Customer Focus
Customer Focus
Marketing is in crisis mode, for the model for marketing, as it stands today, is obsolete. Customers have developed a resistance to marketing that is only going to grow. The crisis spawned by consumer resistance...
Studies show that, because sales to existing customers are more profitable than sales to new customers, today’s businesses are recognizing that establishing long-term customer relationships is the best way to ensure...
According to Georgescu, the world has crossed into uncharted territory in which “too much of a good thing has become a permanent way of life.” For the first time in history, the supply of almost everything has begun to...
Thoroughly understanding the customer is essential to every successful business. This requires knowing the age, characteristics, wants, and needs of those who buy a particular good or service. But, as Kenneth Gronbach...
Too few professional retail sales associates receive formal training. Most acquire their skills on the job and through occasional company training courses. Yet, there is an art and science to successfully selling in...
After years of success, McDonald’s suffered a slow decline, falling out of favor with consumers. This can largely be attributed to the fact the brand did not focus on enduring profitable growth. McDonald’s created a...
Net Promoter - a multi-faceted program focused on increasing company growth through focused enhancement of customer loyalty - has been implemented in organizations worldwide. Many leading companies have demonstrated...
From an initial investment of $100,000 and just seven cars, Enterprise Rent-A-Car has slowly, quietly grown into the largest and most successful car rental company in America. It took fifty years, some thoughtful...
More than products or human capital, supply chains or customer service, a strong brand is the single most valuable asset a company can own. But upon close examination, many of the world’s biggest brands are squandering...
Fred Lee’s experiences in hospital leadership as well as at Disney led him to believe that any healthcare team can find its way to greatness if it has the passion and competence to do so. If Disney Ran Your...
