Customer Focus
Customer Focus
Closing a sale is the stage in the selling process where salespeople meet the greatest difficulty. Joe Girard walks the reader through fundamental...
Ken Blanchard, author of The One Minute Manager and Sheldon Bowles assert that customers have long been neglected and abused by companies that they have developed...
- Everything an individual or company does or produces contributes to its reputation. Reputation is an intangible asset, but a very important...
- The book discusses a framework that enables a company to optimize utilization of its resources by directly involving all of its manpower in the enhancement and...
Marketing is in crisis mode, for the model for marketing, as it stands today, is obsolete. Customers have developed a resistance to marketing that is only going to grow. The crisis spawned by consumer resistance...
Today's business-to-business solutions marketplace is competitive and full of challenges. Companies work hard to create and sell value-laden solutions, but, even with hard work and research, the success rate in the...
The retail and food industry is a very competitive sector. To make it in the said industries you have to set your brand above the rest and understand...
Having an instantly recognizable logo and a jingle that people hum unconsciously is a good start to having a successful brand, but it is not good enough to ensure success. In this interactive world, people want and...
Mark Hurd, HP’s recently named CEO and president, spent 25 years at NCR (the last two as chief executive and president), where he was instrumental in formulating and executing strategies to maximize operational...
Studies show that, because sales to existing customers are more profitable than sales to new customers, today’s businesses are recognizing that establishing long-term customer relationships is the best way to ensure...
