Customer Focus

Customer Focus

 
Dealing with Difficult Customers Fleming, Noah | Veltman, Shawn The Career Press, Inc. , 2018 Customer Focus

We all have to deal with difficult customers in some stage of our careers, and doing so effectively has become even more critical in today’s digital world. In Dealing with Difficult Customers, customer...

 
 
Digital Sense Wright, Travis | Snook, Chris J. John Wiley and Sons, Inc. , 2017 Customer Focus

Digitization is ramping up of the pace of change within the business environment, and it’s only going to get faster. One thing that won’t change? The strategic imperative that the customer comes first. In ...

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Woo, Wow, and Win Stewart, Thomas A. | Connell, Patricia O. HarperCollins Publishers , 2016 Customer Focus

In Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight, Thomas A. Stewart and Patricia O’Connell teach organizational leaders how to align their strategy and enhance customer...

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Superconsumers Yoon, Eddie Harvard Business School Publishing Corporation , 2017 Customer Focus

In today’s highly fragmented consumer landscape, many companies struggle to sell more products and services to customers. Yet, expanding markets and selling more products profitably are keys to business success. In...

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Customer Obsessed Berridge, Eric John Wiley & Sons, Inc. , 2016 Customer Focus

Today’s business world is customer driven, and businesses that obsessively focus on their customers and their experiences are best positioned for future success. In Customer Obsessed, Eric Berridge...

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The Transformational Consumer Nelson, Tara-Nicholle Berrett-Koehler Publishers, Inc. , 2017 Customer Focus

Transformational Consumers look beyond corporate messaging to see what value a product or service provides for improving their lives. They want to solve their problems and they believe in the power of growth and change...

 
 
More Is More Morgan, Blake Taylor & Francis Group , 2017 Customer Focus

Many companies today are stuck in a rut. They have become complacent, allowing poor customer service to creep into their operations. In More Is More, Blake Morgan asserts that most businesses are...

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The Customer Loyalty Loop Fleming, Noah The Career Press, Inc. , 2017 Customer Focus

Most companies know that their customers are their most important assets and that nurturing customer loyalty is imperative to long-term growth and success. However, a majority of companies remain either fixated on lead...

 
 
What Customers Crave Webb, Nicholas J. AMACOM , 2017 Customer Focus

Merely advertising a product according to demographics is no longer enough to attract and retain customers. In order to keep customers and turn them into online advocates, a company must provide them with personalized...

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Leading the Customer Experience Cook, Sarah Taylor & Francis Group , 2015 Customer Focus

In Leading the Customer Experience, Sarah Cook argues that despite being behind the scenes, leaders play a key role in shaping customers’ front-line experiences. By creating dynamic organizational...

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