Customer Focus

Customer Focus

 
Absolute Value Simonson, Itamar | Rosen, Emanuel HarperCollins Publishers , 2014 Customer Focus, Marketing

In Absolute Value, Itamar Simonson and Emanuel Rosen describe how consumer decision making has been dramatically altered by the availability of information from review sites, expert assessments, social...

Audio summary available
 
 
The Intention Economy Searls, Doc Harvard Business School Publishing Corporation , 2012 Customer Focus, Marketing

According to Doc Searls in  The Intention Economy, there is a sort of revolution quietly occurring in the marketplace right now where customers will be freed from the systems currently set in the...

Audio summary available
 
 
The Collaborative Sale Eades, Keith M. | Sullivan, Timothy T. John Wiley & Sons, Inc. , 2014 Customer Focus, Marketing

In The Collaborative Sale, Keith M. Eades and Timothy T. Sullivan provide a wake-up call to sellers of all types. Gone are the days when a clever sales pitch or double-talk results in sales success....

Audio summary available
 
 
The Hidden Wealth of Customers Lee, Bill Harvard Business School Publishing Corporation , 2012 Customer Focus

While there has been an increasing trend in the business world over the past few years to champion driving business success by “focusing on the customer,” most businesses are still getting it wrong. This is because...

Audio summary available
 
 
Decoding the New Consumer Mind Yarrow, Kit Jossey-Bass , 2014 Customer Focus

In Decoding the New Consumer Mind, Kit Yarrow explains the deep motivations of consumers and emerging consumption trends to marketers so that they can better meet consumer needs and be successful. The...

Audio summary available
 
 
Data Crush Surdak, Christopher AMACOM , 2014 Customer Focus, Technology

Advances in technology combined with the proliferation of data—the information gleaned from consumers’ movements online, through emails, over their phones, and in stores—has opened up many possibilities and...

Audio summary available
 
 
The Customer Service Survival Kit Gallagher, Richard S. AMACOM , 2013 Customer Focus

Any employee who has dealt with a difficult customer knows that the usual protocols of being courteous and apologizing do not work in extreme situations. Red-alert customer crises can reduce even the best employees to...

 
 
Connected CRM Williams, David S. John Wiley & Sons, Inc. , 2014 Customer Focus, Marketing

The world of marketing is changing dramatically with the emergence of three phenomena: the digitization of media, the propagation of social media networks, and the capability of consumers to access media at any time...

Audio summary available
 
 
Delight Your Customers Curtin, Steve AMACOM , 2013 Customer Focus

What passes for good service is often simply ordinary service, with each customer treated exactly the same as the previous one. Customers receive little acknowledgement or appreciation as workers perform their tasks...

Audio summary available
 
 
True Alignment Papke, Edgar AMACOM , 2014 Business Strategy, Customer Focus

To successfully understand and create alignment in today’s evolving global marketplace, leaders need a systemic structure to guide their efforts. In True Alignment, Edgar Papke argues that the four-...

Audio summary available
 
Syndicate content