Customer Focus

Customer Focus

 
ProActive Selling Miller, William AMACOM , 2012 Customer Focus, Relationships

Selling is something that elicits mixed emotions. Some people take to it naturally and others continually struggle to get it right. In this second edition of ProActive Selling, William “Skip” Miller...

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How to Sell Anything to Anyone Anytime Kahle, Dave Career Press , 2011 Customer Focus, Entrepreneurship

Too often salespeople get mired in the details of a deal and the product they are touting and forget to focus on the key component of a transaction—the customer. In How to Sell Anything to Anyone Anytime...

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Optimize Odden, Lee John Wiley & Sons, Inc. , 2012 Customer Focus, Marketing

Lee Odden, author of Optimize, believes that no company is too small or too large to benefit from a customer-centric online marketing strategy that optimizes their web presence. To be successful...

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@YourService Eliason, Frank John Wiley & Sons, Inc. , 2012 Customer Focus, Marketing

Historically, companies could control their image and sell their goods and services through traditional marketing. However, thanks to the advent of the Internet and social media, hyperconnected Customers are the main...

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Customers First Bueno, Bolivar J. The McGraw-Hill Companies, Inc. , 2012 Customer Focus, Marketing

Bolivar J. Bueno feels that the first step that a company should take in order to dominate its market is to get to know its most loyal customers, its “Brand Lovers,” and what it is that they love about the company. In...

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High-Tech, High-Touch Customer Service Solomon, Micah AMACOM , 2012 Customer Focus

In High-Tech, High-Touch Customer Service, author Micah Solomon teaches businesses how to navigate customer service in world of rapid technological advancement and ever-changing customer behavior and...

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The New Rules of Retail Lewis, Robin | Dart, Michael Palgrave Macmillan , 2010 Business Strategy, Customer Focus

In The New Rules of Retail, Robin Lewis and Michael Dart examine the changes in the consumer and retail industry since the 1800s. To understand the patterns of these changes over the past few decades, the authors bring...

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The Power of LEO Chowdhury, Subir McGraw-Hill , 2012 Business Strategy, Customer Focus

Despite business management’s best efforts, quality improvement cannot be achieved through piecemeal changes or the efforts of a single, specialized department alone. According to quality expert Subir Chowdhury, true...

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Pay Attention! Thomas, Ann | Applegate, Jill John Wiley & Sons, Inc. , 2010 Customer Focus, Marketing

In Pay Attention!, Ann Thomas and Jill Applegate present a guide for addressing the customer service challenge in a modern age where consumers are more skeptical, demanding, and self-reliant. Things...

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Flipped Winsor, John B2 Books , 2010 Customer Focus, Marketing

In Flipped, John Winsor describes how companies can use bottom-up marketing strategies to co-create new products and services with their customers. With the advent of Facebook, Twitter, and other...

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