Business Strategy
Business Strategy
It is undeniable that companies need growth to continue to thrive in today’s marketplace. The question that lingers in the minds of many organizational leaders – particularly those representing large companies – is...
This book lays down 14 strategies for competitive advantage - 6 attacks and 8 defenses, the success of which depends on mastering the rules of timing (when to perform each type of strategy); method (how to implement it...
New business ventures can produce great opportunities for a company, but they can also produce great anxiety. Managers must evaluate the risks and benefits, determine whether to move ahead, and hope their evaluation of...
According to the authors of HR Transformation, “a true HR transformation is an integrated, aligned, innovative, and business-focused approach to redefining how HR work is done within an organization so...
Employees at GE have a deeply engrained and internalized process for addressing and solving the company’s problems quickly, simply, and with the involvement of people who will ultimately carry out the decision. The...
The Art of War was written in China around the 6th century BCE. The writings are attributed to Sun Tzu, a valiant general of that time. The text includes not only the writings of the original author...
Understanding brand identity is crucial for every business; yet, few actually have a well-defined brand identity that inspires legions of loyal followers. Companies that are the most successful, that consistently...
In today’s fast-moving economy, successful companies often have to change course in order to keep up with the shifting demands of the market – essentially, they have to “reposition” themselves in the mind of the...
The word obvious can be used to describe all of the most powerful and successful marketing strategies. Obvious solutions are often hidden in plain sight, and sometimes even ignored in favor of something more clever or...
In this book, success expert Brian Tracy presents 21 practical and proven techniques for overcoming setbacks inherent in our lives and jobs. These...
