Entrepreneurship

Entrepreneurship

 
Startup Weekend Nager, Marc | Nelsen, Clint | Nouyrigat, Franck John Wiley & Sons, Inc. , 2012 Entrepreneurship

What began as a casual conversation during a weekend road trip has evolved into a global phenomenon. Startup Weekend has hosted more than 300 events in over 55 different countries. More than 34,000 people have attended...

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Start-Up Nation Senor, Dan | Singer, Saul Twelve , 2009 Economics & Finance, Entrepreneurship

Established in 1948, the nation of Israel is comparably very young. It also faces daunting challenges, surrounded by hostile nations, facing an Arab boycott, and boasting few natural resources. Yet today Israel is a...

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Start at the End Lavinsky, Dave John Wiley & Sons, Inc. , 2012 Business Strategy, Entrepreneurship

When entrepreneurs launch their businesses, they are highly motivated by the prospect of making and keeping them successful. However, initial visualizations of success can quickly give way to a host of day-to-day...

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Small Giants Burlingham, Bo The Penguin Group , 2006 Entrepreneurship, Social Responsibility

Earning a good return on investment or just being big does not equal great. “Small Giants” want to be great at what they do. They aim to provide a great place to work, offer great customer service, maintain great...

 
 
Small Business Smarts O'Leary, Steve | Sheehan, Kim | Lentz, Sterling Praeger , 2011 Business Strategy, Entrepreneurship, Marketing

Although small businesses are in stiff competition with big box, large-franchise corporations that have multi-million-dollar marketing budgets, social media can help level the playing field. Social media sites such as...

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Small Business for Big Thinkers Kay, Cynthia Career Press , 2013 Entrepreneurship

The misconception that small businesses are merely scaled down versions of big businesses is a dangerous one. Many of the strategies that work well for big businesses are actually counterproductive for small businesses...

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Shortcut to Prosperity Hopkins, Mark Greenleaf Book Group Press , 2013 Entrepreneurship, Personal Growth

Many people would like to achieve prosperity, whether this means becoming entrepreneurs, being financially successful, or living fulfilling personal lives. Unfortunately, most people do not acquire the skills needed to...

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Selling to the C-Suite Read, Nicholas A. C. | Bistritz, Stephen J. McGraw-Hill , 2010 Entrepreneurship, Relationships

Since the early 1990s, rapidly advancing technologies and an increasingly savvy consumer market have threatened to make the traditional salesperson’s role irrelevant. The old role of sales—showing customers why one...

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Selling the Invisible Beckwith, Harry Warner Books , 1997 Entrepreneurship, Marketing

A classic book on marketing services, with hundreds of quick, practical, easy-to-read sections; perfect for picking up anytime throughout your day. Beckwith tells you in simple and plain language why focus groups don't...

 
 
Sell Local, Think Global Mizrahi, Olga The Career Press, Inc. , 2015 Entrepreneurship

In Sell Local, Think Global, Olga Mizrahi provides an array of cost-effective methods for business owners interested in do-it-yourself (DIY) solutions to increasing sales and creating compelling online...

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