Customer Focus

Customer Focus

 
...And the Clients Went Wild! Kuzmeski, Maribeth John Wiley & Sons, Inc. , 2010 Customer Focus, Marketing

Successful companies understand how to reach out to people who are interested in their products and services, creating a strong emotional connection. In …And the Clients Went Wild!, Maribeth Kuzmeski...

Audio summary available
 
 
10 Steps to Successful Customer Service Kamin, Maxine ASTD Press , 2010 Customer Focus

Great customer service is about connections. Loyal customers do not wander in and out of businesses; they form relationships and stay with companies. In 10 Steps to Successful Customer Service...

Audio summary available
 
 
10 Steps to Successful Sales Lambert, Brian ASTD Press , 2010 Customer Focus, Personal Growth

Sales is among the oldest and most conflicted professions on earth — at once reviled and revered, valued for its promise of heavy paychecks and prestigious career paths, maligned for its loose ethics, and made...

Audio summary available
 
 
@YourService Eliason, Frank John Wiley & Sons, Inc. , 2012 Customer Focus, Marketing

Historically, companies could control their image and sell their goods and services through traditional marketing. However, thanks to the advent of the Internet and social media, hyperconnected Customers are the main...

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A Complaint Is a Gift Barlow, Janelle | Moller, Claus Berrett-Koehler Publishers , 2008 Customer Focus

In A Complaint Is a Gift, Janelle Barlow and Claus Møller present the right way to handle complaints while retaining customer loyalty and trust. Regardless of industry, the truth for all businesses is...

 
 
A Seat at the Table Miller, Marc Greenleaf Book Press , 2009 Business Strategy, Customer Focus

The word salesperson can have ugly connotations; it often reminds customers of disengaged product-pushers who sell without passion or purpose. If a salesperson can transcend that image, however, and help his customers...

Audio summary available
 
 
Absolute Value Simonson, Itamar | Rosen, Emanuel HarperCollins Publishers , 2014 Customer Focus, Marketing

In Absolute Value, Itamar Simonson and Emanuel Rosen describe how consumer decision making has been dramatically altered by the availability of information from review sites, expert assessments, social...

Audio summary available
 
 
Achieve Sales Excellence Stevens, Howard | Kinni, Theodore Adams Media , 2007 Customer Focus

Achieve Sales Excellence is based on a 14-year study by the HR Chally Group that surveyed over 80,000 customers in fifteen industries and revealed a new paradigm for business-to-business selling. While...

 
 
AfterMarketing Vavra, Terry G. Business One Irwin , 1992 Customer Focus, Marketing

The fixation of capturing new buyers has probably been fueled by the marketer’s desire to increase revenues and profits. But, as a company pursues this goal, present customers are often overlooked. Their continued...

 
 
Ageless Marketing Wolfe, David B. | Snyder, Robert E. Dearborn Trade Publishing , 2003 Customer Focus, Marketing

In the 1960s, an age-based "get-them-young-before-some-other-brand-gets-them" marketing mantra emerged in answer to the suddenly large and growing young adult consumer market. According to Wolfe and Snyder, however,...

 
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