Customer Focus

Customer Focus

 
Conversations That Sell Bleeke, Nancy AMACOM , 2013 Customer Focus, Marketing

Buyers in today’s market are better informed than their historical counterparts, and to help them choose the best options for their particular goals and needs, sellers must be willing and able to kick it up a notch as...

Audio summary available
 
 
Experience Design Newbery, Patrick | Farnham, Kevin John Wiley & Sons, Inc. , 2013 Customer Focus, Marketing

There is more innovation and competition in the business world today than ever before. For a business to stand out, it must be able to design products and services that provide people with quality experiences...

Audio summary available
 
 
The Passion Conversation Phillips, Robbin | Cordell, Greg | Church, Geno | Moore, John John Wiley & Sons, Inc. , 2013 Customer Focus, Marketing

Word of mouth is the key to any successful business. However, it is difficult to spark because people cannot be forced to talk about a business—they must genuinely want to. In The Passion Conversation...

Audio summary available
 
 
What It Takes Ellis, Charles D. John Wiley & Sons, Inc. , 2013 Business Strategy, Customer Focus

In What It Takes, businessman and teacher Charles D. Ellis describes the seven secrets of companies and firms that are not simply “good,” but the definitive leaders in their fields. These secrets of...

Audio summary available
 
 
New Sales. Simplified. Weinberg, Mike AMACOM , 2013 Customer Focus, Marketing

New customers are the lifeblood of any business. Yet, for the average salesperson, the process of acquiring new customers creates anxiety and confusion. In New Sales. Simplified., Mike Weinberg...

Audio summary available
 
 
The Customer Service Solution Dasu, Sriram | Chase, Richard B. McGraw-Hill Education , 2013 Customer Focus

In The Customer Service Solution, Sriram Dasu and Richard B. Chase present a guidebook for leveraging the psychology of customers to design improved customer service interactions. There are six primary...

Audio summary available
 
 
People Love You Blount, Jeb John Wiley & Sons, Inc. , 2013 Customer Focus

In today’s hypercompetitive marketplace, products and services have become indistinguishable to the average customer. As a result, consumer loyalty is hard to come by. In People Love You, Jeb Blount...

Audio summary available
 
 
The Zappos Experience Michelli, Joseph A. The McGraw-Hill Companies, Inc. , 2012 Customer Focus

Zappos is a relatively young corporation that experienced a meteoric rise to success and is now held as the standard for an amazing online shopping experience. In only 10 years, and with very little advertising, Zappos...

 
 
Dirty Little Secrets Morgen, Sharon Drew Morgen Publishing , 2009 Customer Focus, Marketing

Sellers believe that identifying the buyers’ needs, providing them with information, and managing the relationship leads to success. Yet the traditional sales model closes only approximately 7 percent of all prospects...

Audio summary available
 
 
SuperBusiness Doherty, Fraser Capstone Publishing, Ltd. , 2011 Business Biographies, Business Strategy, Customer Focus, Entrepreneurship, Innovation, Marketing, Social Responsibility

Young entrepreneurs are often viewed as overnight sensations or flukes in the business world. In SuperBusiness, Fraser Doherty shows that youth does not always equate with inexperience. He recounts how...

Audio summary available
 
Syndicate content