Customer Focus

Customer Focus

 
The Power of LEO Chowdhury, Subir McGraw-Hill , 2012 Business Strategy, Customer Focus

Despite business management’s best efforts, quality improvement cannot be achieved through piecemeal changes or the efforts of a single, specialized department alone. According to quality expert Subir Chowdhury, true...

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Pay Attention! Thomas, Ann | Applegate, Jill John Wiley & Sons, Inc. , 2010 Customer Focus, Marketing

In Pay Attention!, Ann Thomas and Jill Applegate present a guide for addressing the customer service challenge in a modern age where consumers are more skeptical, demanding, and self-reliant. Things...

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Flipped Winsor, John B2 Books , 2010 Customer Focus, Marketing

In Flipped, John Winsor describes how companies can use bottom-up marketing strategies to co-create new products and services with their customers. With the advent of Facebook, Twitter, and other...

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Delivering Happiness Hsieh, Tony Business Plus , 2010 Business Biographies, Customer Focus

Tony Hsieh, CEO of Zappos and one of the most widely successful e-commerce vendors on the Internet, has quickly risen through the ranks of corporate America. He has established himself as one of the premier thought...

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Why We Buy Underhill, Paco Simon & Schuster, Inc. , 2009 Customer Focus

An anthropological study seems like it ought to take place deep in untamed jungles with wildly exotic cultures, but Paco Underhill has founded a company based on applying the principals of environmental psychology to...

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Inside the Mind of the Shopper Sorensen, Herb Pearson Education, Inc. , 2009 Customer Focus, Marketing

In Inside the Mind of the Shopper, Herb Sorenson challenges retailers’ prevailing assumptions about shoppers’ needs, wants, and behaviors. His findings from decades of in-store research indicate that...

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Winning with Customers Pigues, D. Keith | Alderman, Jerry D. John Wiley & Sons, Inc. , 2011 Customer Focus

Some companies are focused on making the next one-off deal with a new customer, while others provide ongoing transactions and focus on developing ongoing relationships with their customers as they strive for a deeper...

 
 
Consumer.ology Graves, Philip Nicholas Brealey Publishing , 2010 Customer Focus, Marketing

Market research in the form of consumer focus groups, polls, and surveys has long been the normal and accepted manner for testing new products, services, and communications materials. In Consumer.ology...

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Reinventing the Patient Experience Christianson, Jon B. | Finch, Michael D. | Findlay, Barbara | Jonas, Wayne B. | Choate, Christine Goertz Health Administration Press , 2007 Customer Focus, Health Care

In the age of consumerism in healthcare, hospitals must reexamine their traditional practices and provide greater sensitivity and responsiveness to patient preferences. In Reinventing the Patient Experience...

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Six Pixels of Separation Joel, Mitch Business Plus , 2009 Customer Focus, Marketing, Technology

The term “six degrees of separation” suggests that everyone is connected through six or less friends or acquaintances. In Six Pixels of Separation, however, Mitch Joel suggests that this paradigm is no...

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