Business Strategy
Business Strategy
Good Works! by Philip Kotler, David Hessekiel, and Nancy R. Lee provides actionable advice for corporate executives and managers on how to integrate marketing and corporate social initiatives into a...
Innovation—pioneering new ways of thinking and developing improved processes and products—is critical to business success. What is particularly needed is “breakthrough,” or radical, innovation—that which offers wholly...
Great teams stand apart from the rest. They are undaunted by the toughest business challenges and are not content with simply overcoming such challenges. Instead, they use them as opportunities for transformation. In...
Companies are facing an unavoidable new array of environmentally driven issues. Like any revolution, this new “Green Wave” presents an unprecedented challenge to business as usual. Organizations that do not add...
In Growth or Bust!, growth and turnaround consultant Mark Faust describes how most companies have the inherent ability to greatly increase growth, and describes methods that combine the creation of...
The foundation for a successful high technology organization is good technical people. Organizations should realize that it is essential to establish a good process for hiring key individuals....
In today's Consumer Society, Gerald Zaltman quotes Peter Drucker that a company's competitive advantage will come from its ability to capture and apply the insights from...
In How They Blew It, Jamie Oliver and Tony Goodwin investigate 16 of the world’s greatest business failures in order to help readers avoid similar situations. To be successful entrepreneurs or CEOs,...
How to Almost Make a Million Dollars recounts the author's hilarious odyssey towards becoming the successful person and entrepreneur that he is today....
Everything a speaker does sends signals to members of the audience. Where we gaze, the way we speak or gesture, and the inflection in our voice all cause the audience to reach certain conclusions and judgments about...
