Business Strategy

Business Strategy

 
The Shift Davis, Scott M. | Kotler, Philip Jossey-Bass , 2009 Business Strategy, Marketing

In the past, marketing was viewed as a function that simply provided sales support. However, marketing has now become a strategic growth driver and is essential in communicating customer insights throughout the company...

Audio summary available
 
 
The Baron Son Davis, Vicky Therese | Patterson, William | Patton, D. Marques Long & Silverman , 2005 Business Strategy, Personal Growth

Three students travel across a vast desert to seek the wisdom and guidance of the most prosperous man in the world. Seeing the dedication in their...

 
 
Tilt Dawar, Niraj Harvard Business School Publishing Corporation , 2013 Business Strategy, Customer Focus

It used to be that businesses gained competitive advantage by having the best products and selling them at competitive prices. They focused their efforts upstream—on production processes, materials sourcing, and the...

Audio summary available
 
 
Designing the Smart Organization Deiser, Roland Jossey-Bass , 2009 Business Strategy, Leadership Development

Roland Deiser’s Designing the Smart Organization tackles the challenges of initiating corporate learning programs in order to compete in today’s global market. Corporate learning programs are a...

Audio summary available
 
 
Leading Culture Change in Global Organizations Denison, Daniel | Hooijberg, Robert | Lane, Nancy | Lief, Colleen John Wiley & Sons, Inc. , 2012 Business Strategy, Communication, Global Business

Leading Culture Change in Global Organizations, written by management consultant Daniel Denison and his colleagues, focuses on how organizational leaders can use culture as a major lever in creating...

Audio summary available
 
 
The Remedy Dennis, Pascal Lean Productivity Network , 2010 Business Strategy, Productivity

Whereas Lean thinking has traditionally been applied to manufacturing, it has great potential to improve other areas of operation as well. It can even benefit organizations that are not involved in manufacturing. The...

Audio summary available
 
 
Public Relations in Asia Pacific Devereux, Mary M. | Peirson-Smith, Anne John Wiley & Sons, Inc. , 2009 Business Strategy, Communication

In Public Relations in Asia Pacific, authors Mary M. Devereux and Anne Peirson-Smith draw on their combined 41 years of experience as public relations professionals and educators (almost entirely in...

Audio summary available
 
 
The AMA Handbook of Public Relations Dilenschneider, Robert L. AMACOM , 2010 Business Strategy

A strong Internet presence is vital to any consumer-oriented company. In addition to an effective website, companies must make use of social networking sites as well as blogs and microblogs. Certainly, the old media of...

Audio summary available
 
 
Enterprise Project Governance Dinsmore, Paul C. | Rocha, Luiz AMACOM , 2012 Business Strategy, Management

In Enterprise Project Governance, authors Paul C. Dinsmore and Luiz Rocha explain that large organizations need effective overall program and project management in order to succeed. Enterprise Project...

Audio summary available
 
 
Value Dobbs, Richard | Huyett, Bill | Koller, Tim John Wiley & Sons, Inc. , 2011 Business Strategy, Economics & Finance

In market economies, value is a very important metric. Investors want the value of their funds to grow in ways that compensate them for risk, as well as for the interest they sacrificed by not investing elsewhere. To...

Audio summary available
 
Syndicate content