Customer Focus

Customer Focus

 
Build for Change Trefler, Alan John Wiley & Sons, Inc. , 2014 Customer Focus

Build for Change by Alan Trefler is both a wake-up call and a challenge to companies to accept that today’s customers are more savvy, educated, and involved than ever before. Using examples and clearly...

 
 
China’s Super Consumers Chan, Savio | Zakkour, Michael John Wiley & Sons, Inc. , 2014 Customer Focus, Entrepreneurship, Global Business

With the rapid rise of China’s economy has come a new class of “super consumers” who are ready to assert themselves the way American consumers have over the last century. Already there are more than 500 million online...

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Connect Petersen, Lars Birkholm | Person, Ron | Nash, Christopher John Wiley & Sons, Inc. , 2014 Customer Focus, Marketing

Customers are in control of the marketing messages they receive—both the content and the delivery. They expect to have the same experiences whether they are online or in a store. As Lars Birkholm Petersen, Ron Person,...

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Return on Relationship Rubin, Ted | Rose, Kathryn Tate Publishing & Enterprises, LLC , 2013 Customer Focus, Marketing

Today’s social media space has left many companies baffled about how to effectively market to their customers. These companies, which have relied on tried-and-true marketing and advertising tools, must now rethink how...

 
 
Crafting the Customer Experience for People Not Like You McDonald, Kelly John Wiley & Sons, Inc. , 2013 Customer Focus

As Kelly McDonald explains in Crafting the Customer Experience for People Not Like You, businesses of all kinds are facing new customer service challenges, and the old ways of doing business do not...

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The Brain Sell Lewis, Dr. David Nicholas Brealey Publishing , 2013 Customer Focus, Marketing

In the last 50 years, neuroscience has made tremendous strides in understanding the brain, even developing techniques to measure people’s thoughts and emotions in real time. For advertisers and marketers, brain...

 
 
Customer Innovation Debruyne, Marion Kogan Page Limited , 2014 Customer Focus

Customer innovation requires companies to look at their markets and their customers’ needs before designing strategies that deliver customer-centric solutions. Successful customer innovation involves building strong...

 
 
Deliver the Unexpected Robbins, Richard John Wiley & Sons, Inc. , 2013 Customer Focus, Marketing

Many people who decide to work in sales find that it can be extremely challenging; however, it can also be one of the most rewarding industries if they are doing the right things for the right reasons. In his fable...

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Get Clients Now! Hayden, C.J. AMACOM , 2013 Customer Focus, Marketing

In Get Clients Now!, author and Master Certified Coach C.J. Hayden demonstrates how independent professionals, consultants, and coaches can improve their marketing and networking skills. By offering a...

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AUDIENCE Rohrs, Jeffrey K. John Wiley & Sons, Inc. , 2014 Customer Focus, Marketing

Before a company has customers with which to build relationships, it must find an audience to speak to about its products and services. Everyone is a consumer in some capacity, and no one is fully owned by any brand....

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