Customer Focus

Customer Focus

 
Straight to Yes! Imam, Haider Capstone Publishing Ltd. , 2013 Customer Focus

The world is constantly changing, and the skills needed to survive in this new world are not being taught at a fast enough pace to keep up with the change. Therefore, it is up to each individual to take his or her own...

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Renegades Write the Rules Martin, Amy Jo Jossey-Bass , 2012 Customer Focus, Marketing

In Renegades Write the Rules, social media maven Amy Jo Martin offers eight “Renegade Rules.” Using these rules as a template, Martin outlines a path for organizations that are looking to increase...

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Measure What Matters Paine, Katie Delahaye John Wiley & Sons, Inc. , 2011 Business Strategy, Customer Focus

Social media has quickly taken ahold of society. Because of this rapid change, it is in a company’s best interest to develop a measurement program that will continuously collect information regarding specific...

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Pulse Hubbard, Douglas W. John Wiley & Sons, Inc. , 2011 Customer Focus, Marketing, Technology

Companies have a vast, free, and mostly untapped resource of information about trends affecting them and their customers: the Internet. When people search online, blog, tweet, or write online reviews, they leave behind...

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Likeable Social Media Kerpen, Dave The McGraw-Hill Companies, Inc. , 2011 Business Strategy, Customer Focus, Marketing

Social networks can host numerous conversations at one time with potentially thousands or even millions of people in what has become the world’s largest cocktail party. Those qualities that are deemed valuable at a...

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Strategic Sales Presentations Malcolm, Jack Booktrope , 2012 Communication, Customer Focus

Creating and delivering strategic sales presentations is challenging because they are usually given to high-level executives and must fit into a company’s defined sales strategy. In Strategic Sales...

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Service Failure Toister, Jeff American Management Association , 2013 Customer Focus

We have all been treated rudely or thoughtlessly by a cashier, clerk, waiter, or manager at some point. Most people probably do not have to think back too far to find an example. But why does this happen? Why should...

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Wired and Dangerous Bell, Chip R. | Patterson, John R. Berrett-Koehler Publishers, Inc. , 2011 Customer Focus

In Wired and Dangerous, Chip R. Bell and John R. Patterson assert that customer service is in a transition phase between the age of technology and the age of the customer. Today’s customers are...

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Bottom-Line Selling Malcolm, Jack Booktrope , 2011 Customer Focus, Marketing

In Bottom-Line Selling, sales consultant Jack Malcolm stresses that just knowing a customer’s needs is not enough for today’s sales professionals. Instead, they must understand their customers,...

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The Accidental Salesperson Lytle, Chris AMACOM , 2012 Customer Focus, Personal Growth

Though people often come to sales accidently, success is not accidental. Chris Lytle asserts that people will benefit most from The Accidental Salesperson by intently applying the concepts...

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