Customer Focus

Customer Focus

 
Decoding the Irrational Consumer Bridger, Darren Kogan Page Limited , 2015 Customer Focus, Marketing

Neuromarketing may be a comparatively new science, but its potential for uncovering the hidden triggers that drive buying decisions is endless. In Decoding the Irrational Consumer...

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Decoding the New Consumer Mind Yarrow, Kit Jossey-Bass , 2014 Customer Focus

In Decoding the New Consumer Mind, Kit Yarrow explains the deep motivations of consumers and emerging consumption trends to marketers so that they can better meet consumer needs and be successful. The...

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Delight Your Customers Curtin, Steve AMACOM , 2013 Customer Focus

What passes for good service is often simply ordinary service, with each customer treated exactly the same as the previous one. Customers receive little acknowledgement or appreciation as workers perform their tasks...

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Deliver the Unexpected Robbins, Richard John Wiley & Sons, Inc. , 2013 Customer Focus, Marketing

Many people who decide to work in sales find that it can be extremely challenging; however, it can also be one of the most rewarding industries if they are doing the right things for the right reasons. In his fable...

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Delivering Happiness Hsieh, Tony Business Plus , 2010 Business Biographies, Customer Focus

Tony Hsieh, CEO of Zappos and one of the most widely successful e-commerce vendors on the Internet, has quickly risen through the ranks of corporate America. He has established himself as one of the premier thought...

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Delivering Quality Service Zeithaml, Valerie A. | Parasuraman, A. | Berry, Leonard L. The Free Press , 1990 Customer Focus, Marketing

From focus-group findings, common patterns offer valuable insights about how customers define and evaluate service quality. As perceived by customers, service quality can be defined as "the extent of discrepancy...

 
 
Designing the Customer-Centric Organization Galbraith, Jay R. Jossey-Bass , 2005 Customer Focus, Leadership Development, Management, Productivity

Studies show that, because sales to existing customers are more profitable than sales to new customers, today’s businesses are recognizing that establishing long-term customer relationships is the best way to ensure...

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Digital Sense Wright, Travis | Snook, Chris J. John Wiley and Sons, Inc. , 2017 Customer Focus

Digitization is ramping up of the pace of change within the business environment, and it’s only going to get faster. One thing that won’t change? The strategic imperative that the customer comes first. In ...

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Dirty Little Secrets Morgen, Sharon Drew Morgen Publishing , 2009 Customer Focus, Marketing

Sellers believe that identifying the buyers’ needs, providing them with information, and managing the relationship leads to success. Yet the traditional sales model closes only approximately 7 percent of all prospects...

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Discovering the Soul of Service Berry, Leonard L. The Free Press , 1999 Business Biographies, Customer Focus

Although creating a successful service operation is truly difficult, sustaining its success is even more so. Services are performances, and the challenge of sustaining a high level of performance on a continuous basis...

 
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