Business Strategy

Business Strategy

 
Twitter Power Comm, Joel | Burge, Ken John Wiley & Sons, Inc. , 2009 Business Strategy, Marketing, Technology

Social networking has transformed the way people and businesses interact with one another and the world. Twitter Power reveals the benefits of the social networking site Twitter, which is simply a way...

 
 
Peak Conley, Chip Jossey-Bass , 2007 Business Strategy, Major Works

In the updated edition of Peak, Chip Conley presents a business lesson that is part memoir, part psychological manual, and part business guidebook. Taking his cues in business from the work of...

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The Oz Principle Connors, Roger | Smith, Tom | Hickman, Craig Penguin Group , 2004 Business Strategy, Leadership, Relationships

In The Oz Principle, Connors, Smith, and Hickman brilliantly use the analogy of "The Wizard of Oz" to discuss a business philosophy aimed in propelling individuals and...

 
 
What Works Cornish, Robert | Seabrook, Wil John Wiley & Sons, Inc. , 2012 Business Strategy

Robert Cornish and Wil Seabrook started a company to improve clients’ sales, but they do not classify their business as an advertising, marketing, or PR firm; instead, they call it a “strategic relations agency.”...

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Fit for Growth Couto, Vinay | Plansky, John | Caglar, Deniz John Wiley & Sons, Inc. , 2017 Business Strategy

Although many organizations look to traditional cost-cutting tactics to succeed in today’s competitive marketplace, conventional cost management strategies rarely equate to sustainable success. In Fit for...

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Relevance Coville, Andrea | Brown, Paul B. Bibliomotion, Inc. , 2014 Business Strategy

It is not enough to solve customers' needs in today's competitive markets. Customers are more demanding, have more choices, and can find new products if they are not happy with the ones they...

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Just Run It! Cross, Dick Bibliomotion, Inc. , 2012 Business Strategy, Entrepreneurship

The many books written by CEOs of Fortune 500 companies about running a business actually have little to do with what it takes to run the typical small business. In Just Run It!, turn-around specialist...

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Driving Results Through Social Networks Cross, Rob | Thomas, Robert J. Jossey-Bass , 2009 Business Strategy, Management, Productivity, Relationships

Most leaders still rely too heavily on formal structures when designing their organizations and implementing strategy. However, these formal organizational structures often overlook the fact that every organization...

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Evolve or Die Crow, Robin John Wiley & Sons, Inc. , 2010 Business Strategy

In Evolve or Die, Robin Crow illustrates how those businesses that adapt the fastest are the ones that succeed the most. Amidst accelerating population growth, diminishing natural resources, increasing...

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Staying Power Cusumano, Michael A. Oxford University Press , 2010 Business Strategy, Management

Uncertainty is difficult to avoid. It can, however, be managed. Business leaders who do so effectively can provide their companies with increased competitive advantage and, as a result, more stability. Michael A....

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