Entrepreneurship

Entrepreneurship

 
Small Business Smarts O'Leary, Steve | Sheehan, Kim | Lentz, Sterling Praeger , 2011 Business Strategy, Entrepreneurship, Marketing

Although small businesses are in stiff competition with big box, large-franchise corporations that have multi-million-dollar marketing budgets, social media can help level the playing field. Social media sites such as...

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Small Business for Big Thinkers Kay, Cynthia Career Press , 2013 Entrepreneurship

The misconception that small businesses are merely scaled down versions of big businesses is a dangerous one. Many of the strategies that work well for big businesses are actually counterproductive for small businesses...

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Selling to the C-Suite Read, Nicholas A. C. | Bistritz, Stephen J. McGraw-Hill , 2010 Entrepreneurship, Relationships

Since the early 1990s, rapidly advancing technologies and an increasingly savvy consumer market have threatened to make the traditional salesperson’s role irrelevant. The old role of sales—showing customers why one...

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Selling the Invisible Beckwith, Harry Warner Books , 1997 Entrepreneurship, Marketing

A classic book on marketing services, with hundreds of quick, practical, easy-to-read sections; perfect for picking up anytime throughout your day. Beckwith tells you in simple and plain language why focus groups don't...

 
 
Self-Made Me Burch, Geoff John Wiley & Sons, Inc. , 2012 Entrepreneurship, Personal Growth

Why would an adult hand themselves over to be managed by someone else? That is the question posed by author Geoff Burch in his self-employment how-to book, Self-Made Me. According to Burch, working in...

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Run Your Business, Don’t Let It Run You Mathile, Clay Berrett-Koehler Publishers, Inc. , 2013 Entrepreneurship

In Run Your Business, Don’t Let It Run You, Clay Mathile presents a guide to helping businesses grow using professional management techniques. Drawing deeply from his own personal experiences running...

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Pricing for Profit Furtwengler, Dale AMACOM , 2010 Business Strategy, Entrepreneurship, Marketing

Who has never fretted that raising prices will cause a business to fail? Even those who know their products are the best may feel trapped by industry pricing if they do not know how to quantify and communicate value....

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Power Stories Khoo, Valerie John Wiley & Sons Australia, Ltd. , 2013 Entrepreneurship, Marketing

In a culture flush with social media sound bites and email blasts, many business leaders and entrepreneurs have forgotten the most innate and powerful means of connecting with other people: telling stories. The power...

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Perfect Selling Richardson, Linda McGraw-Hill , 2008 Entrepreneurship, Marketing

A successful sales call takes talent and effort. Marketing, sales strategy, preparation, technical expertise, business knowledge, keeping pace with technology, fast access to accurate information, drive, and the...

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Outsmart! Champy, Jim FT Press , 2008 Business Strategy, Entrepreneurship, Innovation

Companies that can outsmart the competition know who they are, where they want to be, and how to get there. They are constantly seeking new ways to be distinctive and competitive, are inclined to action, and are...

 
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