Business Strategy
Business Strategy
Although many myths surround innovation, making it appear more complex than it is, the authors believe that the execution of innovation is not any more difficult than the implementation of other management activities....
In the past, marketing was viewed as a function that simply provided sales support. However, marketing has now become a strategic growth driver and is essential in communicating customer insights throughout the company...
Three students travel across a vast desert to seek the wisdom and guidance of the most prosperous man in the world. Seeing the dedication in their...
Roland Deiser’s Designing the Smart Organization tackles the challenges of initiating corporate learning programs in order to compete in today’s global market. Corporate learning programs are a...
Whereas Lean thinking has traditionally been applied to manufacturing, it has great potential to improve other areas of operation as well. It can even benefit organizations that are not involved in manufacturing. The...
In Public Relations in Asia Pacific, authors Mary M. Devereux and Anne Peirson-Smith draw on their combined 41 years of experience as public relations professionals and educators (almost entirely in...
A strong Internet presence is vital to any consumer-oriented company. In addition to an effective website, companies must make use of social networking sites as well as blogs and microblogs. Certainly, the old media of...
In Enterprise Project Governance, authors Paul C. Dinsmore and Luiz Rocha explain that large organizations need effective overall program and project management in order to succeed. Enterprise Project...
In market economies, value is a very important metric. Investors want the value of their funds to grow in ways that compensate them for risk, as well as for the interest they sacrificed by not investing elsewhere. To...
As big companies move their jobs to China, sell their products in America, and run their profits through the Cayman Islands to avoid taxes, they undermine American...
