Business Strategy
Business Strategy
Risk plays a role in everyday life. While individuals take precautionary steps against risk without thinking about it, organizations and businesses take great strides to acknowledge and fight against risk. In...
It is usually a common belief that having too much organization undermines the development of the corporation and individuals. This notion may be true...
In today’s fast-moving economy, successful companies often have to change course in order to keep up with the shifting demands of the market – essentially, they have to “reposition” themselves in the mind of the...
Ken Blanchard, author of The One Minute Manager and Sheldon Bowles assert that customers have long been neglected and abused by companies that they have developed...
Putting differences to work – creating an environment where diverse individuals can work more effectively to drive innovation and performance – has unlimited potential benefits. Unfortunately, however, organizations...
How do ideas spread? Why do some charities, movies, architects, politicians, potato chips and cars succeed, while others (just as good apparently)...
In Public Relations in Asia Pacific, authors Mary M. Devereux and Anne Peirson-Smith draw on their combined 41 years of experience as public relations professionals and educators (almost entirely in...
How did companies like Nokia, Canon, Intel, HP and 3M become leaders of industry in terms of profit and quality? Why did firms like Toyota, Southwest...
In Pricing with Confidence, Reed K. Holden and Mark R. Burton offer ten rules of engagement that put companies back in the driver’s seat during price negotiations. Their solution builds revenues and...
Who has never fretted that raising prices will cause a business to fail? Even those who know their products are the best may feel trapped by industry pricing if they do not know how to quantify and communicate value....
