Customer Focus
Customer Focus
In Customer-Driven Operations Management, Christopher K. Ahoy proposes that an organization can have an advantage over its competition if it strives to become the best by moving from survival mode to...
In an increasingly global business world, customer service organizations are faced with more and more diversity among customers and employees. Treating customers as a homogeneous group is certain to lead to service...
Developing a powerful business presence on the Web is only the beginning for companies. Smart marketers realize the goal is not to increase traffic to a site, but to achieve more sales, more subscribers and more...
Social networking is expanding at an exceedingly rapid rate and has resulted in a revolution in the way people relate to one another and to corporations. In Socialnomics, Erik Qualman shows how easy it...
Even though vulnerability is key to building deep and lasting relationships, it is not usually associated with success in business. Professionals who understand the true value of vulnerability, however, are better...
In What’s the Secret?, businessman and customer service consultant John R. DiJulius III reveals the success of his and other companies using Secret Service, hidden systems that use customer...
The key to a successful business is customer loyalty. Building enduring business relationships is a timeless strategy that transcends factors that are out of a service organization’s control, including technological...
Many budding Internet marketers do not fully understand what is involved in running a successful online business. In The Never Cold Call Again Online Playbook, Frank J. Rumbauskas Jr. describes the...
In Lead with Your Customer, Mark David Jones and J. Jeff Kober offer the World-Class Excellence Model as a means to integrate a dual approach of engaging employees internally and customers externally...
In The Zero Turnover Sales Force, author and top sales executive Doug McLeod offers ways for a company to create a stable sales force. The benefits of this include saving time typically spent...
