Customer Focus

Customer Focus

 
The Simplicity Cycle Ward, Dan HarperCollins Publishers , 2015 Customer Focus, Marketing

Too often, complexity is mistaken for quality. While products with many layers and features may seem innovative, consumers ultimately want simple, sleekly designed products that are easy to use. In The...

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The Network Always Wins Hinssen, Peter McGraw-Hill Education , 2015 Business Strategy, Customer Focus

The business landscape today is evolving rapidly, and markets are now structured as interconnected networks. To succeed, companies must also develop personalized internal networks that promote agility and innovation....

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Legendary Service Blanchard, Ken | Cuff, Kathy | Halsey, Vicki McGraw-Hill Education , 2014 Customer Focus

Successful businesses are built on relationships. No relationships are more important than the relationships companies have with their customers, both internal and external. In Legendary Service, Ken...

 
 
When Digital Becomes Human Van Belleghem, Steven Kogan Page Limited , 2015 Customer Focus, Technology

As technologies evolve, customer relationships will become increasingly digital in nature. To succeed in the market, companies will have to make the transition to digital customer service....

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Selling Above and Below the Line Miller, William AMACOM , 2015 Customer Focus, Marketing

In an effort to increase their average sales prices and shorten their selling cycles, salespeople are increasingly "calling high" and reaching out to executives. This is an excellent strategy but...

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The Membership Economy Baxter, Robbie Kellman McGraw-Hill Education , 2015 Customer Focus, Marketing

Membership Economies ensure that customers’ needs for goods and services and, more importantly, emotional fulfillment, are met on an ongoing basis while providing a steady and predictable income stream for the business...

 
 
Evergreen Fleming, Noah AMACOM , 2015 Customer Focus

Just as evergreen trees remains green and lush through all the seasons, so should companies remain strong and steadfast, retaining their customers the way evergreen trees retain their leaves. Evergreen companies know...

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Igniting Customer Connections Frawley, Andy John Wiley & Sons, Inc. , 2015 Customer Focus

In Igniting Customer Connections, 30-year marketing veteran Andy Frawley presents the results of research spanning over 4,000 consumers and 10 billion transactions, showing...

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Selling Value Hutson, Don Executive Books , 2014 Customer Focus

Contrary to what many people believe, successful selling is not about coercing people into buying something they may not want or need. Rather, it is the ability to understand what brings each...

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Embraser les relations clients Frawley, Andy John Wiley & Sons, Inc. , 2015 Customer Focus

Dans Embraser les relations clients, Andy Frawley, consultant chevronné en marketing depuis 30 ans, présente les résultats d'études portant sur plus de 4 000 consommateurs...

 
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