Customer Focus
Customer Focus
Creating and delivering strategic sales presentations is challenging because they are usually given to high-level executives and must fit into a company’s defined sales strategy. In Strategic Sales...
In The Zero Turnover Sales Force, author and top sales executive Doug McLeod offers ways for a company to create a stable sales force. The benefits of this include saving time typically spent...
The word salesperson can have ugly connotations; it often reminds customers of disengaged product-pushers who sell without passion or purpose. If a salesperson can transcend that image, however, and help his customers...
Selling is something that elicits mixed emotions. Some people take to it naturally and others continually struggle to get it right. In this second edition of ProActive Selling, William “Skip” Miller...
Lee Odden, author of Optimize, believes that no company is too small or too large to benefit from a customer-centric online marketing strategy that optimizes their web presence. To be successful...
Net Promoter - a multi-faceted program focused on increasing company growth through focused enhancement of customer loyalty - has been implemented in organizations worldwide. Many leading companies have demonstrated...
Social networking is expanding at an exceedingly rapid rate and has resulted in a revolution in the way people relate to one another and to corporations. In Socialnomics, Erik Qualman shows how easy it...
Many budding Internet marketers do not fully understand what is involved in running a successful online business. In The Never Cold Call Again Online Playbook, Frank J. Rumbauskas Jr. describes the...
According to Tom Sant, professional selling is “the most important American invention of the twentieth century,” an engine that has powered our economy and the economies of nations all over the world, for the past one...
Marketing is in crisis mode, for the model for marketing, as it stands today, is obsolete. Customers have developed a resistance to marketing that is only going to grow. The crisis spawned by consumer resistance...
