Customer Focus

Customer Focus

 
The Brain Sell Lewis, Dr. David Nicholas Brealey Publishing , 2013 Customer Focus, Marketing

In the last 50 years, neuroscience has made tremendous strides in understanding the brain, even developing techniques to measure people’s thoughts and emotions in real time. For advertisers and marketers, brain...

 
 
Customer Innovation Debruyne, Marion Kogan Page Limited , 2014 Customer Focus

Customer innovation requires companies to look at their markets and their customers’ needs before designing strategies that deliver customer-centric solutions. Successful customer innovation involves building strong...

 
 
Deliver the Unexpected Robbins, Richard John Wiley & Sons, Inc. , 2013 Customer Focus, Marketing

Many people who decide to work in sales find that it can be extremely challenging; however, it can also be one of the most rewarding industries if they are doing the right things for the right reasons. In his fable...

Audio summary available
 
 
Get Clients Now! Hayden, C.J. AMACOM , 2013 Customer Focus, Marketing

In Get Clients Now!, author and Master Certified Coach C.J. Hayden demonstrates how independent professionals, consultants, and coaches can improve their marketing and networking skills. By offering a...

Audio summary available
 
 
AUDIENCE Rohrs, Jeffrey K. John Wiley & Sons, Inc. , 2014 Customer Focus, Marketing

Before a company has customers with which to build relationships, it must find an audience to speak to about its products and services. Everyone is a consumer in some capacity, and no one is fully owned by any brand....

Audio summary available
 
 
Be Bold and Win the Sale Shore, Jeff McGraw-Hill Education , 2014 Customer Focus

Overcoming the addiction to comfort can be a difficult and seemingly impossible obstacle. In Be Bold and Win the Sale, sales expert and executive coach Jeff Shore provides a guidebook for dealing with...

Audio summary available
 
 
Innovating Analytics Freed, Larry John Wiley & Sons, Inc. , 2013 Customer Focus, Innovation

Analytics are a powerful business tool that many companies have relied on from their humble beginnings to help with growth determination. They can also be used to forecast a company’s future growth, which strongly...

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Customer Experience 3.0 Goodman, John A. AMACOM , 2014 Customer Focus

In Customer Experience 3.0, John A. Goodman provides a blueprint for how companies can increase their top and bottom lines by delivering better and more efficient customer experiences in today’s age of...

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The Thank You Economy Vaynerchuk, Gary HarperCollins Publishers , 2011 Customer Focus, Marketing

Social media has given consumers the kind of loud and powerful voices they have not enjoyed since neighborhood shops dominated the market. Gary Vaynerchuk calls this The Thank You Economy, a new world...

 
 
Managing Knock Your Socks Off Service Bell, Chip R. | Zemke, Ron AMACOM , 2013 Customer Focus

High-quality customer service is a key differentiator for many businesses, yet providing it seems to be falling down the priority list amidst cost and competitive pressures. Meanwhile, those companies that provide...

 
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