Customer Focus

Customer Focus

 
Dirty Little Secrets Morgen, Sharon Drew Morgen Publishing , 2009 Customer Focus, Marketing

Sellers believe that identifying the buyers’ needs, providing them with information, and managing the relationship leads to success. Yet the traditional sales model closes only approximately 7 percent of all prospects...

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SuperBusiness Doherty, Fraser Capstone Publishing, Ltd. , 2011 Business Biographies, Business Strategy, Customer Focus, Entrepreneurship, Innovation, Marketing, Social Responsibility

Young entrepreneurs are often viewed as overnight sensations or flukes in the business world. In SuperBusiness, Fraser Doherty shows that youth does not always equate with inexperience. He recounts how...

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Selling with Noble Purpose McLeod, Lisa Earle John Wiley & Sons, Inc. , 2013 Customer Focus, Marketing

In Selling with Noble Purpose, Lisa Earle McLeod shows how sellers who understand the difference they make in customers’ lives enjoy both better closing rates and greater job satisfaction. She explains...

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Straight to Yes! Imam, Haider Capstone Publishing Ltd. , 2013 Customer Focus

The world is constantly changing, and the skills needed to survive in this new world are not being taught at a fast enough pace to keep up with the change. Therefore, it is up to each individual to take his or her own...

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Renegades Write the Rules Martin, Amy Jo Jossey-Bass , 2012 Customer Focus, Marketing

In Renegades Write the Rules, social media maven Amy Jo Martin offers eight “Renegade Rules.” Using these rules as a template, Martin outlines a path for organizations that are looking to increase...

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Measure What Matters Paine, Katie Delahaye John Wiley & Sons, Inc. , 2011 Business Strategy, Customer Focus

Social media has quickly taken ahold of society. Because of this rapid change, it is in a company’s best interest to develop a measurement program that will continuously collect information regarding specific...

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Pulse Hubbard, Douglas W. John Wiley & Sons, Inc. , 2011 Customer Focus, Marketing, Technology

Companies have a vast, free, and mostly untapped resource of information about trends affecting them and their customers: the Internet. When people search online, blog, tweet, or write online reviews, they leave behind...

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Likeable Social Media Kerpen, Dave The McGraw-Hill Companies, Inc. , 2011 Business Strategy, Customer Focus, Marketing

Social networks can host numerous conversations at one time with potentially thousands or even millions of people in what has become the world’s largest cocktail party. Those qualities that are deemed valuable at a...

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Strategic Sales Presentations Malcolm, Jack Booktrope , 2012 Communication, Customer Focus

Creating and delivering strategic sales presentations is challenging because they are usually given to high-level executives and must fit into a company’s defined sales strategy. In Strategic Sales...

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Service Failure Toister, Jeff American Management Association , 2013 Customer Focus

We have all been treated rudely or thoughtlessly by a cashier, clerk, waiter, or manager at some point. Most people probably do not have to think back too far to find an example. But why does this happen? Why should...

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