Customer Focus

Customer Focus

 
Selling Value Hutson, Don Executive Books , 2014 Customer Focus

Contrary to what many people believe, successful selling is not about coercing people into buying something they may not want or need. Rather, it is the ability to understand what brings each...

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Embraser les relations clients Frawley, Andy John Wiley & Sons, Inc. , 2015 Customer Focus

Dans Embraser les relations clients, Andy Frawley, consultant chevronné en marketing depuis 30 ans, présente les résultats d'études portant sur plus de 4 000 consommateurs...

 
 
Encender conexiones con el cliente Frawley, Andy John Wiley & Sons, Inc. , 2015 Customer Focus

En Encender conexiones con el cliente, Andy Frawley, experto en comercialización, con 30 años de experiencia, presenta los resultados de la investigación sobre más de 4.000 consumidores y 10.000...

 
 
Entfachen von Kundenbeziehungen Frawley, Andy John Wiley & Sons, Inc. , 2015 Customer Focus

In Entfachen von Kundenbeziehungen stellt Marketingexperte Andy Frawley, der über mehr als 30 Jahre Erfahrung auf diesem Gebiet verfügt, die Ergebnisse einer Studie vor...

 
 
Well-Designed Kolko, Jon Harvard Business School Publishing Corporation , 2014 Customer Focus, Marketing

In Well-Designed, Jon Kolko suggests that most of the processes used today to design and develop products are arcane and based on outdated modes of thinking. As an alternative, Kolko offers a powerful...

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Build for Change Trefler, Alan John Wiley & Sons, Inc. , 2014 Customer Focus

Build for Change by Alan Trefler is both a wake-up call and a challenge to companies to accept that today’s customers are more savvy, educated, and involved than ever before. Using examples and clearly...

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China’s Super Consumers Chan, Savio | Zakkour, Michael John Wiley & Sons, Inc. , 2014 Customer Focus, Entrepreneurship, Global Business

With the rapid rise of China’s economy has come a new class of “super consumers” who are ready to assert themselves the way American consumers have over the last century. Already there are more than 500 million online...

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Connect Petersen, Lars Birkholm | Person, Ron | Nash, Christopher John Wiley & Sons, Inc. , 2014 Customer Focus, Marketing

Customers are in control of the marketing messages they receive—both the content and the delivery. They expect to have the same experiences whether they are online or in a store. As Lars Birkholm Petersen, Ron Person,...

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Return on Relationship Rubin, Ted | Rose, Kathryn Tate Publishing & Enterprises, LLC , 2013 Customer Focus, Marketing

Today’s social media space has left many companies baffled about how to effectively market to their customers. These companies, which have relied on tried-and-true marketing and advertising tools, must now rethink how...

 
 
Crafting the Customer Experience for People Not Like You McDonald, Kelly John Wiley & Sons, Inc. , 2013 Customer Focus

As Kelly McDonald explains in Crafting the Customer Experience for People Not Like You, businesses of all kinds are facing new customer service challenges, and the old ways of doing business do not...

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