Customer Focus

Customer Focus

 
The Challenger Sale Dixon, Matthew | Adamson, Brent Portfolio/Penguin , 2011 Customer Focus

In today's business environment, customers appreciate sales professionals who present them with new ideas and identify innovative ways to help their businesses succeed. Research conducted by CEB...

 
 
Customer-Centric Marketing Richardson, Neil | James, Jon | Kelley, Neil Kogan Page Limited , 2015 Customer Focus, Marketing

In Customer-Centric Marketing, Neil Richardson, Jon James, and Neil Kelley use case studies in connection with marketing tools and theories to provide a step-by-step...

 
 
Decoding the Irrational Consumer Bridger, Darren Kogan Page Limited , 2015 Customer Focus, Marketing

Neuromarketing may be a comparatively new science, but its potential for uncovering the hidden triggers that drive buying decisions is endless. In Decoding the Irrational Consumer...

Audio summary available
 
 
Bridging the Values Gap Freeman, R. Edward | Auster, Ellen R. Berrett-Koehler Publishers, Inc. , 2015 Customer Focus

Values represent what is important to people. They necessitate a shared understanding of how to behave. The idea of values in business is complex. While many businesses today are...

Audio summary available
 
 
The Oracle Way to Consulting Miller, Kim McGraw-Hill Education , 2015 Communication, Customer Focus

The Oracle Way to Consulting by Kim Miller provides insight into what makes Oracle’s consultants some of the most respected consultants in the industry. Professionalism, managing client behaviors,...

Audio summary available
 
 
The Hidden Agenda Allen, Kevin Bibliomotion, Inc. , 2012 Customer Focus, Marketing

In The Hidden Agenda, Kevin Allen explains that behind every purchasing decision is an unspoken emotional motivation -- a hidden agenda. If a person pitching...

Audio summary available
 
 
You Can’t Teach a Kid to Ride a Bike at a Seminar Sandler, David H. McGraw-Hill Education , 2015 Customer Focus, Marketing

David H. Sandler was a salesman who hated everything about the typical sales process. He hated making cold calls and giving presentations only to discover prospects did not have the money or authority to buy his...

 
 
The Simplicity Cycle Ward, Dan HarperCollins Publishers , 2015 Customer Focus, Marketing

Too often, complexity is mistaken for quality. While products with many layers and features may seem innovative, consumers ultimately want simple, sleekly designed products that are easy to use. In The...

Audio summary available
 
 
The Network Always Wins Hinssen, Peter McGraw-Hill Education , 2015 Business Strategy, Customer Focus

The business landscape today is evolving rapidly, and markets are now structured as interconnected networks. To succeed, companies must also develop personalized internal networks that promote agility and innovation....

Audio summary available
 
 
Legendary Service Blanchard, Ken | Cuff, Kathy | Halsey, Vicki McGraw-Hill Education , 2014 Customer Focus

Successful businesses are built on relationships. No relationships are more important than the relationships companies have with their customers, both internal and external. In Legendary Service, Ken...

 
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