Business Strategy
Business Strategy
In The Primary Care-Market Share Connection, author Marc D. Halley discusses how many healthcare-related companies have a difficult time creating business models that are both sustainable and...
Risk plays a role in everyday life. While individuals take precautionary steps against risk without thinking about it, organizations and businesses take great strides to acknowledge and fight against risk. In...
In Public Relations in Asia Pacific, authors Mary M. Devereux and Anne Peirson-Smith draw on their combined 41 years of experience as public relations professionals and educators (almost entirely in...
Who has never fretted that raising prices will cause a business to fail? Even those who know their products are the best may feel trapped by industry pricing if they do not know how to quantify and communicate value....
ISD From the Ground Up by Chuck Hodell provides the basics of good instructional system design (ISD), including practical ways to apply ISD principles. The book presents instructional design as a...
In market economies, value is a very important metric. Investors want the value of their funds to grow in ways that compensate them for risk, as well as for the interest they sacrificed by not investing elsewhere. To...
In Pricing with Confidence, Reed K. Holden and Mark R. Burton offer ten rules of engagement that put companies back in the driver’s seat during price negotiations. Their solution builds revenues and...
In Predictable Success, Les McKeown explains that any business, any organization—any group of any sort—that grows and reaches for success is going to go through certain steps and will have to endure...
In Chasing the Rabbit, Steven J. Spear explores the characteristics of organizations that are consistently leaders in their field. In business, it is common to see industries in which one or two...
In Always a Winner, Peter Navarro makes the case that a recession can be substantially more damaging to an organization that any 10 competitors. He presents a comprehensive guide for executives to...
