Business Strategy

Business Strategy

 
Nice Girls Don't Get the Corner Office Frankel, Lois P. Warner Books Inc , 2004 Business Strategy, Personal Growth

Quit being a girl. Unlearn the things you were taught with during early childhood about being overly nice. Being polite, soft-spoken,...

 
 
Pricing for Profit Furtwengler, Dale AMACOM , 2010 Business Strategy, Entrepreneurship, Marketing

Who has never fretted that raising prices will cause a business to fail? Even those who know their products are the best may feel trapped by industry pricing if they do not know how to quantify and communicate value....

Audio summary available
 
 
Corporate Reputation Gaines-Ross, Leslie John Wiley & Sons, Inc. , 2008 Business Strategy, Leadership, Social Responsibility

Corporate crises, such as those resulting from the Three Mile Island nuclear accident and the Tylenol poisonings, have always been a part of business, but the number and magnitude of crises have increased greatly since...

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Designing Matrix Organizations That Actually Work Galbraith, Jay R. Jossey-Bass , 2009 Business Strategy

While more and more companies are interested in matrix organization structures, they can be challenging to implement. Jay R. Galbraith wrote Designing Matrix Organizations That Actually Work to demonstrate the...

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Sidestep & Twist Gardner, James Marshall Cavendish Business , 2012 Business Strategy, Innovation

In Sidestep & Twist, James Gardner dispels the notion that companies that throw money into innovation will automatically have successful products and services. Instead, in many cases, companies...

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The Negotiation Book Gates, Steve John Wiley & Sons , 2012 Business Strategy

In The Negotiation Book, author Steve Gates describes the traits required to maximize the value of each business negotiation in order to become a Complete Skilled Negotiator. As the founder and CEO of...

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Seven Strategies to Improve Your Bottom Line Gee, E. Preston Health Administration Press , 2001 Business Strategy, Economics & Finance, Health Care

In Seven Strategies to Improve Your Bottom Line, E. Preston Gee outlines different tools and strategies that can help healthcare executives cut costs and improve their hospital’s efficiency and overall...

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The Brand Bubble Gerzema, John | Lebar, Ed Jossey-Bass , 2008 Business Strategy, Customer Focus, Marketing

More than products or human capital, supply chains or customer service, a strong brand is the single most valuable asset a company can own. But upon close examination, many of the world’s biggest brands are squandering...

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CEO Priorities Giarratana, Neil Career Press , 2011 Business Strategy, Leadership

In CEO Priorities, author Neil Giarratana addresses the most challenging issues facing chief executive officers in the twenty-first century. While being appointed a CEO offers limitless potential and...

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Outliers Gladwell, Malcolm Litte, Bown and Company , 2008 Business Strategy

Why do some people succeed far more than others? There is a story that is usually told about extremely successful people - a story that focuses on intelligence and ambition. In Outliers, Malcolm Gladwell claims that...

 
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