Customer Focus

Customer Focus

 
Coming to Concurrence Smith, J. Walker | Clurman, Ann | Wood, Craig Racom Communications , 2005 Customer Focus, Marketing, Productivity

Marketing is in crisis mode, for the model for marketing, as it stands today, is obsolete. Customers have developed a resistance to marketing that is only going to grow. The crisis spawned by consumer resistance...

Audio summary available
 
 
Designing the Customer-Centric Organization Galbraith, Jay R. Jossey-Bass , 2005 Customer Focus, Leadership Development, Management, Productivity

Studies show that, because sales to existing customers are more profitable than sales to new customers, today’s businesses are recognizing that establishing long-term customer relationships is the best way to ensure...

Audio summary available
 
 
The Source of Success Georgescu, Peter Jossey-Bass , 2005 Customer Focus, Leadership

According to Georgescu, the world has crossed into uncharted territory in which “too much of a good thing has become a permanent way of life.” For the first time in history, the supply of almost everything has begun to...

Audio summary available
 
 
The Age Curve Gronbach, Kenneth W. AMACOM , 2008 Business Strategy, Customer Focus, Marketing

Thoroughly understanding the customer is essential to every successful business. This requires knowing the age, characteristics, wants, and needs of those who buy a particular good or service. But, as Kenneth Gronbach...

Audio summary available
 
 
Retail Selling Ain't Brain Surgery Dion, James Dionco , 2006 Customer Focus, Marketing

Too few professional retail sales associates receive formal training. Most acquire their skills on the job and through occasional company training courses. Yet, there is an art and science to successfully selling in...

Audio summary available
 
 
Six Rules for Brand Revitalization Light, Larry | Kiddon, Joan earson Education, Inc. , 2009 Customer Focus, Marketing

After years of success, McDonald’s suffered a slow decline, falling out of favor with consumers. This can largely be attributed to the fact the brand did not focus on enduring profitable growth. McDonald’s created a...

Audio summary available
 
 
Answering the Ultimate Question Owen, Richard | Brooks, Laura Jossey-Bass , 2009 Business Strategy, Customer Focus, Management

Net Promoter - a multi-faceted program focused on increasing company growth through focused enhancement of customer loyalty - has been implemented in organizations worldwide. Many leading companies have demonstrated...

Audio summary available
 
 
Exceeding Customer Expectations Kazanjian, Kirk Doubleday , 2007 Business Biographies, Customer Focus

From an initial investment of $100,000 and just seven cars, Enterprise Rent-A-Car has slowly, quietly grown into the largest and most successful car rental company in America. It took fifty years, some thoughtful...

Audio summary available
 
 
The Brand Bubble Gerzema, John | Lebar, Ed Jossey-Bass , 2008 Business Strategy, Customer Focus, Marketing

More than products or human capital, supply chains or customer service, a strong brand is the single most valuable asset a company can own. But upon close examination, many of the world’s biggest brands are squandering...

Audio summary available
 
 
If Disney Ran Your Hospital Lee, Fred Second River Healthcare Press , 2004 Customer Focus, Health Care, Management

Fred Lee’s experiences in hospital leadership as well as at Disney led him to believe that any healthcare team can find its way to greatness if it has the passion and competence to do so. If Disney Ran Your...

Audio summary available
 
Syndicate content