Customer Focus

Customer Focus

 
Flip the Funnel Jaffe, Joseph John Wiley & Sons, Inc. , 2010 Customer Focus

In Flip the Funnel, Joseph Jaffe suggests beginning with the customer’s purchase or action instead of ending with it. This restructuring of the traditional marketing model creates opportunities for...

 
 
Socialnomics Qualman, Erik John Wiley & Sons, Inc. , 2009 Customer Focus, Marketing, Technology

Social networking is expanding at an exceedingly rapid rate and has resulted in a revolution in the way people relate to one another and to corporations. In Socialnomics, Erik Qualman shows how easy it...

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Getting Naked Lencioni, Patrick Jossey-Bass , 2010 Business Strategy, Customer Focus

Even though vulnerability is key to building deep and lasting relationships, it is not usually associated with success in business. Professionals who understand the true value of vulnerability, however, are better...

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What's the Secret? DiJulius, John R. John Wiley & Sons, Inc. , 2008 Customer Focus

In What’s the Secret?, businessman and customer service consultant John R. DiJulius III reveals the success of his and other companies using Secret Service, hidden systems that use customer...

Audio summary available
 
 
Exceptional Service, Exceptional Profit Inghilleri, Leonardo | Solomon, Micah AMACOM , 2010 Customer Focus

The key to a successful business is customer loyalty. Building enduring business relationships is a timeless strategy that transcends factors that are out of a service organization’s control, including technological...

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The Never Cold Call Again Online Playbook Rumbauskas, Frank J. DN Advisors, LLC. , 2010 Customer Focus, Marketing, Technology

Many budding Internet marketers do not fully understand what is involved in running a successful online business. In The Never Cold Call Again Online Playbook, Frank J. Rumbauskas Jr. describes the...

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Lead with Your Customer Kober, J. Jeff | Jones, Mark David ASTD Press , 2010 Customer Focus

In Lead with Your Customer, Mark David Jones and J. Jeff Kober offer the World-Class Excellence Model as a means to integrate a dual approach of engaging employees internally and customers externally...

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The Zero Turnover Sales Force McLeod, Doug Butterworth Heinemann , 2010 Customer Focus

In The Zero Turnover Sales Force, author and top sales executive Doug McLeod offers ways for a company to create a stable sales force. The benefits of this include saving time typically spent...

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The New Experts Bloom, Robert H. Greenleaf Book Group Press , 2010 Customer Focus, Marketing, Technology

The buyer-seller relationship has changed drastically. Buyers are now in control. In his book, The New Experts, author Robert Bloom describes what he calls a “revolution in buyer behavior” and its...

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The Experience Effect Joseph, Jim AMACOM , 2010 Customer Focus, Marketing

Customer decisions are based on more than price or product; they are founded on every detail of the purchasing experience, including the salesperson, the message, the interaction, and the website. When these factors...

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