Customer Focus

Customer Focus

 
Winning with Customers Pigues, D. Keith | Alderman, Jerry D. John Wiley & Sons, Inc. , 2011 Customer Focus

Some companies are focused on making the next one-off deal with a new customer, while others provide ongoing transactions and focus on developing ongoing relationships with their customers as they strive for a deeper...

 
 
Consumer.ology Graves, Philip Nicholas Brealey Publishing , 2010 Customer Focus, Marketing

Market research in the form of consumer focus groups, polls, and surveys has long been the normal and accepted manner for testing new products, services, and communications materials. In Consumer.ology...

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Reinventing the Patient Experience Christianson, Jon B. | Finch, Michael D. | Findlay, Barbara | Jonas, Wayne B. | Choate, Christine Goertz Health Administration Press , 2007 Customer Focus, Health Care

In the age of consumerism in healthcare, hospitals must reexamine their traditional practices and provide greater sensitivity and responsiveness to patient preferences. In Reinventing the Patient Experience...

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Six Pixels of Separation Joel, Mitch Business Plus , 2009 Customer Focus, Marketing, Technology

The term “six degrees of separation” suggests that everyone is connected through six or less friends or acquaintances. In Six Pixels of Separation, however, Mitch Joel suggests that this paradigm is no...

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Personality Not Included Bhargava, Rohit McGraw-Hill Companies , 2008 Customer Focus

In Personality Not Included, Rohit Bhargava illustrates how companies must have a dynamic personality in order to attract and retain customers and, above all, remain profitable. By understanding the...

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...And the Clients Went Wild! Kuzmeski, Maribeth John Wiley & Sons, Inc. , 2010 Customer Focus, Marketing

Successful companies understand how to reach out to people who are interested in their products and services, creating a strong emotional connection. In …And the Clients Went Wild!, Maribeth Kuzmeski...

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How to Master the Art of Selling Hopkins, Tom Business Plus , 2005 Customer Focus, Marketing

How to Master the Art of Selling discusses the key characteristics that make up a true “champion” seller. Real champions are prepared for any selling situation and practice their selling techniques...

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Customer-Driven Operations Management Ahoy, Christopher K. McGraw-Hill , 2009 Customer Focus

In Customer-Driven Operations Management, Christopher K. Ahoy proposes that an organization can have an advantage over its competition if it strives to become the best by moving from survival mode to...

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Please Every Customer Lucas, Robert W. McGraw-Hill , 2011 Customer Focus

In an increasingly global business world, customer service organizations are faced with more and more diversity among customers and employees. Treating customers as a homogeneous group is certain to lead to service...

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Turn Clicks into Customers Forrester, Duane McGraw-Hill , 2010 Customer Focus, Marketing

Developing a powerful business presence on the Web is only the beginning for companies. Smart marketers realize the goal is not to increase traffic to a site, but to achieve more sales, more subscribers and more...

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