Customer Focus

Customer Focus

 
Discovering the Soul of Service Berry, Leonard L. The Free Press , 1999 Business Biographies, Customer Focus

Although creating a successful service operation is truly difficult, sustaining its success is even more so. Services are performances, and the challenge of sustaining a high level of performance on a continuous basis...

 
 
Let Your Customers Do the Talking Cafferky, Michael E. Upstart Publishing Company , 1996 Customer Focus, Marketing

Cafferky provides practical, common sense guidelines that any company, no matter what the situation, industry, or business, can use to formulate and implement an effective word-of-mouth promotional plan immediately....

 
 
Keeping Customers for Life Cannie, Joan Koob | Caplin, Donald AMACOM , 1991 Customer Focus

In Keeping Customers for Life, Cannie and Caplin present what they consider to be the best work in customer satisfaction being done by companies they call "islands" of service excellence. They...

 
 
Getting Into Your Customer's Head Davis, Kevin Times Business , 1996 Customer Focus, Marketing

Davis’s methodology draws the focus away from short-term features and benefits toward a long-term mindset that continually strives to add value over time. It is this mindset that will differentiate one salesperson from...

 
 
The Customer Is Usually Wrong Jandt, Fred E. Park Avenue Publications , 1995 Customer Focus

The Customer Is Usually Wrong doesn’t blame less than satisfactory service on the customer, but instead thinks an organization must determine what customers believe its service to be; create...

 
 
The Lean Enterprise Dimancescu, Dan | Hines, Peter | Rich, Nick Amacom , 1997 Customer Focus
In business, change is always present. What worked yesterday no longer works today. Customers are more demanding, competitors are more competitive, and new markets and new competitors are emerging globally. Thus, in...
 
 
Street Smarts Franklin, William H. Georgia State University Press , 1990 Customer Focus, Entrepreneurship

The premature arrival of the future is a major problem for business managers. Most businesses are involved in what happened yesterday rather than in managing what will happen tomorrow. Today is all that you can control...

 
 
I'M FIRST Goldzimer, Linda Silverman Rawson Associates , 1989 Customer Focus, Marketing

This is the beginning of an era in which the focus must be on the customer rather than on the product or market. Businesses with the right customer service philosophy and practices will be the ones with the competitive...

 
 
Service Management and Marketing Gronroos, Christian Lexington Books , 1990 Customer Focus, Marketing

The service sector has substantially impacted the U.S. economy, generating 44 million new jobs in the past three decades and softening the effects of every recession since World War II. Added value has moved from the...

 
 
Satisfaction Guaranteed Strasser, Susan Pantheon Books , 1990 Customer Focus, Marketing

In 1912, the Procter and Gamble Company introduced Crisco, a solid vegetable shortening that was created in the lab and advertised as a replacement for the usual animal fats. P&G then turned from product...

 
Syndicate content