Customer Focus

Customer Focus

 
At America's Service Albrecht, Karl Dow Jones-Irwin , 1989 Customer Focus, Marketing

Many service firms are paying a high price in lost business due to mediocre service, while few firms are truly oriented toward quality customer service. Businesses often don't understand customers and their priorities...

 
 
The Customer Connection Guaspari, John AMACOM , 1988 Customer Focus

Until recently, the issue of quality has been dealt with in a "transcendent" way by many industries and organizations. People now realize, however, that quality is a serious business issue, perhaps the only business...

 
 
Networking With the Affluent and Their Advisors Stanley, Thomas J. Business One Irwin , 1993 Customer Focus, Innovation, Marketing, Productivity

A method for reaching the affluent through their affinity groups. Endorsements are gained for reasons that go beyond the basic product or service the networker offers. High performance networkers do extraordinary...

 
 
Discovering the Soul of Service Berry, Leonard L. The Free Press , 1999 Business Biographies, Customer Focus

Although creating a successful service operation is truly difficult, sustaining its success is even more so. Services are performances, and the challenge of sustaining a high level of performance on a continuous basis...

 
 
Let Your Customers Do the Talking Cafferky, Michael E. Upstart Publishing Company , 1996 Customer Focus, Marketing

Cafferky provides practical, common sense guidelines that any company, no matter what the situation, industry, or business, can use to formulate and implement an effective word-of-mouth promotional plan immediately....

 
 
Keeping Customers for Life Cannie, Joan Koob | Caplin, Donald AMACOM , 1991 Customer Focus

In Keeping Customers for Life, Cannie and Caplin present what they consider to be the best work in customer satisfaction being done by companies they call "islands" of service excellence. They...

 
 
Getting Into Your Customer's Head Davis, Kevin Times Business , 1996 Customer Focus, Marketing

Davis’s methodology draws the focus away from short-term features and benefits toward a long-term mindset that continually strives to add value over time. It is this mindset that will differentiate one salesperson from...

 
 
The Customer Is Usually Wrong Jandt, Fred E. Park Avenue Publications , 1995 Customer Focus

The Customer Is Usually Wrong doesn’t blame less than satisfactory service on the customer, but instead thinks an organization must determine what customers believe its service to be; create...

 
 
The Lean Enterprise Dimancescu, Dan | Hines, Peter | Rich, Nick Amacom , 1997 Customer Focus
In business, change is always present. What worked yesterday no longer works today. Customers are more demanding, competitors are more competitive, and new markets and new competitors are emerging globally. Thus, in...
 
 
Street Smarts Franklin, William H. Georgia State University Press , 1990 Customer Focus, Entrepreneurship

The premature arrival of the future is a major problem for business managers. Most businesses are involved in what happened yesterday rather than in managing what will happen tomorrow. Today is all that you can control...

 
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