Customer Focus

Customer Focus

 
How to Master the Art of Selling Hopkins, Tom Business Plus , 2005 Customer Focus, Marketing

How to Master the Art of Selling discusses the key characteristics that make up a true “champion” seller. Real champions are prepared for any selling situation and practice their selling techniques...

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Customer-Driven Operations Management Ahoy, Christopher K. McGraw-Hill , 2009 Customer Focus

In Customer-Driven Operations Management, Christopher K. Ahoy proposes that an organization can have an advantage over its competition if it strives to become the best by moving from survival mode to...

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Please Every Customer Lucas, Robert W. McGraw-Hill , 2011 Customer Focus

In an increasingly global business world, customer service organizations are faced with more and more diversity among customers and employees. Treating customers as a homogeneous group is certain to lead to service...

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Turn Clicks into Customers Forrester, Duane McGraw-Hill , 2010 Customer Focus, Marketing

Developing a powerful business presence on the Web is only the beginning for companies. Smart marketers realize the goal is not to increase traffic to a site, but to achieve more sales, more subscribers and more...

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Your Call Is (not that) Important to Us Yellin, Emily Free Press , 2009 Customer Focus

Based on interviews with industry professionals at various levels as well as hard-to-believe but true reports of bad customer service, Your Call Is (not that) Important to Us investigates the inner...

 
 
Flip the Funnel Jaffe, Joseph John Wiley & Sons, Inc. , 2010 Customer Focus

In Flip the Funnel, Joseph Jaffe suggests beginning with the customer’s purchase or action instead of ending with it. This restructuring of the traditional marketing model creates opportunities for...

 
 
Socialnomics Qualman, Erik John Wiley & Sons, Inc. , 2009 Customer Focus, Marketing, Technology

Social networking is expanding at an exceedingly rapid rate and has resulted in a revolution in the way people relate to one another and to corporations. In Socialnomics, Erik Qualman shows how easy it...

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Getting Naked Lencioni, Patrick Jossey-Bass , 2010 Business Strategy, Customer Focus

Even though vulnerability is key to building deep and lasting relationships, it is not usually associated with success in business. Professionals who understand the true value of vulnerability, however, are better...

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What's the Secret? DiJulius, John R. John Wiley & Sons, Inc. , 2008 Customer Focus

In What’s the Secret?, businessman and customer service consultant John R. DiJulius III reveals the success of his and other companies using Secret Service, hidden systems that use customer...

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Exceptional Service, Exceptional Profit Inghilleri, Leonardo | Solomon, Micah AMACOM , 2010 Customer Focus

The key to a successful business is customer loyalty. Building enduring business relationships is a timeless strategy that transcends factors that are out of a service organization’s control, including technological...

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