Customer Focus

Customer Focus

 
Brand Leadership. Aaker, David A. | Joachimsthaler, Erich The Free Press , 2000 Customer Focus, Leadership, Marketing

Although the classic brand management system, initiated by Procter & Gamble, has worked well for many decades, it is often not so effective in dealing with today’s emerging market complexities, competitive...

 
 
Brand Portfolio Strategy Aaker, David A. The Free Press , 2004 Customer Focus, Marketing

Many firms create a brand strategy in order to inject structure and discipline into their business, but they may end up creating confusion, because the portfolio they devise is disjointed. In Brand Portfolio Strategy,...

 
 
Mr. Shmooze Abraham, Richard Richard Abraham , 2005 Customer Focus, Marketing

Have you ever wondered how great salespeople achieve great sales results? Chances are these salespeople all began their selling process by...

 
 
Customer-Driven Operations Management Ahoy, Christopher K. McGraw-Hill , 2009 Customer Focus

In Customer-Driven Operations Management, Christopher K. Ahoy proposes that an organization can have an advantage over its competition if it strives to become the best by moving from survival mode to...

Audio summary available
 
 
At America's Service Albrecht, Karl Dow Jones-Irwin , 1989 Customer Focus, Marketing

Many service firms are paying a high price in lost business due to mediocre service, while few firms are truly oriented toward quality customer service. Businesses often don't understand customers and their priorities...

 
 
The Service Advantage Albrecht, Karl | Bradford, Lawrence J. Dow Jones-Irwin , 1990 Customer Focus, Marketing

There are two kinds of useful customer knowledge: (1) general- pertaining to buying patterns and motives, and (2) individual-from one-to-one interactions between employees and customers. Large businesses must usually...

 
 
The Hidden Agenda Allen, Kevin Bibliomotion, Inc. , 2012 Customer Focus, Marketing

In The Hidden Agenda, Kevin Allen explains that behind every purchasing decision is an unspoken emotional motivation -- a hidden agenda. If a person pitching...

Audio summary available
 
 
The 18 Immutable Laws of Corporate Reputation Alsop, Ronald J. Wall Street Journal Books , 2004 Customer Focus, Relationships
Everything an individual or company does or produces contributes to its reputation. Reputation is an intangible asset, but a very important...
 
 
The Seven Principles of Professional Services Anastasi, Shane PS Principles , 2014 Customer Focus

Many individuals strive to make the transition from subject matter expert to successful consultant. However, subject matter expertise only accounts for about 75 percent of a successful consulting engagement. The other...

Audio summary available
 
 
Embracing Excellence Ashby, Franklin D. | Pell, Arthur R. Prentice Hall Press , 2001 Customer Focus, Leadership, Management

In today's competitive business world, attracting and retaining top talent has never been more crucial or more difficult, costly, and time consuming. Thus, in order to remain competitive, companies must strive to...

 
Syndicate content