Customer Focus
Customer Focus
The word salesperson can have ugly connotations; it often reminds customers of disengaged product-pushers who sell without passion or purpose. If a salesperson can transcend that image, however, and help his customers...
In How to Sell When Nobody’s Buying, Dave Lakhani presents updated tactics for connecting to new markets, expanding networks, and taking advantage of technology for increased revenues and sales profits...
Simply bundling products and services and targeting different market segments does not mean a company is selling solutions. Being solution-centric means that an organization defines itself by the problems solved for...
In Masters of Sales, Misner and Morgan guide salespeople on a journey through the successful techniques and strategies used by such masterful sellers as Brian Tracy, Tony Robbins, Jay Conrad Levinson,...
In the best-selling business book, Good to Great, readers discovered why some companies do well. In another best-seller, Execution, readers learned what some companies do well. And in Kiss...
According to Tom Sant, professional selling is “the most important American invention of the twentieth century,” an engine that has powered our economy and the economies of nations all over the world, for the past one...
Almost two-thirds of Americans’ waking lives are engaged with media of some kind, according to David Verklin and Bernice Kanner, the authors of Watch This, Listen Up, Click Here, and where consumers...
Many service firms are paying a high price in lost business due to mediocre service, while few firms are truly oriented toward quality customer service. Businesses often don't understand customers and their priorities...
Until recently, the issue of quality has been dealt with in a "transcendent" way by many industries and organizations. People now realize, however, that quality is a serious business issue, perhaps the only business...
A method for reaching the affluent through their affinity groups. Endorsements are gained for reasons that go beyond the basic product or service the networker offers. High performance networkers do extraordinary...
