate about this vision of yours? Do you believe that...
Most entrepreneurs believe passionately in their ideas, yet most new businesses fail within a few years of launching. In 6 Secrets to Startup Success, John Bradberry explains that entrepreneurial...
In The Starfish and the Spider, entrepreneurs Ori Brafman and Rod Beckstrom offer that organizations fall into two categories: traditional “spiders,” which have a rigid hierarchy and a top-down...
In Building a Small Business that Warren Buffett Would Love, Adam Brownlee covers basic principles and concepts that any owner or would-be owner of a small business will want to consider. The...
Why would an adult hand themselves over to be managed by someone else? That is the question posed by author Geoff Burch in his self-employment how-to book, Self-Made Me. According to Burch, working in...
