Customer Focus
Customer Focus
Is it possible for buyers and sellers to ever trust one another? The words “sales” or “salesperson” and “trust” are rarely used together. The reason that buyers do not trust sellers—or the sales process—is because they...
Developing a powerful business presence on the Web is only the beginning for companies. Smart marketers realize the goal is not to increase traffic to a site, but to achieve more sales, more subscribers and more...
In Uprising, Scott Goodson argues that movements have become the preferred method of social engagement and social change, and that businesses must seize the opportunity to use movements “to form a...
What values do customers seek in the marketplace? What do they want in products and services? How do they want businesses to operate? How do they want to be treated? And, how much sacrifice are they willing to make in...
Almost two-thirds of Americans’ waking lives are engaged with media of some kind, according to David Verklin and Bernice Kanner, the authors of Watch This, Listen Up, Click Here, and where consumers...
"From making a pitch to building a brand, designing a logo to closing the sale, this is a field guide to take with you to the front lines of today's business battles." From the best-selling author of the classic "...
The sales process used by most companies today has changed very little through the decades. Their methods for selling are still rooted in a time when supplies were tight and vendors held the cards, when orders had to...
In What’s the Secret?, businessman and customer service consultant John R. DiJulius III reveals the success of his and other companies using Secret Service, hidden systems that use customer...
In Who’s Your Gladys? Marilyn Suttle and Lori Jo Vest present ten companies that have achieved remarkable success by focusing on customers and building long-term relationships. These companies have...
Do you want to build greater customer loyalty? Do you want to know what makes customers keep coming back and apply them to your business? Do you want to know how you make your business...
