Selling the Invisible Beckwith, Harry Warner Books , 1997 Entrepreneurship, Marketing

A classic book on marketing services, with hundreds of quick, practical, easy-to-read sections; perfect for picking up anytime throughout your day. Beckwith tells you in simple and plain language why focus groups don't...

The Invisible Work Force Lozano, Beverly The Free Press , 1989 Entrepreneurship, Human Resources

The woman who sews pockets in her home in Italy, the family that sells groceries from the window of their house in Chile, and the Silicon Valley computer programmer who uses her spare bedroom to write programs for a...

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