Customer Focus

Customer Focus

 
Superconsumers Yoon, Eddie Harvard Business School Publishing Corporation , 2017 Customer Focus

In today’s highly fragmented consumer landscape, many companies struggle to sell more products and services to customers. Yet, expanding markets and selling more products profitably are keys to business success. In...

Audio summary available
 
 
Customer Obsessed Berridge, Eric John Wiley & Sons, Inc. , 2016 Customer Focus

Today’s business world is customer driven, and businesses that obsessively focus on their customers and their experiences are best positioned for future success. In Customer Obsessed, Eric Berridge...

Audio summary available
 
 
The Transformational Consumer Nelson, Tara-Nicholle Berrett-Koehler Publishers, Inc. , 2017 Customer Focus

Transformational Consumers look beyond corporate messaging to see what value a product or service provides for improving their lives. They want to solve their problems and they believe in the power of growth and change...

 
 
More Is More Morgan, Blake Taylor & Francis Group , 2017 Customer Focus

Many companies today are stuck in a rut. They have become complacent, allowing poor customer service to creep into their operations. In More Is More, Blake Morgan asserts that most businesses are...

Audio summary available
 
 
The Customer Loyalty Loop Fleming, Noah The Career Press, Inc. , 2017 Customer Focus

Most companies know that their customers are their most important assets and that nurturing customer loyalty is imperative to long-term growth and success. However, a majority of companies remain either fixated on lead...

 
 
What Customers Crave Webb, Nicholas J. AMACOM , 2017 Customer Focus

Merely advertising a product according to demographics is no longer enough to attract and retain customers. In order to keep customers and turn them into online advocates, a company must provide them with personalized...

Audio summary available
 
 
Leading the Customer Experience Cook, Sarah Taylor & Francis Group , 2015 Customer Focus

In Leading the Customer Experience, Sarah Cook argues that despite being behind the scenes, leaders play a key role in shaping customers’ front-line experiences. By creating dynamic organizational...

Audio summary available
 
 
The Seven Principles of Professional Services Anastasi, Shane PS Principles , 2014 Customer Focus

Many individuals strive to make the transition from subject matter expert to successful consultant. However, subject matter expertise only accounts for about 75 percent of a successful consulting engagement. The other...

Audio summary available
 
 
The Disney Way Capodagli, Bill | Jackson, Lynn McGraw-Hill Education , 2016 Customer Focus

In The Disney Way, Bill Capodagli and Lynn Jackson describe the masterfully honed principles and best practices that Walt Disney implemented to create the Walt Disney World Company’s unparalleled...

Audio summary available
 
 
Service Design for Business Reason, Ben | Lovlie, Lavrans | Brand FLu, Melvin John Wiley & Sons, Inc. , 2016 Customer Focus

Customers increasingly demand value from the services they use and expect their changing needs will be met. In Service Design for Business, Ben Reason, Lavrans Løvlie, and Melvin Brand Flu take an...

Audio summary available
 
Syndicate content