Customer Focus

Customer Focus

 
Optimize Odden, Lee John Wiley & Sons, Inc. , 2012 Customer Focus, Marketing

Lee Odden, author of Optimize, believes that no company is too small or too large to benefit from a customer-centric online marketing strategy that optimizes their web presence. To be successful...

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@YourService Eliason, Frank John Wiley & Sons, Inc. , 2012 Customer Focus, Marketing

Historically, companies could control their image and sell their goods and services through traditional marketing. However, thanks to the advent of the Internet and social media, hyperconnected Customers are the main...

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Customers First Bueno, Bolivar J. The McGraw-Hill Companies, Inc. , 2012 Customer Focus, Marketing

Bolivar J. Bueno feels that the first step that a company should take in order to dominate its market is to get to know its most loyal customers, its “Brand Lovers,” and what it is that they love about the company. In...

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High-Tech, High-Touch Customer Service Solomon, Micah AMACOM , 2012 Customer Focus

In High-Tech, High-Touch Customer Service, author Micah Solomon teaches businesses how to navigate customer service in world of rapid technological advancement and ever-changing customer behavior and...

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The New Rules of Retail Lewis, Robin | Dart, Michael Palgrave Macmillan , 2010 Business Strategy, Customer Focus

In The New Rules of Retail, Robin Lewis and Michael Dart examine the changes in the consumer and retail industry since the 1800s. To understand the patterns of these changes over the past few decades, the authors bring...

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The Power of LEO Chowdhury, Subir McGraw-Hill , 2012 Business Strategy, Customer Focus

Despite business management’s best efforts, quality improvement cannot be achieved through piecemeal changes or the efforts of a single, specialized department alone. According to quality expert Subir Chowdhury, true...

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Pay Attention! Thomas, Ann | Applegate, Jill John Wiley & Sons, Inc. , 2010 Customer Focus, Marketing

In Pay Attention!, Ann Thomas and Jill Applegate present a guide for addressing the customer service challenge in a modern age where consumers are more skeptical, demanding, and self-reliant. Things...

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Flipped Winsor, John B2 Books , 2010 Customer Focus, Marketing

In Flipped, John Winsor describes how companies can use bottom-up marketing strategies to co-create new products and services with their customers. With the advent of Facebook, Twitter, and other...

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Delivering Happiness Hsieh, Tony Business Plus , 2010 Business Biographies, Customer Focus

Tony Hsieh, CEO of Zappos and one of the most widely successful e-commerce vendors on the Internet, has quickly risen through the ranks of corporate America. He has established himself as one of the premier thought...

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Why We Buy Underhill, Paco Simon & Schuster, Inc. , 2009 Customer Focus

An anthropological study seems like it ought to take place deep in untamed jungles with wildly exotic cultures, but Paco Underhill has founded a company based on applying the principals of environmental psychology to...

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