Customer Focus

Customer Focus

 
Bridging the Values Gap Freeman, R. Edward | Auster, Ellen R. Berrett-Koehler Publishers, Inc. , 2015 Customer Focus

Values represent what is important to people. They necessitate a shared understanding of how to behave. The idea of values in business is complex. While many businesses today are...

Audio summary available
 
 
The Oracle Way to Consulting Miller, Kim McGraw-Hill Education , 2015 Communication, Customer Focus

The Oracle Way to Consulting by Kim Miller provides insight into what makes Oracle’s consultants some of the most respected consultants in the industry. Professionalism, managing client behaviors,...

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The Hidden Agenda Allen, Kevin Bibliomotion, Inc. , 2012 Customer Focus, Marketing

In The Hidden Agenda, Kevin Allen explains that behind every purchasing decision is an unspoken emotional motivation -- a hidden agenda. If a person pitching...

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You Can’t Teach a Kid to Ride a Bike at a Seminar Sandler, David H. McGraw-Hill Education , 2015 Customer Focus, Marketing

David H. Sandler was a salesman who hated everything about the typical sales process. He hated making cold calls and giving presentations only to discover prospects did not have the money or authority to buy his...

 
 
The Simplicity Cycle Ward, Dan HarperCollins Publishers , 2015 Customer Focus, Marketing

Too often, complexity is mistaken for quality. While products with many layers and features may seem innovative, consumers ultimately want simple, sleekly designed products that are easy to use. In The...

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The Network Always Wins Hinssen, Peter McGraw-Hill Education , 2015 Business Strategy, Customer Focus

The business landscape today is evolving rapidly, and markets are now structured as interconnected networks. To succeed, companies must also develop personalized internal networks that promote agility and innovation....

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Legendary Service Blanchard, Ken | Cuff, Kathy | Halsey, Vicki McGraw-Hill Education , 2014 Customer Focus

Successful businesses are built on relationships. No relationships are more important than the relationships companies have with their customers, both internal and external. In Legendary Service, Ken...

 
 
When Digital Becomes Human Van Belleghem, Steven Kogan Page Limited , 2015 Customer Focus, Technology

As technologies evolve, customer relationships will become increasingly digital in nature. To succeed in the market, companies will have to make the transition to digital customer service....

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Selling Above and Below the Line Miller, William AMACOM , 2015 Customer Focus, Marketing

In an effort to increase their average sales prices and shorten their selling cycles, salespeople are increasingly "calling high" and reaching out to executives. This is an excellent strategy but...

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The Membership Economy Baxter, Robbie Kellman McGraw-Hill Education , 2015 Customer Focus, Marketing

Membership Economies ensure that customers’ needs for goods and services and, more importantly, emotional fulfillment, are met on an ongoing basis while providing a steady and predictable income stream for the business...

 
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