Customer Focus

Customer Focus

 
Emotional Intelligence for Sales Success Stanley, Colleen AMACOM , 2013 Customer Focus, Relationships

In Emotional Intelligence for Sales Success, Colleen Stanley introduces sales associates to the idea that oft-ignored emotional intelligence skills such as empathy, rapport, emotion management, and...

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The Amazement Revolution Hyken, Shep GreenLeaf Book Group Press , 2011 Customer Focus, Management

In The Amazement Revolution, Shep Hyken states that when the people involved in an organization do what is right by customers and employees, a certain amount of customer service, marketing, and sales...

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The Apple Experience Gallo, Carmine The McGraw-Hill Companies, Inc. , 2012 Customer Focus, Marketing

In The Apple Experience, communications coach Carmine Gallo explains the vision and values behind Apple’s success in customer service and in the business world. Apple centers around enriching lives,...

 
 
Uprising Goodson, Scott The McGraw-Hill Companies, Inc. , 2012 Customer Focus, Marketing, Relationships

In Uprising, Scott Goodson argues that movements have become the preferred method of social engagement and social change, and that businesses must seize the opportunity to use movements “to form a...

 
 
ProActive Selling Miller, William AMACOM , 2012 Customer Focus, Relationships

Selling is something that elicits mixed emotions. Some people take to it naturally and others continually struggle to get it right. In this second edition of ProActive Selling, William “Skip” Miller...

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How to Sell Anything to Anyone Anytime Kahle, Dave Career Press , 2011 Customer Focus, Entrepreneurship

Too often salespeople get mired in the details of a deal and the product they are touting and forget to focus on the key component of a transaction—the customer. In How to Sell Anything to Anyone Anytime...

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Optimize Odden, Lee John Wiley & Sons, Inc. , 2012 Customer Focus, Marketing

Lee Odden, author of Optimize, believes that no company is too small or too large to benefit from a customer-centric online marketing strategy that optimizes their web presence. To be successful...

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@YourService Eliason, Frank John Wiley & Sons, Inc. , 2012 Customer Focus, Marketing

Historically, companies could control their image and sell their goods and services through traditional marketing. However, thanks to the advent of the Internet and social media, hyperconnected Customers are the main...

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Customers First Bueno, Bolivar J. The McGraw-Hill Companies, Inc. , 2012 Customer Focus, Marketing

Bolivar J. Bueno feels that the first step that a company should take in order to dominate its market is to get to know its most loyal customers, its “Brand Lovers,” and what it is that they love about the company. In...

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High-Tech, High-Touch Customer Service Solomon, Micah AMACOM , 2012 Customer Focus

In High-Tech, High-Touch Customer Service, author Micah Solomon teaches businesses how to navigate customer service in world of rapid technological advancement and ever-changing customer behavior and...

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