Business Strategy
Business Strategy
Who has never fretted that raising prices will cause a business to fail? Even those who know their products are the best may feel trapped by industry pricing if they do not know how to quantify and communicate value....
In Pricing with Confidence, Reed K. Holden and Mark R. Burton offer ten rules of engagement that put companies back in the driver’s seat during price negotiations. Their solution builds revenues and...
In Public Relations in Asia Pacific, authors Mary M. Devereux and Anne Peirson-Smith draw on their combined 41 years of experience as public relations professionals and educators (almost entirely in...
Putting differences to work – creating an environment where diverse individuals can work more effectively to drive innovation and performance – has unlimited potential benefits. Unfortunately, however, organizations...
In today’s fast-moving economy, successful companies often have to change course in order to keep up with the shifting demands of the market – essentially, they have to “reposition” themselves in the mind of the...
Risk plays a role in everyday life. While individuals take precautionary steps against risk without thinking about it, organizations and businesses take great strides to acknowledge and fight against risk. In...
In Sales Growth, Thomas Baumgartner, Homayoun Hatami, and Jon Vander Ark explore ways in which a company can increase its sales revenue and profitability, even in a bad economy. Their insights involve...
With sweeping changes taking place in the culture and in the way we do business, companies have had to alter the way they conduct marketing and even the fundamental way they think about it. Marketing has taken on a...
In Seven Strategies to Improve Your Bottom Line, E. Preston Gee outlines different tools and strategies that can help healthcare executives cut costs and improve their hospital’s efficiency and overall...
In Sidestep & Twist, James Gardner dispels the notion that companies that throw money into innovation will automatically have successful products and services. Instead, in many cases, companies...
