Business Strategy

Business Strategy

 
Pricing for Profit Furtwengler, Dale AMACOM , 2010 Business Strategy, Entrepreneurship, Marketing

Who has never fretted that raising prices will cause a business to fail? Even those who know their products are the best may feel trapped by industry pricing if they do not know how to quantify and communicate value....

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Corporate Reputation Gaines-Ross, Leslie John Wiley & Sons, Inc. , 2008 Business Strategy, Leadership, Social Responsibility

Corporate crises, such as those resulting from the Three Mile Island nuclear accident and the Tylenol poisonings, have always been a part of business, but the number and magnitude of crises have increased greatly since...

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Designing Matrix Organizations That Actually Work Galbraith, Jay R. Jossey-Bass , 2009 Business Strategy

While more and more companies are interested in matrix organization structures, they can be challenging to implement. Jay R. Galbraith wrote Designing Matrix Organizations That Actually Work to demonstrate the...

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Sidestep & Twist Gardner, James Marshall Cavendish Business , 2012 Business Strategy, Innovation

In Sidestep & Twist, James Gardner dispels the notion that companies that throw money into innovation will automatically have successful products and services. Instead, in many cases, companies...

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The Negotiation Book Gates, Steve John Wiley & Sons , 2012 Business Strategy

In The Negotiation Book, author Steve Gates describes the traits required to maximize the value of each business negotiation in order to become a Complete Skilled Negotiator. As the founder and CEO of...

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Seven Strategies to Improve Your Bottom Line Gee, E. Preston Health Administration Press , 2001 Business Strategy, Economics & Finance, Health Care

In Seven Strategies to Improve Your Bottom Line, E. Preston Gee outlines different tools and strategies that can help healthcare executives cut costs and improve their hospital’s efficiency and overall...

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The Brand Bubble Gerzema, John | Lebar, Ed Jossey-Bass , 2008 Business Strategy, Customer Focus, Marketing

More than products or human capital, supply chains or customer service, a strong brand is the single most valuable asset a company can own. But upon close examination, many of the world’s biggest brands are squandering...

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CEO Priorities Giarratana, Neil Career Press , 2011 Business Strategy, Leadership

In CEO Priorities, author Neil Giarratana addresses the most challenging issues facing chief executive officers in the twenty-first century. While being appointed a CEO offers limitless potential and...

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Beyond Good Company Googins, Bradley K. | Mirvis, Philip H. | Rochlin, Steven A. Palgrave Macmillan , 2007 Business Strategy, Social Responsibility

Executives today are confronted with a paradox. The public holds business leaders in low regard, mistrusts what they say and the motives behind what they do, and sees big companies as too powerful and much more...

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Corporate Agility Grantham, Charles E. | Ware, James P. | Williamson, Cory AMACOM , 2007 Business Strategy, Change Management, Management

In today's volatile and unpredictable economy, corporate agility is a prerequisite for success. Consequently, traditionally managed companies which are plagued by excess real estate; costly, inflexible labor forces;...

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